MailChimp vs Pipedrive vs Bigin by Zoho CRM Comparison
MailChimp
Starting at $4.23 /month
- Freelancers / Consultants
- Large Enterprises
MailChimp is a powerful marketing automation platform that helps thousands of businesses connect with their customers. From one-to-one email correspondence to mass email marketing, software is the easiest way for compani…
Pipedrive
Starting at $14 /user/month
- Free Trial
- Large Enterprises
- Medium Business
Pipedrive is a user-friendly customer relationship management (CRM) software designed to help sales teams streamline their pipelines, manage leads efficiently, and close deals faster. Ideal for small to mid-sized busines…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…
Pipedrive leads on user satisfaction with a 4.7-star rating across 3,347 reviews.
MailChimp vs Pipedrive vs Bigin by Zoho CRM — at a glance
| Feature | MailChimp | Pipedrive | Bigin by Zoho CRM |
|---|---|---|---|
| Rating | 3.9 / 5 | 4.7 / 5 | 4.6 / 5 |
| Reviews | 27,427 | 3,347 | 294 |
| Starting price | $4.23 /month | $14 /user/month | $7 /User/Month |
| Free trial | No | Yes | Yes |
| Free version | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business | Small Business |
| Category | Email Marketing Software | CRM Software | CRM Software |
| Integrations | — | 10+ apps | — |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | Business Hours, Online | Business Hours, Online |
| Certifications | SOC 2, GDPR | SOC 2, GDPR | — |
| Data residency | Global | US | Global |
Key differences between MailChimp and Pipedrive
- Pricing: MailChimp starts at $4.23 /month, while Pipedrive starts at $14 /user/month.
- Free trial: Pipedrive offers a free trial; MailChimp does not.
- Target audience: MailChimp is built for Freelancers / Consultants and Large Enterprises, while Pipedrive targets Large Enterprises and Medium Business.
- User satisfaction: Pipedrive scores higher with a 4.7-star average.
- Deployment: MailChimp supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Pipedrive supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare MailChimp vs Pipedrive vs Bigin by Zoho CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Email Marketing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for small to mid-sized teams needing easy, automated email marketing.
- You want a user-friendly platform accessible to non-technical marketers.
- You need robust automation for personalized email sequences and customer journeys.
- You prioritize strong inbox deliverability and compliance features.
- Your organization requires advanced BI-level analytics and deep reporting.
- You depend heavily on extensive native third-party app integrations.
Best CRM for small to mid-sized sales teams needing streamlined pipeline management.
- You are a small or medium business seeking an intuitive, easy-to-learn CRM.
- Your sales team needs AI-powered prompts and automated follow-ups to boost productivity.
- You want cost-effective CRM with strong reporting and real-time sales analytics.
- Your enterprise requires highly complex CRM customizations and deep third-party integrations.
- You need extensive relationship linking beyond standard sales contacts.
Small Business
MailChimp: Best for small to mid-sized teams needing easy, automated email marketing. Pipedrive: Best CRM for small to mid-sized sales teams needing streamlined pipeline management.
Description | MailChimp is a powerful marketing automation platform that helps thousands of businesses connect with their customers. From one-to-one email correspondence to mass email marketing, software ... Read More about MailChimp | Pipedrive is a user-friendly customer relationship management (CRM) software designed to help sales teams streamline their pipelines, manage leads efficiently, and close deals faster. Ideal ... Read More about Pipedrive | Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM |
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Entry Level Pricing |
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SpotScoreWhat's this? ↗ | 9.5/10 | 9.6/10 | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 1-50 employees51-500 employees | 1-50 employees51-200 employees | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- MailChimp's intuitive design makes it easy for teams of all skill levels to create stunning email campaigns. Even those without a marketing background can work through the platform with confidence.
- Automation Capabilities: With reliable automation features, you can set up personalized email sequences based on user behavior. This means your audience receives timely and relevant messages, improving engagement and conversion rates.
- Complete Analytics: MailChimp provides detailed reporting tools that let you track open rates, click-through rates, and overall campaign performance. By using these insights, you can make data-driven decisions to refine your marketing strategy.
- Simplified Sales Processes: Pipedrive helps teams like yours visualize and manage the entire sales pipeline easily, letting you focus on closing deals instead of getting lost in administrative tasks.
- Intuitive User Interface: Users appreciate Pipedrive's clean and user-friendly design. Your team can start using it immediately without extensive training, saving time and resources.
- Reporting and Analytics: Pipedrive's reporting tools give you real-time insights into your sales performance. This lets executives make data-driven decisions that improve overall business strategy.
No key benefits available yet.
Best fit
- 1-500 employees
- Marketing, E-commerce, Nonprofit, SaaS, Retail
- Marketing Managers, E-commerce Specialists, Nonprofit Fundraising Coordinators, Digital Marketing Strategists, Content Creators
- 1-200 employees
- Martech, Revtech, Fintech, Sales Automation, SaaS, Consulting
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Pricing scales poorly for teams under 50 — startups typically switch to Klaviyo or ConvertKit for lower per-contact costs
- Automation rules lack conditional logic that competitors like ActiveCampaign include by default — manual workarounds required for complex sequences
- API documentation gaps force integration work through Zapier instead of direct connections to Shopify, HubSpot, or custom databases
- Users may seek alternatives to Pipedrive if they require more advanced customization options to tailor their CRM experience to specific business processes or unique sales workflows that Pipedrive doesn’t fully support.
- Businesses with larger teams might look for alternatives that offer better scalability and user management features, ensuring that collaboration remains efficient as their workforce grows beyond Pipedrive’s capabilities.
- Organizations needing comprehensive reporting and analytics tools may find Pipedrive lacking in depth, prompting them to explore alternatives that provide more robust insights into sales performance and customer behavior.
No alternatives guidance available yet.
Software Demo
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How do MailChimp, Pipedrive and Bigin by Zoho CRM Compare on Features?
Total Features | 27 Features | 10 Features | 10 Features |
|---|---|---|---|
Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare MailChimp, Pipedrive and Bigin by Zoho CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | — | ✗ No |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes |
Data Residency | 🌐 Global | 🇺🇸 US |
MailChimp vs Pipedrive User Reviews & Rating Comparison
User Ratings | 3.9 (based on 27427 reviews) | ||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights ease of use and automation, tempered by critiques of analytics depth and interface modernity. What buyers like
Common complaints
| Buyer sentiment Overall, users praise Pipedrive for its ease of use, visual sales pipeline management, and strong customer support, though some note limitations in advanced features and integrations. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. |
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List of Customers
Customers | No Customers information available. |  Festo  Remax  Vimeo |  Antech Microsystem Pvt.Ltd  Investacc  Hire |
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Media and Screenshots
Screenshots |  3 Screenshots |  5 Screenshots |
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Videos |  4 Videos |  3 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, MailChimp or Pipedrive?
- Pipedrive edges out the other on user ratings (4.7 vs 3.9). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do MailChimp and Pipedrive offer a free trial?
- Pipedrive offers a free trial. MailChimp does not.
- What is the starting price of MailChimp vs Pipedrive?
- MailChimp starts at $4.23 /month. Pipedrive starts at $14 /user/month.
- What are the top alternatives to MailChimp?
- Top alternatives to MailChimp include Campaigner, Moosend, SMTP, Zoho Campaigns, SendPulse.
- What are the top alternatives to Pipedrive?
- Top alternatives to Pipedrive include Bigin by Zoho CRM, Freshsales, Salesforce, HubSpot CRM, Onpipeline.