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Insightly vs Freshsales vs Bigin by Zoho CRM Comparison

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Insightly

4.2(1,241 reviews)

Starting at $29 /User/Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Insightly is a sales and marketing software that will help you manage your contacts, leads, deals and opportunities. You can organize your contacts into lists, collaborate with teammates via real time messaging, sync con…

Freshsales

4.6(1,395 reviews)

Starting at $9 /user/month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Freshsales is a complete Sales & CRM solution that will help you make your sales team much more productive by getting rid of their chronic information overload and improve hiring with an easy online application. The USP…

Bigin by Zoho CRM

4.3(119 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

Freshsales leads on user satisfaction with a 4.6-star rating across 1,395 reviews.

SpotSaaS Analysis

InsightlyFreshsalesBigin by Zoho CRM

The core difference between Insightly and Freshsales lies in Insightly's emphasis on flexible CRM with strong email integration, while Freshsales focuses on intuitive CRM with robust automation features. Ideal buyers for Insightly are mid-sized teams seeking a comprehensive platform for collaboration, whereas Freshsales is suited for those looking for a user-friendly solution with minimal technical requirements.

- Best for mid-sized teams needing flexible CRM - Strong email integration capabilities - Unified platform for managing contacts and deals - Built-in real-time messaging for collaboration - Suitable for various roles in sales and marketing - Price: $29

- Best for mid-sized sales teams seeking intuitive CRM - Strong automation features for efficiency - User-friendly interface requiring minimal technical expertise - Integrated communication tools like email and calls - Suitable for diverse industries including Fintech and Martech - Price: $9

Insightly vs Freshsales vs Bigin by Zoho CRM — at a glance

FeatureInsightlyFreshsalesBigin by Zoho CRM
Rating4.2 / 54.6 / 54.3 / 5
Reviews1,2411,395119
Starting price$29 /User/Month$9 /user/month$7 /User/Month
Free trial Yes Yes Yes
Free version No No No
Best forFreelancers / Consultants, Large Enterprises, Medium BusinessFreelancers / Consultants, Large Enterprises, Medium BusinessSmall Business
CategoryCRM SoftwareCRM SoftwareCRM Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modesBusiness Hours, Online24/7 (Live rep), Business HoursBusiness Hours, Online
CertificationsSOC 2, HIPAA, GDPRSOC 2, GDPR
Data residencyUSGlobalGlobal

Key differences between Insightly and Freshsales

  • Pricing: Insightly starts at $29 /User/Month, while Freshsales starts at $9 /user/month.
  • User satisfaction: Freshsales scores higher with a 4.6-star average.
  • Deployment: Insightly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Freshsales supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Insightly vs Freshsales vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Insightly - CRM Software
Talk to an expert
Talk to an expert
Freshsales - CRM Software
Talk to an expert
Talk to an expert

Biggest differences

Start here before you go deeper into features.

Insightly

Best for mid-sized teams needing flexible CRM with strong email integration.

Choose if
  • You want a unified platform managing contacts, leads, deals, and opportunities.
  • Your team values built-in real-time messaging for seamless collaboration.
  • You require syncing capabilities with Outlook and Gmail for streamlined workflows.
Consider alternatives if
  • You need advanced reporting and analytics beyond basic CRM capabilities.
  • You rely heavily on mobile app features with full desktop parity.

Freshsales

Best for mid-sized sales teams needing intuitive CRM with strong automation.

Choose if
  • You want a user-friendly CRM that requires minimal technical expertise.
  • Your sales team benefits from integrated communication tools like email and calls.
  • You need intelligent lead scoring to prioritize high-potential prospects efficiently.
Consider alternatives if
  • Your company requires advanced web form automation capabilities.
  • You depend heavily on highly customizable, graphical reporting features.

Bigin by Zoho CRM

Best for

Small Business

Insightly: Best for mid-sized teams needing flexible CRM with strong email integration. Freshsales: Best for mid-sized sales teams needing intuitive CRM with strong automation.

Description

Insightly is a sales and marketing software that will help you manage your contacts, leads, deals and opportunities. You can organize your contacts into lists, collaborate with teammates ... Read More about Insightly

Freshsales is a complete Sales & CRM solution that will help you make your sales team much more productive by getting rid of their chronic information overload and improve hiring with an ... Read More about Freshsales

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $29
  • Starts from $9 , yearly
  • Starts from $7 , Billed Yearly

Free Trial Availability

  • Free Trial available

Spotsaas Score

What's this? ↗

9.3/10

9.3/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1-50 employees51-500 employees
11-50 employees51-500 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Insightly

  • Streamlined Project Management: With Insightly, teams can effortlessly manage projects from initiation to completion. You’ll appreciate how tasks, deadlines, and milestones are organized in one intuitive platform, ensuring everyone is aligned and focused.
  • Robust CRM Capabilities: Insightly offers a powerful customer relationship management system that helps you maintain meaningful connections with clients. You’ll find it easy to track interactions, manage leads, and ultimately foster stronger relationships that drive sales.
  • Customizable Workflows: Tailor your workflows to fit your unique business needs. Administrators will love the flexibility Insightly provides, allowing for automation of repetitive tasks and ensuring that processes are efficient and consistent across teams.

Freshsales

  • Streamlined Sales Processes: Freshsales simplifies your sales workflow, enabling teams to track leads, manage customer interactions, and close deals faster. You’ll appreciate how easy it is to navigate through the sales pipeline, ensuring nothing slips through the cracks.
  • Intelligent Lead Scoring: With Freshsales, you can prioritize your leads based on their engagement and likelihood to convert. This feature allows you and your team to focus efforts where they matter most, driving efficiency and improving conversion rates.
  • Built-in Communication Tools: Freshsales integrates email, phone calls, and chat features directly into the platform. This means you can engage with prospects without switching between tools—saving valuable time for you and your team.
Best fit

Best fit

Insightly

  • 1 to 500 employees
  • SaaS, Consulting, Marketing Technology (Martech), and Sales Automation
  • roles such as Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators

Freshsales

  • 11 to 500 employees
  • Sales Automation, SaaS, Martech, Fintech, and Consulting
  • Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
Watchouts

Reasons buyers look elsewhere

Insightly

  • Users may seek alternatives if they require more advanced customization options for workflows and dashboards, as Insightly's flexibility might not meet specific business needs or unique processes.
  • Businesses looking for enhanced reporting capabilities may explore other CRM solutions that offer more robust analytics tools, which can provide deeper insights into customer interactions and sales performance.
  • Companies with larger teams might consider alternatives that support more extensive user management features, as Insightly's user limits and pricing tiers could be restrictive for growing organizations.

Freshsales

  • Users might consider alternatives to Freshsales due to specific needs or preferences that may not be fully addressed by the platform.
  • Some businesses may require more advanced automation features or customization options that Freshsales does not offer, prompting them to explore alternatives.
  • Companies with budget constraints may seek more cost-effective CRM solutions that provide similar functionalities at a lower price point than Freshsales.

Software Demo

Demo

Need a second opinion?

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Insightly, Freshsales and Bigin by Zoho CRM Compare on Features?

Total Features

30 Features

10 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Insightly, Freshsales and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $29
        • $9 , yearly
        • $7 , Billed Yearly

        Pricing Plans

        • Not Available
        • Growth

          $11

          /user/month

          • Tailored for startups and SMBs seeking efficient pipeline management and engagement across channels

          • Kanban View for Contacts, Accounts, and Deals

          • Contact Lifecycle Stages

          Show more +

        • Pro

          $39

          /user/month

          • Ideal for growing & mid-sized businesses requiring advanced capabilities and AI assistance

          • Everything in Growth, plus

          • Contact Scoring by Freddy AI

          Show more +

        • Enterprise

          $71

          /user/month

          • Designed for mid to large-sized businesses needing advanced customization and governance capabilities

          • Everything in Pro, plus

          • Field-level Permissions

          Show more +

        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        Insightly pricing
        Freshsales pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes
        ✓ Yes

        HIPAA

        ✓ Yes
        ✗ No

        GDPR

        ✓ Yes
        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes
        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes
        ✓ Yes

        Data Encryption

        ✓ Yes
        ✓ Yes

        Audit Logs

        ✓ Yes
        ✓ Yes

        Data Residency

        🇺🇸 US
        🌐 Global

        Insightly vs Freshsales User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        501

        253

        72

        40

        10

        447

        73

        6

        2

        5

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Overall positive sentiment highlights ease of use, collaboration features, and integration capabilities, with some concerns about mobile functionality and pricing.

        What buyers like

        • Ease of use
        • Collaboration features
        • Integration with email platforms

        Common complaints

        • Limited mobile app functionality
        • Insufficient advanced reporting

        Buyer sentiment

        Overall positive sentiment highlights ease of use, strong customer support, and effective sales process automation, tempered by occasional performance issues and feature limitations.

        What buyers like

        • Ease of use
        • Customer support
        • Automation capabilities

        Common complaints

        • System performance issues
        • Limited advanced features

        Buyer sentiment

        Buyer sentiment is positive across 279 reviews, with strong overall satisfaction.

        What buyers like

        • Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users.
        • Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities.
        • Effective pipeline management and workflow automation, enabling businesses to streamline sales processes.

        Common complaints

        • Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging.
        • Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows.
        • Inconsistent customer support with restricted availability, affecting issue resolution during critical times.

        Pros and Cons

        • Unified platform for managing contacts, leads, deals, and opportunities

        • Built-in real-time messaging for team collaboration

        • Seamless syncing with Outlook and Gmail

        • Reporting tools lack robustness for advanced analytics

        • Mobile app has limited features compared to desktop

        • Intuitive and user-friendly interface suitable for varying technical expertise

        • Excellent customer support with quick responsiveness and dedicated onboarding

        • Highly customizable features and automation options that streamline workflows

        • Occasional system lags and delays in report generation or real-time data updates

        • Limited features in areas like web form automation and graphical reports

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Negative Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        List of Customers

        Customers

        4over LLC

        4over LLC

        Savanta

        Savanta

        Atlanta Eats

        Atlanta Eats

        Dunzo

        Dunzo

        Dyson

        Dyson

        Grabyo

        Grabyo

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        Marketing

        9 Screenshots

        Email Metrics screenshot

        35 Screenshots

        Videos

        video-0

        5 Videos

        video-0

        3 Videos

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Insightly or Freshsales?
        Freshsales edges out the other on user ratings (4.6 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Insightly and Freshsales offer a free trial?
        Yes, both Insightly and Freshsales offer a free trial.
        What is the starting price of Insightly vs Freshsales?
        Insightly starts at $29 /User/Month. Freshsales starts at $9 /user/month.
        What are the top alternatives to Insightly?
        Top alternatives to Insightly include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Salesforce.
        What are the top alternatives to Freshsales?
        Top alternatives to Freshsales include Bigin by Zoho CRM, Salesforce, HubSpot CRM, Freshworks 360, Nutshell.

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