Which is better, Hubspot Marketing Hub or Nutshell?

Hubspot Marketing Hub edges out Nutshell based on user ratings across 21,142 reviews. That said, the best pick depends on your workflow — Nutshell may be a stronger fit for specific team sizes or use cases. Review the full comparison to decide.

What are the main differences between Hubspot Marketing Hub and Nutshell?

Key differences between Hubspot Marketing Hub and Nutshell include pricing (Hubspot Marketing Hub starts at $3,600 vs Nutshell at $16). Use the Spotsaas comparison table to evaluate each dimension before deciding.

Do both Hubspot Marketing Hub and Nutshell offer a Free trial?

Yes, both Hubspot Marketing Hub and Nutshell offer a Free Trial.

Who are the typical users of Hubspot Marketing Hub?

Hubspot Marketing Hub is designed for Large Enterprises, Medium Business, Small Business.

Who are the typical users of Nutshell?

Nutshell is designed for Large Enterprises, Medium Business, Small Business.

What is the starting price of Hubspot Marketing Hub and Nutshell?

Pricing for Hubspot Marketing Hub starts at $3,600, whereas Nutshell starts at $16/User/Month.

What are the best alternatives to Hubspot Marketing Hub?

Some top alternatives to Hubspot Marketing Hub include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.

What are the best alternatives to Nutshell?

Some top alternatives to Nutshell include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.

Hubspot Marketing Hub vs Nutshell vs Bigin by Zoho CRM Comparison

Last updated: May 20, 2026

Hubspot Marketing Hub

4.5(21,142 reviews)

Starting at $3,600

Free Trial
Large Enterprises
Medium Business

The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing a…

View Pricing Read Reviews

Nutshell

4.4(1,483 reviews)

Starting at $16 /User/Month

Free Trial
Large Enterprises
Medium Business

Nutshell CRM is a comprehensive customer relationship platform that includes sales, marketing, and service functionality. It was built with the same care as our nuts and bolts, but features a sleek design that is easy to…

View Pricing Read Reviews

Bigin by Zoho CRM

4.3(119 reviews)

Starting at $7 /User/Month

Free Trial
Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

View Pricing Read Reviews

Hubspot Marketing Hub leads on user satisfaction with a 4.5-star rating across 21,142 reviews.

Hubspot Marketing Hub vs Nutshell vs Bigin by Zoho CRM — at a glance

Feature	Hubspot Marketing Hub	Nutshell	Bigin by Zoho CRM
Rating	4.5 / 5	4.4 / 5	4.3 / 5
Reviews	21,142	1,483	119
Starting price	$3,600	$16 /User/Month	$7 /User/Month
Free trial	Yes	Yes	Yes
Free version	No	No	No
Best for	Large Enterprises, Medium Business, Small Business	Large Enterprises, Medium Business, Small Business	Small Business
Category	Marketing Automation Software	CRM Software	CRM Software
Platforms	SaaS/Web/Cloud	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS
API	Available	Available	Available
Support modes	Business Hours, Online	Business Hours, Online	Business Hours, Online
Certifications	SOC 2, HIPAA, GDPR, ISO 27001	SOC 2, GDPR	—
Data residency	Global	US	Global

Key differences between Hubspot Marketing Hub and Nutshell

Pricing: Hubspot Marketing Hub starts at $3,600, while Nutshell starts at $16 /User/Month.
User satisfaction: Hubspot Marketing Hub scores higher with a 4.5-star average.
Deployment: Hubspot Marketing Hub supports SaaS/Web/Cloud; Nutshell supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Hubspot Marketing Hub vs Nutshell vs Bigin by Zoho CRM — and walk away knowing which one fits.

Which tool fits your team best

Which is actually cheaper for your team size

Where each product wins, per real buyers

Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Biggest differences

Features

Pricing

Buying details

Security

Buyer feedback

Integrations

Product tour

Other options

	Hubspot Marketing Hub (1736) Talk to an expert Talk to an expert	Nutshell (963) Talk to an expert Talk to an expert

Biggest differences

Affiliate Disclosure

Start here before you go deeper into features.

Hubspot Marketing Hub

Best for mid-to-large B2B teams needing integrated marketing and CRM automation.

Choose if

You require a unified platform combining marketing, sales, and CRM tools seamlessly.
Your team values an intuitive interface that supports both beginners and advanced users.
You need robust automation workflows with dynamic personalization for inbound and content marketing.

Consider alternatives if

You are a small business with a very limited marketing budget.
You need highly customizable design templates without relying on developer support.

Nutshell

Best for SMBs needing an easy, customizable CRM with strong support.

Choose if

You want a CRM with an intuitive, easy-to-use interface and quick setup.
Your team needs flexible workflows and pipelines tailored to specific business processes.
You value responsive customer support with onboarding and ongoing training resources.

Consider alternatives if

Your business requires advanced reporting and analytics capabilities for decision-making.
You rely heavily on large-scale bulk email marketing campaigns for outreach.

Bigin by Zoho CRM

Best for

Small Business

Hubspot Marketing Hub: Best for mid-to-large B2B teams needing integrated marketing and CRM automation. Nutshell: Best for SMBs needing an easy, customizable CRM with strong support.

Description	The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality ... Read More about Hubspot Marketing Hub	Nutshell CRM is a comprehensive customer relationship platform that includes sales, marketing, and service functionality. It was built with the same care as our nuts and bolts, but features ... Read More about Nutshell	Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM
Entry Level Pricing	Starts from $3,600	Starts from $16 , Billed Yearly	Starts from $7 , Billed Yearly
Free Trial Availability	Get Free Trial	Get Free Trial	Get Free Trial
Spotsaas Score What's this? ↗	8.9/10	9.3/10	9.0/10
User Ratings Based on verified Spotsaas reviews	4.5 (21142)	4.4 (1483)	4.3 (119)
Best Company Size	51-500 employees500+ employees	11-50 employees51-200 employees	—
	Get pricing help	Get pricing help	Visit website

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Hubspot Marketing Hub

No key benefits available yet.

Nutshell

Streamlined Communication: Nutshell fosters collaboration by providing a centralized platform where your team can easily share insights, updates, and feedback. Imagine having all your project conversations in one place, making it easy to stay aligned and informed.
Enhanced Data Management: With its intuitive interface, Nutshell allows you to track and manage customer interactions effectively. You'll find that accessing vital information is just a click away, empowering you to make data-driven decisions without the clutter.
Customizable Workflows: Nutshell’s flexibility means you can tailor workflows to fit your unique business processes. Whether you prefer agile project management or traditional approaches, it adapts to your needs, enhancing overall productivity.

Bigin by Zoho CRM

No key benefits available yet.

Best fit

Hubspot Marketing Hub

No best-fit guidance available yet.

Nutshell

11 to 200 employees
Sales Automation, SaaS, Consulting, and various sectors within Martech and Revtech
Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators

Bigin by Zoho CRM

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

Hubspot Marketing Hub

No alternatives guidance available yet.

Nutshell

Users may seek alternatives to Nutshell if they require more advanced automation features, as some competitors offer enhanced workflow capabilities that can significantly streamline sales processes and reduce manual tasks.
Companies with specific industry needs might look for tailored CRM solutions, as some alternatives provide niche functionalities that cater to unique business requirements or verticals, ensuring better alignment with their operations.
Businesses experiencing rapid growth may consider alternatives that offer scalability options, allowing them to easily expand their CRM capabilities without facing limitations as their customer base and data volume increase.

Bigin by Zoho CRM

No alternatives guidance available yet.

Software Demo

Demo

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Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Hubspot Marketing Hub, Nutshell and Bigin by Zoho CRM Compare on Features?

Total Features	9 Features	10 Features	10 Features
Unique Features	No unique features	No unique features	No unique features
	Get Quote	Get Quote	Visit website

Compare Hubspot Marketing Hub, Nutshell and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option
Starting From	$3,600	$16 , Billed Yearly	$7 , Billed Yearly
Pricing Plans	Free Get Started Free Marketing tools Free Sales tools Free Service tools Show more + Starter Get Started Starts at 1,000 contacts Includes features of Free plan, plus Remove Hubspot Branding from Live chat Forms Email marketing Landing pages Show more + Professional Get Started 2,000 Marketing Contacts Includes features of Starter plan, plus Custom reporting Show more + Browse all pricing plans	Nutshell Get Started Contact management and communication timelines Email and calendar sync Customizable single sales pipeline Show more + Nutshell Pro Get Started Includes features of Nutshell plan, plus Sales automation Unlimited pipelines Show more +	Free Get Started Single Pipeline 500 Records Instant Workflows (3) Show more + Express Get Started Includes features of Free plan, plus Team Pipelines (3) 50,000 Records Show more + Premier Get Started Includes features of Express Edition plan. plus Team Pipelines (5) 100,000 Records Show more +
Pricing Page
	View detailed pricing	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals
Platforms Supported	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	Available
	Get help choosing	Get help choosing	Visit Website

Security & Compliance

Certifications, data handling, and security controls for IT and compliance evaluators.

SOC 2	✓ Yes	✓ Yes
HIPAA	✓ Yes	✗ No
GDPR	✓ Yes	✓ Yes
ISO 27001	✓ Yes	—
Single Sign-On (SSO)	✓ Yes	✓ Yes
Multi-Factor Auth (MFA)	✓ Yes	✓ Yes
Data Encryption	✓ Yes	✓ Yes
Audit Logs	✓ Yes	✓ Yes
Data Residency	🌐 Global	🇺🇸 US

Hubspot Marketing Hub vs Nutshell User Reviews & Rating Comparison

User Ratings	4.5 (based on 21142 reviews)	4.4 (based on 1483 reviews)	4.3 (based on 119 reviews)
Rating Distribution	1604 118 11 0 3	530 345 73 12 3	204 66 7 1 1
Spotsaas Editor’s POV generated by AI	Buyer sentiment Overall, users praise HubSpot Marketing Hub for its comprehensive features and ease of use, though some find it complex and costly for smaller teams. What buyers like Ease of use All-in-one platform Marketing automation capabilities Common complaints Complexity for new users Cost of advanced features	Buyer sentiment Users generally praise Nutshell for its ease of use, strong customer support, and customizable workflows, though some note limitations in reporting and bulk email capabilities. What buyers like Ease of use Customer support Customizable workflows Common complaints Limited reporting and analytics Bulk email limitations	Buyer sentiment Buyer sentiment is positive across 279 reviews, with strong overall satisfaction. What buyers like Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users. Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities. Effective pipeline management and workflow automation, enabling businesses to streamline sales processes. Common complaints Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging. Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows. Inconsistent customer support with restricted availability, affecting issue resolution during critical times.
Pros and Cons	Comprehensive all-in-one platform integrating marketing, sales, and CRM tools Intuitive and user-friendly interface suitable for beginners and advanced users Robust marketing automation features including workflows and dynamic personalization Advanced features may require technical expertise or developer support Platform can feel overwhelming due to the breadth of tools and functionalities	Easy-to-use interface with intuitive design Strong and responsive customer support with onboarding and training resources Customizable workflows and pipelines tailored to business needs Limited reporting and analytics features Bulk email campaign limits reduce outreach scalability	Real-time updates keep teams informed. Integration with email and calendar enhances productivity. User-friendly interface simplifies navigation. Customization options may not meet all needs. New users may find the interface complex.
Positive Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews	Read reviews

List of Customers

Customers	Trello Reddit SoundCloud	No Customers information available.	Antech Microsystem Pvt.Ltd Investacc Hire

Media and Screenshots

Screenshots	6 Screenshots	7 Screenshots
Videos	2 Videos	3 Videos

Alternatives

Alternatives	Outgrow 4.7 ActiveCampaign 4.5 CleverTap 4.5	Bigin by Zoho CRM 4.3 Hubspot Marketing Hub 4.5 ClickUp 4.4	ClickUp 4.4 Zoho CRM 4.1 Freshsales 4.6

Frequently asked questions

Which is better, Hubspot Marketing Hub or Nutshell?: Hubspot Marketing Hub edges out the other on user ratings (4.5 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
Do Hubspot Marketing Hub and Nutshell offer a free trial?: Yes, both Hubspot Marketing Hub and Nutshell offer a free trial.
What is the starting price of Hubspot Marketing Hub vs Nutshell?: Hubspot Marketing Hub starts at $3,600. Nutshell starts at $16 /User/Month.
What are the top alternatives to Hubspot Marketing Hub?: Top alternatives to Hubspot Marketing Hub include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.
What are the top alternatives to Nutshell?: Top alternatives to Nutshell include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.

Hubspot Marketing Hub vs Nutshell vs Bigin by Zoho CRM Comparison

Hubspot Marketing Hub

Nutshell

Bigin by Zoho CRM

Hubspot Marketing Hub vs Nutshell vs Bigin by Zoho CRM — at a glance

Key differences between Hubspot Marketing Hub and Nutshell

Compare Hubspot Marketing Hub vs Nutshell vs Bigin by Zoho CRM — and walk away knowing which one fits.

Hubspot Marketing Hub

Nutshell

Biggest differences

Description

Entry Level Pricing

Free Trial Availability

Spotsaas Score

User Ratings

Best Company Size

Where each option fits best

Key strengths

Best fit

Reasons buyers look elsewhere

Software Demo

Demo

Get shortlist help from a software advisor

How do Hubspot Marketing Hub, Nutshell and Bigin by Zoho CRM Compare on Features?

Compare Hubspot Marketing Hub, Nutshell and Bigin by Zoho CRM on pricing

Other Details

Organization Types supported

Platforms Supported

Modes of support

API Support

Security & Compliance

Hubspot Marketing Hub vs Nutshell User Reviews & Rating Comparison

List of Customers

Customers

Media and Screenshots

Screenshots

Videos

Alternatives

Related Blogs and Articles for Crm Software

Frequently asked questions