Which is better, Hubspot Marketing Hub or Insightly?

Hubspot Marketing Hub edges out Insightly based on user ratings across 21,142 reviews. That said, the best pick depends on your workflow — Insightly may be a stronger fit for specific team sizes or use cases. Review the full comparison to decide.

What are the main differences between Hubspot Marketing Hub and Insightly?

Key differences between Hubspot Marketing Hub and Insightly include pricing (Hubspot Marketing Hub starts at $3,600 vs Insightly at $29); target audience (Hubspot Marketing Hub targets Large Enterprises while Insightly serves Freelancers / Consultants). Use the Spotsaas comparison table to evaluate each dimension before deciding.

Do both Hubspot Marketing Hub and Insightly offer a Free trial?

Yes, both Hubspot Marketing Hub and Insightly offer a Free Trial.

Who are the typical users of Hubspot Marketing Hub?

Hubspot Marketing Hub is designed for Large Enterprises, Medium Business, Small Business.

Who are the typical users of Insightly?

Insightly is designed for Freelancers / Consultants, Large Enterprises, Medium Business, Small Business.

What is the starting price of Hubspot Marketing Hub and Insightly?

Pricing for Hubspot Marketing Hub starts at $3,600, whereas Insightly starts at $29/User/Month.

What are the best alternatives to Hubspot Marketing Hub?

Some top alternatives to Hubspot Marketing Hub include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.

What are the best alternatives to Insightly?

Some top alternatives to Insightly include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Salesforce.

Hubspot Marketing Hub vs Insightly vs Bigin by Zoho CRM Comparison

Last updated: May 20, 2026

Hubspot Marketing Hub

4.5(21,142 reviews)

Starting at $3,600

Free Trial
Large Enterprises
Medium Business

The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing a…

View Pricing Read Reviews

Insightly

4.2(1,241 reviews)

Starting at $29 /User/Month

Free Trial
Freelancers / Consultants
Large Enterprises

Insightly is a sales and marketing software that will help you manage your contacts, leads, deals and opportunities. You can organize your contacts into lists, collaborate with teammates via real time messaging, sync con…

View Pricing Read Reviews

Bigin by Zoho CRM

4.3(119 reviews)

Starting at $7 /User/Month

Free Trial
Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

View Pricing Read Reviews

Hubspot Marketing Hub leads on user satisfaction with a 4.5-star rating across 21,142 reviews.

Hubspot Marketing Hub vs Insightly vs Bigin by Zoho CRM — at a glance

Feature	Hubspot Marketing Hub	Insightly	Bigin by Zoho CRM
Rating	4.5 / 5	4.2 / 5	4.3 / 5
Reviews	21,142	1,241	119
Starting price	$3,600	$29 /User/Month	$7 /User/Month
Free trial	Yes	Yes	Yes
Free version	No	No	No
Best for	Large Enterprises, Medium Business, Small Business	Freelancers / Consultants, Large Enterprises, Medium Business	Small Business
Category	Marketing Automation Software	CRM Software	CRM Software
Platforms	SaaS/Web/Cloud	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS
API	Available	Available	Available
Support modes	Business Hours, Online	Business Hours, Online	Business Hours, Online
Certifications	SOC 2, HIPAA, GDPR, ISO 27001	SOC 2, HIPAA, GDPR	—
Data residency	Global	US	Global

Key differences between Hubspot Marketing Hub and Insightly

Pricing: Hubspot Marketing Hub starts at $3,600, while Insightly starts at $29 /User/Month.
Target audience: Hubspot Marketing Hub is built for Large Enterprises and Medium Business, while Insightly targets Freelancers / Consultants and Large Enterprises.
User satisfaction: Hubspot Marketing Hub scores higher with a 4.5-star average.
Deployment: Hubspot Marketing Hub supports SaaS/Web/Cloud; Insightly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Hubspot Marketing Hub vs Insightly vs Bigin by Zoho CRM — and walk away knowing which one fits.

Which tool fits your team best

Which is actually cheaper for your team size

Where each product wins, per real buyers

Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Biggest differences

Features

Pricing

Buying details

Security

Buyer feedback

Integrations

Product tour

Other options

	Hubspot Marketing Hub (1736) Talk to an expert Talk to an expert	Insightly (876) Talk to an expert Talk to an expert

Biggest differences

Affiliate Disclosure

Start here before you go deeper into features.

Hubspot Marketing Hub

Best for mid-to-large B2B teams needing integrated marketing and CRM automation.

Choose if

You require a unified platform combining marketing, sales, and CRM tools seamlessly.
Your team values an intuitive interface that supports both beginners and advanced users.
You need robust automation workflows with dynamic personalization for inbound and content marketing.

Consider alternatives if

You are a small business with a very limited marketing budget.
You need highly customizable design templates without relying on developer support.

Insightly

Best for mid-sized teams needing flexible CRM with strong email integration.

Choose if

You want a unified platform managing contacts, leads, deals, and opportunities.
Your team values built-in real-time messaging for seamless collaboration.
You require syncing capabilities with Outlook and Gmail for streamlined workflows.

Consider alternatives if

You need advanced reporting and analytics beyond basic CRM capabilities.
You rely heavily on mobile app features with full desktop parity.

Bigin by Zoho CRM

Best for

Small Business

Hubspot Marketing Hub: Best for mid-to-large B2B teams needing integrated marketing and CRM automation. Insightly: Best for mid-sized teams needing flexible CRM with strong email integration.

Description	The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality ... Read More about Hubspot Marketing Hub	Insightly is a sales and marketing software that will help you manage your contacts, leads, deals and opportunities. You can organize your contacts into lists, collaborate with teammates ... Read More about Insightly	Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM
Entry Level Pricing	Starts from $3,600	Starts from $29	Starts from $7 , Billed Yearly
Free Trial Availability	Get Free Trial	Free Trial available	Get Free Trial
Spotsaas Score What's this? ↗	8.9/10	9.3/10	9.0/10
User Ratings Based on verified Spotsaas reviews	4.5 (21142)	4.2 (1241)	4.3 (119)
Best Company Size	51-500 employees500+ employees	1-50 employees51-500 employees	—
	Get pricing help	Get pricing help	Visit website

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Hubspot Marketing Hub

No key benefits available yet.

Insightly

Streamlined Project Management: With Insightly, teams can effortlessly manage projects from initiation to completion. You’ll appreciate how tasks, deadlines, and milestones are organized in one intuitive platform, ensuring everyone is aligned and focused.
Robust CRM Capabilities: Insightly offers a powerful customer relationship management system that helps you maintain meaningful connections with clients. You’ll find it easy to track interactions, manage leads, and ultimately foster stronger relationships that drive sales.
Customizable Workflows: Tailor your workflows to fit your unique business needs. Administrators will love the flexibility Insightly provides, allowing for automation of repetitive tasks and ensuring that processes are efficient and consistent across teams.

Bigin by Zoho CRM

No key benefits available yet.

Best fit

Hubspot Marketing Hub

No best-fit guidance available yet.

Insightly

1 to 500 employees
SaaS, Consulting, Marketing Technology (Martech), and Sales Automation
roles such as Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators

Bigin by Zoho CRM

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

Hubspot Marketing Hub

No alternatives guidance available yet.

Insightly

Users may seek alternatives if they require more advanced customization options for workflows and dashboards, as Insightly's flexibility might not meet specific business needs or unique processes.
Businesses looking for enhanced reporting capabilities may explore other CRM solutions that offer more robust analytics tools, which can provide deeper insights into customer interactions and sales performance.
Companies with larger teams might consider alternatives that support more extensive user management features, as Insightly's user limits and pricing tiers could be restrictive for growing organizations.

Bigin by Zoho CRM

No alternatives guidance available yet.

Software Demo

Demo

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Hubspot Marketing Hub, Insightly and Bigin by Zoho CRM Compare on Features?

Total Features	9 Features	30 Features	10 Features
Unique Features	No unique features	No unique features	No unique features
	Get Quote	Get Quote	Visit website

Compare Hubspot Marketing Hub, Insightly and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option
Starting From	$3,600	$29	$7 , Billed Yearly
Pricing Plans	Free Get Started Free Marketing tools Free Sales tools Free Service tools Show more + Starter Get Started Starts at 1,000 contacts Includes features of Free plan, plus Remove Hubspot Branding from Live chat Forms Email marketing Landing pages Show more + Professional Get Started 2,000 Marketing Contacts Includes features of Starter plan, plus Custom reporting Show more + Browse all pricing plans	Not Available	Free Get Started Single Pipeline 500 Records Instant Workflows (3) Show more + Express Get Started Includes features of Free plan, plus Team Pipelines (3) 50,000 Records Show more + Premier Get Started Includes features of Express Edition plan. plus Team Pipelines (5) 100,000 Records Show more +
Pricing Page
	View detailed pricing	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals
Platforms Supported	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	Available
	Get help choosing	Get help choosing	Visit Website

Security & Compliance

Certifications, data handling, and security controls for IT and compliance evaluators.

SOC 2	✓ Yes	✓ Yes
HIPAA	✓ Yes	✓ Yes
GDPR	✓ Yes	✓ Yes
ISO 27001	✓ Yes	—
Single Sign-On (SSO)	✓ Yes	✓ Yes
Multi-Factor Auth (MFA)	✓ Yes	✓ Yes
Data Encryption	✓ Yes	✓ Yes
Audit Logs	✓ Yes	✓ Yes
Data Residency	🌐 Global	🇺🇸 US

Hubspot Marketing Hub vs Insightly User Reviews & Rating Comparison

User Ratings	4.5 (based on 21142 reviews)	4.2 (based on 1241 reviews)	4.3 (based on 119 reviews)
Rating Distribution	1604 118 11 0 3	501 253 72 40 10	204 66 7 1 1
Spotsaas Editor’s POV generated by AI	Buyer sentiment Overall, users praise HubSpot Marketing Hub for its comprehensive features and ease of use, though some find it complex and costly for smaller teams. What buyers like Ease of use All-in-one platform Marketing automation capabilities Common complaints Complexity for new users Cost of advanced features	Buyer sentiment Overall positive sentiment highlights ease of use, collaboration features, and integration capabilities, with some concerns about mobile functionality and pricing. What buyers like Ease of use Collaboration features Integration with email platforms Common complaints Limited mobile app functionality Insufficient advanced reporting	Buyer sentiment Buyer sentiment is positive across 279 reviews, with strong overall satisfaction. What buyers like Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users. Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities. Effective pipeline management and workflow automation, enabling businesses to streamline sales processes. Common complaints Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging. Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows. Inconsistent customer support with restricted availability, affecting issue resolution during critical times.
Pros and Cons	Comprehensive all-in-one platform integrating marketing, sales, and CRM tools Intuitive and user-friendly interface suitable for beginners and advanced users Robust marketing automation features including workflows and dynamic personalization Advanced features may require technical expertise or developer support Platform can feel overwhelming due to the breadth of tools and functionalities	Unified platform for managing contacts, leads, deals, and opportunities Built-in real-time messaging for team collaboration Seamless syncing with Outlook and Gmail Reporting tools lack robustness for advanced analytics Mobile app has limited features compared to desktop	Real-time updates keep teams informed. Integration with email and calendar enhances productivity. User-friendly interface simplifies navigation. Customization options may not meet all needs. New users may find the interface complex.
Positive Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product
Negative Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews	Read reviews

List of Customers

Customers	Trello Reddit SoundCloud	4over LLC Savanta Atlanta Eats	Antech Microsystem Pvt.Ltd Investacc Hire

Media and Screenshots

Screenshots	6 Screenshots	9 Screenshots
Videos	2 Videos	5 Videos

Alternatives

Alternatives	Outgrow 4.7 ActiveCampaign 4.5 CleverTap 4.5	Bigin by Zoho CRM 4.3 Hubspot Marketing Hub 4.5 ClickUp 4.4	ClickUp 4.4 Zoho CRM 4.1 Freshsales 4.6

Frequently asked questions

Which is better, Hubspot Marketing Hub or Insightly?: Hubspot Marketing Hub edges out the other on user ratings (4.5 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
Do Hubspot Marketing Hub and Insightly offer a free trial?: Yes, both Hubspot Marketing Hub and Insightly offer a free trial.
What is the starting price of Hubspot Marketing Hub vs Insightly?: Hubspot Marketing Hub starts at $3,600. Insightly starts at $29 /User/Month.
What are the top alternatives to Hubspot Marketing Hub?: Top alternatives to Hubspot Marketing Hub include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.
What are the top alternatives to Insightly?: Top alternatives to Insightly include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Salesforce.

Hubspot Marketing Hub vs Insightly vs Bigin by Zoho CRM Comparison

Hubspot Marketing Hub

Insightly

Bigin by Zoho CRM

Hubspot Marketing Hub vs Insightly vs Bigin by Zoho CRM — at a glance

Key differences between Hubspot Marketing Hub and Insightly

Compare Hubspot Marketing Hub vs Insightly vs Bigin by Zoho CRM — and walk away knowing which one fits.

Hubspot Marketing Hub

Insightly

Biggest differences

Description

Entry Level Pricing

Free Trial Availability

Spotsaas Score

User Ratings

Best Company Size

Where each option fits best

Key strengths

Best fit

Reasons buyers look elsewhere

Software Demo

Demo

Get shortlist help from a software advisor

How do Hubspot Marketing Hub, Insightly and Bigin by Zoho CRM Compare on Features?

Compare Hubspot Marketing Hub, Insightly and Bigin by Zoho CRM on pricing

Other Details

Organization Types supported

Platforms Supported

Modes of support

API Support

Security & Compliance

Hubspot Marketing Hub vs Insightly User Reviews & Rating Comparison

List of Customers

Customers

Media and Screenshots

Screenshots

Videos

Alternatives

Related Blogs and Articles for Crm Software

Frequently asked questions