HubSpot CRM vs Pipedrive vs InStream vs Bigin by Zoho CRM Comparison
HubSpot CRM
Starting at $1,780
- Free Trial
- Individuals
- Freelancers / Consultants
HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…
Pipedrive
Starting at $14 /user/month
- Free Trial
- Large Enterprises
- Medium Business
Pipedrive is a user-friendly customer relationship management (CRM) software designed to help sales teams streamline their pipelines, manage leads efficiently, and close deals faster. Ideal for small to mid-sized busines…
InStream
Starting at Contact for pricing
- Freelancers / Consultants
- Large Enterprises
The InStream CRM software is your trusted advisor. It is the one-stop shop for organizing, prioritizing, and streamlining important customer interactions. It helps you close more sales and strengthens customer relationsh…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…
Pipedrive leads on user satisfaction with a 4.5-star rating across 5,199 reviews.
HubSpot CRM vs Pipedrive vs InStream vs Bigin by Zoho CRM — at a glance
| Feature | HubSpot CRM | Pipedrive | InStream | Bigin by Zoho CRM |
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| Rating | 4.2 / 5 | 4.5 / 5 | 4.3 / 5 | 4.3 / 5 |
| Reviews | 10,374 | 5,199 | 131 | 119 |
| Starting price | $1,780 | $14 /user/month | Contact for pricing | $7 /User/Month |
| Free trial | Yes | Yes | No | Yes |
| Free version | No | No | No | No |
| Best for | Individuals, Freelancers / Consultants, Large Enterprises | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business | Small Business |
| Category | CRM Software | CRM Software | CRM Software | CRM Software |
| Integrations | — | 10+ apps | — | — |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | — | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | Business Hours, Online | Business Hours, Online | Business Hours, Online |
| Certifications | SOC 2, HIPAA, GDPR, ISO 27001 | SOC 2, GDPR | SOC 2 | — |
| Data residency | US | US | US | Global |
Key differences between HubSpot CRM and Pipedrive
- Pricing: HubSpot CRM starts at $1,780, while Pipedrive starts at $14 /user/month.
- Target audience: HubSpot CRM is built for Individuals and Freelancers / Consultants, while Pipedrive targets Large Enterprises and Medium Business.
- User satisfaction: Pipedrive scores higher with a 4.5-star average.
- Deployment: HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Pipedrive supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare HubSpot CRM vs Pipedrive vs InStream vs Bigin by Zoho CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Biggest differences
Start here before you go deeper into features.
Individuals, Freelancers / Consultants, Large Enterprises
Best CRM for small to mid-sized sales teams needing streamlined pipeline management.
- You are a small or medium business seeking an intuitive, easy-to-learn CRM.
- Your sales team needs AI-powered prompts and automated follow-ups to boost productivity.
- You want cost-effective CRM with strong reporting and real-time sales analytics.
- Your enterprise requires highly complex CRM customizations and deep third-party integrations.
- You need extensive relationship linking beyond standard sales contacts.
Freelancers / Consultants, Large Enterprises, Medium Business
Small Business
HubSpot CRM typically suits Individuals and Freelancers / Consultants. Pipedrive tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM | Pipedrive is a user-friendly customer relationship management (CRM) software designed to help sales teams streamline their pipelines, manage leads efficiently, and close deals faster. Ideal ... Read More about Pipedrive | The InStream CRM software is your trusted advisor. It is the one-stop shop for organizing, prioritizing, and streamlining important customer interactions. It helps you close more sales and ... Read More about InStream | Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM |
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Spotsaas ScoreWhat's this? ↗ | 9.1/10 | 9.6/10 | 8.3/10 | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 1-1,000 employees | 1-50 employees51-200 employees | — | — |
Get pricing help | Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Streamlined Communication: HubSpot CRM allows your team to centralize all customer interactions in one place, ensuring that everyone is on the same page and reducing the chances of miscommunication. You’ll find it easier to collaborate and respond to customer needs promptly.
- User-Friendly Interface: Designed with simplicity in mind, HubSpot CRM enables users of all technical levels to navigate effortlessly. This means less training time for your staff and more focus on building relationships with clients.
- Robust Analytics and Reporting: With its powerful analytics tools, you can gain valuable insights into sales performance and customer behavior. This data-driven approach helps you make informed decisions that can lead to increased conversions and revenue growth.
- Streamlined Sales Processes: Pipedrive helps teams like yours to visualize and manage the entire sales pipeline effortlessly, allowing you to focus on closing deals rather than getting lost in administrative tasks.
- Intuitive User Interface: Users often appreciate Pipedrive’s clean and user-friendly design. This means your team can hit the ground running without extensive training, saving valuable time and resources.
- Robust Reporting and Analytics: With Pipedrive’s advanced reporting tools, you can gain real-time insights into your sales performance. This empowers executives like yourself to make data-driven decisions that can elevate overall business strategy.
No key benefits available yet.
No key benefits available yet.
Best fit
- 1-1,000 employees
- Martech, SaaS, Consulting, Sales Automation, Revtech
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
- 1-200 employees
- Martech, Revtech, Fintech, Sales Automation, SaaS, Consulting
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
No best-fit guidance available yet.
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Users might consider alternatives to HubSpot CRM due to budget constraints, as some businesses find it expensive, especially with advanced features.
- Customization limitations can lead users to seek alternatives that offer more tailored solutions to fit unique business processes.
- Some users may prefer a simpler interface or fewer features, prompting them to look for more user-friendly and straightforward CRM options.
- Users may seek alternatives to Pipedrive if they require more advanced customization options to tailor their CRM experience to specific business processes or unique sales workflows that Pipedrive doesn’t fully support.
- Businesses with larger teams might look for alternatives that offer better scalability and user management features, ensuring that collaboration remains efficient as their workforce grows beyond Pipedrive’s capabilities.
- Organizations needing comprehensive reporting and analytics tools may find Pipedrive lacking in depth, prompting them to explore alternatives that provide more robust insights into sales performance and customer behavior.
No alternatives guidance available yet.
No alternatives guidance available yet.
Software Demo
Demo |
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How do HubSpot CRM, Pipedrive, InStream and Bigin by Zoho CRM Compare on Features?
Total Features | 38 Features | 10 Features | 8 Features | 10 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote | Get Quote |
Compare HubSpot CRM, Pipedrive, InStream and Bigin by Zoho CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Platforms Supported |
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Get help choosing | Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes | ✓ Yes |
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HIPAA | ✓ Yes | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes | — |
ISO 27001 | ✓ Yes | ✗ No | — |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes | — |
Data Encryption | ✓ Yes | ✓ Yes | — |
Audit Logs | ✓ Yes | ✓ Yes | — |
Data Residency | 🇺🇸 US | 🇺🇸 US | 🇺🇸 US |
HubSpot CRM vs Pipedrive vs InStream User Reviews & Rating Comparison
User Ratings | ||||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is positive across 3140 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Overall, users praise Pipedrive for its ease of use, visual sales pipeline management, and strong customer support, though some note limitations in advanced features and integrations. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 136 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 279 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. | No Integration information available. |
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List of Customers
Customers |  Classpass  Avison Young  Crunch Fitness |  Festo  Remax  Vimeo | No Customers information available. |  Antech Microsystem Pvt.Ltd  Investacc  Hire |
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Media and Screenshots
Screenshots |  13 Screenshots |  5 Screenshots | No screenshots available. |
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Videos |  2 Videos |  3 Videos |  1 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, HubSpot CRM or Pipedrive?
- Pipedrive edges out the other on user ratings (4.5 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do HubSpot CRM and Pipedrive offer a free trial?
- Yes, both HubSpot CRM and Pipedrive offer a free trial.
- What is the starting price of HubSpot CRM vs Pipedrive?
- HubSpot CRM starts at $1,780. Pipedrive starts at $14 /user/month.
- What are the top alternatives to HubSpot CRM?
- Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.
- What are the top alternatives to Pipedrive?
- Top alternatives to Pipedrive include Bigin by Zoho CRM, Freshsales, Salesforce, HubSpot CRM, Onpipeline.