HighLevel vs Salesforce vs Bigin by Zoho CRM Comparison
HighLevel
Starting at $97 /Month
- Free Trial
- Medium Business
- Small Business
The HighLevel CRM software places team collaboration and sales force automation at your fingertips. Features include a brand new, mobile-ready UI, email integration, easy to use workflow, dashboard reporting and more.
Salesforce
Starting at $25 /user/month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Salesforce CRM software is a social enterprise application designed to help businesses of all sizes and industries like retail, health care, technology, financial services, consumer packaged goods (CPG), and many more. B…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…
Salesforce leads on user satisfaction with a 4.3-star rating across 31,400 reviews.
HighLevel vs Salesforce vs Bigin by Zoho CRM — at a glance
| Feature | HighLevel | Salesforce | Bigin by Zoho CRM |
|---|---|---|---|
| Rating | — | 4.3 / 5 | 4.3 / 5 |
| Reviews | — | 31,400 | 119 |
| Starting price | $97 /Month | $25 /user/month | $7 /User/Month |
| Free trial | Yes | Yes | Yes |
| Free version | No | No | No |
| Best for | Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business | Small Business |
| Category | CRM Software | CRM Software | CRM Software |
| Integrations | — | 13+ apps | — |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available |
| Support modes | Online | Business Hours, Online | Business Hours, Online |
| Certifications | — | SOC 2, HIPAA, GDPR, ISO 27001 | — |
| Data residency | US | Global | Global |
Key differences between HighLevel and Salesforce
- Pricing: HighLevel starts at $97 /Month, while Salesforce starts at $25 /user/month.
- Target audience: HighLevel is built for Medium Business and Small Business, while Salesforce targets Freelancers / Consultants and Large Enterprises.
- Deployment: HighLevel supports SaaS/Web/Cloud; Salesforce supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare HighLevel vs Salesforce vs Bigin by Zoho CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert | Talk to an expert Talk to an expert |
Biggest differences
Start here before you go deeper into features.
Medium Business, Small Business
Best for medium to large enterprises needing highly customizable CRM solutions.
- You require extensive customization to fit unique industry workflows.
- Your team needs robust analytics and reporting for data-driven sales decisions.
- You want seamless integration with numerous third-party applications and APIs.
- You are a small business or startup with a limited budget.
- Your team lacks technical expertise or prior CRM experience.
Small Business
HighLevel typically suits Medium Business and Small Business. Salesforce tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | The HighLevel CRM software places team collaboration and sales force automation at your fingertips. Features include a brand new, mobile-ready UI, email integration, easy to use workflow, ... Read More about HighLevel | Salesforce CRM software is a social enterprise application designed to help businesses of all sizes and industries like retail, health care, technology, financial services, consumer ... Read More about Salesforce | Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM |
|---|---|---|---|
Entry Level Pricing |
|
|
|
Free Trial Availability | |||
Spotsaas ScoreWhat's this? ↗ | 8.5/10 | 9.8/10 | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | — | 50 to 10,000 employeesMedium to Large Enterprises | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
No key benefits available yet.
- Streamlined Sales Processes: Salesforce simplifies the entire sales cycle, enabling teams to manage leads, opportunities, and customer interactions seamlessly. I’ve seen firsthand how this leads to increased efficiency and higher conversion rates.
- Robust Analytics and Reporting: With Salesforce’s powerful analytics tools, managers can gain deep insights into performance metrics. This allows for informed decision-making based on real-time data, ensuring that strategies are always aligned with business goals.
- Customizable Solutions: One of the standout features of Salesforce is its adaptability. Whether you're in retail, healthcare, or finance, the platform can be tailored to fit your specific industry needs. I often recommend leveraging this flexibility for maximum impact.
No key benefits available yet.
Best fit
No best-fit guidance available yet.
- 50 to 10,000 employees
- Martech, Revtech, Fintech, Sales Automation, SaaS, and Consulting
- Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
No best-fit guidance available yet.
Reasons buyers look elsewhere
No alternatives guidance available yet.
- Some users may find Salesforce's pricing structure to be complex and potentially high, prompting them to explore more cost-effective CRM options that fit their budget without sacrificing essential features.
- Organizations with specific industry needs might seek alternatives that offer tailored solutions or customization options better suited to their unique workflows and customer management processes.
- Users may experience a steep learning curve with Salesforce, leading them to look for more user-friendly CRM systems that can be quickly adopted by their teams without extensive training.
No alternatives guidance available yet.
Software Demo
Demo |
|---|
Need a second opinion?
Get shortlist help from a software advisor
Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.
How do HighLevel, Salesforce and Bigin by Zoho CRM Compare on Features?
Total Features | 6 Features | 10 Features | 10 Features |
|---|---|---|---|
Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare HighLevel, Salesforce and Bigin by Zoho CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
Pricing Option | |||
|---|---|---|---|
Starting From |
|
|
|
Pricing Plans |
|
|
|
Pricing Page |  |  |  |
Other Details
Organization Types supported |
|
|
|
|---|---|---|---|
Platforms Supported |
|
|
|
Modes of support |
|
|
|
API Support |
|
|
|
Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | ✓ Yes |
|---|---|---|
HIPAA | ✗ No | ✓ Yes |
GDPR | — | ✓ Yes |
ISO 27001 | — | ✓ Yes |
Single Sign-On (SSO) | — | ✓ Yes |
Multi-Factor Auth (MFA) | — | ✓ Yes |
Data Encryption | — | ✓ Yes |
Audit Logs | — | ✓ Yes |
Data Residency | 🇺🇸 US | 🌐 Global |
HighLevel vs Salesforce User Reviews & Rating Comparison
User Ratings | No reviews available for the product | ||
|---|---|---|---|
Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights Salesforce's customization, analytics, and integration strengths, tempered by concerns about cost and complexity. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 279 reviews, with strong overall satisfaction. What buyers like
Common complaints
|
Pros and Cons |
|
|
|
Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. |
|---|
List of Customers
Customers | No Customers information available. |  BBVA  Brunello Cucinelli  Unilever |  Antech Microsystem Pvt.Ltd  Investacc  Hire |
|---|
Media and Screenshots
Screenshots |  2 Screenshots |  3 Screenshots |
|---|---|---|
Videos |  1 Videos |  5 Videos |
Alternatives
Alternatives |
|---|
Add another option to compare side by side
Search by product name to compare pricing, fit, and buyer feedback in one view.Compare similar software options
Related Blogs and Articles for Crm Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, HighLevel or Salesforce?
- Salesforce edges out the other on user ratings (4.3 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do HighLevel and Salesforce offer a free trial?
- Yes, both HighLevel and Salesforce offer a free trial.
- What is the starting price of HighLevel vs Salesforce?
- HighLevel starts at $97 /Month. Salesforce starts at $25 /user/month.
- What are the top alternatives to HighLevel?
- Top alternatives to HighLevel include Bigin by Zoho CRM, Ontraport, Hubspot Marketing Hub, ClickUp, Zoho CRM.
- What are the top alternatives to Salesforce?
- Top alternatives to Salesforce include Bigin by Zoho CRM, Hubspot Marketing Hub, Dynamics 365 Marketing, ClickUp, Zoho CRM.