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Close vs GoCRM vs Bigin by Zoho CRM Comparison

Last updated:

Close

4.6(220 reviews)

Starting at $9 /user/month

  • Free Trial
  • Individuals
  • Freelancers / Consultants

Close stands as a sales engagement CRM tailored to assist SMBs in converting more leads to revenue. They are committed to fostering future-forward businesses: nimble, intelligent teams operating remotely. For tech-savvy…

GoCRM

Starting at $39 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

GoCRM is a web-based customer relationship management software. It includes various features to help users organize and manage their sales and marketing strategies. Managing your sales pipeline, scheduling appointments,…

Bigin by Zoho CRM

4.3(119 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

Close leads on user satisfaction with a 4.6-star rating across 220 reviews.

Close vs GoCRM vs Bigin by Zoho CRM — at a glance

FeatureCloseGoCRMBigin by Zoho CRM
Rating4.6 / 54.3 / 5
Reviews220119
Starting price$9 /user/month$39 /User/Month$7 /User/Month
Free trial Yes Yes Yes
Free version No No No
Best forIndividuals, Freelancers / Consultants, Medium BusinessLarge Enterprises, Medium Business, Small BusinessSmall Business
CategoryCRM SoftwareCRM SoftwareCRM Software
Integrations1+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailable
Support modesBusiness Hours, OnlineBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, GDPRSOC 2
Data residencyUSUSGlobal

Key differences between Close and GoCRM

  • Pricing: Close starts at $9 /user/month, while GoCRM starts at $39 /User/Month.
  • Target audience: Close is built for Individuals and Freelancers / Consultants, while GoCRM targets Large Enterprises and Medium Business.
  • Deployment: Close supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; GoCRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Close vs GoCRM vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Close - CRM Software
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Talk to an expert
GoCRM - CRM Software
Talk to an expert
Talk to an expert

Biggest differences

Start here before you go deeper into features.

Close

Best for

Individuals, Freelancers / Consultants, Medium Business

GoCRM

Best for

Large Enterprises, Medium Business, Small Business

Bigin by Zoho CRM

Best for

Small Business

Close typically suits Individuals and Freelancers / Consultants. GoCRM tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Close stands as a sales engagement CRM tailored to assist SMBs in converting more leads to revenue. They are committed to fostering future-forward businesses: nimble, intelligent teams ... Read More about Close

GoCRM is a web-based customer relationship management software. It includes various features to help users organize and manage their sales and marketing strategies. Managing your sales ... Read More about GoCRM

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $9 , yearly
  • Starts from $39
  • Starts from $7 , Billed Yearly

Free Trial Availability

Spotsaas Score

What's this? ↗

8.6/10

8.5/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

5–100 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Close

  • All-in-One Communication: Hub Close integrates calling, emailing, and texting directly into the CRM, eliminating the need for third-party tools. This unified approach increases efficiency and reduces costs for growing sales teams.
  • Built for Productivity: With features like Sequences, Power Dialer, and task reminders, Close helps sales reps stay organized, automate outreach, and follow up with leads at the right time — all of which drive higher conversion rates.
  • Transparent Collaboration with Coaching Tools: The single timeline view ensures complete team visibility on lead activities, and the built-in call coaching enables sales leaders to mentor and improve team performance directly within the platform.

GoCRM

No key benefits available yet.

Best fit

Best fit

Close

  • 5–100 employees
  • SaaS, Marketing Agencies, E-commerce, EdTech, Consulting Services, B2B Tech, Remote-first Startups
  • Account Executives, Sales Development Representatives, Sales Managers, Founders, Revenue Operations Managers, Customer Success Managers

GoCRM

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

Close

  • Close is specifically built for SMBs, so larger enterprises with complex sales processes or deeper customization needs may seek platforms with more robust enterprise features.
  • While strong on sales engagement, Close doesn’t offer native marketing automation or lead nurturing workflows that other CRMs like HubSpot or ActiveCampaign may provide.
  • Users looking for highly customizable or advanced analytics and forecasting capabilities may find Close’s reporting features less extensive compared to solutions like Salesforce or Zoho CRM.

GoCRM

No alternatives guidance available yet.

Software Demo

Demo

Need a second opinion?

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Close, GoCRM and Bigin by Zoho CRM Compare on Features?

Total Features

15 Features

8 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Close, GoCRM and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $9 , yearly
        • $39
        • $7 , Billed Yearly

        Pricing Plans

        • Solo

          $19

          /user/month

          • Everything in Essential but:

          • Limited to 1 user

          • Limited to 10k leads

        • Essentials

          $49

          /user/month

          • Unlimited contacts & leads

          • Multiple pipelines

          • Advanced lead & activity filters

          Show more +

        • Growth

          $109

          /user/month

          • Everything in Essentials plus:

          • Automated workflows

          • Power Dialer

          Show more +

        • Browse all pricing plans
        • Not Available
        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        Close pricing
        GoCRM pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Not Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes
        ✓ Yes

        HIPAA

        ✗ No
        ✗ No

        GDPR

        ✓ Yes

        ISO 27001

        ✗ No

        Single Sign-On (SSO)

        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Data Encryption

        ✓ Yes

        Audit Logs

        ✓ Yes

        Data Residency

        🇺🇸 US
        🇺🇸 US

        Close vs GoCRM User Reviews & Rating Comparison

        User Ratings

        No reviews available for the product

        Rating Distribution

        569

        22

        1

        2

        1

        2

        0

        0

        0

        0

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Buyer sentiment is very strong across 595 reviews, with consistently positive feedback.

        What buyers like

        • Provides a centralized, all-in-one CRM platform for managing leads, calls, emails, and workflows seamlessly, saving time and boosting productivity.
        • Intuitive and user-friendly interface with easy setup and excellent support for onboarding and troubleshooting.
        • Highly efficient automation features like smart views, predictive dialing, and workflows that reduce manual effort and streamline sales processes.

        Common complaints

        • Reporting features are limited and could be more in-depth, especially for tracking lead lists and success rates by category.
        • Some users find the cost of calling features and overall pricing high, although they believe the value justifies it.
        • Occasional technical glitches like software crashes and dialer issues with integrations such as JustCall.

        What buyers like

        • GoCRM is web-based, providing easy access from any device with an internet connection.
        • It offers effective tools to manage and track the sales pipeline, improving efficiency.
        • Scheduling appointments is simple and integrated into the system, streamlining workflows.

        Common complaints

        • Advanced users may find the features too basic for their needs.
        • The platform may lack integrations with some third-party tools, limiting its versatility.
        • New users may take time to fully understand the platform’s capabilities.

        Buyer sentiment

        Buyer sentiment is positive across 279 reviews, with strong overall satisfaction.

        What buyers like

        • Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users.
        • Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities.
        • Effective pipeline management and workflow automation, enabling businesses to streamline sales processes.

        Common complaints

        • Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging.
        • Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows.
        • Inconsistent customer support with restricted availability, affecting issue resolution during critical times.

        Pros and Cons

        • Provides a centralized, all-in-one CRM platform for managing leads, calls, emails, and workflows seamlessly, saving time and boosting productivity.

        • Intuitive and user-friendly interface with easy setup and excellent support for onboarding and troubleshooting.

        • Highly efficient automation features like smart views, predictive dialing, and workflows that reduce manual effort and streamline sales processes.

        • Reporting features are limited and could be more in-depth, especially for tracking lead lists and success rates by category.

        • Some users find the cost of calling features and overall pricing high, although they believe the value justifies it.

        • Web-based for easy access from anywhere

        • Focus on essential CRM functionalities

        • Simplifies contact and sales management

        • Limited advanced features may hinder growth

        • Basic reporting may not meet all needs

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Integrations

        Integration with other apps

        No Integration information available.

        No Integration information available.

        List of Customers

        Customers

        Toggl

        Toggl

        Bench

        Bench

        Freightview

        Freightview

        Audi

        Audi

        Business Payment Systems

        Business Payment Systems

        Mercedes Benz

        Mercedes Benz

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        All Leads

        12 Screenshots

        No screenshots available.

        Videos

        video-0

        1 Videos

        video-0

        2 Videos

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Close or GoCRM?
        Close edges out the other on user ratings (4.6 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Close and GoCRM offer a free trial?
        Yes, both Close and GoCRM offer a free trial.
        What is the starting price of Close vs GoCRM?
        Close starts at $9 /user/month. GoCRM starts at $39 /User/Month.
        What are the top alternatives to Close?
        Top alternatives to Close include Bigin by Zoho CRM, ClickUp, Zoho CRM, Freshsales, Thryv.
        What are the top alternatives to GoCRM?
        Top alternatives to GoCRM include Bigin by Zoho CRM, ClickUp, Zoho CRM, Salesforce, Thryv.

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