NEWJoin 1M+ SaaS Professionals|Get Weekly Insights, Trends & Expert PicksSubscribe Free →

Spotsaas logo

AvidTrak vs CallTrackingMetrics Comparison

Last updated:

AvidTrak

4.2(7 reviews)

Starting at Contact for pricing

  • Free Trial
  • Individuals
  • Large Enterprises

AvidTrak is a powerful yet simple-to-use inbound call tracking software. AvidTrak is compatible with virtually any call center software and telephony provider, eliminating the hassle of searching for a system that will w…

CallTrackingMetrics

4.6(1,311 reviews)

Starting at $65 /month

  • Large Enterprises
  • Medium Business

CallTrackingMetrics is an advanced inbound call tracking and marketing attribution platform designed to help businesses connect every customer interaction to specific marketing efforts. It empowers sales and marketing te…

CallTrackingMetrics leads on user satisfaction with a 4.6-star rating across 1,311 reviews.

SpotSaaS Analysis

AvidTrakCallTrackingMetrics

The core difference is that AvidTrak lacks specific information about its features and target audience, while CallTrackingMetrics is tailored for businesses needing detailed call tracking and marketing insights. Ideal buyers for AvidTrak remain unspecified, whereas CallTrackingMetrics is best suited for mid-sized companies in various sectors looking for advanced call attribution capabilities.

Who should pick which

  • No specific features listed:
  • Target audience not defined:
  • Pricing information unavailable:
  • Company size applicability unclear:
  • Use cases not specified:
  • Ideal buyer profile not provided:
  • Best for precise inbound call tracking:
  • Ideal for companies with 10-500 employees:
  • Suitable for various industries including healthcare and real estate:
  • Offers AI insights for marketing attribution:
  • Seamless integration with CRMs like Salesforce:
  • Pricing starts at $65:

AvidTrak vs CallTrackingMetrics — at a glance

FeatureAvidTrakCallTrackingMetrics
Rating4.2 / 54.6 / 5
Reviews71,311
Starting priceContact for pricing$65 /month
Free trial Yes No
Free version No No
Best forIndividuals, Large Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small Business
CategoryInbound Call Tracking SoftwareInbound Call Tracking Software
Integrations6+ apps
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailable
Support modesOnline24/7 (Live rep), Business Hours, Online
CertificationsSOC 2SOC 2, HIPAA, GDPR
Data residencyUSUS

Key differences between AvidTrak and CallTrackingMetrics

  • Pricing: CallTrackingMetrics starts at $65 /month. AvidTrak pricing is not publicly listed.
  • Free trial: AvidTrak offers a free trial; CallTrackingMetrics does not.
  • Target audience: AvidTrak is built for Individuals and Large Enterprises, while CallTrackingMetrics targets Large Enterprises and Medium Business.
  • User satisfaction: CallTrackingMetrics scores higher with a 4.6-star average.
  • Deployment: AvidTrak supports SaaS/Web/Cloud; CallTrackingMetrics supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

AvidTrak vs CallTrackingMetrics — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Inbound Call Tracking Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

AvidTrak - Inbound Call Tracking Software
Talk to an expert
Talk to an expert
CallTrackingMetrics - Inbound Call Tracking Software
Talk to an expert
Talk to an expert

Biggest differences

Start here before you go deeper into features.

AvidTrak

Best for

Individuals, Large Enterprises, Medium Business

CallTrackingMetrics

Best for precise inbound call tracking and marketing attribution with AI insights.

Choose if
  • You need detailed call attribution down to keyword and dynamic number insertion level.
  • Your team requires seamless integration with CRMs and marketing platforms like Salesforce and HubSpot.
  • You want AI-driven conversation intelligence to analyze calls, transcriptions, and chats for deeper insights.
Consider alternatives if
  • Your business relies heavily on multi-channel engagement beyond voice calls, such as live chat or social messaging.
  • You need a tool with quick setup and minimal training for advanced automation or call scoring features.

AvidTrak typically suits Individuals and Large Enterprises. CallTrackingMetrics tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

AvidTrak is a powerful yet simple-to-use inbound call tracking software. AvidTrak is compatible with virtually any call center software and telephony provider, eliminating the hassle of ... Read More about AvidTrak

CallTrackingMetrics is an advanced inbound call tracking and marketing attribution platform designed to help businesses connect every customer interaction to specific marketing efforts. It ... Read More about CallTrackingMetrics

Entry Level Pricing

  • Not Available
  • Starts from $65 , yearly

Free Trial Availability

  • No free trial

User Ratings

Based on verified Spotsaas reviews

4.2

(7)

Best Company Size

10-50 employees51-500 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

CallTrackingMetrics

  • Comprehensive Call Analytics: CallTrackingMetrics provides detailed insights into incoming calls, including lead attribution, call duration, referral sources, and customer engagement patterns. This enables businesses to fine-tune their marketing strategies and sales tactics for better conversion outcomes.
  • Improved Lead Generation and ROI Tracking: The platform helps businesses identify which marketing campaigns drive phone calls, allowing more accurate tracking of advertising ROI. This enhances marketing decisions and supports revenue-focused strategies.
  • User-Friendly Interface with Powerful Features: Designed for ease of use, CallTrackingMetrics simplifies complex call tracking tasks while still offering advanced features like call recording, dynamic number insertion, and CRM integrations—making it accessible for teams with varying levels of technical expertise.
Best fit

Best fit

AvidTrak

No best-fit guidance available yet.

CallTrackingMetrics

  • 10–500 Employees
  • Digital Marketing, Legal Services, Healthcare, Automotive, Real Estate, Travel & Hospitality, Home Services, SaaS
  • Marketing Manager, Growth Strategist, Call Center Manager, Sales Operations Lead, Digital Marketing Specialist, Customer Experience Director
Watchouts

Reasons buyers look elsewhere

AvidTrak

No alternatives guidance available yet.

CallTrackingMetrics

  • Businesses looking for a platform that unifies call tracking with SMS, email, live chat, and other touchpoints may find CallTrackingMetrics less comprehensive compared to full customer journey analytics platforms.
  • While robust, the pricing structure may be less appealing to startups or small businesses that require only basic call tracking functions without additional automation or integrations.
  • Though the basic interface is intuitive, some of the more powerful features like keyword-level attribution or conversation intelligence may require onboarding or training, which can be a barrier for less tech-savvy teams.

Software Demo

Demo

No software demo available

AvidTrak has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do AvidTrak and CallTrackingMetrics Compare on Features?

Total Features

0 Features

4 Features

Unique Features

No features

No unique features

Get Quote
Get Quote

Compare AvidTrak and CallTrackingMetrics on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • Not Available
      • $65 , yearly

      Pricing Plans

      • Not Available
      • Marketing Lite

        $79

        /month

        • Unlimited users

        • Attribute calls and texts to their source

        • Standard call recording; forwarding and IVR routing

        Show more +

      • Marketing Pro

        $179

        /month

        • + Marketing Lite Features &

        • Agency-friendly with included sub-accounts & white label options

        • Form tracking and attribution with 5

        Show more +

      • Sales Engage

        $329

        /month

        • + Marketing Pro &

        • Customizable softphone to power inbound and outbound teams

        • 3000 transcribed minutes with AskAI Summaries included

        Show more +

      • Browse all pricing plans

      Pricing Page

      AvidTrak pricing
      CallTrackingMetrics pricing

      Other Details

      Organization Types supported

      • Large Enterprises
      • Small Business
      • Freelancers
      • Medium Business
      • Individuals
      • Large Enterprises
      • Small Business
      • Freelancers
      • Medium Business
      • Individuals

      Platforms Supported

      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Mac
      • Installed - Windows
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Mac
      • Installed - Windows

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes
      ✓ Yes

      HIPAA

      ✗ No
      ✓ Yes

      GDPR

      ✓ Yes

      ISO 27001

      ✗ No

      Single Sign-On (SSO)

      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes

      Data Encryption

      ✓ Yes

      Audit Logs

      ✓ Yes

      Data Residency

      🇺🇸 US
      🇺🇸 US

      AvidTrak User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      1

      2

      0

      0

      0

      278

      45

      7

      1

      1

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is positive across 3 reviews, with strong overall satisfaction.

      What buyers like

      • Simple to use
      • Compatible with various systems
      • Maximizes call center performance

      Common complaints

      • Limited advanced features
      • Basic reporting options
      • May require additional tools

      Buyer sentiment

      Users appreciate the platform's detailed call attribution, seamless integrations, and powerful routing features, though some find advanced features complex to implement.

      What buyers like

      • Ease of use
      • Integration capabilities
      • Call tracking accuracy

      Common complaints

      • Complexity of advanced features
      • Limited multi-channel support

      Pros and Cons

      • Compatible with various systems for flexibility

      • Focus on cost-effectiveness enhances value

      • User-friendly design for easy adoption

      • Limited advanced features may restrict growth

      • Basic reporting may not meet all needs

      • Dynamic number insertion and keyword-level tracking for precise marketing attribution

      • Automatic call recording with deep insights into call duration and caller behavior

      • Seamless integrations with major CRMs and marketing tools like Salesforce, Google Ads, and HubSpot

      • Advanced features like automation workflows and call scoring require time and training to implement

      • Primarily focused on voice interactions, less suitable for multi-channel customer engagement

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Integrations

      Integration with other apps

      No Integration information available.

      List of Customers

      Customers

      No Customers information available.

      Groundworks

      Groundworks

      Tinuiti

      Tinuiti

      Healthgrades

      Healthgrades

      Media and Screenshots

      Screenshots

      Add Number

      5 Screenshots

      2 Screenshots

      Videos

      No videos available.

      video-0

      3 Videos

      Top Alternatives to AvidTrak and CallTrackingMetrics in 2026

      Expand your shortlist

      Add another option to compare side by side

      Search by product name to compare pricing, fit, and buyer feedback in one view.

      Compare similar software options

      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, AvidTrak or CallTrackingMetrics?
      CallTrackingMetrics edges out the other on user ratings (4.6 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do AvidTrak and CallTrackingMetrics offer a free trial?
      AvidTrak offers a free trial. CallTrackingMetrics does not.
      What is the starting price of AvidTrak vs CallTrackingMetrics?
      AvidTrak starts at Contact for pricing. CallTrackingMetrics starts at $65 /month.
      What are the top alternatives to AvidTrak?
      Top alternatives to AvidTrak include ResponseTap, PhoneWagon, CallView 360, calltrak, TeleCapture.
      What are the top alternatives to CallTrackingMetrics?
      Top alternatives to CallTrackingMetrics include CallRail, Calltracks, Callcap, calltrak, TeleCapture.

      Grow your pipeline with buyers who are already looking for you

      254,000+ buyers use Spotsaas every month to evaluate and shortlist software. Get in front of them — for free, or with a managed growth plan built around your category.