CallTrackingMetrics Review: Is It The Right Inbound Call Tracking Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Plan Available
GDPR
SOC 2
HIPAAStarts from $65 / month when yearly, also offers free forever plan
Groundworks
Tinuiti
HealthgradesTrusted by many companies including Groundworks
Integrates with
Stripe Payments
HubSpot CRM
Pipedrive
Google AnalyticsOverview
Pricing
Features
Buyer feedback
Alternatives
Integrations
Customers
Media
Security & Compliance
Support
FAQ
Blogs
What is CallTrackingMetrics?
CallTrackingMetrics is an advanced inbound call tracking and marketing attribution platform designed to help businesses connect every customer interaction to specific marketing efforts. It empowers sales and marketing teams with full visibility into which ads, channels, and campaigns are driving qualified leads. Using AI-driven conversation intelligence, it analyzes calls, transcriptions, and chats to uncover deep customer insights. The platform offers real-time call tracking, dynamic number insertion, and automated workflows to speed up the sales pipeline. It integrates seamlessly with tools like Google Ads, Salesforce, and HubSpot. With flexible lead routing, custom call scoring, and detailed reporting dashboards, it transforms every interaction into measurable ROI. Agencies benefit from white labeling, sub-account management, and custom billing features. CallTrackingMetrics supports scalable deployments for both SMBs and large enterprises.
Pricing
Starts from $65 / month when yearly
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
SOC 2GDPRHIPAASSO & MFA supported
Data residency:🇺🇸
Platform
Web + mobile app (iOS & Android)
CallTrackingMetrics Software Demo
CallTrackingMetrics was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider CallTrackingMetrics
- Use cases
- Digital Marketing, Legal Services, Healthcare
- Team types
- Marketing Manager, Call Center Manager
- Company size
- 10-50 employees, 51-500 employees
- Workflow style
- Flexible and configurable
- Setup complexity
- Medium
Why teams choose CallTrackingMetrics
Dynamic number insertion and keyword-level tracking for precise marketing attribution
Automatic call recording with deep insights into call duration and caller behavior
Seamless integrations with major CRMs and marketing tools like Salesforce, Google Ads, and HubSpot
Is CallTrackingMetrics right for you?
Best for precise inbound call tracking and marketing attribution with AI insights.
Choose CallTrackingMetrics if
- You need detailed call attribution down to keyword and dynamic number insertion level.
- Your team requires seamless integration with CRMs and marketing platforms like Salesforce and HubSpot.
- You want AI-driven conversation intelligence to analyze calls, transcriptions, and chats for deeper insights.
Consider alternatives if
- Your business relies heavily on multi-channel engagement beyond voice calls, such as live chat or social messaging.
- You need a tool with quick setup and minimal training for advanced automation or call scoring features.
What buyers should know before shortlisting CallTrackingMetrics
CallTrackingMetrics has completely transformed how I manage and evaluate inbound call performance across my marketing channels. As a digital marketer, I rely heavily on attribution data, and the platform’s dynamic number insertion and keyword-level tracking have made ROI reporting much more accurate.
What really stands out is how smoothly it integrates with Google Ads and HubSpot, syncing call data into my workflows automatically. Setting up smart call routing and geo-targeting was intuitive, and the call recordings help with both training and QA.
While the price point is higher than some competitors, the depth of features easily justifies the investment for growing teams.
CallTrackingMetrics pros and cons
- CallTrackingMetrics pros
Dynamic number insertion and keyword-level tracking for precise marketing attribution
Automatic call recording with deep insights into call duration and caller behavior
Seamless integrations with major CRMs and marketing tools like Salesforce, Google Ads, and HubSpot
- CallTrackingMetrics cons
Advanced features like automation workflows and call scoring require time and training to implement
Primarily focused on voice interactions, less suitable for multi-channel customer engagement
Ready to try it?
Get started with CallTrackingMetrics
Try the free plan and upgrade when ready.
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See how it stacks up
Compare CallTrackingMetrics side-by-side with top Inbound Call Tracking Software alternatives.
What is the pricing of CallTrackingMetrics?
CallTrackingMetrics Pricing Plans
Marketing Lite
$79
/month
Unlimited users
Attribute calls and texts to their source
Standard call recording; forwarding and IVR routing
Manually score; convert and tag calls
Easy-setup integrations with Google and Microsoft
Show more +
Marketing Pro
$179
/month
+ Marketing Lite Features &
Agency-friendly with included sub-accounts & white label options
Form tracking and attribution with 5
000 form submissions included
3000 transcribed minutes included
Show more +
Sales Engage
$329
/month
+ Marketing Pro &
Customizable softphone to power inbound and outbound teams
3000 transcribed minutes with AskAI Summaries included
Engage your pipeline over voice; text; chat and form
Smart Dialer and advanced outbound technology
Show more +
Enterprise
$1999
/month
+ Sales Engage &
Flexible structure to scale with unlimited sub-accounts
Dedicated account management team and expedited response times
Full access to industry-leading Premium Technical Support team
20 hours of personalized; extended onboarding
Show more +
CallTrackingMetrics reviews and ratings
Buyer sentiment
Users appreciate the platform's detailed call attribution, seamless integrations, and powerful routing features, though some find advanced features complex to implement.
What buyers like
- Ease of use
- Integration capabilities
- Call tracking accuracy
Common complaints
- Complexity of advanced features
- Limited multi-channel support
What users are saying
AU
Anonymous User
12/06/23
"Excellent Service and Excellent Customer Service"
What do you like best about CallTrackingMetrics? I was looking for advanced call tracking software for a lead generation website I manage. CTM offered ...
Read more
TR
Thomas R
08/09/23
"CTM Review - Advance Online"
What do you like best about CallTrackingMetrics? The ability to easily purchase numbers at a cheap rate What do you dislike about CallTrackingMetrics?
SB
stephen b
07/12/23
"Great system for measuring lead source attribution for phone calls, forms, etc."
What do you like best about CallTrackingMetrics? The setup and connections between systems are straight forward and work. Debugging issues is made ...
Read more
DK
Daniel K
07/03/23
"I love ctm it helps so much"
What do you like best about CallTrackingMetrics? Auto dialer and it is so easy to use as far as making calls What do you dislike about CallTrackingMetrics?
GM
Gary M
06/09/23
"Call Tracking Metrics has been instrumental in the success of our company."
What do you like best about CallTrackingMetrics? Being able to get real-time data on the productivity of our reps with the Real-Time Agents report. ...
Read more
AU
Anonymous User
06/06/23
"Great tool for anyone with a phone center."
What do you like best about CallTrackingMetrics? Able to listen to calls and coach my team to success. What do you dislike about CallTrackingMetrics?
What are the features of CallTrackingMetrics?
CRM integration allows CallTrackingMetrics to seamlessly connect with customer relationship management platforms like Salesforce, HubSpot, Z…
Call recording allows businesses to automatically capture and store audio from inbound and outbound calls for quality assurance, training, a…
Conversation intelligence in CallTrackingMetrics uses artificial intelligence (AI) and speech recognition to transcribe and analyze call con…
Keyword tracking enables businesses to monitor which paid search keywords are responsible for driving inbound calls. With CallTrackingMetric…
CallTrackingMetrics security and data handling
Key compliance certifications and security features for IT and security teams evaluating CallTrackingMetrics.
Certifications
Security features
Developer & data
Alternatives to CallTrackingMetrics
Why buyers keep looking beyond CallTrackingMetrics
Businesses looking for a platform that unifies call tracking with SMS, email, live chat, and other touchpoints may find CallTrackingMetrics less comprehensive compared to full customer journey analytics platforms.
While robust, the pricing structure may be less appealing to startups or small businesses that require only basic call tracking functions without additional automation or integrations.
Though the basic interface is intuitive, some of the more powerful features like keyword-level attribution or conversation intelligence may require onboarding or training, which can be a barrier for less tech-savvy teams.
For companies increasingly using video-based consultations (e.g., telehealth or high-touch sales), the absence of built-in video call tracking capabilities may require supplemental tools.
While reporting is accurate, users looking for more customizable dashboards or advanced analytics visuals may prefer platforms with deeper BI (business intelligence) integrations.
Brands with digital-first customer journeys (email/chat-heavy) may prefer solutions that prioritize web analytics and multichannel engagement rather than voice-first tracking.
CallTrackingMetrics Integrations
CallTrackingMetrics Customers
Groundworks
Tinuiti
Healthgrades
CallTrackingMetrics Support Options
Frequently Asked Questions About CallTrackingMetrics
Common questions buyers ask before choosing CallTrackingMetrics.
CallTrackingMetrics is a Inbound Call Tracking Software. CallTrackingMetrics offers Call Recording, Conversational Intelligence, CRM Integration and many more functionalities.
CallTrackingMetrics is a strong fit if: You need detailed call attribution down to keyword and dynamic number insertion level.; Your team requires seamless integration with CRMs and marketing platforms like Salesforce and HubSpot.. Consider alternatives if: Your business relies heavily on multi-channel engagement beyond voice calls, such as live chat or social messaging.; You need a tool with quick setup and minimal training for advanced automation or call scoring features..
Buyers commonly note the following limitations of CallTrackingMetrics: Advanced features like automation workflows and call scoring require time and training to implement; Primarily focused on voice interactions, less suitable for multi-channel customer engagement; Pricing can be higher compared to some competitors.
Some top alternatives to CallTrackingMetrics includes CallRail, Calltracks, Callcap, calltrak and Callation.
CallTrackingMetrics offers Freemium, Subscription pricing models
Yes, CallTrackingMetrics can integrate with Stripe Payments, HubSpot CRM, Pipedrive, Google Analytics and many more.You can find more integration for CallTrackingMetrics here
The starting price of CallTrackingMetrics is $65/month when yearly
Ready to try it?
Get started with CallTrackingMetrics
Get started with the free plan — no credit card required.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
