Apollo.io vs Closely Comparison
Apollo.io
Starting at $0 /user/month
- Free Trial
- Large Enterprises
- Medium Business
Apollo is sales engagement software designed for the sales team. When managers view their team through the lens of goal setting and progress tracking, motivation increases across the board. Apollo helps make targets easi…
Closely
Starting at $49 /Month
- Large Enterprises
- Medium Business
Closely is your one-stop solution for efficient engagement and sales management. It provides you with in-depth intelligence and automated sales tools for identifying, engaging and converting prospects into customers. It…
Apollo.io leads on user satisfaction with a 2.8-star rating across 5,090 reviews.
Apollo.io vs Closely — at a glance
| Feature | Apollo.io | Closely |
|---|---|---|
| Rating | 2.8 / 5 | — |
| Reviews | 5,090 | — |
| Starting price | $0 /user/month | $49 /Month |
| Free trial | Yes | No |
| Free version | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Sales Engagement Software | Lead Generation Software |
| Integrations | 9+ apps | — |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | — |
| Support modes | Business Hours, Online | Online |
| Certifications | SOC 2, GDPR | — |
| Data residency | US | US |
Key differences between Apollo.io and Closely
- Pricing: Apollo.io starts at $0 /user/month, while Closely starts at $49 /Month.
- Free trial: Apollo.io offers a free trial; Closely does not.
- Deployment: Apollo.io supports SaaS/Web/Cloud; Closely supports SaaS/Web/Cloud.
Apollo.io vs Closely — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Sales Engagement Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for sales teams needing accurate contact data and integrated sales intelligence.
- You require highly accurate and reliable contact information for outreach.
- Your sales team benefits from strong CRM integrations for pipeline visibility.
- You want comprehensive sales intelligence combining data, analytics, and automation.
- Your company needs extensive third-party app integrations beyond Apollo’s limited marketplace.
- You are a new user without dedicated onboarding support who may struggle with complexity.
Large Enterprises, Medium Business, Small Business
Apollo.io typically suits Large Enterprises and Medium Business. Closely tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Apollo is sales engagement software designed for the sales team. When managers view their team through the lens of goal setting and progress tracking, motivation increases across the board. ... Read More about Apollo.io | Closely is your one-stop solution for efficient engagement and sales management. It provides you with in-depth intelligence and automated sales tools for identifying, engaging and ... Read More about Closely |
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Entry Level Pricing |
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Free Trial Availability |
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Spotsaas ScoreWhat's this? ↗ | 9.6/10 | 7.5/10 |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | 10-50 employees51-5,000+ employees | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Seamless CRM Alignment: Apollo.io integrates with CRMs like Salesforce and HubSpot to sync contacts, activities, and engagement data. This keeps prospecting aligned with pipeline tracking and revenue reporting. Teams benefit from cleaner data, better visibility across departments, and smoother collaboration between sales development and account executives.
- Data-Driven Sales Decisions: Apollo.io provides visibility into email engagement, calls, meetings, and conversion activity. Sales managers can review performance trends, identify effective messaging, and adjust outreach strategies using real usage data. These insights help improve prioritization, refine campaigns, and align sales efforts with measurable outcomes.
- Scalable Outbound Automation: Apollo.io supports scalable outbound efforts through sequences, automated follow-ups, and task scheduling. Teams can maintain steady outreach volume while keeping messages structured and timely. This setup supports growing sales teams by reducing repetitive work and helping reps handle larger lead volumes without losing consistency.
No key benefits available yet.
Best fit
- 10–5,000+ employees
- SaaS, Technology, IT Services, Marketing & Advertising, Fintech, E-commerce, Consulting, B2B Services, Software Development, Startups
- Sales Development Representative, Business Development Manager, Account Executive, Sales Manager, Growth Manager, Revenue Operations Manager, Marketing Manager, Founder, Head of Sales
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Apollo.io follows a structured outreach and workflow model. Teams with highly customized sales processes, unique CRM setups, or complex automation requirements may prefer alternatives that allow deeper workflow customization or more flexible sequence logic.
- Certain users seek alternatives due to concerns around email deliverability controls, sending limits, or inbox warm-up options. Tools with built-in deliverability monitoring or stricter reputation management features may feel more suitable for high-volume outbound teams.
- While Apollo.io offers a large database, some users prefer alternatives that provide stronger coverage in specific regions, industries, or niche markets. Teams targeting localized markets or specialized verticals may find other platforms better aligned with their prospecting needs.
No alternatives guidance available yet.
Software Demo
Demo |
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How do Apollo.io and Closely Compare on Features?
Total Features | 13 Features | 4 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Apollo.io and Closely on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Platforms Supported |
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API Support |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Data Residency | 🇺🇸 US | 🇺🇸 US |
Apollo.io User Reviews & Rating Comparison
User Ratings | No reviews available for the product | |
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Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyers appreciate Apollo.io’s accurate data and ease of use but express concerns about onboarding complexity and limited integration options. What buyers like
Common complaints
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Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. |
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List of Customers
Customers |  EY  Colliers International  GoDaddy | No Customers information available. |
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Media and Screenshots
Screenshots |  3 Screenshots |  5 Screenshots |
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Videos | No videos available. |  2 Videos |
Top Alternatives to Apollo.io and Closely in 2026
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Apollo.io or Closely?
- Apollo.io edges out the other on user ratings (2.8 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Apollo.io and Closely offer a free trial?
- Apollo.io offers a free trial. Closely does not.
- What is the starting price of Apollo.io vs Closely?
- Apollo.io starts at $0 /user/month. Closely starts at $49 /Month.
- What are the top alternatives to Apollo.io?
- Top alternatives to Apollo.io include AroundDeal, CrankWheel, ZoomInfo Engage, Outreach, Adapt Engage.
- What are the top alternatives to Closely?
- Top alternatives to Closely include Leadfeeder, Lead Engines, CloudLead, eSales Hub, Sales Booster by Leadspicker.