ActiveCampaign vs Pipedrive vs Campaign Monitor vs Campaigner Comparison
ActiveCampaign
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
Pipedrive
Starting at $14 /user/month
- Free Trial
- Large Enterprises
- Medium Business
Pipedrive is a user-friendly customer relationship management (CRM) software designed to help sales teams streamline their pipelines, manage leads efficiently, and close deals faster. Ideal for small to mid-sized busines…
Campaign Monitor
Starting at $10.80 /month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Campaign Monitor is a web and email marketing application that allows users to design and send marketing campaigns through the internet. Users use it to communicate with website visitors, create e-newsletters, build data…
Campaigner
Starting at $14 /month
- Free Trial
- Large Enterprises
- Medium Business
The Campaigner email marketing software from Constant Contact allows you to easily create, send and track professional emails and newsletters. With the help of a dedicated marketing team, it is simple to use, and will ha…
ActiveCampaign vs Pipedrive vs Campaign Monitor vs Campaigner — at a glance
| Feature | ActiveCampaign | Pipedrive | Campaign Monitor | Campaigner |
|---|---|---|---|---|
| Rating | 4.5 / 5 | 4.5 / 5 | 4.3 / 5 | 3.0 / 5 |
| Reviews | 12,031 | 5,199 | 1,195 | 595 |
| Starting price | $29 /User/Month | $14 /user/month | $10.80 /month | $14 /month |
| Free trial | Yes | Yes | Yes | Yes |
| Free version | No | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business |
| Category | Marketing Automation Software | CRM Software | Email Marketing Software | Email Marketing Software |
| Integrations | — | 10+ apps | 10+ apps | 7+ apps |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | Available | Available | Available |
| Support modes | Business Hours, Online | Business Hours, Online | 24/7 (Live rep), Online | 24/7 (Live rep), Online |
| Certifications | SOC 2, HIPAA, GDPR | SOC 2, GDPR | SOC 2, GDPR | GDPR |
| Data residency | Global | US | US | US |
Key differences between ActiveCampaign and Pipedrive
- Pricing: ActiveCampaign starts at $29 /User/Month, while Pipedrive starts at $14 /user/month.
- Target audience: ActiveCampaign is built for Freelancers / Consultants and Large Enterprises, while Pipedrive targets Large Enterprises and Medium Business.
- Deployment: ActiveCampaign supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Pipedrive supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare ActiveCampaign vs Pipedrive vs Campaign Monitor vs Campaigner — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
Best CRM for small to mid-sized sales teams needing streamlined pipeline management.
- You are a small or medium business seeking an intuitive, easy-to-learn CRM.
- Your sales team needs AI-powered prompts and automated follow-ups to boost productivity.
- You want cost-effective CRM with strong reporting and real-time sales analytics.
- Your enterprise requires highly complex CRM customizations and deep third-party integrations.
- You need extensive relationship linking beyond standard sales contacts.
Best for marketers seeking polished email design with strong segmentation and delivery.
- You need an easy drag-and-drop email builder with professional templates.
- You want advanced audience segmentation and behavioral targeting capabilities.
- Your team values reliable inbox deliverability and anti-spam measures.
- You require extensive multi-channel marketing automation beyond email campaigns.
- You have a large subscriber list and need a cost-effective solution at scale.
Large Enterprises, Medium Business, Small Business
ActiveCampaign: Best for SMBs needing powerful, flexible marketing automation with integrated CRM. Pipedrive: Best CRM for small to mid-sized sales teams needing streamlined pipeline management.
Description | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign | Pipedrive is a user-friendly customer relationship management (CRM) software designed to help sales teams streamline their pipelines, manage leads efficiently, and close deals faster. Ideal ... Read More about Pipedrive | Campaign Monitor is a web and email marketing application that allows users to design and send marketing campaigns through the internet. Users use it to communicate with website visitors, ... Read More about Campaign Monitor | The Campaigner email marketing software from Constant Contact allows you to easily create, send and track professional emails and newsletters. With the help of a dedicated marketing team, ... Read More about Campaigner |
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Spotsaas ScoreWhat's this? ↗ | 9.8/10 | 9.6/10 | 9.4/10 | 8.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 10-500 employeesSmall to medium businesses | 1-50 employees51-200 employees | 1-50 employees51-500 employees | 50 to 500 employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Seamless Automation: ActiveCampaign empowers your marketing team to create highly personalized customer experiences through robust automation workflows. Imagine setting up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform enables precise audience segmentation, making it easier for you to tailor messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
- Streamlined Sales Processes: Pipedrive helps teams like yours to visualize and manage the entire sales pipeline effortlessly, allowing you to focus on closing deals rather than getting lost in administrative tasks.
- Intuitive User Interface: Users often appreciate Pipedrive’s clean and user-friendly design. This means your team can hit the ground running without extensive training, saving valuable time and resources.
- Robust Reporting and Analytics: With Pipedrive’s advanced reporting tools, you can gain real-time insights into your sales performance. This empowers executives like yourself to make data-driven decisions that can elevate overall business strategy.
- User-Friendly Interface: Campaign Monitor offers a clean and intuitive design, making it easy for team members at all levels to create and manage email campaigns without extensive training. You’ll appreciate how quickly you can get started.
- Powerful Segmentation & Personalization: With advanced segmentation tools, you can tailor your messages based on subscriber behavior and preferences. This means you’re not just sending emails; you’re delivering personalized experiences that drive higher engagement.
- Robust Analytics & Reporting: Gain valuable insights with detailed reports on open rates, click-through rates, and conversion metrics. You’ll find that the data-driven approach helps in refining your strategies for better results over time.
- Streamlined Email Marketing Automation: With Campaigner, managers can effortlessly automate their email campaigns, saving valuable time while ensuring that no customer is left behind. This means you can focus on strategy while our platform handles the routine.
- Advanced Segmentation Capabilities: Administrators will appreciate the powerful segmentation tools that allow for highly targeted messaging. This ensures that your emails resonate with specific audience segments, ultimately driving higher engagement rates and conversions.
- Robust Analytics and Reporting: Executives benefit from Campaigner’s comprehensive analytics dashboard, which provides actionable insights into campaign performance. You can easily track open rates, click-through rates, and ROI to make informed decisions moving forward.
Best fit
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
- 1-200 employees
- Martech, Revtech, Fintech, Sales Automation, SaaS, Consulting
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
- 1-500 employees
- Marketing Technology, E-commerce, Nonprofit, Education, SaaS
- Marketing Managers, Email Marketing Specialists, Content Creators, Digital Marketing Strategists, Nonprofit Fundraising Coordinators
- 50 to 500 employees
- Martech, Revtech, SaaS, and Consulting
- Marketing Managers, Email Marketing Specialists, Digital Marketing Coordinators, and Campaign Strategists
Reasons buyers look elsewhere
- Users may seek alternatives due to budget constraints, as ActiveCampaign can be relatively expensive for small businesses or startups looking for cost-effective marketing automation solutions.
- Some users might find the learning curve steep, prompting them to explore more intuitive platforms that offer user-friendly interfaces and easier onboarding processes.
- Businesses with specific needs, such as e-commerce integration or advanced CRM features, may look for alternatives that provide tailored functionalities better suited to their unique operational requirements.
- Users may seek alternatives to Pipedrive if they require more advanced customization options to tailor their CRM experience to specific business processes or unique sales workflows that Pipedrive doesn’t fully support.
- Businesses with larger teams might look for alternatives that offer better scalability and user management features, ensuring that collaboration remains efficient as their workforce grows beyond Pipedrive’s capabilities.
- Organizations needing comprehensive reporting and analytics tools may find Pipedrive lacking in depth, prompting them to explore alternatives that provide more robust insights into sales performance and customer behavior.
- Users may seek alternatives due to Campaign Monitor's pricing structure, which can be perceived as high for small businesses or startups, prompting a search for more budget-friendly email marketing solutions.
- Some users might find Campaign Monitor's feature set lacking in advanced automation capabilities, leading them to explore platforms that offer more robust automation tools for personalized customer engagement.
- Limited integration options with certain third-party applications can drive users to consider alternatives that provide seamless connectivity with their existing tech stack, enhancing overall marketing efficiency.
- Users may seek alternatives to Campaigner due to its pricing structure, which could be perceived as high for small businesses or startups looking for more budget-friendly email marketing solutions.
- Some users might find Campaigner's user interface less intuitive compared to competitors, prompting them to explore platforms that offer a more streamlined and user-friendly experience for their email campaigns.
- The need for advanced automation features can drive users away from Campaigner, especially if they require more sophisticated workflows that are better supported by other email marketing tools in the market.
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How do ActiveCampaign, Pipedrive, Campaign Monitor and Campaigner Compare on Features?
Total Features | 30 Features | 10 Features | 33 Features | 20 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare ActiveCampaign, Pipedrive, Campaign Monitor and Campaigner on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes | ✓ Yes |
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HIPAA | ✓ Yes | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes | ✓ Yes |
ISO 27001 | ✗ No | ✗ No | ✗ No |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes | — |
Data Residency | 🌐 Global | 🇺🇸 US | 🇺🇸 US |
ActiveCampaign vs Pipedrive vs Campaign Monitor User Reviews & Rating Comparison
User Ratings | 4.3 (based on 1195 reviews) | 3 (based on 595 reviews) | ||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
| Buyer sentiment Overall, users praise Pipedrive for its ease of use, visual sales pipeline management, and strong customer support, though some note limitations in advanced features and integrations. What buyers like
Common complaints
| Buyer sentiment Users appreciate Campaign Monitor for its ease of use, strong segmentation, and reliable deliverability, though some find advanced features complex and pricing higher at scale. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is mixed across 595 reviews, so it is worth reviewing the tradeoffs closely. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. |
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List of Customers
Customers |  Platinum Skin Care  MOM  Heather Read Photography |  Festo  Remax  Vimeo |  Adidas  TEDx  Airbnb |  LG  The UPS Store  CLARINS |
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Media and Screenshots
Screenshots |  7 Screenshots |  5 Screenshots |  5 Screenshots |
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Videos |  2 Videos |  3 Videos |  2 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, ActiveCampaign or Pipedrive?
- ActiveCampaign and Pipedrive are closely matched with equal user ratings of 4.5. The right choice depends on your team size, budget, and specific Email Marketing Software needs.
- Do ActiveCampaign and Pipedrive offer a free trial?
- Yes, both ActiveCampaign and Pipedrive offer a free trial.
- What is the starting price of ActiveCampaign vs Pipedrive?
- ActiveCampaign starts at $29 /User/Month. Pipedrive starts at $14 /user/month.
- What are the top alternatives to ActiveCampaign?
- Top alternatives to ActiveCampaign include Outgrow, CleverTap, Moosend, Omnisend, Hubspot Marketing Hub.
- What are the top alternatives to Pipedrive?
- Top alternatives to Pipedrive include Bigin by Zoho CRM, Freshsales, Salesforce, HubSpot CRM, Onpipeline.