Campaign Monitor Review: Is It The Right Email Marketing Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Trial Available
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Starts from $10.80 / month when yearly
Adidas
TEDx
Airbnb
BuzzFeed
UNICEFTrusted by teams including Adidas
Integrates with
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Spotsaas Analysis for Campaign Monitor
Campaign Monitor at 4.3/5 from 1,195 reviews and SpotScore 9.4 serves Marketing Managers and Email Marketing Specialists at small to medium-sized businesses who manage large subscriber lists and complex workflows. The platform integrates with CRM, ecommerce, and analytics tools, reducing manual data transfers between systems. Advanced segmentation and automation features require training time before teams can use them effectively.
Email marketing software replaces manual campaign creation and list management with automated sending, targeting, and performance tracking. Teams measure success through open rates, click-through rates, and conversion attribution tied to revenue.
Quick picks:
What is Campaign Monitor?
Campaign Monitor is a web and email marketing application that allows users to design and send marketing campaigns through the internet. Users use it to communicate with website visitors, create e-newsletters, build databases, and manage all other email marketing needs including multiple integration options and custom CSS styles.
Pricing
Starts from $10.80 / month when yearly
Free Trial available
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
SOC 2GDPRSSO & MFA supported
Data residency:🇺🇸
Campaign Monitor Software Demo
Campaign Monitor was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Campaign Monitor
- Use cases
- Marketing Technology, E-commerce, Nonprofit
- Team types
- Marketing Managers, Email Marketing Specialists
- Company size
- 1-50 employees, 51-500 employees
- Workflow style
- Simple and streamlined
- Setup complexity
- Low
Why teams choose Campaign Monitor
User-friendly drag-and-drop email builder with pre-built templates
Advanced segmentation and behavioral targeting capabilities
Strong deliverability and anti-spam measures ensuring inbox placement
Is Campaign Monitor right for you?
Best for marketers seeking polished email design with strong segmentation and delivery.
Choose Campaign Monitor if
- You need an easy drag-and-drop email builder with professional templates.
- You want advanced audience segmentation and behavioral targeting capabilities.
- Your team values reliable inbox deliverability and anti-spam measures.
Consider alternatives if
- You require extensive multi-channel marketing automation beyond email campaigns.
- You have a large subscriber list and need a cost-effective solution at scale.
What buyers should know before shortlisting Campaign Monitor
Campaign Monitor is a mature email marketing platform designed for brands and teams that want polished design, reliable delivery, and straightforward campaign workflows. Its drag-and-drop builder and pre-built templates make it easy for marketers to create visually compelling emails without heavy technical knowledge.
The platform shines in audience segmentation, automated journeys, and analytics that help teams refine performance over time. While not as feature-dense as all-in-one marketing suites, Campaign Monitor focuses on making email marketing intuitive and effective, especially for organizations that value design quality and subscriber engagement.
Its app ecosystem and integration options support workflows across CRM, ecommerce, analytics, and automation stacks, making it a solid choice for medium-to-large lists and professional use cases.
Campaign Monitor pros and cons
- Campaign Monitor pros
User-friendly drag-and-drop email builder with pre-built templates
Advanced segmentation and behavioral targeting capabilities
Strong deliverability and anti-spam measures ensuring inbox placement
- Campaign Monitor cons
Advanced segmentation and automation features have a learning curve
Pricing can become expensive as list size and automation needs increase
Ready to try it?
Get started with Campaign Monitor
Start your free trial — no credit card required.
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See how it stacks up
Compare Campaign Monitor side-by-side with top Email Marketing Software alternatives.
What is the pricing of Campaign Monitor?
Campaign Monitor Pricing Plans
Lite
$12
/month
5x subscriber emails/month
Select core features like custom coded templates and unlimited signup forms
Advanced email features like AI Writer, automated emails access, pre-built journeys, and transactional emails
Option to purchase drag-and-drop website builder
Essentials
$29
/month
Get everything in the Lite plan, plus:
Unlimited email sends
Priority level support
All core features included
Unlimited access to AI-powered email features
Show more +
Premier
$159
/month
Get everything in the Essentials plan plus:
Premier level support, including phone support
Advanced, pre-built engagement segments
Send time optimization
Email section locking
Show more +
Enterprise
Custom
Get everything in the Premier plan plus:
Custom annual contract with predictable, consolidated billing
Dedicated account manager and customer success partner
Multi-brand and multi-team account management
Proactive deliverability monitoring and expert optimization
Show more +
Campaign Monitor reviews and ratings
Buyer sentiment
Users appreciate Campaign Monitor for its ease of use, strong segmentation, and reliable deliverability, though some find advanced features complex and pricing higher at scale.
What buyers like
- Ease of use
- Segmentation and personalization
- Deliverability
Common complaints
- Complexity of advanced features
- Pricing at higher tiers
- See if Campaign Monitor fits your business
- Real pricing — no sales pressure
- A demo or quick answers, your call
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
What are the features of Campaign Monitor?
A/B testing, also known as split testing, is a marketing experiment in which you divide your audience to test various campaign versions and…
An abandoned cart email is a sales recovery approach that uses follow-up communication to persuade a consumer to continue an unfinished purc…
A script that automates email answers is known as an autoresponder. The script is activated by user actions on a website or when a user send…
A click map is a visual representation of where people click on your website. It allows you to watch user behavior on your page and see whic…
Click-through tracking is an analytical function that measures and reports where individuals click or tap on websites, apps, and emails. A c…
Contact List Import is a feature that allows users to easily import and organize their contact information into their software. With just a…
Contact management refers to keeping, organizing, and managing information about your customers, prospects, and sales leads. In its most bas…
Custom Spam Filter is a useful and adaptive feature that allows users to manage and control the influx of unwanted and unsolicited emails. T…
A real-time email marketing dashboard displays metrics. This allows individuals to track the effectiveness of an email marketing initiatives…
The drag and drop editor is a valuable tool for used for creating emails by dragging and dropping blocks into a template and modifying their…
Drip campaigns are a series of automated emails sent in response to user actions or predefined schedules. They let you interact with groups…
Email personalization of email marketing uses subscribers' personal information to create more tailored mailings. It treats each customer as…
Email scheduling is the process of specifying a precise time for an email to be sent. A planned email is a message that you may send later;…
An email suppression list, also known as an unsubscribe list, is a list of email addresses that have indicated they do not want to receive c…
A tag is a label that you apply to a communication in order to identify or categorise it. You may arrange your email statistics by applying…
An event-triggered email is sent automatically when a specific event happens. The events could be a one-time occurrence or a user-performed…
List segmentation helps send relevant material to the right individuals at the right time. For example, you can segment your contact and lea…
A mailing list is the total number of people who have signed up for your website, whether a blog, an e-commerce site or a corporate website.…
A marketing automation app for mobile devices is a software application that allows marketers to automate and manage marketing activities. T…
An email template is a preformatted HTML email that you may use to make your unique email template by replacing the suggested content with y…
RSS stands for "Really Simple Syndication," and it's exactly what it sounds like: a mechanism for you to syndicate your material to other we…
Real-time collaboration or live editing in the workspace, in the same email template – by multiple users at the same time, with the automati…
Real-time reporting is involved capturing real-time data and communicating it to users as it happens. Managers may make quick judgments usin…
The TCP/IP protocol SMTP (Simple Mail Transfer Protocol) is used to transmit and receive e-mail. Due to its limited capacity to queue messag…
Send Time Optimization (STO) is an add-on function that allows marketers to send emails to each recipient at the most optimal time. In other…
A signup form is a web page, popup, or modal where consumers enter the information needed to use the services offered by a website. The type…
A spam check tool examines your email to see if it will be flagged by spam filters and removed from a subscriber's inbox. The program examin…
A system of regulating a company's document ecosystem based on a variety of document templates is known as template management. It's commonl…
A webhook (also known as a web callback or HTTP push API) allows a programme to send real-time data to other apps. A webhook sends data to o…
Campaign Monitor security and data handling
Key compliance certifications and security features for IT and security teams evaluating Campaign Monitor.
Certifications
Security features
Developer & data
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Why buyers keep looking beyond Campaign Monitor
Pricing is high relative to competitors like Mailchimp and ConvertKit, making it less attractive to startups with limited budgets
Automation features are basic compared to HubSpot and ActiveCampaign, limiting personalization for teams running complex campaigns
Third-party integrations are limited — teams using Zapier-heavy workflows often switch to platforms with native connectors
Analytics dashboard lacks granular reporting on subscriber behavior and campaign performance metrics that competitors provide
Campaign Monitor Integrations
Campaign Monitor Customers
Adidas
TEDx
Airbnb
BuzzFeed
UNICEF
The Washington Post
Campaign Monitor Support Options
Frequently Asked Questions About Campaign Monitor
Common questions buyers ask before choosing Campaign Monitor.
Campaign Monitor is a Email Marketing Software. Campaign Monitor offers Contact Management, Auto-Responders, Click-through Tracking, Drip Campaigns, Event Triggered Email and many more functionalities.
Campaign Monitor is a strong fit if: You need an easy drag-and-drop email builder with professional templates.; You want advanced audience segmentation and behavioral targeting capabilities.. Consider alternatives if: You require extensive multi-channel marketing automation beyond email campaigns.; You have a large subscriber list and need a cost-effective solution at scale..
Buyers commonly note the following limitations of Campaign Monitor: Advanced segmentation and automation features have a learning curve; Pricing can become expensive as list size and automation needs increase; Limited features compared to full marketing suites like HubSpot or Marketo.
Some top alternatives to Campaign Monitor includes Campaigner, Moosend, SMTP, iContact and Benchmark Email.
Campaign Monitor offers Free Trial, Subscription, Quotation Based pricing models
Yes, Campaign Monitor can integrate with Klaviyo, Zoho CRM, HubSpot CRM, SugarCRM and many more.You can find more integration for Campaign Monitor here
The starting price of Campaign Monitor is $10.80/month when yearly
Ready to try it?
Get started with Campaign Monitor
Start your free trial — no credit card required.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
