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Last updated:

9.8

Spot Score

ActiveCampaign - Marketing Automation Software

ActiveCampaign Pricing Plans & Top Alternatives in 2026

Streamline your marketing efforts and see results.

Trusted by 254,745+ software buyers annually.

Main Features

  • A/B Testing
  • Abandoned Cart Email
  • Analytics (ROI Tracking)
  • Auto-Responders

Pricing

  • Starts from $29/User/Month

  • Free Trial available

ActiveCampaign Pricing

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"Exceptional customer support with responsive, knowledgeable, and patient assistance, often going above and beyond to resolve issues."

Free Trial

✓ Available

Starting Price

$29 / /User/Month

Pricing Model

Free TrialSubscriptionQuotation Based

No credit card required · Cancel anytime · Free trial included

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ActiveCampaign Pricing Plans Explained

Lite

$29

/User/Month

Individuals & small teams
  • Email Marketing & Marketing Automation

  • 24/7 Chat & Email Support

  • Inline Forms

  • Site & Event Tracking

  • API & Webhooks

Enterprise

Large teams & enterprises
  • Includes features of Pro plan, plus

  • Custom Reporting

  • Custom Objects

  • Single Sign-On

  • Uptime SLA

  • HIPAA Support

  • Custom Mailserver Domain

  • Unlimited Email Testing

Need a plan for 50+ users?

Get volume pricing, dedicated onboarding, and a custom contract. Switching from another tool? ActiveCampaign supports data import to get you set up quickly.

Talk to Sales →

Pricing sourced from ActiveCampaign's official website as of May 2026. For the latest pricing, visit their website.

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Why buyers keep looking beyond ActiveCampaign

  • Users may seek alternatives due to budget constraints, as ActiveCampaign can be relatively expensive for small businesses or startups looking for cost-effective marketing automation solutions.

  • Some users might find the learning curve steep, prompting them to explore more intuitive platforms that offer user-friendly interfaces and easier onboarding processes.

  • Businesses with specific needs, such as e-commerce integration or advanced CRM features, may look for alternatives that provide tailored functionalities better suited to their unique operational requirements.

  • Users requiring robust customer support might consider alternatives if they find ActiveCampaign's response times or resources inadequate compared to other platforms that offer more personalized assistance.

  • Companies seeking greater customization options might explore alternatives that allow for enhanced flexibility in campaign design and automation workflows, enabling more tailored marketing strategies.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

Yes, ActiveCampaign offers a free trial — no credit card required. You can test core features before committing to a paid plan.

ActiveCampaign offers Free Trial, Subscription, Quotation Based pricing. Plans start from $29//User/Month.

The starting price of ActiveCampaign is $29/User/Month

ActiveCampaign does not have a permanently free plan, but it does offer a free trial so you can evaluate the product before committing to a paid subscription.

Most subscription-based tools including ActiveCampaign offer a discount when you choose annual billing over monthly. Annual plans typically save 15–40% compared to paying month-to-month. Check ActiveCampaign's for exact savings.

Most SaaS products including ActiveCampaign allow you to cancel your subscription at any time. For monthly plans, cancellation typically takes effect at the end of the current billing cycle. For annual plans, refund policies vary — check ActiveCampaign's terms or contact their support team for details.

ActiveCampaign offers a free tier or trial that works well for small teams and startups just getting started. As you grow, paid plans provide more capacity and advanced features.

Free pricing comparison

Get the marketing automation software pricing comparison

Side-by-side pricing for the top marketing automation software tools so you can sanity-check ActiveCampaign's cost before you buy.

  • Plan-by-plan price breakdown
  • Per-seat vs flat-rate at a glance
  • Hidden-cost and annual-discount notes

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Help & Contact

ActiveCampaign Support Options

Customer ServiceBusiness HoursOnline
LocationChicago, Illinois

Connect with ActiveCampaign

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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