ActiveCampaign vs HubSpot CRM vs Groove vs AroundDeal Comparison
ActiveCampaign
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
HubSpot CRM
Starting at $1,780
- Free Trial
- Individuals
- Freelancers / Consultants
HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…
Groove
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Groove is a sales engagement platform that makes communication and collaboration easy. Feature rich, the system is used by thousands of companies to connect sales teams, track deals from lead to close, and drive revenue.…
AroundDeal
Starting at Contact for pricing
- Large Enterprises
- Medium Business
AroundDeal is the ultimate tool for B2B marketing initiatives. Our extension helps you quickly and accurately identify leads necessary to close deals faster. We provide you with a list of high-quality, high-value prospec…
ActiveCampaign leads on user satisfaction with a 4.5-star rating across 12,031 reviews.
ActiveCampaign vs HubSpot CRM vs Groove vs AroundDeal — at a glance
| Feature | ActiveCampaign | HubSpot CRM | Groove | AroundDeal |
|---|---|---|---|---|
| Rating | 4.5 / 5 | 4.2 / 5 | 4.7 / 5 | 3.5 / 5 |
| Reviews | 12,031 | 10,374 | 4,260 | 73 |
| Starting price | $29 /User/Month | $1,780 | Contact for pricing | Contact for pricing |
| Free trial | Yes | Yes | No | No |
| Free version | No | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Individuals, Freelancers / Consultants, Large Enterprises | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Marketing Automation Software | CRM Software | Sales Engagement Software | Sales Intelligence Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | Available | — | — |
| Support modes | Business Hours, Online | 24/7 (Live rep), Business Hours, Online | Business Hours, Online | Online |
| Certifications | SOC 2, HIPAA, GDPR | SOC 2, HIPAA, GDPR, ISO 27001 | SOC 2, GDPR | — |
| Data residency | Global | US | Global | US |
Key differences between ActiveCampaign and HubSpot CRM
- Pricing: ActiveCampaign starts at $29 /User/Month, while HubSpot CRM starts at $1,780.
- Target audience: ActiveCampaign is built for Freelancers / Consultants and Large Enterprises, while HubSpot CRM targets Individuals and Freelancers / Consultants.
- User satisfaction: ActiveCampaign scores higher with a 4.5-star average.
- Deployment: ActiveCampaign supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac.
Compare ActiveCampaign vs HubSpot CRM vs Groove vs AroundDeal — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
*sponsored | Talk to an expert Talk to an expert |
Biggest differences
Start here before you go deeper into features.
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
Individuals, Freelancers / Consultants, Large Enterprises
Best for medium-sized sales teams needing seamless Salesforce and Gmail integration.
- You want a simple, streamlined sales engagement platform with medium setup complexity.
- Your team relies heavily on Salesforce and Gmail for sales communication and tracking.
- You need effective email management and client interaction tracking via built-in Flows.
- Your organization requires highly customizable or complex sales workflows beyond Groove's scope.
- You need transparent, fixed pricing without engaging sales for quotes.
Large Enterprises, Medium Business, Small Business
ActiveCampaign typically suits Freelancers / Consultants and Large Enterprises. HubSpot CRM tends to fit Individuals and Freelancers / Consultants better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign | HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM | Groove is a sales engagement platform that makes communication and collaboration easy. Feature rich, the system is used by thousands of companies to connect sales teams, track deals from ... Read More about Groove | AroundDeal is the ultimate tool for B2B marketing initiatives. Our extension helps you quickly and accurately identify leads necessary to close deals faster. We provide you with a list of ... Read More about AroundDeal |
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Spotsaas ScoreWhat's this? ↗ | 9.8/10 | 9.1/10 | 9.4/10 | Not Available |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 10-500 employeesSmall to medium businesses | 1-1,000 employees | 100 to 1,000 employeesMedium Business | — |
Get pricing help | Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Seamless Automation: ActiveCampaign empowers your marketing team to create highly personalized customer experiences through robust automation workflows. Imagine setting up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform enables precise audience segmentation, making it easier for you to tailor messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
- Streamlined Communication: HubSpot CRM allows your team to centralize all customer interactions in one place, ensuring that everyone is on the same page and reducing the chances of miscommunication. You’ll find it easier to collaborate and respond to customer needs promptly.
- User-Friendly Interface: Designed with simplicity in mind, HubSpot CRM enables users of all technical levels to navigate effortlessly. This means less training time for your staff and more focus on building relationships with clients.
- Robust Analytics and Reporting: With its powerful analytics tools, you can gain valuable insights into sales performance and customer behavior. This data-driven approach helps you make informed decisions that can lead to increased conversions and revenue growth.
- Streamlined Collaboration: Groove enhances team communication by integrating various tools into one platform. Managers will appreciate the ease of collaboration, while team members can effortlessly share updates and feedback in real time.
- Increased Productivity: With Groove's intuitive interface and automation features, teams can focus on their core tasks rather than getting bogged down by administrative duties. Executives will find that this boost in productivity leads to faster decision-making and improved outcomes.
- Data-Driven Insights: Groove provides robust analytics and reporting capabilities, allowing administrators to track performance metrics effectively. This data empowers leaders to make informed decisions that drive growth and efficiency across the organization.
No key benefits available yet.
Best fit
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
- 1-1,000 employees
- Martech, SaaS, Consulting, Sales Automation, Revtech
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
- 100 to 1,000 employees
- Sales Automation, SaaS, Consulting, and Revtech
- Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Users may seek alternatives due to budget constraints, as ActiveCampaign can be relatively expensive for small businesses or startups looking for cost-effective marketing automation solutions.
- Some users might find the learning curve steep, prompting them to explore more intuitive platforms that offer user-friendly interfaces and easier onboarding processes.
- Businesses with specific needs, such as e-commerce integration or advanced CRM features, may look for alternatives that provide tailored functionalities better suited to their unique operational requirements.
- Users might consider alternatives to HubSpot CRM due to budget constraints, as some businesses find it expensive, especially with advanced features.
- Customization limitations can lead users to seek alternatives that offer more tailored solutions to fit unique business processes.
- Some users may prefer a simpler interface or fewer features, prompting them to look for more user-friendly and straightforward CRM options.
- Users may seek alternatives to Groove if they find the platform's pricing model to be restrictive, especially for small businesses or startups with limited budgets that require cost-effective solutions.
- Some users might consider alternatives due to specific feature gaps in Groove, such as advanced reporting capabilities or integrations with niche tools that better suit their unique business needs.
- A need for improved customer support could drive users to explore other options, especially if they experience delays or inadequate assistance from Groove’s support team during critical times.
No alternatives guidance available yet.
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How do ActiveCampaign, HubSpot CRM, Groove and AroundDeal Compare on Features?
Total Features | 30 Features | 38 Features | 25 Features | 5 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote | Get Quote |
Compare ActiveCampaign, HubSpot CRM, Groove and AroundDeal on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes | ✓ Yes |
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HIPAA | ✓ Yes | ✓ Yes | ✗ No |
GDPR | ✓ Yes | ✓ Yes | ✓ Yes |
ISO 27001 | ✗ No | ✓ Yes | — |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes | ✓ Yes |
Data Residency | 🌐 Global | 🇺🇸 US | 🌐 Global |
ActiveCampaign vs HubSpot CRM vs Groove User Reviews & Rating Comparison
User Ratings | ||||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 3140 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Overall, users praise Groove for its ease of use, seamless integrations, and productivity enhancements, though some desire improved organization features and clearer pricing. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is mixed to positive across 154 reviews, with clear strengths and a few common watchouts. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Platinum Skin Care  MOM  Heather Read Photography |  Classpass  Avison Young  Crunch Fitness |  Uber  BBVA  | No Customers information available. |
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Media and Screenshots
Screenshots |  7 Screenshots |  13 Screenshots |  5 Screenshots |
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Videos |  2 Videos |  2 Videos |  1 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, ActiveCampaign or HubSpot CRM?
- ActiveCampaign edges out the other on user ratings (4.5 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do ActiveCampaign and HubSpot CRM offer a free trial?
- Yes, both ActiveCampaign and HubSpot CRM offer a free trial.
- What is the starting price of ActiveCampaign vs HubSpot CRM?
- ActiveCampaign starts at $29 /User/Month. HubSpot CRM starts at $1,780.
- What are the top alternatives to ActiveCampaign?
- Top alternatives to ActiveCampaign include Outgrow, CleverTap, Moosend, Omnisend, Hubspot Marketing Hub.
- What are the top alternatives to HubSpot CRM?
- Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.