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Act! vs Shape Software vs Bigin by Zoho CRM Comparison

Last updated:

Act!

3.6(441 reviews)

Starting at $30 /User/Month

  • Free Trial
  • Freelancers / Consultants
  • Medium Business

Act! is CRM software for small to medium-sized businesses that have outgrown contact spreadsheets and need centralized relationship tracking alongside sales pipeline management. It integrates with Microsoft Outlook, supp…

Shape Software

Starting at Contact for pricing

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Shape Software is a CRM for sales and marketing teams that need lead generation and nurturing workflows in a single platform. It combines email campaigns, landing pages, and lead scoring to move prospects through a pipel…

Bigin by Zoho CRM

4.6(294 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

Act! leads on user satisfaction with a 3.6-star rating across 441 reviews.

Act! vs Shape Software vs Bigin by Zoho CRM — at a glance

FeatureAct!Shape SoftwareBigin by Zoho CRM
Rating3.6 / 54.6 / 5
Reviews441294
Starting price$30 /User/MonthContact for pricing$7 /User/Month
Free trial Yes Yes Yes
Free version No No No
Best forFreelancers / Consultants, Medium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium BusinessSmall Business
CategoryCRM SoftwareCRM SoftwareCRM Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modesBusiness Hours, Online24/7 (Live rep), OnlineBusiness Hours, Online
CertificationsGDPRSOC 2
Data residencyUSUSGlobal

Key differences between Act! and Shape Software

  • Pricing: Act! starts at $30 /User/Month. Shape Software pricing is not publicly listed.
  • Deployment: Act! supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Shape Software supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Act! vs Shape Software vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Act! - CRM Software
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Shape Software - CRM Software
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Talk to an expert

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Biggest differences

Start here before you go deeper into features.

Act!

Best for

Freelancers / Consultants, Medium Business, Small Business

Shape Software

Best for

Freelancers / Consultants, Large Enterprises, Medium Business

Bigin by Zoho CRM

Best for

Small Business

Act! typically suits Freelancers / Consultants and Medium Business. Shape Software tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Act! is CRM software for small to medium-sized businesses that have outgrown contact spreadsheets and need centralized relationship tracking alongside sales pipeline management. It ... Read More about Act!

Shape Software is a CRM for sales and marketing teams that need lead generation and nurturing workflows in a single platform. It combines email campaigns, landing pages, and lead scoring to ... Read More about Shape Software

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $30
  • Not Available
  • Starts from $7 , Billed Yearly

Free Trial Availability

  • Free Trial available

SpotScore

What's this? ↗

9.1/10

8.4/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

4.57

(294)
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Software Demo

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How do Act!, Shape Software and Bigin by Zoho CRM Compare on Features?

Total Features

10 Features

28 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Act!, Shape Software and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $30
        • Not Available
        • $7 , Billed Yearly

        Pricing Plans

        • Not Available
        • Shape Professional

          Custom

          • AI CRM + Lead Management

          • Call

          • Text & Email

          Show more +

        • Shape Engage

          Custom

          • AI CRM + Lead Management

          • ShapeIQ AI Lead Scoring

          • Unlimited Calling Package

          Show more +

        • Shape Enterprise

          Custom

          • AI CRM + Lead Management

          • ShapeIQ AI Lead Scoring

          • Proprietary Branching Model

          Show more +

        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        Act! pricing
        Shape Software pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes

        HIPAA

        ✗ No

        GDPR

        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Audit Logs

        ✓ Yes

        Data Residency

        🇺🇸 US
        🇺🇸 US

        Act! vs Shape Software User Reviews & Rating Comparison

        User Ratings

        No reviews available for the product

        Rating Distribution

        201

        82

        47

        12

        26

        53

        4

        0

        1

        3

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Buyer sentiment is mixed to positive across 368 reviews, with clear strengths and a few common watchouts.

        What buyers like

        • Integrates with tools like Outlook, phone systems, and marketing software.
        • High degree of customization, allowing users to tailor layouts and features to meet specific business needs.
        • Interface supports efficient navigation for beginners and provides quick access to key data.

        Common complaints

        • Difficulty in troubleshooting and resolving technical issues; reliance on paid support can be costly and inaccessible at off hours.
        • Updates and upgrades can be disruptive, creating compatibility or stability issues for some users.
        • Limited modern design in the interface and cloud-based functionality, making the software feel outdated compared to competitors.

        What buyers like

        • Secure web-based platform
        • Comprehensive CRM features
        • Sales force automation

        Common complaints

        • Steeper learning curve
        • Limited customization options
        • May require training

        Buyer sentiment

        Buyer sentiment is very strong across 279 reviews, with consistently positive feedback.

        What buyers like

        • Simple design with a short learning curve — accessible for non-technical users.
        • Pricing targets startups and small businesses with core CRM features at low cost.
        • Pipeline management and workflow automation reduce manual steps in sales processes.

        Common complaints

        • Limited integrations with social media apps and LinkedIn or Facebook ad platforms.
        • Lacks advanced features needed by larger enterprises or complex workflows.
        • Customer support availability is inconsistent, affecting issue resolution during critical moments.

        Pros and Cons

        • User-friendly design makes onboarding easy.

        • Automatic reminders enhance task management.

        • Mobile access allows for on-the-go management.

        • Advanced features may be lacking for larger teams.

        • Pricing can add up for small businesses.

        • Strong security measures ensure data protection.

        • Offers a wide range of CRM functionalities.

        • Integrates well with other business tools.

        • May require initial setup time.

        • Customization options are limited.

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Used Act!, Shape Software, or Bigin by Zoho CRM? Tell buyers what actually differs.

        List of Customers

        Customers

        TSD Groep

        TSD Groep

        INEX

        INEX

        The Sherman Sheet

        The Sherman Sheet

        No Customers information available.

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        No screenshots available.

        Shape Software screenshot

        5 Screenshots

        Videos

        video-0

        5 Videos

        video-0

        2 Videos

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Act! or Shape Software?
        Act! edges out the other on user ratings (3.6 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Act! and Shape Software offer a free trial?
        Yes, both Act! and Shape Software offer a free trial.
        What is the starting price of Act! vs Shape Software?
        Act! starts at $30 /User/Month. Shape Software starts at Contact for pricing.
        What are the top alternatives to Act!?
        Top alternatives to Act! include Bigin by Zoho CRM, ClickUp, Zoho CRM, Freshsales, Thryv.
        What are the top alternatives to Shape Software?
        Top alternatives to Shape Software include Bigin by Zoho CRM, ClickUp, Zoho CRM, Freshsales, Thryv.