9.1
SpotScore
Act! Review: Is It The Right CRM Software For Your Team?
Best for SMB teams · Mid-market
Free Trial Available
GDPRStarts from $30 / User / Month
TSD Groep
INEX
The Sherman Sheet
Cardinal Realty Group
LMT Mercer GroupTrusted by teams including TSD Groep
Overview
Pricing
Features
Buyer feedback
Alternatives
Customers
Media
Security & Compliance
Support
FAQ
Blogs
Spotsaas Analysis for Act!
Act! at 3.6/5 from 441 reviews and SpotScore 9.1 serves small to medium-sized businesses and freelancers that need contact management tied to email and marketing tools. The platform syncs directly with Outlook and integrates with popular marketing software, reducing manual data entry across systems. Users report that customization options let them reshape the interface to match their workflows, though technical support requires paid plans and operates on standard business hours only.
Act! is contact management software built for SMBs and independent professionals who need CRM basics without enterprise complexity. The primary workflow it replaces is scattered contact data across email, spreadsheets, and disconnected tools—consolidating customer history, interaction logs, and follow-up tasks into one searchable database.
Quick picks:
What is Act!?
Act! is CRM software for small to medium-sized businesses that have outgrown contact spreadsheets and need centralized relationship tracking alongside sales pipeline management. It integrates with Microsoft Outlook, supports customizable layouts, and includes marketing automation for follow-up sequences, with both desktop and mobile access. Some users note the interface shows its age compared to newer CRM platforms, and certain capabilities require third-party add-ons rather than being built in natively.
Pricing
Starts from $30 / User / Month
Free Trial available
Best For
Built for growing teams, from small businesses to mid-market
Security & Compliance
GDPRData residency:🇺🇸
Platform
Web + mobile app (iOS & Android)
Installed - Windows
Installed - Mac
Act! Software Demo
Act! was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Act!
- Team types
- Freelancers / Consultants, Medium Business
Why teams choose Act!
User-friendly design makes onboarding easy.
Automatic reminders enhance task management.
Mobile access allows for on-the-go management.
Is Act! right for you?
What buyers should know before choosing Act!
Act! CRM has proven itself to be a robust and reliable tool for businesses, particularly small to medium-sized enterprises, over its long history in the market.
Many longtime users commend its flexibility, ease of use, and the ability to centralize and organize vast amounts of client data. Features like integration with Outlook, customizable layouts, and marketing automation capabilities have enhanced productivity for countless users.
Act!' s support team receives high praise for their responsiveness and dedication, which adds a layer of confidence for those needing assistance.
The software’s ability to simplify complex sales processes, optimize follow-ups, and offer dynamic reporting tools ensures it remains a valuable asset for relationship management. That said, some users have voiced concerns about occasional software glitches and the challenges of migrating data or conducting updates.
Additionally, the learning curve for beginners and technical ramp-ups, particularly with new features like marketing automation, may require extra patience or external support. Moreover, the software’s interface and cloud functionality have been described as somewhat dated compared to newer CRM platforms.
Overall, Act! offers a dependable, feature-rich solution tailored for those seeking a customizable, straightforward CRM system to enhance organization and client communication, albeit with minor areas for improvement.
Act! pros and cons
- Act! pros
User-friendly design makes onboarding easy.
Automatic reminders enhance task management.
Mobile access allows for on-the-go management.
- Act! cons
Advanced features may be lacking for larger teams.
Pricing can add up for small businesses.
Ready to try it?
Get started with Act!
Start your free trial — no credit card required.
Still comparing?
See how it stacks up
Compare Act! side-by-side with top CRM Software alternatives.
What is the pricing of Act!?
Act! Pricing Plans
Act! Premium Desktop
$37.50
/User/Month
Act! Marketing Automation (Basic tier)
Rich account management
Calendar & activity tracking
Dynamic sales pipeline management
Act! Insight analytics
Show more +
Act! Premium Cloud
$30
/User/Month
Includes features of Act! Premium Desktop plan, plus
Automatic upgrades
Nightly backups
Disaster recovery
6GB Cloud storage
Show more +
Weighing your options?
Not sure if Act! fits your budget?
Act! reviews and ratings
Buyer sentiment
Buyer sentiment is positive across 368 reviews, with strong overall satisfaction.
What buyers like
- Integrates with tools like Outlook, phone systems, and marketing software.
- High degree of customization, allowing users to tailor layouts and features to meet specific business needs.
- Interface supports efficient navigation for beginners and provides quick access to key data.
Common complaints
- Difficulty in troubleshooting and resolving technical issues; reliance on paid support can be costly and inaccessible at off hours.
- Updates and upgrades can be disruptive, creating compatibility or stability issues for some users.
- Limited modern design in the interface and cloud-based functionality, making the software feel outdated compared to competitors.
Are you using Act!?
- See if Act! fits your business
- Real pricing — no sales pressure
- A demo or quick answers, your call
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
What are the features of Act!?
Call logging is the process of gathering, examination, and reporting technical and statistical data regarding phone calls. It excludes call…
Contact management refers to keeping, organizing, and managing information about your customers, prospects, and sales leads. In its most bas…
Customer support is a term used to describe services that assist customers in making the most cost-effective and proper usage of a product.…
Lead scoring is a sales and marketing tool for determining the sales readiness of leads. You score leads based on their level of interest in…
Publishing data cards and boosting sales through promotional efforts are part of list management. Processing orders, organizing approvals wi…
Marketing automation is a technology used to assist marketing departments, and businesses promote more effectively across different internet…
A product catalog is a marketing tool that contains vital product information to assist buyers in making a purchasing choice. Product charac…
Project management is used to supervise a team's efforts to meet all project objectives while staying within budget. The information is desc…
A quote, also known as a proposal, is a document that establishes a contractual connection between two parties. A quote is a supplier's resp…
Referral tracking entails gathering information throughout the entire referral process, from a customer registering to become a referrer to…
Act! security and data handling
Key compliance certifications and security features for IT and security teams evaluating Act!.
Certifications
Developer & data
Alternatives to Act!
Recommended
Streamline your sales and build ...
9.0
Excellent
Act! Customers
TSD Groep
INEX
The Sherman Sheet
Cardinal Realty Group
LMT Mercer Group
Charter Capital
Tarmac International
Cameron Instruments
Navi Solutions
techniCAL
Act! Support Options
Frequently Asked Questions About Act!
Common questions buyers ask before choosing Act!.
Act! is a CRM Software. Act! offers Quotes (Proposals), List Management, Customer Support, Marketing Automation, Referral Tracking and many more functionalities.
Buyers commonly note the following limitations of Act!: Advanced features may be lacking for larger teams.; Pricing can add up for small businesses.; Customization options are limited..
Some top alternatives to Act! includes Bigin by Zoho CRM, Creatio CRM, ClickUp, Zoho CRM and LOGICRM.
Act! offers Free Trial, Subscription pricing models
The starting price of Act! is $30/User/Month
Free buyer scorecard
Evaluate Act! with the CRM software buyer scorecard
A weighted CRM software scorecard to assess Act! objectively and compare it against the alternatives.
- Weighted criteria you can edit
- Score vendors side-by-side
- Shareable with your buying committee
No file downloads on screen — we email it to you. One-click unsubscribe anytime.
Ready to try it?
Get started with Act!
Start your free trial — no credit card required.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
CRM Software by Country
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].