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List of the Best Marketing Automation Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: · How we review

Editor's Summary · Marketing Automation Software

ActiveCampaign holds a 9.8 SpotScore with a 4.5/5 rating from 12,031 reviews — the largest review set in this category by far — covering email, CRM, and multi-step automation in one subscription platform used by SMBs and mid-market marketing teams. Klaviyo earns the highest user rating at 4.79/5 from 708 reviewers and a 9.5 SpotScore, the dominant choice for e-commerce brands that need behavior-triggered flows tied directly to browse and purchase data from Shopify or WooCommerce. EngageBay scores 4.6/5 from 445 reviewers at a 9.2 SpotScore with a freemium tier, pairing CRM and marketing automation at a price point that makes it viable for smaller teams moving off manual email tools.

Marketing automation software runs email sequences, lead nurturing campaigns, and behavior-triggered communications at scale without manual intervention. The main buyers are demand generation managers and marketing operations teams at B2B SaaS companies, plus e-commerce marketers managing retention and lifecycle campaigns.

Quick picks for Marketing Automation Software

  • Best overallActiveCampaign
  • Best for e-commerce behavior-based flowsKlaviyo
  • Best for SMB marketing and CRM combinedEngageBay
  • Best free optionEngageBay

Who gets the most from Marketing Automation Software

  • 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
  • 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
  • 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software

If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.

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Showing 61-80 out of 81

7.7

SpotScore

Adwingo - Marketing Automation Software

Adwingo

Unleash the power of automation for better marketing.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Adwingo?

Adwingo's marketing automation software is the perfect way to set up and run cross-platform, cost-efficient email, landing page and mobile marketing campaigns that will bring you more traffic, leads and sales. It combines email marketing with web presence management to integrate our technology ...

Read more about Adwingo
Free Trial·

Starts from $99/Month, also offers free forever plan

7.6

SpotScore

SAS Marketing Automation - Marketing Automation Software

SAS Marketing Automation

Maximize your marketing with data-driven automation.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.5

Add to compare

What is SAS Marketing Automation?

SAS Marketing Automation is an enterprise-grade platform for large organizations running complex, data-heavy multi-channel marketing programs that require advanced analytics integrated directly into campaign execution. It combines a built-in data warehouse with a campaign management system, ...

Read more about SAS Marketing Automation
Free Trial·

SAS Marketing Automation offers custom pricing plan

7.6

SpotScore

Convertri - Marketing Automation Software

Convertri

Boost your sales with automated follow-ups.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.8

Add to compare

What is Convertri?

Convertri is a marketing automation tool for online marketers and e-commerce operators who need to automate email follow-up sequences for subscribers who haven't converted. It orchestrates drip campaigns triggered by subscriber behavior, reducing the manual effort of re-engaging cold leads. ...

Read more about Convertri
Free TrialTry Free →·

Starts from $53/Month

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7.6

SpotScore

Triggerbee - Marketing Automation Software

Triggerbee

Building loyal customer connections, effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.8

Add to compare

What is Triggerbee?

Triggerbee is a website personalization and on-site marketing automation tool for e-commerce and B2C marketers who want to display targeted content, popups, and campaign banners based on visitor behavior. It automates on-site campaigns triggered by page visits, email opens, or content ...

Read more about Triggerbee
Free TrialTry Free →·

Starts from $170/Month

7.6

SpotScore

Lumio - Marketing Automation Software

Lumio

Empowering your sales and customer success.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

5.0

Add to compare

What is Lumio?

Lumio is a marketing automation and messaging platform for SaaS and subscription businesses that need to run list-based email and SMS campaigns tied to customer lifecycle stages. It focuses on converting customers into advocates through automated follow-up workflows built around contact ...

Read more about Lumio
Free Trial·

Starts from $57/Month

7.4

SpotScore

Karooya - Marketing Automation Software

Karooya

Maximize your ad spend, minimize your losses.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Karooya?

Karooya is an innovative PPC Tools designed to help you reduce your Search Ad Spend. Block poor performing traffic with ease, which can otherwise lead to money lost in wasted spend. Across a variety of customers, Karooya identified wasted ad spend to be anyhthing ranging from 10% to 20%. With ...

Read more about Karooya
Free TrialTry Free →
What buyers evaluate in Marketing Automation Software
Depth and sophistication of lead scoring and segmentation capabilities
Multi-channel campaign automation including email, SMS, push, and in-app messaging
Integration quality with CRM systems, especially Salesforce, for unified sales and marketing workflows

7.4

SpotScore

Howitzer - Marketing Automation Software

Howitzer

Target, engage, and convert on Reddit effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Howitzer?

Howitzer is an innovative Reddit Marketing Automation tool that simplifies your marketing efforts. It aids in identifying and engaging with potential customers through targeted interactions. With access to over 500 million active Reddit users and 150 thousand niche-specific subreddits, you can ...

Read more about Howitzer
Free Trial·

Starts from $59/Month

7.2

SpotScore

TheConvertWay - Marketing Automation Software

TheConvertWay

Maximize sales with automated conversions.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is TheConvertWay?

TheConvertWay is the ultimate gateway for conversions! Cut down your marketing expenditure and get higher engagement by sending automated SMS & WhatsApp marketing campaigns. Get tri-fold benefits with our automated abandoned cart reminders – engage customers, ensure repeat purchases and ...

Read more about TheConvertWay
Free TrialTry Free →·

Starts from $49/Month, also offers free forever plan

7.2

SpotScore

Friendly Automate - Marketing Automation Software

Friendly Automate

Boost your marketing game with automated precision.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Friendly Automate?

Friendly automate marketing automation software that helps businesses create more effective email marketing, analysis and sales. It automate makes it easy to create and send professional emails as well as enabling businesses to schedule webpages for optimum traffic, and segment their customers ...

Read more about Friendly Automate
Free TrialTry Free →·

Starts from $82.50/Month when Billed Yearly

7.2

SpotScore

Sync2CRM - Marketing Automation Software

Sync2CRM

Streamline your marketing with Sync2CRM.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Sync2CRM?

The Sync2CRM platform is a Marketing Automation software for businesses looking to easily manage their contacts, leads, email marketing and create marketing campaigns all from a single interface. Sync2CRM is the fastest, easiest and most cost efficient way for any size business to use contact ...

Read more about Sync2CRM
Free TrialTry Free →·

Starts from $12/Month

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Work Fast

AI-Powered Automation for Effortless Productivity

Best for: Mid-market · Enterprise

Start Free Trial

Add to compare

watch-demo

Watch Demo

What is Work Fast?

Workfast is an AI-driven assistant designed to integrate ChatGPT directly into your browser, automating daily tasks and workflows with advanced AI and agent capabilities. By leveraging intelligent automation, Workfast streamlines repetitive processes, helping users boost productivity with ...

Read more about Work Fast
Free TrialTry Free →·

Starts from $0/user/month when monthly

ZEPIC

ZEPIC

Transforming Customer Engagement with AI-Driven Personalization and Omnichannel Automation

Best for: SMB teams · Mid-market · Enterprise

GDPR
Start Free Trial

Add to compare

watch-demo

Watch Demo

What is ZEPIC?

ZEPIC is an AI-powered Customer Engagement Platform designed to deliver hyper-personalized experiences across the entire customer lifecycle. At its core is Zenie AI, which seamlessly unifies data, automates cross-channel campaigns, and provides actionable insights, empowering marketers to ...

Read more about ZEPIC
Free TrialTry Free →·

Starts from $99/user/month when monthly

GrowStack

Growstack

Empowering Businesses with AI-Driven Solutions for Smarter Marketing, Automation, and Growth

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

watch-demo

Watch Demo

What is Growstack?

Growstack is an innovative AI-driven platform designed to streamline and elevate digital marketing and business operations. The solution integrates multiple AI-powered tools to automate workflows, optimize content creation, and facilitate data-driven decision-making across diverse channels. By ...

Read more about Growstack
Free TrialTry Free →·

Starts from $9.99/user/month

Shakespeare

Shakespeare

Elevate your marketing strategies with data-driven insights.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Shakespeare?

Shakespeare is an AI co-pilot for marketing teams that provides data-driven insights into market trends, consumer behavior, and campaign performance. It supports campaign creation and strategic planning through a dashboard with tailored recommendations and key performance metrics.

Read more about Shakespeare
Free TrialTry Free →·

Starts from $119.00/month when Billed Yearly

ArtiScribe Ai

ArtiScribe Ai

Unleash the power of your art with AI.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is ArtiScribe Ai?

ArtiScribe AI is a marketing tool built for visual artists who need help promoting their work. It uses AI to generate marketing copy, social posts, and promotional recommendations tailored to an artist style and audience — handling the content side of self-promotion so artists can stay focused ...

Read more about ArtiScribe Ai
Free TrialTry Free →·

Starts from $19.99/month when Billed Yearly

MyDataNinja

MyDataNinja

Target, place, track and sell with ease

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is MyDataNinja?

MyDataNinja is a cross-network digital advertising platform for small business owners and agencies managing paid campaigns across multiple ad networks. It automates ad placement, audience targeting, and conversion tracking from a single dashboard, removing the need to switch between Google Ads, ...

Read more about MyDataNinja
Free Trial·

MyDataNinja offers custom pricing plan

DashClicks - New SaaS Software

DashClicks

Simplify Your Digital Marketing Efforts.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is DashClicks?

DashClicks is a powerful, unified solution for digital marketing agencies. It provides convenience by bringing together multiple software programs in one dedicated platform, boasting a white label option which enables agencies to customise the platform with their own branding. DashClicks allows ...

Read more about DashClicks
Free TrialTry Free →·

Starts from $199/month when monthly, also offers free forever plan

Gist - New SaaS Software

Gist

Transform data into meaningful insights.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Gist?

Gist is a comprehensive microsite creator that facilitates exploration, compilation, and curation of data sets. Structured datasets can be sifted through to gain insights -- both internally and externally -- and thanks to intuitive visualisations, project analysis can be shared in reports and ...

Read more about Gist
Free Trial·

Starts from $29/Month, also offers free forever plan

Flipp - New SaaS Software

Flipp

Transform your retail deals with Flipp's API.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Flipp?

Flipp makes it easy to craft fantastic layouts and auto-generate social media visual assets with their convenient API. Flipp is an online marketplace offering the best deals in the neighborhood without requiring any coupons. With streamlined access to retail content and user-generated activity, ...

Read more about Flipp
Free TrialTry Free →·

Starts from $32.50/Month when Billed Yearly

Corefactors - New SaaS Software

Corefactors

Rev up your revenue with Corefactors.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Corefactors?

Corefactors is the perfect partner for teams of all sizes - from Fortune 500s to nimble startups. Corefactors empowers small and medium-sized businesses to achieve breakthrough revenue generation with its end-to-end, RevOps-enabled CRM platform. The platform seamlessly integrates sales, ...

Read more about Corefactors
Free TrialTry Free →·

Starts from $8.99/Month when Billed Yearly

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].