Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · Marketing Automation Software
ActiveCampaign holds a 9.8 SpotScore with a 4.5/5 rating from 12,031 reviews — the largest review set in this category by far — covering email, CRM, and multi-step automation in one subscription platform used by SMBs and mid-market marketing teams. Klaviyo earns the highest user rating at 4.79/5 from 708 reviewers and a 9.5 SpotScore, the dominant choice for e-commerce brands that need behavior-triggered flows tied directly to browse and purchase data from Shopify or WooCommerce. EngageBay scores 4.6/5 from 445 reviewers at a 9.2 SpotScore with a freemium tier, pairing CRM and marketing automation at a price point that makes it viable for smaller teams moving off manual email tools.
Marketing automation software runs email sequences, lead nurturing campaigns, and behavior-triggered communications at scale without manual intervention. The main buyers are demand generation managers and marketing operations teams at B2B SaaS companies, plus e-commerce marketers managing retention and lifecycle campaigns.
Quick picks for Marketing Automation Software
- Best overall — ActiveCampaign
- Best for e-commerce behavior-based flows — Klaviyo
- Best for SMB marketing and CRM combined — EngageBay
- Best free option — EngageBay
Who gets the most from Marketing Automation Software
- 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
- 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
- 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software
If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.
Showing 61-80 out of 81
7.7
SpotScore

Add to compare
What is Adwingo?
Adwingo's marketing automation software is the perfect way to set up and run cross-platform, cost-efficient email, landing page and mobile marketing campaigns that will bring you more traffic, leads and sales. It combines email marketing with web presence management to integrate our technology ...
Read more about AdwingoStarts from $99/Month, also offers free forever plan
7.6
SpotScore

SAS Marketing Automation
Maximize your marketing with data-driven automation.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is SAS Marketing Automation?
SAS Marketing Automation is an enterprise-grade platform for large organizations running complex, data-heavy multi-channel marketing programs that require advanced analytics integrated directly into campaign execution. It combines a built-in data warehouse with a campaign management system, ...
Read more about SAS Marketing AutomationSAS Marketing Automation offers custom pricing plan
7.6
SpotScore

Add to compare
What is Convertri?
Convertri is a marketing automation tool for online marketers and e-commerce operators who need to automate email follow-up sequences for subscribers who haven't converted. It orchestrates drip campaigns triggered by subscriber behavior, reducing the manual effort of re-engaging cold leads. ...
Read more about Convertri
- Shortlisted in minutes, not days
- Matched to your business
- Trusted by 2M+ software buyers every year
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
7.6
SpotScore

Triggerbee
Building loyal customer connections, effortlessly.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Triggerbee?
Triggerbee is a website personalization and on-site marketing automation tool for e-commerce and B2C marketers who want to display targeted content, popups, and campaign banners based on visitor behavior. It automates on-site campaigns triggered by page visits, email opens, or content ...
Read more about Triggerbee7.6
SpotScore

Add to compare
What is Lumio?
Lumio is a marketing automation and messaging platform for SaaS and subscription businesses that need to run list-based email and SMS campaigns tied to customer lifecycle stages. It focuses on converting customers into advocates through automated follow-up workflows built around contact ...
Read more about LumioStarts from $57/Month
7.4
SpotScore

Add to compare
What is Karooya?
Karooya is an innovative PPC Tools designed to help you reduce your Search Ad Spend. Block poor performing traffic with ease, which can otherwise lead to money lost in wasted spend. Across a variety of customers, Karooya identified wasted ad spend to be anyhthing ranging from 10% to 20%. With ...
Read more about Karooya7.4
SpotScore

Howitzer
Target, engage, and convert on Reddit effortlessly.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Howitzer?
Howitzer is an innovative Reddit Marketing Automation tool that simplifies your marketing efforts. It aids in identifying and engaging with potential customers through targeted interactions. With access to over 500 million active Reddit users and 150 thousand niche-specific subreddits, you can ...
Read more about HowitzerStarts from $59/Month
7.2
SpotScore

TheConvertWay
Maximize sales with automated conversions.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is TheConvertWay?
TheConvertWay is the ultimate gateway for conversions! Cut down your marketing expenditure and get higher engagement by sending automated SMS & WhatsApp marketing campaigns. Get tri-fold benefits with our automated abandoned cart reminders – engage customers, ensure repeat purchases and ...
Read more about TheConvertWay7.2
SpotScore

Friendly Automate
Boost your marketing game with automated precision.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Friendly Automate?
Friendly automate marketing automation software that helps businesses create more effective email marketing, analysis and sales. It automate makes it easy to create and send professional emails as well as enabling businesses to schedule webpages for optimum traffic, and segment their customers ...
Read more about Friendly Automate7.2
SpotScore

Add to compare
What is Sync2CRM?
The Sync2CRM platform is a Marketing Automation software for businesses looking to easily manage their contacts, leads, email marketing and create marketing campaigns all from a single interface. Sync2CRM is the fastest, easiest and most cost efficient way for any size business to use contact ...
Read more about Sync2CRM
Add to compare
Watch Demo
What is Work Fast?
Workfast is an AI-driven assistant designed to integrate ChatGPT directly into your browser, automating daily tasks and workflows with advanced AI and agent capabilities. By leveraging intelligent automation, Workfast streamlines repetitive processes, helping users boost productivity with ...
Read more about Work Fast
ZEPIC
Transforming Customer Engagement with AI-Driven Personalization and Omnichannel Automation
Best for: SMB teams · Mid-market · Enterprise
Add to compare
Watch Demo
What is ZEPIC?
ZEPIC is an AI-powered Customer Engagement Platform designed to deliver hyper-personalized experiences across the entire customer lifecycle. At its core is Zenie AI, which seamlessly unifies data, automates cross-channel campaigns, and provides actionable insights, empowering marketers to ...
Read more about ZEPIC
Growstack
Empowering Businesses with AI-Driven Solutions for Smarter Marketing, Automation, and Growth
Best for: SMB teams · Mid-market · Enterprise
Add to compare
Watch Demo
What is Growstack?
Growstack is an innovative AI-driven platform designed to streamline and elevate digital marketing and business operations. The solution integrates multiple AI-powered tools to automate workflows, optimize content creation, and facilitate data-driven decision-making across diverse channels. By ...
Read more about Growstack
Shakespeare
Elevate your marketing strategies with data-driven insights.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Shakespeare?
Shakespeare is an AI co-pilot for marketing teams that provides data-driven insights into market trends, consumer behavior, and campaign performance. It supports campaign creation and strategic planning through a dashboard with tailored recommendations and key performance metrics.
Read more about Shakespeare
Add to compare
What is ArtiScribe Ai?
ArtiScribe AI is a marketing tool built for visual artists who need help promoting their work. It uses AI to generate marketing copy, social posts, and promotional recommendations tailored to an artist style and audience — handling the content side of self-promotion so artists can stay focused ...
Read more about ArtiScribe Ai
Add to compare
What is MyDataNinja?
MyDataNinja is a cross-network digital advertising platform for small business owners and agencies managing paid campaigns across multiple ad networks. It automates ad placement, audience targeting, and conversion tracking from a single dashboard, removing the need to switch between Google Ads, ...
Read more about MyDataNinjaMyDataNinja offers custom pricing plan

Add to compare
What is DashClicks?
DashClicks is a powerful, unified solution for digital marketing agencies. It provides convenience by bringing together multiple software programs in one dedicated platform, boasting a white label option which enables agencies to customise the platform with their own branding. DashClicks allows ...
Read more about DashClicksAdd to compare
What is Gist?
Gist is a comprehensive microsite creator that facilitates exploration, compilation, and curation of data sets. Structured datasets can be sifted through to gain insights -- both internally and externally -- and thanks to intuitive visualisations, project analysis can be shared in reports and ...
Read more about GistStarts from $29/Month, also offers free forever plan

Add to compare
What is Flipp?
Flipp makes it easy to craft fantastic layouts and auto-generate social media visual assets with their convenient API. Flipp is an online marketplace offering the best deals in the neighborhood without requiring any coupons. With streamlined access to retail content and user-generated activity, ...
Read more about Flipp
Add to compare
What is Corefactors?
Corefactors is the perfect partner for teams of all sizes - from Fortune 500s to nimble startups. Corefactors empowers small and medium-sized businesses to achieve breakthrough revenue generation with its end-to-end, RevOps-enabled CRM platform. The platform seamlessly integrates sales, ...
Read more about CorefactorsRelated Blogs and Articles for Marketing Automation Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].











