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List of the Best Marketing Automation Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: · How we review

Editor's Summary · Marketing Automation Software

ActiveCampaign leads with a high SpotScore of 9.8/10 and an impressive 12,031 ratings, indicating strong user satisfaction and reliability. Google Tag Manager also boasts a SpotScore of 9.8/10, offering a freemium pricing model that appeals to budget-conscious marketers. Adobe Marketo Engage, with 4,248 ratings and a SpotScore of 9.6/10, is a solid choice for those seeking strong features backed by a reputable brand.

Marketing automation software streamlines marketing tasks and workflows, primarily used by marketing teams in large enterprises and digital agencies looking to enhance efficiency and effectiveness.

Quick picks for Marketing Automation Software

  • Best overallActiveCampaign
  • Best for enterprise marketing teamsAdobe Marketo Engage
  • Best for budget-conscious marketersGoogle Tag Manager
  • Best free optionGoogle Tag Manager

Who gets the most from Marketing Automation Software

  • 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
  • 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
  • 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software

If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.

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Showing 61-80 out of 81

7.7

Spot Score

Adwingo - Marketing Automation Software

Adwingo

Unleash the power of automation for better marketing.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Adwingo?

Adwingo's marketing automation software is the perfect way to set up and run cross-platform, cost-efficient email, landing page and mobile marketing campaigns that will bring you more traffic, leads and sales. It combines email marketing with web presence management to integrate our technology ...

Read more about Adwingo
Free Trial·

Starts from $99/Month, also offers free forever plan

7.6

Spot Score

SAS Marketing Automation - Marketing Automation Software

SAS Marketing Automation

Maximize your marketing with data-driven automation.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.5

Add to compare

What is SAS Marketing Automation?

SAS Marketing Automation software from the leader in analytics is both an intuitive marketing campaign manager and a powerful data warehouse. It gives you and your team advanced capabilities to execute the most complex, large-scale, multi-channel marketing strategies for your business.

Read more about SAS Marketing Automation
Free Trial·

SAS Marketing Automation offers custom pricing plan

7.6

Spot Score

Convertri - Marketing Automation Software

Convertri

Boost your sales with automated follow-ups.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.8

Add to compare

What is Convertri?

Convertri is flexible marketing and email marketing automation software that increases your sales by orchestrating your follow up emails between you and your customers. With Convertri, you can easily send automated follow up emails to people who became subscribers but never buy anything

Read more about Convertri
Free TrialTry Free →·

Starts from $53/Month

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7.6

Spot Score

Triggerbee - Marketing Automation Software

Triggerbee

Building loyal customer connections, effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.8

Add to compare

What is Triggerbee?

Triggerbee is easy to use marketing automation software that helps companies build transparent relationships with their customers. Triggerbee allows you to create automated campaigns filled with content, announcements, reminders, and specials on your website.

Read more about Triggerbee
Free TrialTry Free →·

Starts from $170/Month

7.6

Spot Score

Lumio - Marketing Automation Software

Lumio

Empowering your sales and customer success.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

5.0

Add to compare

What is Lumio?

Lumio is a software platform to fuel your marketing and customer success engine. It's not just another contact manager. It's a complete list-building and messaging platform that helps you take ownership of your sales communication and convert customers into advocates.

Read more about Lumio
Free Trial·

Starts from $57/Month

7.4

Spot Score

Karooya - Marketing Automation Software

Karooya

Maximize your ad spend, minimize your losses.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Karooya?

Karooya is an innovative PPC Tools designed to help you reduce your Search Ad Spend. Block poor performing traffic with ease, which can otherwise lead to money lost in wasted spend. Across a variety of customers, Karooya identified wasted ad spend to be anyhthing ranging from 10% to 20%. With ...

Read more about Karooya
Free TrialTry Free →
What buyers evaluate in Marketing Automation Software
Depth and sophistication of lead scoring and segmentation capabilities
Multi-channel campaign automation including email, SMS, push, and in-app messaging
Integration quality with CRM systems, especially Salesforce, for unified sales and marketing workflows

7.4

Spot Score

Howitzer - Marketing Automation Software

Howitzer

Target, engage, and convert on Reddit effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Howitzer?

Howitzer is an innovative Reddit Marketing Automation tool that simplifies your marketing efforts. It aids in identifying and engaging with potential customers through targeted interactions. With access to over 500 million active Reddit users and 150 thousand niche-specific subreddits, you can ...

Read more about Howitzer
Free Trial·

Starts from $59/Month

7.2

Spot Score

TheConvertWay - Marketing Automation Software

TheConvertWay

Maximize sales with automated conversions.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is TheConvertWay?

TheConvertWay is the ultimate gateway for conversions! Cut down your marketing expenditure and get higher engagement by sending automated SMS & WhatsApp marketing campaigns. Get tri-fold benefits with our automated abandoned cart reminders – engage customers, ensure repeat purchases and ...

Read more about TheConvertWay
Free TrialTry Free →·

Starts from $49/Month, also offers free forever plan

7.2

Spot Score

Friendly Automate - Marketing Automation Software

Friendly Automate

Boost your marketing game with automated precision.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Friendly Automate?

Friendly automate marketing automation software that helps businesses create more effective email marketing, analysis and sales. It automate makes it easy to create and send professional emails as well as enabling businesses to schedule webpages for optimum traffic, and segment their customers ...

Read more about Friendly Automate
Free TrialTry Free →·

Starts from $82.50/Month when Billed Yearly

7.2

Spot Score

Sync2CRM - Marketing Automation Software

Sync2CRM

Streamline your marketing with Sync2CRM.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Sync2CRM?

The Sync2CRM platform is a Marketing Automation software for businesses looking to easily manage their contacts, leads, email marketing and create marketing campaigns all from a single interface. Sync2CRM is the fastest, easiest and most cost efficient way for any size business to use contact ...

Read more about Sync2CRM
Free TrialTry Free →·

Starts from $12/Month

Logo

Work Fast

AI-Powered Automation for Effortless Productivity

Best for: Mid-market · Enterprise

Start Free Trial

Add to compare

watch-demo

Watch Demo

What is Work Fast?

Workfast is an AI-driven assistant designed to integrate ChatGPT directly into your browser, automating daily tasks and workflows with advanced AI and agent capabilities. By leveraging intelligent automation, Workfast streamlines repetitive processes, helping users boost productivity with ...

Read more about Work Fast
Free TrialTry Free →·

Starts from $0/user/month when monthly

ZEPIC

ZEPIC

Transforming Customer Engagement with AI-Driven Personalization and Omnichannel Automation

Best for: SMB teams · Mid-market · Enterprise

GDPR
Start Free Trial

Add to compare

watch-demo

Watch Demo

What is ZEPIC?

ZEPIC is an AI-powered Customer Engagement Platform designed to deliver hyper-personalized experiences across the entire customer lifecycle. At its core is Zenie AI, which seamlessly unifies data, automates cross-channel campaigns, and provides actionable insights, empowering marketers to ...

Read more about ZEPIC
Free TrialTry Free →·

Starts from $99/user/month when monthly

GrowStack

Growstack

Empowering Businesses with AI-Driven Solutions for Smarter Marketing, Automation, and Growth

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

watch-demo

Watch Demo

What is Growstack?

Growstack is an innovative AI-driven platform designed to streamline and elevate digital marketing and business operations. The solution integrates multiple AI-powered tools to automate workflows, optimize content creation, and facilitate data-driven decision-making across diverse channels. By ...

Read more about Growstack
Free TrialTry Free →·

Starts from $9.99/user/month

Shakespeare

Shakespeare

Elevate your marketing strategies with data-driven insights.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Shakespeare?

Introducing Shakespeare, the pinnacle of innovation in marketing technology, poised to revolutionize the industry as the ultimate game changer. This cutting-edge AI co-pilot is engineered to empower marketing teams with an unparalleled edge in the digital age. Brimming with advanced algorithms, ...

Read more about Shakespeare
Free TrialTry Free →·

Starts from $119.00/month when Billed Yearly

ArtiScribe Ai

ArtiScribe Ai

Unleash the power of your art with AI.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is ArtiScribe Ai?

Unleash the Power of Words with ArtiScribe AI: Elevate Your Artistic Brand Step into the future of art marketing with ArtiScribe AI, a groundbreaking application poised to redefine the way artists promote their extraordinary creations. For artists who possess unparalleled talent but struggle ...

Read more about ArtiScribe Ai
Free TrialTry Free →·

Starts from $19.99/month when Billed Yearly

MyDataNinja

MyDataNinja

Target, place, track and sell with ease

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is MyDataNinja?

We offer a simple, yet powerful online advertising solution. In one application, we manage ads for your business, automatically place them in the best networks, target the right audience, and track which ones get you sales. So you can focus on what’s most important: your customers.

Read more about MyDataNinja
Free Trial·

MyDataNinja offers custom pricing plan

DashClicks - New SaaS Software

DashClicks

Simplify Your Digital Marketing Efforts.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is DashClicks?

DashClicks is a powerful, unified solution for digital marketing agencies. It provides convenience by bringing together multiple software programs in one dedicated platform, boasting a white label option which enables agencies to customise the platform with their own branding. DashClicks allows ...

Read more about DashClicks
Free TrialTry Free →·

Starts from $199/month when monthly, also offers free forever plan

Gist - New SaaS Software

Gist

Transform data into meaningful insights.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Gist?

Gist is a comprehensive microsite creator that facilitates exploration, compilation, and curation of data sets. Structured datasets can be sifted through to gain insights -- both internally and externally -- and thanks to intuitive visualisations, project analysis can be shared in reports and ...

Read more about Gist
Free Trial·

Starts from $29/Month, also offers free forever plan

Flipp - New SaaS Software

Flipp

Transform your retail deals with Flipp's API.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Flipp?

Flipp makes it easy to craft fantastic layouts and auto-generate social media visual assets with their convenient API. Flipp is an online marketplace offering the best deals in the neighborhood without requiring any coupons. With streamlined access to retail content and user-generated activity, ...

Read more about Flipp
Free TrialTry Free →·

Starts from $32.50/Month when Billed Yearly

Corefactors - New SaaS Software

Corefactors

Rev up your revenue with Corefactors.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Corefactors?

Corefactors is the perfect partner for teams of all sizes - from Fortune 500s to nimble startups. Corefactors empowers small and medium-sized businesses to achieve breakthrough revenue generation with its end-to-end, RevOps-enabled CRM platform. The platform seamlessly integrates sales, ...

Read more about Corefactors
Free TrialTry Free →·

Starts from $8.99/Month when Billed Yearly

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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