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List of the Best Marketing Automation Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: · How we review

Editor's Summary · Marketing Automation Software

ActiveCampaign leads with a high SpotScore of 9.8/10 and an impressive 12,031 ratings, indicating strong user satisfaction and reliability. Google Tag Manager also boasts a SpotScore of 9.8/10, offering a freemium pricing model that appeals to budget-conscious marketers. Adobe Marketo Engage, with 4,248 ratings and a SpotScore of 9.6/10, is a solid choice for those seeking strong features backed by a reputable brand.

Marketing automation software streamlines marketing tasks and workflows, primarily used by marketing teams in large enterprises and digital agencies looking to enhance efficiency and effectiveness.

Quick picks for Marketing Automation Software

  • Best overallActiveCampaign
  • Best for enterprise marketing teamsAdobe Marketo Engage
  • Best for budget-conscious marketersGoogle Tag Manager
  • Best free optionGoogle Tag Manager

Who gets the most from Marketing Automation Software

  • 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
  • 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
  • 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software

If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.

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Showing 221-240 out of 273

ProfitWhales - New SaaS Software

ProfitWhales

Maximize Your Amazon PPC ROI.

Best for: SMB teams

Try for Free

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What is ProfitWhales?

"Experience the efficiency of ProfitWhales - a versatile tool that streamlines your Amazon PPC campaigns. Easily detect duplicate and underperforming keywords, and take advantage of its advanced semantic core analysis. Tailor your Product Advertising Attribute campaigns to reach relevant ASINs ...

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Storiad - New SaaS Software

Storiad

Unleash your book's potential with Storiad.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Storiad?

Storiad is a comprehensive book marketing solution designed for authors and publishers to find the perfect market for their books. With Storiad, users can efficiently organize all their book information into a cohesive project. Additionally, the software allows users to easily create and ...

Read more about Storiad
Free TrialTry Free →·

Starts from $35/Month, also offers free forever plan

Opteo - New SaaS Software

Opteo

Boost your AdWords success with Opteo's automation.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Opteo?

Introducing Opteo: the ultimate solution for managing your AdWords accounts. Say goodbye to tedious tasks and hello to smart automation with our powerful software. Our platform continuously monitors your accounts for any significant patterns and provides data-backed suggestions for improvement. ...

Read more about Opteo
Free TrialTry Free →·

Starts from $97/Month

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Storyly - New SaaS Software

Storyly

Captivate your users with engaging stories.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Storyly?

Storyly is a powerful software that lets you bring captivating stories to your app. It offers a unique way to engage with users and boost your app's growth. With Storyly, users can easily create seven-second stories and fifteen-second videos, grouping them into meaningful collections. The ...

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Free TrialTry Free →·

Starts from $199/Month, also offers free forever plan

DashClicks - New SaaS Software

DashClicks

Simplify Your Digital Marketing Efforts.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is DashClicks?

DashClicks is a powerful, unified solution for digital marketing agencies. It provides convenience by bringing together multiple software programs in one dedicated platform, boasting a white label option which enables agencies to customise the platform with their own branding. DashClicks allows ...

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Free TrialTry Free →·

Starts from $199/month when monthly, also offers free forever plan

Otis AI - New SaaS Software

Otis AI

Transforming digital marketing with AI-driven efficiency.

Best for: SMB teams · Mid-market

Start Free Trial

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What is Otis AI?

Otis AI is the ultimate tool for streamlining digital marketing. Powered by AI, it enables businesses to gain momentum from anywhere around the world with just a few clicks and a budget that's friendly on your wallet. Not only that, it can help you optimize your ad performance with AI-driven ...

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Free TrialTry Free →·

Starts from $9/Month

What buyers evaluate in Marketing Automation Software
Depth and sophistication of lead scoring and segmentation capabilities
Multi-channel campaign automation including email, SMS, push, and in-app messaging
Integration quality with CRM systems, especially Salesforce, for unified sales and marketing workflows
MobStac - New SaaS Software

MobStac

Capture attention, deliver results, with proximity marketing.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

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What is MobStac?

MobStac, the global leader in proximity marketing, is revolutionizing the way companies communicate with consumers. Our full-featured content marketing software allows enterprises and agencies to deploy beacons to strategic locations, set triggers, and send location-specific notifications to ...

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Starts from $5

Quokka - New SaaS Software

Quokka

Maximize conversions with personalized retargeting.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Quokka?

Quokka is a retargeting tool that helps small and medium businesses as well as marketers to boost their sales conversions. Our software gathers customer data that is used to generate retargeting messages – allowing you to measure delivery rates and open rates, as well as figure out the best ...

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Free Trial·

Starts from $69/Month

Gist - New SaaS Software

Gist

Transform data into meaningful insights.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Gist?

Gist is a comprehensive microsite creator that facilitates exploration, compilation, and curation of data sets. Structured datasets can be sifted through to gain insights -- both internally and externally -- and thanks to intuitive visualisations, project analysis can be shared in reports and ...

Read more about Gist
Free Trial·

Starts from $29/Month, also offers free forever plan

Postalytics - New SaaS Software

Postalytics

Boost your direct mail game with Postalytics.

Best for: SMB teams · Mid-market

Try for Free

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What is Postalytics?

Postalytics is the perfect all-in-one solution for direct mail automation. Every step of the process is handled with cloud-based intelligence, enabling high speed routing to digital commercial printers for printing, bar-coding and postage, with the final destination being the USPS. By ...

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Starts from $199/Month, also offers free forever plan

EllisX - New SaaS Software

EllisX

Boost your startup game with EllisX.

Best for: SMB teams · Mid-market

See Plans & Pricing

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What is EllisX?

EllisX is an intuitive all-in-one marketing platform designed to help tech startups maximise on brand awareness and visibility. Businesses can get started with the service with ease, simply offering a short overview of their enterprise and being verified. Additionally, EllisX offers an ...

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Starts from $99/Month

Pawns.app - New SaaS Software

Pawns.app

Effortlessly earn passive income with Pawns.app!

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Pawns.app?

Pawns.app helps individuals make continuing income online easily and securely. To get started, just create a free account and install the app. Our advanced vetting process guarantees that all clients receive the highest level of security and protection of their personal information. With ...

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Pawns.app offers custom pricing plan

App Store Reviews - New SaaS Software

App Store Reviews

Streamlining app store data, empowering your decisions.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is App Store Reviews?

Take the hassle out of analyzing Apple and Google app stores with App Store Reviews. Our powerful and experienced team offers the tools and support needed to simplify the process of researching and interpreting app data - saving app researchers and analysts time and energy. Allowing you to ...

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Reachdesk - New SaaS Software

Reachdesk

Effortless direct marketing solutions at your fingertips.

Best for: SMB teams · Mid-market · Enterprise

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What is Reachdesk?

Reachdesk is an innovative platform designed to support direct marketing campaigns. It enables businesses to increase reply rates, accelerate deals, and build and strengthen customer loyalty. To increase convenience, Reachdesk can be fully integrated with sales automation and CRM software. It ...

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Reachdesk offers custom pricing plan

Hushly - New SaaS Software

Hushly

Unleash the power of personalized customer journeys.

Best for: SMB teams · Mid-market · Enterprise

GDPR
See Plans & Pricing

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What is Hushly?

Hushly provides a B2B marketing technology and conversion optimisation solution for creating uniquely personalised customer journeys. With its tracking and curating capabilities, companies can increase conversions and cultivate more human-verified and enriched data. Additionally, content ...

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Starts from $0.24/view

Demandbase Orchestration - New SaaS Software

Demandbase Orchestration

Target and engage your ideal customers with precision.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Demandbase Orchestration?

Demandbase Orchestration is an all-in-one Account-based Marketing platform designed to help organizations identify and engage with their ideal customers better. It helps marketers, small, and medium-sized businesses create powerful cross-object filters, segmentation capabilities, automated ...

Read more about Demandbase Orchestration

Demandbase Orchestration offers custom pricing plan

Terminus ABM Platform - New SaaS Software

Terminus ABM Platform

Unleash explosive revenue growth with precision targeting.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Terminus ABM Platform?

Terminus ABM Platform is an effective solution that provides top-tier teams with the data, insights and engagement channels they need to unlock explosive revenue growth. With access to up-to-date business insights, sales and marketing professionals can easily identify their best customers and ...

Read more about Terminus ABM Platform

Terminus ABM Platform offers custom pricing plan

Adobe Campaign - New SaaS Software

Adobe Campaign

Empower your marketing strategy with Adobe Campaign.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Adobe Campaign?

Adobe Campaign is an advanced marketing platform that enables businesses to craft powerful campaigns that reach more of their desired customers. Enhanced by Adobe Sensei, the software provides users with contextual, personalized messages that boost email marketing performance. Through the ...

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Adobe Campaign offers custom pricing plan

Brandscopic - New SaaS Software

Brandscopic

Experience success with smarter experiential marketing solutions.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Brandscopic?

Brandscopic's cloud-based platform offers a comprehensive solution for experiential marketing. Work collaboratively with teammates through shared calendars, instant notifications and tasks. Create powerful recaps with conditional logic and automated processes. Utilize mobile app reporting for ...

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Brandscopic offers custom pricing plan

LockerDome - New SaaS Software

LockerDome

Unlock your marketing potential with LockerDome.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is LockerDome?

LockerDome is an intuitive solution for your online marketing needs. Its powerful AI, called Neo, is capable of analysing billions of data points, enabling you to make complex decisions via machine learning. Create campaigns to achieve your desired objectives and monitor performance with ease. ...

Read more about LockerDome

LockerDome offers custom pricing plan

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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