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List of the Best Marketing Automation Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: · How we review

Editor's Summary · Marketing Automation Software

ActiveCampaign holds a 9.8 SpotScore with a 4.5/5 rating from 12,031 reviews — the largest review set in this category by far — covering email, CRM, and multi-step automation in one subscription platform used by SMBs and mid-market marketing teams. Klaviyo earns the highest user rating at 4.79/5 from 708 reviewers and a 9.5 SpotScore, the dominant choice for e-commerce brands that need behavior-triggered flows tied directly to browse and purchase data from Shopify or WooCommerce. EngageBay scores 4.6/5 from 445 reviewers at a 9.2 SpotScore with a freemium tier, pairing CRM and marketing automation at a price point that makes it viable for smaller teams moving off manual email tools.

Marketing automation software runs email sequences, lead nurturing campaigns, and behavior-triggered communications at scale without manual intervention. The main buyers are demand generation managers and marketing operations teams at B2B SaaS companies, plus e-commerce marketers managing retention and lifecycle campaigns.

Quick picks for Marketing Automation Software

  • Best overallActiveCampaign
  • Best for e-commerce behavior-based flowsKlaviyo
  • Best for SMB marketing and CRM combinedEngageBay
  • Best free optionEngageBay

Who gets the most from Marketing Automation Software

  • 1Marketing managers at e-commerce companies optimizing multi-channel campaigns
  • 2Sales and marketing operations specialists managing B2B lead nurturing and CRM integration
  • 3Marketing automation specialists in SaaS firms implementing advanced segmentation and scoring
How to choose Marketing Automation Software

If you prioritize quick onboarding and beginner-friendly interfaces, filter by 'User-friendly' strengths and 'Free Trial' availability. For enterprise-level B2B lead management, sort by rating and filter for Salesforce CRM integration or advanced lead scoring features.

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Showing 201-220 out of 274

TAGGRS

TAGGRS

Precision in Tracking, Above Cookie Limitations.

Best for: SMB teams · Mid-market · Enterprise

GDPR
Try for Free

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What is TAGGRS?

TAGGRS is a hosting platform for GTM server-side tagging that lets marketers track user behavior without relying on third-party cookies. It includes a real-time dashboard for monitoring tracking activity, analytics and reporting tools, and built-in protections for sensitive tracking data.

Read more about TAGGRS
INCYMO.AI

INCYMO.AI

Revolutionize your marketing with AI-powered solutions.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is INCYMO.AI?

INCYMO.AI is a performance marketing platform that generates image ad creatives using AI and provides real-time campaign monitoring with actionable optimization signals. It targets performance marketing teams managing app monetization campaigns who need to produce ad variations quickly and ...

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Free Trial·

INCYMO.AI offers custom pricing plan

The Forge AI

The Forge AI

Unleash your AI creativity and monetize your ideas effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is The Forge AI?

Introducing The Forge AI, a cutting-edge platform that empowers users to effortlessly create, share, and monetize AI applications. Designed for professionals seeking to harness the power of AI technology, The Forge AI provides a user-friendly toolkit with a wide range of features. Whether it's ...

Read more about The Forge AI
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Kites

Kites

Empower your mobile marketing success.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Kites?

Introducing Kites: The ultimate solution for crafting interactive microsites designed specifically for mobile marketing success. Gone are the days of grappling with technical complexities - Kites empowers professionals to effortlessly create compelling online resources, tailored to captivate ...

Read more about Kites

Starts from $0/month when monthly, also offers free forever plan

AdPumb

AdPumb

Unlock higher revenue streams and maximize your ad ROI.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is AdPumb?

AdPumb is an ad revenue optimization service for digital publishers, connecting them to major ad networks through a global network of 3,000 domains. It increases publisher eCPM and overall ROI by expanding ad inventory reach in a more transparent and competitive market.

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AdPumb offers custom pricing plan

Passworks

Passworks

Leading the way in real-time mobile marketing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Passworks?

Passworks is a real-time location-based mobile marketing platform that lets brands manage wallet content across Apple Wallet and Google Pay. Brands can deploy loyalty cards, promotional offers, event tickets, gift cards, membership passes, and boarding passes, with geolocation targeting to ...

Read more about Passworks
Free TrialTry Free →·

Passworks offers custom pricing plan

What buyers evaluate in Marketing Automation Software
Depth and sophistication of lead scoring and segmentation capabilities
Multi-channel campaign automation including email, SMS, push, and in-app messaging
Integration quality with CRM systems, especially Salesforce, for unified sales and marketing workflows
Geeklab

Geeklab

Accelerate your marketing success with dynamic efficiency.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Geeklab?

Geeklab is mobile marketing testing software with 60+ tools for multivariate testing across the App Store, Google Play, and Steam. Statistical models analyze test results to guide ad campaign decisions, and the platform integrates directly with Facebook, Google, and TikTok ad networks.

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Geeklab offers custom pricing plan

Ironsource

Ironsource

Empower your app and unlock its full potential.

Best for: SMB teams

Get Pricing Details

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What is Ironsource?

Ironsource is an app monetization and marketing platform for mobile developers that combines ad mediation, in-app monetization, and user acquisition tools in one place. It handles monetization, analytics, and campaign management so developers can focus on building their apps rather than running ...

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Ironsource offers custom pricing plan

Batch

Batch

Revolutionize customer engagement with mobile-first strategy.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Batch?

Introducing Batch, the Customer Engagement Platform designed exclusively for mobile devices. With the tagline "Finally a Customer Engagement Platform built for Mobile," Batch offers a revolutionary solution for consumer brands seeking to boost their ROI significantly. By prioritizing ...

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Batch offers custom pricing plan

Beaconstac QR Codes

Beaconstac QR Codes

Empower your brand's digital presence with personalized QR Codes.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

4.8

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watch-demo

Watch Demo

What is Beaconstac QR Codes?

Beaconstac QR Codes is an all-in-one platform that helps businesses easily create, customize, and track QR codes for both digital and physical campaigns. Designed for marketers, agencies, retail brands, and operations teams, Beaconstac simplifies QR code generation with branded design options, ...

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Starts from $5.00/month when Billed Yearly

Tapkit

Tapkit

Unleash the power of smart links and elevate engagement.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is Tapkit?

Tapkit is a smart link platform for content creators and brand managers to build dynamic bio-links, quizzes, and interactive experiences around physical products. It provides tools to manage and optimize marketing campaigns and content workflows from a single hub.

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Starts from $15.00/month when Billed Yearly, also offers free forever plan

Scanova

Scanova

Scan. Generate. Engage.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.6

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What is Scanova?

Scanova is a QR code generation and management platform for marketing teams, retailers, and event organizers who need trackable QR codes for campaigns, product packaging, or signage. It creates static and dynamic QR codes that can be updated after printing, and provides scan analytics to ...

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Free Trial
CallHub

CallHub

Power your campaigns with seamless organization.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is CallHub?

CallHub is a multi-channel outreach platform for political campaign teams, nonprofits, and advocacy organizations running large-scale phone banking, SMS, and email contact programs. It automates dialing, text broadcasts, and email outreach from a single platform, reducing the manual ...

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CallHub offers custom pricing plan

MyDataNinja

MyDataNinja

Target, place, track and sell with ease

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is MyDataNinja?

MyDataNinja is a cross-network digital advertising platform for small business owners and agencies managing paid campaigns across multiple ad networks. It automates ad placement, audience targeting, and conversion tracking from a single dashboard, removing the need to switch between Google Ads, ...

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Free Trial·

MyDataNinja offers custom pricing plan

Epom Ad Agency - Mobile Marketing Software

Epom Ad Agency

Maximize your app's potential with Epom Ad Agency.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

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What is Epom Ad Agency?

Introducing Epom Ad Agency - where data-driven mobile app marketing meets exceptional results. Our expert team focuses on building long-term partnerships with our clients, delivering relevant users through top SSPs. Whether you want to run CPI, CPS, CPA, CPE or RevShare ad campaigns, we've got ...

Read more about Epom Ad Agency

Epom Ad Agency offers custom pricing plan

AvidMobile - Mobile Marketing Software

AvidMobile

Unleash the power of mobile marketing.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is AvidMobile?

Efficiently build your business with AvidMobile, the ultimate Mobile Marketing Tool. This comprehensive platform offers a range of features to help you succeed, including a powerful SMS messaging tool for text marketing campaigns and code messaging. Elevate customer engagement with loyalty ...

Read more about AvidMobile
Free Trial·

AvidMobile offers custom pricing plan

Herow - New SaaS Software

Herow

Revolutionizing mobile engagement, one user at a time.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Herow?

Herow is a mobile engagement platform that uses location intelligence and machine-learning algorithms to help apps deliver context-aware content to users. It provides hyper-precise location tracking and behavioral analysis through a SaaS platform, enabling mobile apps to send more relevant ...

Read more about Herow

Starts from $999/Month, also offers free forever plan

Referlist - New SaaS Software

Referlist

Boost sign-ups, launch with success!

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Referlist?

Welcome to Referlist, an exceptional platform that adds a fun twist to launching new products and boosting sign-ups. No more complicated codes - our user-friendly software seamlessly integrates with popular website builders like Webflow, Squarespace, and Wix. Additionally, React app users can ...

Read more about Referlist
Free TrialTry Free →·

Starts from $20/Month, also offers free forever plan

PPC Bee - New SaaS Software

PPC Bee

Effortless ad management for maximum ROI.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is PPC Bee?

PPC Bee is a PPC ad management tool that automates campaign creation across multiple clients, markets, and online stores. It supports team collaboration, data-driven keyword and ad text generation, hierarchy-based campaign segmentation, and includes PPC Tuner for identifying underperforming ...

Read more about PPC Bee
Free TrialTry Free →·

Starts from $50/Month

Dapt - New SaaS Software

Dapt

Transform your marketing game with Dapt.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Dapt?

Dapt is a cutting-edge marketing tool designed for capturing audiences' attention across various channels. It offers a centralized platform for businesses to create all types of content, including web, mobile, email, and social media campaigns. Fully cloud-based, Dapt guarantees top-notch ...

Read more about Dapt
Free Trial·

Dapt offers custom pricing plan

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].