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Thryv vs Salesforce vs Bigin by Zoho CRM Comparison

Last updated:

Thryv

4.2(201 reviews)

Starting at Contact for pricing

  • Medium Business
  • Small Business

Thryv is a web-based customer relationship management (CRM) software, which is the most effective tool for organizing your contacts, leads and marketing campaigns. This program allows to create users individually or crea…

Salesforce

4.3(31,400 reviews)

Starting at $25 /user/month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Salesforce CRM software is a social enterprise application designed to help businesses of all sizes and industries like retail, health care, technology, financial services, consumer packaged goods (CPG), and many more. B…

Bigin by Zoho CRM

4.3(119 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

Salesforce leads on user satisfaction with a 4.3-star rating across 31,400 reviews.

Thryv vs Salesforce vs Bigin by Zoho CRM — at a glance

FeatureThryvSalesforceBigin by Zoho CRM
Rating4.2 / 54.3 / 54.3 / 5
Reviews20131,400119
Starting priceContact for pricing$25 /user/month$7 /User/Month
Free trial No Yes Yes
Free version No No No
Best forMedium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium BusinessSmall Business
CategoryCRM SoftwareCRM SoftwareCRM Software
Integrations13+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, OnlineBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, GDPRSOC 2, HIPAA, GDPR, ISO 27001
Data residencyUSGlobalGlobal

Key differences between Thryv and Salesforce

  • Pricing: Salesforce starts at $25 /user/month. Thryv pricing is not publicly listed.
  • Free trial: Salesforce offers a free trial; Thryv does not.
  • Target audience: Thryv is built for Medium Business and Small Business, while Salesforce targets Freelancers / Consultants and Large Enterprises.
  • User satisfaction: Salesforce scores higher with a 4.3-star average.
  • Deployment: Thryv supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Salesforce supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Thryv vs Salesforce vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Thryv - CRM Software
Talk to an expert
Talk to an expert
Salesforce - CRM Software
Talk to an expert
Talk to an expert

Biggest differences

Start here before you go deeper into features.

Thryv

Best all-in-one CRM for small businesses needing simple, integrated marketing tools.

Choose if
  • You run a small business with 1-100 employees needing streamlined CRM and marketing.
  • You want an easy-to-use platform combining CRM, scheduling, marketing, and website management.
  • You value responsive, knowledgeable customer support available 24/7 for quick issue resolution.
Consider alternatives if
  • Your business requires advanced paid advertising tracking and detailed marketing analytics.
  • You are a large enterprise with complex CRM needs beyond a simple, streamlined workflow.

Salesforce

Best for medium to large enterprises needing highly customizable CRM solutions.

Choose if
  • You require extensive customization to fit unique industry workflows.
  • Your team needs robust analytics and reporting for data-driven sales decisions.
  • You want seamless integration with numerous third-party applications and APIs.
Consider alternatives if
  • You are a small business or startup with a limited budget.
  • Your team lacks technical expertise or prior CRM experience.

Bigin by Zoho CRM

Best for

Small Business

Thryv: Best all-in-one CRM for small businesses needing simple, integrated marketing tools. Salesforce: Best for medium to large enterprises needing highly customizable CRM solutions.

Description

Thryv is a web-based customer relationship management (CRM) software, which is the most effective tool for organizing your contacts, leads and marketing campaigns. This program allows to ... Read More about Thryv

Salesforce CRM software is a social enterprise application designed to help businesses of all sizes and industries like retail, health care, technology, financial services, consumer ... Read More about Salesforce

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Not Available
  • Starts from $25 , monthly
  • Starts from $7 , Billed Yearly

Free Trial Availability

  • No free trial

Spotsaas Score

What's this? ↗

9.3/10

9.8/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1-50 employees51-100 employees
50 to 10,000 employeesMedium to Large Enterprises
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Thryv

  • Streamlined Client Management: Thryv allows you to effortlessly manage client relationships, ensuring that important details are at your fingertips. You’ll appreciate how easy it is to track interactions and maintain communication history.
  • Automated Marketing Solutions: With built-in marketing tools, you can create and schedule campaigns to engage clients effectively. Imagine reaching out to your audience without the manual hassle—Thryv makes this a reality.
  • Robust Scheduling Features: Say goodbye to double bookings and missed appointments. Thryv’s intuitive scheduling system helps both you and your clients find suitable times effortlessly, enhancing overall satisfaction.

Salesforce

  • Streamlined Sales Processes: Salesforce simplifies the entire sales cycle, enabling teams to manage leads, opportunities, and customer interactions seamlessly. I’ve seen firsthand how this leads to increased efficiency and higher conversion rates.
  • Robust Analytics and Reporting: With Salesforce’s powerful analytics tools, managers can gain deep insights into performance metrics. This allows for informed decision-making based on real-time data, ensuring that strategies are always aligned with business goals.
  • Customizable Solutions: One of the standout features of Salesforce is its adaptability. Whether you're in retail, healthcare, or finance, the platform can be tailored to fit your specific industry needs. I often recommend leveraging this flexibility for maximum impact.
Best fit

Best fit

Thryv

  • 1 to 100 employees
  • Small Business Services, Local Marketing, Professional Services, and Home Services
  • Business Owners, Marketing Managers, Customer Service Representatives, and Operations Managers

Salesforce

  • 50 to 10,000 employees
  • Martech, Revtech, Fintech, Sales Automation, SaaS, and Consulting
  • Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
Watchouts

Reasons buyers look elsewhere

Thryv

  • Users may seek alternatives to Thryv if they require more industry-specific features tailored to niche markets, as some businesses need specialized tools that Thryv may not offer.
  • Budget constraints could lead users to explore more cost-effective solutions, especially small businesses looking for essential functionalities without the additional costs associated with Thryv's comprehensive offerings.
  • Businesses that prioritize user interface and experience might consider alternatives if they find Thryv's platform less intuitive or difficult to navigate compared to other user-friendly options available in the market.

Salesforce

  • Some users may find Salesforce's pricing structure to be complex and potentially high, prompting them to explore more cost-effective CRM options that fit their budget without sacrificing essential features.
  • Organizations with specific industry needs might seek alternatives that offer tailored solutions or customization options better suited to their unique workflows and customer management processes.
  • Users may experience a steep learning curve with Salesforce, leading them to look for more user-friendly CRM systems that can be quickly adopted by their teams without extensive training.

Software Demo

Demo

Need a second opinion?

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Thryv, Salesforce and Bigin by Zoho CRM Compare on Features?

Total Features

9 Features

10 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Thryv, Salesforce and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • Not Available
        • $25 , monthly
        • $7 , Billed Yearly

        Pricing Plans

        • Not Available
        • Free Suite

          Free

          • Easy setup with guided onboarding

          • Lead, Account, Contact, and Opportunity

          • Service Case Management & Simple Email Marketing

          Show more +

        • Starter Suite

          $25

          /user/month

          • Everything in Free plus built-in Sales Flows and Lead Routing

          • Email to Case Management

          • Dynamic Email Marketing, Forms, and Analytics

          Show more +

        • Pro Suite

          $100

          /user/month

          • Everything in Starter plus Enhanced Real-Time Chat

          • Sales Quoting and Forecasting

          • Greater Customization, Automation+ Access to AppExchange

          Show more +

        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        Thryv pricing
        Salesforce pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes
        ✓ Yes

        HIPAA

        ✗ No
        ✓ Yes

        GDPR

        ✓ Yes
        ✓ Yes

        ISO 27001

        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes
        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes
        ✓ Yes

        Data Encryption

        ✓ Yes
        ✓ Yes

        Audit Logs

        ✓ Yes
        ✓ Yes

        Data Residency

        🇺🇸 US
        🌐 Global

        Thryv vs Salesforce User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        309

        23

        3

        2

        2

        370

        142

        30

        4

        7

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Overall positive sentiment highlights ease of use and excellent customer support, with some concerns about advertising features and support complexity.

        What buyers like

        • Ease of use
        • Customer support
        • Workflow improvement

        Common complaints

        • Advertising tracking limitations
        • Support complexity

        Buyer sentiment

        Overall positive sentiment highlights Salesforce's customization, analytics, and integration strengths, tempered by concerns about cost and complexity.

        What buyers like

        • Customizability
        • Analytics and reporting
        • Integration capabilities

        Common complaints

        • High cost
        • Steep learning curve

        Buyer sentiment

        Buyer sentiment is positive across 279 reviews, with strong overall satisfaction.

        What buyers like

        • Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users.
        • Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities.
        • Effective pipeline management and workflow automation, enabling businesses to streamline sales processes.

        Common complaints

        • Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging.
        • Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows.
        • Inconsistent customer support with restricted availability, affecting issue resolution during critical times.

        Pros and Cons

        • Exceptional and responsive customer service with knowledgeable support

        • User-friendly interface enabling easy management of CRM, marketing, and scheduling

        • Comprehensive 24/7 support ensuring quick issue resolution

        • Inadequate or unreliable tracking for paid advertising campaigns

        • Layered support structure can cause frustration when resolving complex issues

        • Highly customizable platform tailored to specific industry needs

        • Robust reporting and analytics for data-driven decision-making

        • Extensive integration capabilities with third-party apps and APIs

        • Expensive licensing and additional feature costs

        • Steep learning curve for new or non-technical users

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Integrations

        Integration with other apps

        No Integration information available.

        No Integration information available.

        List of Customers

        Customers

        Eric Guel Photography

        Eric Guel Photography

        Green Tech Cleaning

        Green Tech Cleaning

        Hair by Sierra

        Hair by Sierra

        BBVA

        BBVA

        Brunello Cucinelli

        Brunello Cucinelli

        Unilever

        Unilever

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        Automated Campaigns

        5 Screenshots

        Salesforce Adoption Dashboards

        3 Screenshots

        Videos

        video-0

        4 Videos

        video-0

        5 Videos

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Thryv or Salesforce?
        Salesforce edges out the other on user ratings (4.3 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Thryv and Salesforce offer a free trial?
        Salesforce offers a free trial. Thryv does not.
        What is the starting price of Thryv vs Salesforce?
        Thryv starts at Contact for pricing. Salesforce starts at $25 /user/month.
        What are the top alternatives to Thryv?
        Top alternatives to Thryv include Bigin by Zoho CRM, Salesforce, HubSpot CRM, Keap, SalesCRM.
        What are the top alternatives to Salesforce?
        Top alternatives to Salesforce include Bigin by Zoho CRM, Hubspot Marketing Hub, Dynamics 365 Marketing, ClickUp, Zoho CRM.

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