With customizable segments that are always up-to-date, visitor targeting is utilized to deliver the right content to exemplary visitors. Businesses can customize their content and experiences for specific visitor categories via visitor targeting. It entails developing the segments you'll need to target the precise visitors you're looking for and meet your business objectives. In addition, you can be more proactive with targeted messages. They're like approaching a customer in a physical store, but online. They let you make announcements, present new items, and provide assistance to your website users. Depending on user behavior, traffic source, and traffic trends, you can build up various types of customized messaging.