Vendasta vs Zendesk Sunshine vs Bigin by Zoho CRM vs Creatio CRM Comparison

Last updated: July 14, 2026

Vendasta

4.7(232 reviews)

Starting at $42 /Month

Free Trial
Individuals
Large Enterprises

Vendasta is an all-in-one cloud based Marketing Automation (MA) and Revenue Platform that combines powerful segmentation, workflow automation, lead scoring, predictive analytics, multi-channel campaign orchestration and…

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Zendesk Sunshine

4.2(42 reviews)

Starting at $19 /User/Month

Free Trial
Individuals
Large Enterprises

Zendesk Sunshine features a sleek, modern design and is built for Zendesk's secure multi-tenant architecture. It offers new homepage layouts and an easy-to-use Customization tool for your sales teams. And, with the abili…

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Bigin by Zoho CRM

4.6(243 reviews)

Starting at $7 /User/Month

Free Trial
Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

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Creatio CRM

Starting at $40 /user/month

Large Enterprises
Medium Business

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, c…

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Vendasta leads on user satisfaction with a 4.7-star rating across 232 reviews.

Vendasta vs Zendesk Sunshine vs Bigin by Zoho CRM vs Creatio CRM — at a glance

Feature	Vendasta	Zendesk Sunshine	Bigin by Zoho CRM	Creatio CRM
Rating	4.7 / 5	4.2 / 5	4.6 / 5	—
Reviews	232	42	243	—
Starting price	$42 /Month	$19 /User/Month	$7 /User/Month	$40 /user/month
Free trial	Yes	Yes	Yes	No
Free version	No	No	No	No
Best for	Individuals, Large Enterprises, Medium Business	Individuals, Large Enterprises, Medium Business	Small Business	Large Enterprises, Medium Business
Category	CRM Software	CRM Software	CRM Software	CRM Software
Integrations	—	—	—	5+ apps
Platforms	SaaS/Web/Cloud	SaaS/Web/Cloud	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows
API	Available	Available	Available	Available
Support modes	24/7 (Live rep), Business Hours, Online	24/7 (Live rep), Online	Business Hours, Online	Online
Certifications	—	SOC 2	—	SOC 2, HIPAA, GDPR, ISO 27001
Data residency	Global	Global	Global	United States, United Kingdom, Australia, European Union

Key differences between Vendasta and Zendesk Sunshine

Pricing: Vendasta starts at $42 /Month, while Zendesk Sunshine starts at $19 /User/Month.
User satisfaction: Vendasta scores higher with a 4.7-star average.
Deployment: Vendasta supports SaaS/Web/Cloud; Zendesk Sunshine supports SaaS/Web/Cloud.

Compare Vendasta vs Zendesk Sunshine vs Bigin by Zoho CRM vs Creatio CRM — and walk away knowing which one fits.

Which tool fits your team best

Which is actually cheaper for your team size

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Biggest differences

Features

Pricing

Buying details

Security

Buyer feedback

Integrations

Product tour

Other options

	Vendasta (265) Talk to an expert Talk to an expert	Zendesk Sunshine (53) Talk to an expert Talk to an expert

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Biggest differences

Affiliate Disclosure

Start here before you go deeper into features.

Vendasta

Best for

Individuals, Large Enterprises, Medium Business

Zendesk Sunshine

Best for

Individuals, Large Enterprises, Medium Business

Bigin by Zoho CRM

Best for

Small Business

Creatio CRM

Best for

Large Enterprises, Medium Business

Vendasta typically suits Individuals and Large Enterprises. Zendesk Sunshine tends to fit Individuals and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description	Vendasta is an all-in-one cloud based Marketing Automation (MA) and Revenue Platform that combines powerful segmentation, workflow automation, lead scoring, predictive analytics, ... Read More about Vendasta	Zendesk Sunshine features a sleek, modern design and is built for Zendesk's secure multi-tenant architecture. It offers new homepage layouts and an easy-to-use Customization tool for your ... Read More about Zendesk Sunshine	Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM	Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It ... Read More about Creatio CRM
Entry Level Pricing	Starts from $42 , Billed Yearly	Starts from $19	Starts from $7 , Billed Yearly	Starts from $40 , Billed Yearly
Free Trial Availability	Get Free Trial	Free Trial available	Get Free Trial	No free trial
SpotScore What's this? ↗	8.4/10	7.9/10	9.0/10	Not Available
User Ratings Based on verified Spotsaas reviews	4.73 (232)	4.18 (42)	4.6 (243)
Best Company Size	1 to 500 employees	—	—	50–10,000+ employees
	Get pricing help	Get pricing help	Visit website	Visit website

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Vendasta

Streamlined Operations: With Vendasta, we can simplify our business processes, allowing managers and administrators to focus more on strategic initiatives rather than getting bogged down in day-to-day operations.
Reliable White-Label Solutions: Vendasta offers a suite of white-label products, letting us present customized branding options to clients. This flexibility improves our brand identity and strengthens client loyalty.
Data-Driven Insights: By using Vendasta's powerful analytics tools, we gain access to actionable insights that help us make informed decisions. This means we can better design our services for the specific needs of our clients.

Zendesk Sunshine

No key benefits available yet.

Bigin by Zoho CRM

No key benefits available yet.

Creatio CRM

Advanced Workflow Automation: Creatio supports end-to-end workflow automation through triggers, rules, approvals, and task orchestration. Repetitive actions such as follow-ups, lead routing, and status updates can run automatically. This reduces manual effort, minimizes errors, and keeps processes following defined standards, improving efficiency across departments.
AI-Driven Insights and Analytics: Creatio uses AI-driven analytics to surface trends, predict outcomes, and recommend next actions. Teams can monitor performance, forecast revenue, and identify bottlenecks using real-time dashboards. These insights help decision-makers prioritize tasks, improve planning accuracy, and adjust strategies based on actual operational data rather than assumptions.
Scalable for Growing Organizations: Creatio is designed to support growing teams, complex workflows, and increasing data volumes. Organizations can expand usage across departments, regions, and business units without changing platforms. Its modular structure allows teams to add features, integrations, and automation gradually as operational needs become more advanced.

Best fit

Vendasta

1 to 500 employees
Martech, SaaS, Digital Marketing, E-commerce, and Consulting
Typical users hold job titles such as Marketing Managers, Sales Executives, Business Development Representatives, Digital Agency Owners, and Customer Success Managers

Zendesk Sunshine

No best-fit guidance available yet.

Bigin by Zoho CRM

No best-fit guidance available yet.

Creatio CRM

50–10,000+ employees
Banking & Financial Services, Insurance, Telecommunications, Healthcare, Manufacturing, Real Estate, Professional Services, IT Services, Public Sector, Education
Sales Manager, CRM Manager, Revenue Operations Manager, Marketing Operations Manager, Customer Service Manager, Business Process Manager, Digital Transformation Lead, CIO

Watchouts

Reasons buyers look elsewhere

Vendasta

Users may seek alternatives to Vendasta due to concerns over pricing structures, as some businesses find the cost of services to be higher than budgeted or not aligned with their perceived value.
Businesses looking for more specialized marketing solutions might explore alternatives that cater specifically to their industry, offering tailored tools and features that better suit their unique needs.
The desire for enhanced customer support can drive users to consider other platforms, particularly if they feel Vendasta's service is lacking in responsiveness or personalized assistance.

Zendesk Sunshine

No alternatives guidance available yet.

Bigin by Zoho CRM

No alternatives guidance available yet.

Creatio CRM

While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.
Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.
Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.

Software Demo

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How do Vendasta, Zendesk Sunshine, Bigin by Zoho CRM and Creatio CRM Compare on Features?

Total Features	6 Features	4 Features	10 Features	78 Features
Unique Features	No unique features	No unique features	No unique features	No unique features
	Get Quote	Get Quote	Visit website	Visit website

Compare Vendasta, Zendesk Sunshine, Bigin by Zoho CRM and Creatio CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option
Starting From	$42 , Billed Yearly	$19	$7 , Billed Yearly	$40 , Billed Yearly
Pricing Plans	Free Get Started 1 Local Business Online Toolkit 1 Snapshot Report / Month 50 Email Sends / Month Show more + Startup Get Started 1 Seat 15 Local Business Online Toolkits 15 Snapshot Reports/month Show more + Essentials Get Started 5 Seats 75 Local Business Online Toolkits 75 Snapshot Reports/month Show more + Browse all pricing plans	Not Available	Free Get Started Single Pipeline 500 Records Instant Workflows (3) Show more + Express Get Started Includes features of Free plan, plus Team Pipelines (3) 50,000 Records Show more + Premier Get Started Includes features of Express Edition plan. plus Team Pipelines (5) 100,000 Records Show more +	Growth $40 /user/month Get Started Provide automation to SMB clients No-code user interface designer No-code workflow designers Show more + Enterprise $75 /user/month Get Started Enable full-scale automation for corporate and enterprise needs No-code user interface designer No-code workflow designers Show more + Unlimited Custom /user/month Get Started Access the full platform, all CRM products, and AI with no per-user limits
Pricing Page
	View detailed pricing	View detailed pricing	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals
Platforms Supported	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	Available	Available
	Get help choosing	Get help choosing	Visit Website	Visit Website

Security & Compliance

Certifications, data handling, and security controls for IT and compliance evaluators.

SOC 2	—	✓ Yes
HIPAA	✗ No	✗ No
GDPR	—	—
ISO 27001	—	—
Data Residency	🌐 Global	🌐 Global

Vendasta vs Zendesk Sunshine vs Bigin by Zoho CRM User Reviews & Rating Comparison

User Ratings	4.73 (based on 232 reviews)	4.18 (based on 42 reviews)	4.6 (based on 243 reviews)	No reviews available for the product
Rating Distribution	223 28 4 3 7	30 13 9 0 1	204 66 7 1 1	No reviews available for this product
Spotsaas Editor’s POV generated by AI	Buyer sentiment Buyer sentiment is very strong across 265 reviews, with consistently positive feedback. What buyers like Comprehensive suite of tools, offering a wide range of digital marketing solutions in one place to manage clients effectively. White-label options build trust and authority by allowing rebranding of services and tools. Exceptional customer service and responsive account managers, enabling smooth onboarding and resolving issues quickly. Common complaints Steep learning curve due to the breadth and depth of product offerings, which can overwhelm new users initially. Some clients find the interface and back-end features a little glitchy, outdated, or unintuitive in areas like billing or campaign setup. Limited flexibility regarding certain features, such as store-sharing options and individual app availability within bundles.	Buyer sentiment Buyer sentiment is positive across 53 reviews, with strong overall satisfaction. What buyers like Interface requires little to no training for basic usage. Consolidates customer tickets, chats, and emails in one system. Open APIs allow integrations and customizations for tailored customer experiences. Common complaints Advanced features and configuration can be daunting for new users without training. Transaction-related data handling is limited and needs improvement. Integration setups can be expensive, raising overall adoption costs for some workflows.	Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like Simple design with a short learning curve — accessible for non-technical users. Pricing targets startups and small businesses with core CRM features at low cost. Pipeline management and workflow automation reduce manual steps in sales processes. Common complaints Limited integrations with social media apps and LinkedIn or Facebook ad platforms. Lacks advanced features needed by larger enterprises or complex workflows. Customer support availability is inconsistent, affecting issue resolution during critical moments.	What buyers like Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow. Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations. Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams. Common complaints Initial implementation often needs careful planning to fully align processes with business requirements. Advanced workflow design and configuration may require time and training for new users.
Pros and Cons	Comprehensive suite of tools, offering a wide range of digital marketing solutions in one place to manage clients effectively. White-label options build trust and authority by allowing rebranding of services and tools. Exceptional customer service and responsive account managers, enabling smooth onboarding and resolving issues quickly. Steep learning curve due to the breadth and depth of product offerings, which can overwhelm new users initially. Some clients find the interface and back-end features a little glitchy, outdated, or unintuitive in areas like billing or campaign setup.	User-friendly customization tools streamline setup. Robust self-service options enhance customer satisfaction. Secure architecture ensures data protection. May require training for effective use. Pricing can escalate with added features.	Real-time updates keep teams informed. Integration with email and calendar enhances productivity. User-friendly interface simplifies navigation. Customization options may not meet all needs. New users may find the interface complex.	Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow. Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations. Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams. Initial implementation often needs careful planning to fully align processes with business requirements. Advanced workflow design and configuration may require time and training for new users.
Positive Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews	Read reviews

Integrations

Integration with other apps	No Integration information available.	No Integration information available.	No Integration information available.	Facebook Ads Quickbooks Microsoft 365

List of Customers

Customers	Apartments Salem Ordereze	MCM ASG Technologies MakeSpace	Antech Microsystem Pvt.Ltd Investacc Hire	Nasdaq Colgate-Palmolive ENT Credit Union

Media and Screenshots

Screenshots	No screenshots available.	2 Screenshots
Videos	3 Videos	3 Videos

Alternatives

Alternatives	Bigin by Zoho CRM 4.6 Creatio CRM WPCRM 4.42	Bigin by Zoho CRM 4.6 Creatio CRM ClickUp 4.87	Creatio CRM ClickUp 4.87 Zoho CRM 4.14	Bigin by Zoho CRM 4.6 Initiative CRM Kylas 4.83

Frequently asked questions

Which is better, Vendasta or Zendesk Sunshine?: Vendasta edges out the other on user ratings (4.7 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
Do Vendasta and Zendesk Sunshine offer a free trial?: Yes, both Vendasta and Zendesk Sunshine offer a free trial.
What is the starting price of Vendasta vs Zendesk Sunshine?: Vendasta starts at $42 /Month. Zendesk Sunshine starts at $19 /User/Month.
What are the top alternatives to Vendasta?: Top alternatives to Vendasta include Bigin by Zoho CRM, Creatio CRM, WPCRM, SalesCRM, SalesLab CRM.
What are the top alternatives to Zendesk Sunshine?: Top alternatives to Zendesk Sunshine include Bigin by Zoho CRM, Creatio CRM, ClickUp, Zoho CRM, Freshsales.

Vendasta vs Zendesk Sunshine vs Bigin by Zoho CRM vs Creatio CRM Comparison

Vendasta

Zendesk Sunshine

Bigin by Zoho CRM

Creatio CRM

Vendasta vs Zendesk Sunshine vs Bigin by Zoho CRM vs Creatio CRM — at a glance

Key differences between Vendasta and Zendesk Sunshine

Compare Vendasta vs Zendesk Sunshine vs Bigin by Zoho CRM vs Creatio CRM — and walk away knowing which one fits.

Vendasta

Zendesk Sunshine

Download this Vendasta vs Zendesk Sunshine vs Bigin by Zoho CRM vs Creatio CRM comparison

Biggest differences

Description

Entry Level Pricing

Free Trial Availability

SpotScore

User Ratings

Best Company Size

Where each option fits best

Key strengths

Best fit

Reasons buyers look elsewhere

Software Demo

Demo

Get shortlist help from a software advisor

How big is your team?

How do Vendasta, Zendesk Sunshine, Bigin by Zoho CRM and Creatio CRM Compare on Features?

Compare Vendasta, Zendesk Sunshine, Bigin by Zoho CRM and Creatio CRM on pricing

Other Details

Organization Types supported

Platforms Supported

Modes of support

API Support

Security & Compliance

Vendasta vs Zendesk Sunshine vs Bigin by Zoho CRM User Reviews & Rating Comparison

Integrations

Integration with other apps

List of Customers

Customers

Media and Screenshots

Screenshots

Videos

Alternatives

Related Blogs and Articles for Crm Software

Frequently asked questions