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Initiative CRM vs Zendesk Sell vs Bigin by Zoho CRM vs Creatio CRM Comparison

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Initiative CRM

Starting at 27 € /user/month

  • Free Trial
  • Large Enterprises
  • Medium Business

Initiative CRM is a powerful CRM designed specifically for B2B companies. It offers a comprehensive range of tools and features, including a shared agenda, opportunity tracking, quotations, bills, and complaints, all in…

Zendesk Sell

4.6(146 reviews)

Starting at $19 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Zendesk Sell is the complete solution for selling online or in-person with any channel, product and pricing model. You can create offers, customize and personalize them, automate pricing based on specific triggers, set u…

Bigin by Zoho CRM

4.6(243 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

Creatio CRM

Starting at $40 /user/month

  • Large Enterprises
  • Medium Business

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, c…

Zendesk Sell leads on user satisfaction with a 4.6-star rating across 146 reviews.

Initiative CRM vs Zendesk Sell vs Bigin by Zoho CRM vs Creatio CRM — at a glance

FeatureInitiative CRMZendesk SellBigin by Zoho CRMCreatio CRM
Rating4.6 / 54.6 / 5
Reviews146243
Starting price27 € /user/month$19 /User/Month$7 /User/Month$40 /user/month
Free trial Yes Yes Yes No
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessSmall BusinessLarge Enterprises, Medium Business
CategoryCRM SoftwareCRM SoftwareCRM SoftwareCRM Software
Integrations6+ apps5+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Browser Based (Cloud)SaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows
APIAvailableAvailableAvailableAvailable
Support modes24/7 (Live rep), Online24/7 (Live rep), Business Hours, OnlineBusiness Hours, OnlineOnline
CertificationsGDPRSOC 2, HIPAA, GDPR, ISO 27001SOC 2, HIPAA, GDPR, ISO 27001
Data residencyEuropean UnionGlobalGlobalUnited States, United Kingdom, Australia, European Union

Key differences between Initiative CRM and Zendesk Sell

  • Pricing: Initiative CRM starts at 27 € /user/month, while Zendesk Sell starts at $19 /User/Month.
  • Deployment: Initiative CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Browser Based (Cloud); Zendesk Sell supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Initiative CRM vs Zendesk Sell vs Bigin by Zoho CRM vs Creatio CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Initiative CRM - CRM Software
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Zendesk Sell - CRM Software
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Biggest differences

Start here before you go deeper into features.

Initiative CRM

Best for

Large Enterprises, Medium Business, Small Business

Zendesk Sell

Best for SMB sales teams needing easy, integrated CRM with automation.

Choose if
  • You want a simple, user-friendly CRM with minimal learning curve.
  • You need seamless integration with Zendesk Support and popular tools like G-Suite and Mailchimp.
  • You require robust automation to reduce manual sales tasks and streamline workflows.
Consider alternatives if
  • Your enterprise demands highly customizable workflows and advanced reporting.
  • You rely heavily on advanced bulk email or phone system integrations without third-party tools.

Bigin by Zoho CRM

Best for

Small Business

Creatio CRM

Best for

Large Enterprises, Medium Business

Initiative CRM typically suits Large Enterprises and Medium Business. Zendesk Sell tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Initiative CRM is a powerful CRM designed specifically for B2B companies. It offers a comprehensive range of tools and features, including a shared agenda, opportunity tracking, quotations, ... Read More about Initiative CRM

Zendesk Sell is the complete solution for selling online or in-person with any channel, product and pricing model. You can create offers, customize and personalize them, automate pricing ... Read More about Zendesk Sell

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It ... Read More about Creatio CRM

Entry Level Pricing

  • Starts from 27 € , Billed Monthly
  • Starts from $19 , yearly
  • Starts from $7 , Billed Yearly
  • Starts from $40 , Billed Yearly

Free Trial Availability

  • No free trial

SpotScore

What's this? ↗

8.1/10

9.1/10

9.0/10

Not Available

User Ratings

Based on verified Spotsaas reviews

4.58

(146)

Best Company Size

1-50 employees51-500 employees
50–10,000+ employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Creatio CRM

  • Advanced Workflow Automation: Creatio supports end-to-end workflow automation through triggers, rules, approvals, and task orchestration. Repetitive actions such as follow-ups, lead routing, and status updates can run automatically. This reduces manual effort, minimizes errors, and keeps processes following defined standards, improving efficiency across departments.
  • AI-Driven Insights and Analytics: Creatio uses AI-driven analytics to surface trends, predict outcomes, and recommend next actions. Teams can monitor performance, forecast revenue, and identify bottlenecks using real-time dashboards. These insights help decision-makers prioritize tasks, improve planning accuracy, and adjust strategies based on actual operational data rather than assumptions.
  • Scalable for Growing Organizations: Creatio is designed to support growing teams, complex workflows, and increasing data volumes. Organizations can expand usage across departments, regions, and business units without changing platforms. Its modular structure allows teams to add features, integrations, and automation gradually as operational needs become more advanced.
Best fit

Best fit

Creatio CRM

  • 50–10,000+ employees
  • Banking & Financial Services, Insurance, Telecommunications, Healthcare, Manufacturing, Real Estate, Professional Services, IT Services, Public Sector, Education
  • Sales Manager, CRM Manager, Revenue Operations Manager, Marketing Operations Manager, Customer Service Manager, Business Process Manager, Digital Transformation Lead, CIO
Watchouts

Reasons buyers look elsewhere

Creatio CRM

  • While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.
  • Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.
  • Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.

Software Demo

Demo

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Step 1 of 4

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How do Initiative CRM, Zendesk Sell, Bigin by Zoho CRM and Creatio CRM Compare on Features?

Total Features

85 Features

29 Features

10 Features

78 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Initiative CRM, Zendesk Sell, Bigin by Zoho CRM and Creatio CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • 27 € , Billed Monthly
          • $19 , yearly
          • $7 , Billed Yearly
          • $40 , Billed Yearly

          Pricing Plans

          • Not Available
          • Not Available
          • Free

            • Single Pipeline

            • 500 Records

            • Instant Workflows (3)

            Show more +

          • Express

            • Includes features of Free plan, plus

            • Team Pipelines (3)

            • 50,000 Records

            Show more +

          • Premier

            • Includes features of Express Edition plan. plus

            • Team Pipelines (5)

            • 100,000 Records

            Show more +

          • Growth

            $40

            /user/month

            • Provide automation to SMB clients

            • No-code user interface designer

            • No-code workflow designers

            Show more +

          • Enterprise

            $75

            /user/month

            • Enable full-scale automation for corporate and enterprise needs

            • No-code user interface designer

            • No-code workflow designers

            Show more +

          • Unlimited

            Custom

            /user/month

            • Access the full platform, all CRM products, and AI with no per-user limits

          Pricing Page

          Initiative CRM pricing
          Zendesk Sell pricing
          Bigin by Zoho CRM pricingCreatio CRM pricing

          Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Available
          • Available
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✗ No
          ✓ Yes

          HIPAA

          ✗ No
          ✓ Yes

          GDPR

          ✓ Yes
          ✓ Yes

          ISO 27001

          ✗ No
          ✓ Yes

          Single Sign-On (SSO)

          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes

          Data Encryption

          ✓ Yes

          Audit Logs

          ✓ Yes

          Data Residency

          🌐 European Union
          🌐 Global

          Initiative CRM vs Zendesk Sell vs Bigin by Zoho CRM User Reviews & Rating Comparison

          User Ratings

          No reviews available for the product

          No reviews available for the product

          Rating Distribution

          No reviews available for this product

          117

          25

          7

          0

          1

          204

          66

          7

          1

          1

          No reviews available for this product

          Spotsaas Editor’s POV generated by AI

          What buyers like

          • Comprehensive B2B tools
          • Opportunity tracking
          • GDPR compliance

          Common complaints

          • Complex for new users
          • Limited customization options
          • May not suit B2C businesses

          Buyer sentiment

          Users generally praise Zendesk Sell for its ease of use and integration capabilities but note limitations in customization and occasional performance issues.

          What buyers like

          • Ease of use
          • Integration with other tools
          • Automation features

          Common complaints

          • Limited customization
          • Performance reliability

          Buyer sentiment

          Buyer sentiment is very strong across 279 reviews, with consistently positive feedback.

          What buyers like

          • Simple design with a short learning curve — accessible for non-technical users.
          • Pricing targets startups and small businesses with core CRM features at low cost.
          • Pipeline management and workflow automation reduce manual steps in sales processes.

          Common complaints

          • Limited integrations with social media apps and LinkedIn or Facebook ad platforms.
          • Lacks advanced features needed by larger enterprises or complex workflows.
          • Customer support availability is inconsistent, affecting issue resolution during critical moments.

          What buyers like

          • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.
          • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.
          • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

          Common complaints

          • Initial implementation often needs careful planning to fully align processes with business requirements.
          • Advanced workflow design and configuration may require time and training for new users.

          Pros and Cons

          • Offers a wide range of B2B tools

          • Focus on compliance and reporting

          • Shared agenda enhances team collaboration

          • May be complex for new users

          • Limited customization options

          • Intuitive and user-friendly interface with minimal learning curve

          • Seamless integration with Zendesk Support, G-Suite, Mailchimp, and PandaDoc

          • Robust automation features that reduce manual tasks

          • Limited customization options for reports and workflows

          • Performance issues such as occasional slowness and audio drops

          • Real-time updates keep teams informed.

          • Integration with email and calendar enhances productivity.

          • User-friendly interface simplifies navigation.

          • Customization options may not meet all needs.

          • New users may find the interface complex.

          • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.

          • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.

          • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

          • Initial implementation often needs careful planning to fully align processes with business requirements.

          • Advanced workflow design and configuration may require time and training for new users.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used Initiative CRM, Zendesk Sell, Bigin by Zoho CRM, or Creatio CRM? Tell buyers what actually differs.

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          List of Customers

          Customers

          Orange

          Orange

          Rexel

          Rexel

          Arcelor Mittal

          Arcelor Mittal

          Intermind

          Intermind

          Stapples

          Stapples

          Freshly

          Freshly

          Antech Microsystem Pvt.Ltd

          Antech Microsystem Pvt.Ltd

          Investacc

          Investacc

          Hire

          Hire

          Nasdaq

          Nasdaq

          Colgate-Palmolive

          Colgate-Palmolive

          ENT Credit Union

          ENT Credit Union

          Media and Screenshots

          Screenshots

          Dashboard CRM

          4 Screenshots

          No screenshots available.

          Videos

          video-0

          1 Videos

          video-0

          2 Videos

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          Add another option to compare side by side

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Initiative CRM or Zendesk Sell?
          Zendesk Sell edges out the other on user ratings (4.6 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Initiative CRM and Zendesk Sell offer a free trial?
          Yes, both Initiative CRM and Zendesk Sell offer a free trial.
          What is the starting price of Initiative CRM vs Zendesk Sell?
          Initiative CRM starts at 27 € /user/month. Zendesk Sell starts at $19 /User/Month.
          What are the top alternatives to Initiative CRM?
          Top alternatives to Initiative CRM include Bigin by Zoho CRM, Creatio CRM, ClickUp, Zoho CRM, Agentforce Sales (formerly Salesforce Sales Cloud).
          What are the top alternatives to Zendesk Sell?
          Top alternatives to Zendesk Sell include Bigin by Zoho CRM, Creatio CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM.