Hubspot Marketing Hub vs Pipeline CRM vs Bigin by Zoho CRM vs Creatio CRM Comparison
Hubspot Marketing Hub
Starting at $18 /Month
- Free Trial
- Large Enterprises
- Medium Business
The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing a…
Pipeline CRM
Starting at $25 /User/Month
- Free Trial
- Freelancers / Consultants
- Medium Business
Pipeline CRM is an innovative customer relationship management software designed specifically for businesses to boost their sales team's efficiency and close more deals. With its user-friendly sales tools, remote teams c…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…
Creatio CRM
Starting at $40 /user/month
- Large Enterprises
- Medium Business
Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, c…
Hubspot Marketing Hub leads on user satisfaction with a 4.9-star rating across 1,643 reviews.
Hubspot Marketing Hub vs Pipeline CRM vs Bigin by Zoho CRM vs Creatio CRM — at a glance
| Feature | Hubspot Marketing Hub | Pipeline CRM | Bigin by Zoho CRM | Creatio CRM |
|---|---|---|---|---|
| Rating | 4.9 / 5 | 4.3 / 5 | 4.6 / 5 | — |
| Reviews | 1,643 | 771 | 243 | — |
| Starting price | $18 /Month | $25 /User/Month | $7 /User/Month | $40 /user/month |
| Free trial | Yes | Yes | Yes | No |
| Free version | No | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Medium Business, Small Business | Small Business | Large Enterprises, Medium Business |
| Category | Marketing Automation Software | CRM Software | CRM Software | CRM Software |
| Integrations | — | — | — | 5+ apps |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows |
| API | Available | Available | Available | Available |
| Support modes | Business Hours, Online | Business Hours, Online | Business Hours, Online | Online |
| Certifications | SOC 2, HIPAA, GDPR, ISO 27001 | GDPR | — | SOC 2, HIPAA, GDPR, ISO 27001 |
| Data residency | Global | Global | Global | United States, United Kingdom, Australia, European Union |
Key differences between Hubspot Marketing Hub and Pipeline CRM
- Pricing: Hubspot Marketing Hub starts at $18 /Month, while Pipeline CRM starts at $25 /User/Month.
- Target audience: Hubspot Marketing Hub is built for Large Enterprises and Medium Business, while Pipeline CRM targets Freelancers / Consultants and Medium Business.
- User satisfaction: Hubspot Marketing Hub scores higher with a 4.9-star average.
- Deployment: Hubspot Marketing Hub supports SaaS/Web/Cloud; Pipeline CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare Hubspot Marketing Hub vs Pipeline CRM vs Bigin by Zoho CRM vs Creatio CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
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Hubspot Marketing Hub, Pipeline CRM, Bigin by Zoho CRM vs Creatio CRM: Biggest differences
Start here before you go deeper into features.
Best for mid-to-large B2B teams needing integrated marketing and CRM automation.
- You require a unified platform combining marketing, sales, and CRM tools seamlessly.
- Your team values an intuitive interface that supports both beginners and advanced users.
- You need robust automation workflows with dynamic personalization for inbound and content marketing.
- You are a small business with a very limited marketing budget.
- You need highly customizable design templates without relying on developer support.
Best CRM for SMBs needing simple, customizable sales pipeline management.
- You run a small to mid-sized sales team (11-200 employees) focused on deal tracking.
- You want an intuitive, easy-to-learn CRM with quick onboarding and minimal setup.
- You need affordable CRM software with customizable fields tailored to your sales workflow.
- Your company requires advanced CRM features and enterprise-grade capabilities.
- You depend heavily on deep third-party app integrations and extensive plugin ecosystems.
Small Business
Large Enterprises, Medium Business
Hubspot Marketing Hub: Best for mid-to-large B2B teams needing integrated marketing and CRM automation. Pipeline CRM: Best CRM for SMBs needing simple, customizable sales pipeline management.
Description | The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality ... Read More about Hubspot Marketing Hub | Pipeline CRM is an innovative customer relationship management software designed specifically for businesses to boost their sales team's efficiency and close more deals. With its ... Read More about Pipeline CRM | Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM | Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It ... Read More about Creatio CRM |
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SpotScoreWhat's this? ↗ | 8.9/10 | 9.1/10 | 9.0/10 | Not Available |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 51-500 employees500+ employees | 11-50 employees51-200 employees | — | 50–10,000+ employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
No key benefits available yet.
- Workflow Management: With Pipeline CRM, you can easily manage your team's sales processes, keeping everyone organized and focused on closing deals. Tasks and communications are centralized for quick access.
- Improved Collaboration: This tool builds a collaborative environment where team members can share insights and updates in real-time. Managers can more easily track progress and confirm that everyone is aligned toward common goals.
- Data-Driven Insights: Pipeline CRM provides reliable analytics that allow you to make informed decisions. With detailed reports and dashboards, you'll gain a clearer understanding of your sales performance and customer interactions.
No key benefits available yet.
- Advanced Workflow Automation: Creatio supports end-to-end workflow automation through triggers, rules, approvals, and task orchestration. Repetitive actions such as follow-ups, lead routing, and status updates can run automatically. This reduces manual effort, minimizes errors, and keeps processes following defined standards, improving efficiency across departments.
- AI-Driven Insights and Analytics: Creatio uses AI-driven analytics to surface trends, predict outcomes, and recommend next actions. Teams can monitor performance, forecast revenue, and identify bottlenecks using real-time dashboards. These insights help decision-makers prioritize tasks, improve planning accuracy, and adjust strategies based on actual operational data rather than assumptions.
- Scalable for Growing Organizations: Creatio is designed to support growing teams, complex workflows, and increasing data volumes. Organizations can expand usage across departments, regions, and business units without changing platforms. Its modular structure allows teams to add features, integrations, and automation gradually as operational needs become more advanced.
Best fit
No best-fit guidance available yet.
- 11 to 200 employees
- Martech, Revtech, Fintech, Sales Automation, SaaS, and Consulting
- Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
No best-fit guidance available yet.
- 50–10,000+ employees
- Banking & Financial Services, Insurance, Telecommunications, Healthcare, Manufacturing, Real Estate, Professional Services, IT Services, Public Sector, Education
- Sales Manager, CRM Manager, Revenue Operations Manager, Marketing Operations Manager, Customer Service Manager, Business Process Manager, Digital Transformation Lead, CIO
Reasons buyers look elsewhere
No alternatives guidance available yet.
- Users may seek alternatives to Pipeline CRM due to specific feature gaps, such as limited customization options or a lack of advanced analytics that better suit their business needs and sales processes.
- Organizations experiencing rapid growth might require more scalable solutions that can handle increased data and user volumes, prompting them to explore other CRM systems with robust support for expansion.
- Teams that prioritize user experience may look for alternatives if they find Pipeline CRM's interface less intuitive or harder to navigate compared to competitors with more user-friendly designs.
No alternatives guidance available yet.
- While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.
- Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.
- Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.
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How do Hubspot Marketing Hub, Pipeline CRM, Bigin by Zoho CRM and Creatio CRM Compare on Features?
Total Features | 9 Features | 10 Features | 10 Features | 78 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Hubspot Marketing Hub, Pipeline CRM, Bigin by Zoho CRM and Creatio CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Hubspot Marketing Hub, Pipeline CRM, Bigin by Zoho CRM vs Creatio CRM: Other Details
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Hubspot Marketing Hub, Pipeline CRM, Bigin by Zoho CRM vs Creatio CRM Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
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HIPAA | ✓ Yes | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✓ Yes | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Audit Logs | ✓ Yes | — |
Data Residency | 🌐 Global | 🌐 Global |
Hubspot Marketing Hub vs Pipeline CRM vs Bigin by Zoho CRM User Reviews & Rating Comparison
User Ratings | No reviews available for the product | |||
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Rating Distribution | No reviews available for this product | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall, users praise HubSpot Marketing Hub for its comprehensive features and ease of use, though some find it complex and costly for smaller teams. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights ease of use and customization, with some concerns about limited advanced features and integration depth. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like
Common complaints
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. | No Integration information available. |
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Hubspot Marketing Hub, Pipeline CRM, Bigin by Zoho CRM and Creatio CRM Customers
Customers |  Trello   SoundCloud |  Fujifilm  Monograma  Matific |  Antech Microsystem Pvt.Ltd  Investacc  Hire |  Nasdaq  Colgate-Palmolive  ENT Credit Union |
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Media and Screenshots
Screenshots |  6 Screenshots |  3 Screenshots |
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Videos |  2 Videos |  3 Videos |
Alternatives to Hubspot Marketing Hub, Pipeline CRM, Bigin by Zoho CRM, Creatio CRM
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Hubspot Marketing Hub or Pipeline CRM?
- Hubspot Marketing Hub edges out the other on user ratings (4.9 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Hubspot Marketing Hub and Pipeline CRM offer a free trial?
- Yes, both Hubspot Marketing Hub and Pipeline CRM offer a free trial.
- What is the starting price of Hubspot Marketing Hub vs Pipeline CRM?
- Hubspot Marketing Hub starts at $18 /Month. Pipeline CRM starts at $25 /User/Month.
- What are the top alternatives to Hubspot Marketing Hub?
- Top alternatives to Hubspot Marketing Hub include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.
- What are the top alternatives to Pipeline CRM?
- Top alternatives to Pipeline CRM include Bigin by Zoho CRM, Creatio CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM.