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Hubspot Marketing Hub vs SalesNexus vs Bigin by Zoho CRM vs Creatio CRM Comparison

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Hubspot Marketing Hub

4.9(1,643 reviews)

Starting at $18 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing a…

View PricingRead Reviews

SalesNexus

4.3(22 reviews)

Starting at $45 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

SalesNexus is a combined CRM and marketing automation platform for small to mid-sized sales and marketing teams that want email campaigns, lead scoring, and follow-up automation managed alongside the sales pipeline in on…

View PricingRead Reviews

Bigin by Zoho CRM

4.6(243 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

View PricingRead Reviews

Creatio CRM

Starting at $40 /user/month

  • Large Enterprises
  • Medium Business

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, c…

View PricingRead Reviews

Hubspot Marketing Hub leads on user satisfaction with a 4.9-star rating across 1,643 reviews.

Hubspot Marketing Hub vs SalesNexus vs Bigin by Zoho CRM vs Creatio CRM — at a glance

FeatureHubspot Marketing HubSalesNexusBigin by Zoho CRMCreatio CRM
Rating4.9 / 54.3 / 54.6 / 5—
Reviews1,64322243—
Starting price$18 /Month$45 /User/Month$7 /User/Month$40 /user/month
Free trial Yes Yes Yes No
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium BusinessSmall BusinessLarge Enterprises, Medium Business
CategoryMarketing Automation SoftwareCRM SoftwareCRM SoftwareCRM Software
Integrations———5+ apps
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows
APIAvailableAvailableAvailableAvailable
Support modesBusiness Hours, OnlineBusiness Hours, OnlineBusiness Hours, OnlineOnline
CertificationsSOC 2, HIPAA, GDPR, ISO 27001——SOC 2, HIPAA, GDPR, ISO 27001
Data residencyGlobalUSGlobalUnited States, United Kingdom, Australia, European Union

Key differences between Hubspot Marketing Hub and SalesNexus

  • Pricing: Hubspot Marketing Hub starts at $18 /Month, while SalesNexus starts at $45 /User/Month.
  • User satisfaction: Hubspot Marketing Hub scores higher with a 4.9-star average.
  • Deployment: Hubspot Marketing Hub supports SaaS/Web/Cloud; SalesNexus supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Hubspot Marketing Hub vs SalesNexus vs Bigin by Zoho CRM vs Creatio CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Biggest differences

Features

Pricing

Buying details

Security

Buyer feedback

Integrations

Product tour

Other options

Hubspot Marketing Hub - Marketing Automation Software

Hubspot Marketing Hub

(1736)
Talk to an expert
Talk to an expert
SalesNexus - CRM Software

SalesNexus

(22)
Talk to an expert
Talk to an expert

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Biggest differences

Affiliate Disclosure

Start here before you go deeper into features.

Hubspot Marketing Hub

Best for mid-to-large B2B teams needing integrated marketing and CRM automation.

Choose if
  • You require a unified platform combining marketing, sales, and CRM tools seamlessly.
  • Your team values an intuitive interface that supports both beginners and advanced users.
  • You need robust automation workflows with dynamic personalization for inbound and content marketing.
Consider alternatives if
  • You are a small business with a very limited marketing budget.
  • You need highly customizable design templates without relying on developer support.

SalesNexus

Best for

Large Enterprises, Medium Business

Bigin by Zoho CRM

Best for

Small Business

Creatio CRM

Best for

Large Enterprises, Medium Business

Hubspot Marketing Hub typically suits Large Enterprises and Medium Business. SalesNexus tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality ... Read More about Hubspot Marketing Hub

SalesNexus is a combined CRM and marketing automation platform for small to mid-sized sales and marketing teams that want email campaigns, lead scoring, and follow-up automation managed ... Read More about SalesNexus

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It ... Read More about Creatio CRM

Entry Level Pricing

  • Starts from $18 , Billed Yearly
  • Starts from $45 , Billed Yearly
  • Starts from $7 , Billed Yearly
  • Starts from $40 , Billed Yearly

Free Trial Availability

  • Free Trial available
  • No free trial

SpotScore

What's this? ↗

8.9/10

8.8/10

9.0/10

Not Available

User Ratings

Based on verified Spotsaas reviews

4.86

(1643)

4.32

(22)

4.6

(243)

Best Company Size

51-500 employees500+ employees
—
—
50–10,000+ employees
Get pricing help
Get pricing help
Visit website
Visit website

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Creatio CRM

  • Advanced Workflow Automation: Creatio supports end-to-end workflow automation through triggers, rules, approvals, and task orchestration. Repetitive actions such as follow-ups, lead routing, and status updates can run automatically. This reduces manual effort, minimizes errors, and keeps processes following defined standards, improving efficiency across departments.
  • AI-Driven Insights and Analytics: Creatio uses AI-driven analytics to surface trends, predict outcomes, and recommend next actions. Teams can monitor performance, forecast revenue, and identify bottlenecks using real-time dashboards. These insights help decision-makers prioritize tasks, improve planning accuracy, and adjust strategies based on actual operational data rather than assumptions.
  • Scalable for Growing Organizations: Creatio is designed to support growing teams, complex workflows, and increasing data volumes. Organizations can expand usage across departments, regions, and business units without changing platforms. Its modular structure allows teams to add features, integrations, and automation gradually as operational needs become more advanced.
Best fit

Best fit

Creatio CRM

  • 50–10,000+ employees
  • Banking & Financial Services, Insurance, Telecommunications, Healthcare, Manufacturing, Real Estate, Professional Services, IT Services, Public Sector, Education
  • Sales Manager, CRM Manager, Revenue Operations Manager, Marketing Operations Manager, Customer Service Manager, Business Process Manager, Digital Transformation Lead, CIO
Watchouts

Reasons buyers look elsewhere

Creatio CRM

  • While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.
  • Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.
  • Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.

Software Demo

Demo

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How do Hubspot Marketing Hub, SalesNexus, Bigin by Zoho CRM and Creatio CRM Compare on Features?

Total Features

9 Features

8 Features

10 Features

78 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote
Visit website
Visit website

Compare Hubspot Marketing Hub, SalesNexus, Bigin by Zoho CRM and Creatio CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $18 , Billed Yearly
          • $45 , Billed Yearly
          • $7 , Billed Yearly
          • $40 , Billed Yearly

          Pricing Plans

          • Free

            Get Started

            • Free Marketing tools

            • Free Sales tools

            • Free Service tools

            Show more +

          • Starter

            Get Started

            • Starts at 1,000 contacts

            • Includes features of Free plan, plus

            • Remove Hubspot Branding from Live chat Forms Email marketing Landing pages

            Show more +

          • Professional

            Get Started

            • 2,000 Marketing Contacts

            • Includes features of Starter plan, plus

            • Custom reporting

            Show more +

            • Browse all pricing plans

          • Professional

            Get Started

            • Unlimited Contacts

            • Outlook/Google Integration

            • 5,000 Emails Sent /user/month

            Show more +

          • Enterprise

            Get Started

            • Unlimited Contacts

            • Outlook/Google Integration

            • Website Integration

            Show more +

          • Automation

            Get Started

            • Unlimited Contacts

            • Outlook/Google Integration

            • Website Integration

            Show more +

          • Free

            Get Started

            • Single Pipeline

            • 500 Records

            • Instant Workflows (3)

            Show more +

          • Express

            Get Started

            • Includes features of Free plan, plus

            • Team Pipelines (3)

            • 50,000 Records

            Show more +

          • Premier

            Get Started

            • Includes features of Express Edition plan. plus

            • Team Pipelines (5)

            • 100,000 Records

            Show more +

          • Growth

            $40

            /user/month

            Get Started

            • Provide automation to SMB clients

            • No-code user interface designer

            • No-code workflow designers

            Show more +

          • Enterprise

            $75

            /user/month

            Get Started

            • Enable full-scale automation for corporate and enterprise needs

            • No-code user interface designer

            • No-code workflow designers

            Show more +

          • Unlimited

            Custom

            /user/month

            Get Started

            • Access the full platform, all CRM products, and AI with no per-user limits

          Pricing Page

          Hubspot Marketing Hub pricing
          SalesNexus pricing
          		Bigin by Zoho CRM pricingCreatio CRM pricing
          View detailed pricing
          View detailed pricing
          View detailed pricing
          View detailed pricing

          Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Available
          • Available
          Get help choosing
          Get help choosing
          Visit Website
          Visit Website

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes
          —

          HIPAA

          ✓ Yes
          ✗ No

          GDPR

          ✓ Yes
          —

          ISO 27001

          ✓ Yes
          —

          Single Sign-On (SSO)

          ✓ Yes
          —

          Multi-Factor Auth (MFA)

          ✓ Yes
          —

          Data Encryption

          ✓ Yes
          —

          Audit Logs

          ✓ Yes
          —

          Data Residency

          🌐 Global
          🇺🇸 US

          Hubspot Marketing Hub vs SalesNexus vs Bigin by Zoho CRM User Reviews & Rating Comparison

          User Ratings

          4.86

          (based on 1643 reviews)

          4.32

          (based on 22 reviews)

          4.6

          (based on 243 reviews)

          No reviews available for the product

          Rating Distribution

          1604

          118

          11

          0

          3

          10

          12

          0

          0

          0

          204

          66

          7

          1

          1

          No reviews available for this product

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Overall, users praise HubSpot Marketing Hub for its comprehensive features and ease of use, though some find it complex and costly for smaller teams.

          What buyers like

          • Ease of use
          • All-in-one platform
          • Marketing automation capabilities

          Common complaints

          • Complexity for new users
          • Cost of advanced features

          Buyer sentiment

          Buyer sentiment is positive across 22 reviews, with strong overall satisfaction.

          What buyers like

          • Streamlines sales and marketing processes, automating repetitive tasks such as email campaigns and lead tracking, leading to increased productivity and efficiency.
          • User-friendly platform with a versatile interface, allowing easy management of leads, marketing campaigns, and contact databases.
          • Highly customizable to suit various business needs, supporting lead scoring, follow-up scheduling, and campaign management.

          Common complaints

          • The user interface is functional but could benefit from further refinements to make it more intuitive, especially for newcomers.
          • Limited pre-designed templates for email campaigns, requiring users to create their own for better visual appeal.
          • Documentation and self-help resources could be improved to reduce dependency on the support team for making changes or understanding workflows.

          Buyer sentiment

          Buyer sentiment is very strong across 279 reviews, with consistently positive feedback.

          What buyers like

          • Simple design with a short learning curve — accessible for non-technical users.
          • Pricing targets startups and small businesses with core CRM features at low cost.
          • Pipeline management and workflow automation reduce manual steps in sales processes.

          Common complaints

          • Limited integrations with social media apps and LinkedIn or Facebook ad platforms.
          • Lacks advanced features needed by larger enterprises or complex workflows.
          • Customer support availability is inconsistent, affecting issue resolution during critical moments.

          What buyers like

          • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.
          • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.
          • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

          Common complaints

          • Initial implementation often needs careful planning to fully align processes with business requirements.
          • Advanced workflow design and configuration may require time and training for new users.

          Pros and Cons

          • Comprehensive all-in-one platform integrating marketing, sales, and CRM tools

          • Intuitive and user-friendly interface suitable for beginners and advanced users

          • Robust marketing automation features including workflows and dynamic personalization

          • Advanced features may require technical expertise or developer support

          • Platform can feel overwhelming due to the breadth of tools and functionalities

          • Comprehensive feature set for sales management.

          • Strong automation capabilities streamline processes.

          • User-friendly design enhances team collaboration.

          • May require training for effective use.

          • Pricing may be a barrier for small businesses.

          • Real-time updates keep teams informed.

          • Integration with email and calendar enhances productivity.

          • User-friendly interface simplifies navigation.

          • Customization options may not meet all needs.

          • New users may find the interface complex.

          • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.

          • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.

          • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

          • Initial implementation often needs careful planning to fully align processes with business requirements.

          • Advanced workflow design and configuration may require time and training for new users.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Read reviews
          Read reviews
          Read reviews

          Used Hubspot Marketing Hub, SalesNexus, Bigin by Zoho CRM, or Creatio CRM? Tell buyers what actually differs.

          Review Hubspot Marketing HubReview SalesNexusReview Bigin by Zoho CRMReview Creatio CRM

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          No Integration information available.

          Facebook Ads
          Facebook Ads
          Quickbooks
          Quickbooks
          Microsoft 365
          Microsoft 365

          List of Customers

          Customers

          Trello

          Trello

          Reddit

          Reddit

          SoundCloud

          SoundCloud

          No Customers information available.

          Antech Microsystem Pvt.Ltd

          Antech Microsystem Pvt.Ltd

          Investacc

          Investacc

          Hire

          Hire

          Nasdaq

          Nasdaq

          Colgate-Palmolive

          Colgate-Palmolive

          ENT Credit Union

          ENT Credit Union

          Media and Screenshots

          Screenshots

          Marketing Hub Starter

          6 Screenshots

          Contacts

          2 Screenshots

          Videos

          video-0

          2 Videos

          video-0

          2 Videos

          Alternatives

          Alternatives

          Outgrow
          Outgrow

          4.86

          ActiveCampaign - Marketing Automation Software
          ActiveCampaign

          4.66

          CleverTap - Mobile Analytics Software
          CleverTap

          4.74

          Bigin by Zoho CRM - CRM Software
          Bigin by Zoho CRM

          4.6

          Creatio
          Creatio CRM
          ClickUp - Collaboration Software
          ClickUp

          4.87

          Creatio
          Creatio CRM
          ClickUp - Collaboration Software
          ClickUp

          4.87

          Zoho CRM - CRM Software
          Zoho CRM

          4.14

          Bigin by Zoho CRM - CRM Software
          Bigin by Zoho CRM

          4.6

          Initiative CRM - CRM Software
          Initiative CRM
          Kylas - CRM Software
          Kylas

          4.83

          Expand your shortlist

          Add another option to compare side by side

          Search by product name to compare pricing, fit, and buyer feedback in one view.

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Hubspot Marketing Hub or SalesNexus?
          Hubspot Marketing Hub edges out the other on user ratings (4.9 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Hubspot Marketing Hub and SalesNexus offer a free trial?
          Yes, both Hubspot Marketing Hub and SalesNexus offer a free trial.
          What is the starting price of Hubspot Marketing Hub vs SalesNexus?
          Hubspot Marketing Hub starts at $18 /Month. SalesNexus starts at $45 /User/Month.
          What are the top alternatives to Hubspot Marketing Hub?
          Top alternatives to Hubspot Marketing Hub include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.
          What are the top alternatives to SalesNexus?
          Top alternatives to SalesNexus include Bigin by Zoho CRM, Creatio CRM, ClickUp, Zoho CRM, Agentforce Sales (formerly Salesforce Sales Cloud).