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Hubspot Marketing Hub vs LeadSquared CRM vs Bigin by Zoho CRM Comparison

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Hubspot Marketing Hub

4.5(21,142 reviews)

Starting at $18 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing a…

LeadSquared CRM

4.5(67 reviews)

Starting at $25 /User/Month

  • Free Trial
  • Individuals
  • Large Enterprises

LeadSquared is the next generation of CRM software to manage contacts. It has powerful features that make managing your clients easy. With LeadSquared you can generate leads, track sales leads, follow-up with prospects a…

Bigin by Zoho CRM

4.3(119 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

Hubspot Marketing Hub vs LeadSquared CRM vs Bigin by Zoho CRM — at a glance

FeatureHubspot Marketing HubLeadSquared CRMBigin by Zoho CRM
Rating4.5 / 54.5 / 54.3 / 5
Reviews21,14267119
Starting price$18 /Month$25 /User/Month$7 /User/Month
Free trial Yes Yes Yes
Free version No No No
Best forLarge Enterprises, Medium Business, Small BusinessIndividuals, Large Enterprises, Medium BusinessSmall Business
CategoryMarketing Automation SoftwareCRM SoftwareCRM Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modesBusiness Hours, OnlineBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, HIPAA, GDPR, ISO 27001SOC 2
Data residencyGlobalUSGlobal

Key differences between Hubspot Marketing Hub and LeadSquared CRM

  • Pricing: Hubspot Marketing Hub starts at $18 /Month, while LeadSquared CRM starts at $25 /User/Month.
  • Target audience: Hubspot Marketing Hub is built for Large Enterprises and Medium Business, while LeadSquared CRM targets Individuals and Large Enterprises.
  • Deployment: Hubspot Marketing Hub supports SaaS/Web/Cloud; LeadSquared CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Hubspot Marketing Hub vs LeadSquared CRM vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

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LeadSquared CRM - CRM Software
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Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

Hubspot Marketing Hub

Best for mid-to-large B2B teams needing integrated marketing and CRM automation.

Choose if
  • You require a unified platform combining marketing, sales, and CRM tools seamlessly.
  • Your team values an intuitive interface that supports both beginners and advanced users.
  • You need robust automation workflows with dynamic personalization for inbound and content marketing.
Consider alternatives if
  • You are a small business with a very limited marketing budget.
  • You need highly customizable design templates without relying on developer support.

LeadSquared CRM

Best for

Individuals, Large Enterprises, Medium Business

Bigin by Zoho CRM

Best for

Small Business

Hubspot Marketing Hub typically suits Large Enterprises and Medium Business. LeadSquared CRM tends to fit Individuals and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality ... Read More about Hubspot Marketing Hub

LeadSquared is the next generation of CRM software to manage contacts. It has powerful features that make managing your clients easy. With LeadSquared you can generate leads, track sales ... Read More about LeadSquared CRM

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $18 , Billed Yearly
  • Starts from $25
  • Starts from $7 , Billed Yearly

Free Trial Availability

  • Free Trial available

Spotsaas Score

What's this? ↗

8.9/10

8.4/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

4.5

(67)

Best Company Size

51-500 employees500+ employees
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Software Demo

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How do Hubspot Marketing Hub, LeadSquared CRM and Bigin by Zoho CRM Compare on Features?

Total Features

9 Features

9 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

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Get Quote

Compare Hubspot Marketing Hub, LeadSquared CRM and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $18 , Billed Yearly
        • $25
        • $7 , Billed Yearly

        Pricing Plans

        • Free

          • Free Marketing tools

          • Free Sales tools

          • Free Service tools

          Show more +

        • Starter

          • Starts at 1,000 contacts

          • Includes features of Free plan, plus

          • Remove Hubspot Branding from Live chat Forms Email marketing Landing pages

          Show more +

        • Professional

          • 2,000 Marketing Contacts

          • Includes features of Starter plan, plus

          • Custom reporting

          Show more +

        • Browse all pricing plans
        • Not Available
        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        Hubspot Marketing Hub pricing
        LeadSquared CRM pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes
        ✓ Yes

        HIPAA

        ✓ Yes
        ✗ No

        GDPR

        ✓ Yes

        ISO 27001

        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Data Encryption

        ✓ Yes

        Audit Logs

        ✓ Yes

        Data Residency

        🌐 Global
        🇺🇸 US

        Hubspot Marketing Hub vs LeadSquared CRM User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        1604

        118

        11

        0

        3

        120

        17

        1

        0

        0

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Overall, users praise HubSpot Marketing Hub for its comprehensive features and ease of use, though some find it complex and costly for smaller teams.

        What buyers like

        • Ease of use
        • All-in-one platform
        • Marketing automation capabilities

        Common complaints

        • Complexity for new users
        • Cost of advanced features

        Buyer sentiment

        Buyer sentiment is very strong across 138 reviews, with consistently positive feedback.

        What buyers like

        • Mobile compatibility enables seamless access to leads and customer data anytime, anywhere.
        • User-friendly interface and layout reduce training time and make navigation intuitive for users of all technical levels.
        • Comprehensive lead management features, including custom filters, tabs, and a dynamic dashboard, enhance lead tracking and organization.

        Common complaints

        • Overwhelming feature set may be challenging for new users without adequate onboarding or support.
        • Lack of advanced customization options may limit tailoring the system to specific organizational needs.
        • Occasional redundancy in functionalities reported, leading to inefficiencies in workflows.

        Buyer sentiment

        Buyer sentiment is positive across 279 reviews, with strong overall satisfaction.

        What buyers like

        • Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users.
        • Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities.
        • Effective pipeline management and workflow automation, enabling businesses to streamline sales processes.

        Common complaints

        • Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging.
        • Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows.
        • Inconsistent customer support with restricted availability, affecting issue resolution during critical times.

        Pros and Cons

        • Comprehensive all-in-one platform integrating marketing, sales, and CRM tools

        • Intuitive and user-friendly interface suitable for beginners and advanced users

        • Robust marketing automation features including workflows and dynamic personalization

        • Advanced features may require technical expertise or developer support

        • Platform can feel overwhelming due to the breadth of tools and functionalities

        • LeadSquared's intuitive dashboard makes it easy to navigate and manage leads effectively.

        • The visual reporting tools provide valuable insights into sales performance.

        • Its follow-up automation helps ensure no leads are neglected.

        • Integration options may be limited compared to competitors.

        • Pricing can be a concern for smaller businesses.

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        List of Customers

        Customers

        Trello

        Trello

        Reddit

        Reddit

        SoundCloud

        SoundCloud

        NIIT

        NIIT

        Byjus

        Byjus

        Acko

        Acko

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        Marketing Hub Starter

        6 Screenshots

        Location History

        4 Screenshots

        Videos

        video-0

        2 Videos

        video-0

        4 Videos

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Hubspot Marketing Hub or LeadSquared CRM?
        Hubspot Marketing Hub and LeadSquared CRM are closely matched with equal user ratings of 4.5. The right choice depends on your team size, budget, and specific CRM Software needs.
        Do Hubspot Marketing Hub and LeadSquared CRM offer a free trial?
        Yes, both Hubspot Marketing Hub and LeadSquared CRM offer a free trial.
        What is the starting price of Hubspot Marketing Hub vs LeadSquared CRM?
        Hubspot Marketing Hub starts at $18 /Month. LeadSquared CRM starts at $25 /User/Month.
        What are the top alternatives to Hubspot Marketing Hub?
        Top alternatives to Hubspot Marketing Hub include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.
        What are the top alternatives to LeadSquared CRM?
        Top alternatives to LeadSquared CRM include Bigin by Zoho CRM, LeadSquared Marketing Automation, ClickUp, Zoho CRM, Salesforce.

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