HubSpot CRM vs Kayako vs Zoho Desk Comparison
HubSpot CRM
Starting at $45 /Month
- Free Trial
- Individuals
- Freelancers / Consultants
HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…
Kayako
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Kayako is the premier customer support software, marketplace, and community for support teams. Kayako provides all the tools to create an engaging support experience for website visitors while delivering exceptional cust…
Zoho Desk
Starting at $7 /user/month
- Free Trial
- Large Enterprises
- Medium Business
Zoho Desk is a robust help desk software that offers a free plan with essential features, making it a cost-effective solution for businesses of all sizes. It allows organizations to manage unlimited agents efficiently wh…
HubSpot CRM leads on user satisfaction with a 4.2-star rating across 10,374 reviews.
HubSpot CRM vs Kayako vs Zoho Desk — at a glance
| Feature | HubSpot CRM | Kayako | Zoho Desk |
|---|---|---|---|
| Rating | 4.2 / 5 | 3.5 / 5 | 4.4 / 5 |
| Reviews | 10,374 | 262 | 3,462 |
| Starting price | $45 /Month | Contact for pricing | $7 /user/month |
| Free trial | Yes | Yes | Yes |
| Free version | No | No | No |
| Best for | Individuals, Freelancers / Consultants, Large Enterprises | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | CRM Software | Help Desk Software | Help Desk Software |
| Integrations | — | 1+ apps | — |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | 24/7 (Live rep), Business Hours, Online | 24/7 (Live rep), Business Hours, Online |
| Certifications | SOC 2, HIPAA, GDPR, ISO 27001 | SOC 2, GDPR | SOC 2, HIPAA, GDPR, ISO 27001 |
| Data residency | US | Global | Global |
Key differences between HubSpot CRM and Kayako
- Pricing: HubSpot CRM starts at $45 /Month. Kayako pricing is not publicly listed.
- Target audience: HubSpot CRM is built for Individuals and Freelancers / Consultants, while Kayako targets Large Enterprises and Medium Business.
- User satisfaction: HubSpot CRM scores higher with a 4.2-star average.
- Deployment: HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Kayako supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare HubSpot CRM vs Kayako vs Zoho Desk — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Individuals, Freelancers / Consultants, Large Enterprises
Best for mid-sized support teams needing multi-channel help desk with automation.
- You manage a 50-500+ employee company needing unified inbox across channels.
- You want to reduce manual support tasks with built-in automation tools.
- You value integrated chat support that also helps close more sales.
- You are a very small business with fewer than 50 employees.
- You require highly specialized or advanced enterprise-level support features.
Best for businesses needing AI-driven, multi-channel help desk with Zoho integration.
- You want a cost-effective help desk with a robust free plan for startups and SMBs.
- Your team requires AI-powered automation and intelligent ticket routing to boost productivity.
- You use Zoho CRM, Mail, or other Zoho apps and want seamless ecosystem integration.
- Your organization needs a fully mobile-optimized help desk experience with full app functionality.
- You prefer a very simple, out-of-the-box setup without technical configuration or learning curve.
HubSpot CRM typically suits Individuals and Freelancers / Consultants. Kayako tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM | Kayako is the premier customer support software, marketplace, and community for support teams. Kayako provides all the tools to create an engaging support experience for website visitors ... Read More about Kayako | Zoho Desk is a robust help desk software that offers a free plan with essential features, making it a cost-effective solution for businesses of all sizes. It allows organizations to manage ... Read More about Zoho Desk |
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Entry Level Pricing |
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Free Trial Availability | |||
Spotsaas ScoreWhat's this? ↗ | 9.1/10 | 9.2/10 | 9.7/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 1-1,000 employees | 50-500 employees500+ employees | 10-2000 employeesSmall to Large Businesses |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Streamlined Communication: HubSpot CRM allows your team to centralize all customer interactions in one place, ensuring that everyone is on the same page and reducing the chances of miscommunication. You’ll find it easier to collaborate and respond to customer needs promptly.
- User-Friendly Interface: Designed with simplicity in mind, HubSpot CRM enables users of all technical levels to navigate effortlessly. This means less training time for your staff and more focus on building relationships with clients.
- Robust Analytics and Reporting: With its powerful analytics tools, you can gain valuable insights into sales performance and customer behavior. This data-driven approach helps you make informed decisions that can lead to increased conversions and revenue growth.
- Unified Inbox: Consolidates customer inquiries from different channels into one location, streamlining support processes.
- Multi-Channel Support: Allows businesses to manage customer interactions across various channels, including email, live chat, and social media.
- Automation Capabilities: Offers automation tools to streamline support processes, reduce manual tasks, and improve overall efficiency.
- Multi-Channel Support in One Dashboard: Centralizes email, social media, chat, and more, allowing teams to manage all customer interactions from a unified interface.
- AI-Powered Assistance and Automation: Includes intelligent suggestions, automated ticket routing, and prioritization through Zia AI, improving agent productivity and response accuracy.
- Robust Free Plan & Zoho Ecosystem Integration: Offers a generous free plan and seamless connectivity with Zoho CRM, Zoho Mail, and other Zoho tools—ideal for businesses already in the Zoho ecosystem.
Best fit
- 1-1,000 employees
- Martech, SaaS, Consulting, Sales Automation, Revtech
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
- 50–500+ Employees
- E-commerce, SaaS, FinTech, Telecommunications, Retail
- Customer Support Manager, IT Support Specialist, Help Desk Administrator, Operations Manager, Customer Success Manager
- 10 – 2,000 Employee
- SaaS, Retail, E-commerce, Education, Insurance, Fintech, Healthcare
- Customer Support Manager, IT Service Desk Lead, Operations Manager, Technical Support Specialist, CRM Administrator, Client Services Director
Reasons buyers look elsewhere
- Users might consider alternatives to HubSpot CRM due to budget constraints, as some businesses find it expensive, especially with advanced features.
- Customization limitations can lead users to seek alternatives that offer more tailored solutions to fit unique business processes.
- Some users may prefer a simpler interface or fewer features, prompting them to look for more user-friendly and straightforward CRM options.
- Kayako's customization features are often considered limited, making it challenging for businesses with specific needs to tailor the software to their requirements.
- New users may find Kayako's interface less intuitive, leading to a steep learning curve and potential delays in onboarding.
- Some users have reported significant price increases over time, which may not be justified by the features offered, leading them to seek more cost-effective alternatives.
- While feature-rich, Zoho Desk’s interface may feel overwhelming to first-time users or smaller teams unfamiliar with help desk platforms, especially when configuring automations or integrations.
- Essential features like advanced automation, AI capabilities, and extensive reporting may be restricted in free or lower-tier plans, prompting some users to seek alternatives with more generous entry-level offerings.
- Though it integrates with many third-party tools, users sometimes report inconsistencies or limitations in data sync and functionality, especially outside the Zoho ecosystem.
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How do HubSpot CRM, Kayako and Zoho Desk Compare on Features?
Total Features | 38 Features | 16 Features | 27 Features |
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Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare HubSpot CRM, Kayako and Zoho Desk on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✓ Yes | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✓ Yes | ✗ No |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes |
Data Residency | 🇺🇸 US | 🌐 Global |
HubSpot CRM vs Kayako User Reviews & Rating Comparison
User Ratings | |||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is positive across 3140 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Buyers appreciate Kayako's multi-channel support and automation but express concerns about pricing transparency and feature depth. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights Zoho Desk's powerful automation and multi-channel capabilities, though some users note a learning curve and mobile limitations. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. |
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List of Customers
Customers |  Classpass  Avison Young  Crunch Fitness |  Kayako_customers_0  Kayako_customers_1  Kayako_customers_2 |  NHS  Rogers  ESSILOR |
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Media and Screenshots
Screenshots |  13 Screenshots |  3 Screenshots |
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Videos |  2 Videos |  2 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, HubSpot CRM or Kayako?
- HubSpot CRM edges out the other on user ratings (4.2 vs 3.5). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do HubSpot CRM and Kayako offer a free trial?
- Yes, both HubSpot CRM and Kayako offer a free trial.
- What is the starting price of HubSpot CRM vs Kayako?
- HubSpot CRM starts at $45 /Month. Kayako starts at Contact for pricing.
- What are the top alternatives to HubSpot CRM?
- Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.
- What are the top alternatives to Kayako?
- Top alternatives to Kayako include Zoho Desk, Freshservice, ManageEngine ServiceDesk Plus, Freshdesk, Deskero.