NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

HubSpot CRM vs Agile CRM vs Bigin by Zoho CRM vs Creatio CRM Comparison

Last updated:

HubSpot CRM

4.4(3,236 reviews)

Starting at $45 /Month

  • Free Trial
  • Individuals
  • Freelancers / Consultants

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…

Agile CRM

4.7(1,096 reviews)

Starting at $9.99 /User/Month

  • Freelancers / Consultants
  • Large Enterprises

Agile CRM is a market leading CRM system for managing and growing your business . It includes modules for sales force automation, customer service automation, marketing automation, accounts payable, accounts receivable a…

Bigin by Zoho CRM

4.6(243 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

Creatio CRM

Starting at $40 /user/month

  • Large Enterprises
  • Medium Business

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, c…

Agile CRM leads on user satisfaction with a 4.7-star rating across 1,096 reviews.

Spotsaas Analysis

HubSpot CRMAgile CRMBigin by Zoho CRM

The core difference between HubSpot CRM and Agile CRM lies in their target audience and pricing structure, with HubSpot catering to a wide range of company sizes and providing a comprehensive solution for sales teams, while Agile CRM offers a budget-friendly option without specific company size recommendations. Ideal buyers for HubSpot CRM include sales professionals in larger organizations, whereas Agile CRM is suited for small businesses or startups looking for an affordable CRM solution.

- Comprehensive features for sales automation - Suitable for companies with 1-1,000 employees - Ideal for sales managers and account executives - Strong focus on marketing technology integration - Higher price point at $1,780 - Robust support and training resources

- Budget-friendly pricing at $9.99 - Simple and user-friendly interface - Suitable for small businesses or startups - Limited information on company size suitability - Basic features for contact management - Less comprehensive than HubSpot CRM

HubSpot CRM vs Agile CRM vs Bigin by Zoho CRM vs Creatio CRM — at a glance

FeatureHubSpot CRMAgile CRMBigin by Zoho CRMCreatio CRM
Rating4.4 / 54.7 / 54.6 / 5—
Reviews3,2361,096243—
Starting price$45 /Month$9.99 /User/Month$7 /User/Month$40 /user/month
Free trial Yes No Yes No
Free version No No No No
Best forIndividuals, Freelancers / Consultants, Large EnterprisesFreelancers / Consultants, Large Enterprises, Medium BusinessSmall BusinessLarge Enterprises, Medium Business
CategoryCRM SoftwareCRM SoftwareCRM SoftwareCRM Software
Integrations———5+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows
APIAvailableAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, Online24/7 (Live rep), OnlineBusiness Hours, OnlineOnline
CertificationsSOC 2, HIPAA, GDPR, ISO 27001SOC 2—SOC 2, HIPAA, GDPR, ISO 27001
Data residencyUSUSGlobalUnited States, United Kingdom, Australia, European Union

Key differences between HubSpot CRM and Agile CRM

  • Pricing: HubSpot CRM starts at $45 /Month, while Agile CRM starts at $9.99 /User/Month.
  • Free trial: HubSpot CRM offers a free trial; Agile CRM does not.
  • Target audience: HubSpot CRM is built for Individuals and Freelancers / Consultants, while Agile CRM targets Freelancers / Consultants and Large Enterprises.
  • User satisfaction: Agile CRM scores higher with a 4.7-star average.
  • Deployment: HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Agile CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare HubSpot CRM vs Agile CRM vs Bigin by Zoho CRM vs Creatio CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

HubSpot CRM - CRM Software
Talk to an expert
Talk to an expert
Agile CRM - CRM Software
Talk to an expert
Talk to an expert

Free PDF comparison

Download this HubSpot CRM vs Agile CRM vs Bigin by Zoho CRM vs Creatio CRM comparison

Get the full side-by-side as a PDF — these picks plus the top CRM Software tools, with verified ratings, pricing and features.

  • Side-by-side on pricing, features & ratings
  • Plus the category top 10, scored & ranked
  • Emailed to you — no on-screen download

No file downloads on screen — we email it to you. One-click unsubscribe anytime.

HubSpot CRM, Agile CRM, Bigin by Zoho CRM vs Creatio CRM: Biggest differences

Start here before you go deeper into features.

HubSpot CRM

Best for

Individuals, Freelancers / Consultants, Large Enterprises

Agile CRM

Best for

Freelancers / Consultants, Large Enterprises, Medium Business

Bigin by Zoho CRM

Best for

Small Business

Creatio CRM

Best for

Large Enterprises, Medium Business

HubSpot CRM typically suits Individuals and Freelancers / Consultants. Agile CRM tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM

Agile CRM is a market leading CRM system for managing and growing your business . It includes modules for sales force automation, customer service automation, marketing automation, accounts ... Read More about Agile CRM

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It ... Read More about Creatio CRM

Entry Level Pricing

  • Starts from $45 , Billed Yearly
  • Starts from $9.99 , Billed Yearly
  • Starts from $7 , Billed Yearly
  • Starts from $40 , Billed Yearly

Free Trial Availability

  • No free trial
  • No free trial

SpotScore

What's this? ↗

9.1/10

8.9/10

9.0/10

Not Available

User Ratings

Based on verified Spotsaas reviews

4.36

(3236)

4.72

(1096)

Best Company Size

1-1,000 employees
—
—
50–10,000+ employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

HubSpot CRM

  • Streamlined Communication: HubSpot CRM lets your team centralize all customer interactions in one place, so everyone stays informed and miscommunication drops. You can collaborate more easily and respond to customer needs faster.
  • User-Friendly Interface: HubSpot CRM is designed for simplicity, letting users of all technical levels work through it easily. This means less training time for your staff and more focus on building relationships with clients.
  • Analytics and Reporting: Powerful analytics tools help you understand sales performance and customer behavior. This data-driven approach supports informed decisions that can increase conversions and revenue growth.

Creatio CRM

  • Advanced Workflow Automation: Creatio supports end-to-end workflow automation through triggers, rules, approvals, and task orchestration. Repetitive actions such as follow-ups, lead routing, and status updates can run automatically. This reduces manual effort, minimizes errors, and keeps processes following defined standards, improving efficiency across departments.
  • AI-Driven Insights and Analytics: Creatio uses AI-driven analytics to surface trends, predict outcomes, and recommend next actions. Teams can monitor performance, forecast revenue, and identify bottlenecks using real-time dashboards. These insights help decision-makers prioritize tasks, improve planning accuracy, and adjust strategies based on actual operational data rather than assumptions.
  • Scalable for Growing Organizations: Creatio is designed to support growing teams, complex workflows, and increasing data volumes. Organizations can expand usage across departments, regions, and business units without changing platforms. Its modular structure allows teams to add features, integrations, and automation gradually as operational needs become more advanced.
Best fit

Best fit

HubSpot CRM

  • 1-1,000 employees
  • Martech, SaaS, Consulting, Sales Automation, Revtech
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators

Creatio CRM

  • 50–10,000+ employees
  • Banking & Financial Services, Insurance, Telecommunications, Healthcare, Manufacturing, Real Estate, Professional Services, IT Services, Public Sector, Education
  • Sales Manager, CRM Manager, Revenue Operations Manager, Marketing Operations Manager, Customer Service Manager, Business Process Manager, Digital Transformation Lead, CIO
Watchouts

Reasons buyers look elsewhere

HubSpot CRM

  • Pricing scales quickly with advanced features — teams under 20 seats often switch to Pipedrive or Freshsales for lower per-user costs
  • Customization requires API work or third-party apps — businesses with non-standard sales processes add Salesforce or Microsoft Dynamics instead
  • Interface complexity deters small teams — companies under 10 people frequently choose Zoho CRM or Capsule for simpler workflows

Agile CRM

No alternatives guidance available yet.

Creatio CRM

  • While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.
  • Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.
  • Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.

Software Demo

Demo

Need a second opinion?

Get decision help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

Spotsaas advisor
Get decision help from a software advisor
  • Independent advice — matched to your business
  • Understand the tradeoffs before you talk to vendors
  • Free 15-min call with a software advisor.

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

How do HubSpot CRM, Agile CRM, Bigin by Zoho CRM and Creatio CRM Compare on Features?

Total Features

38 Features

10 Features

10 Features

78 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare HubSpot CRM, Agile CRM, Bigin by Zoho CRM and Creatio CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $45 , Billed Yearly
          • $9.99 , Billed Yearly
          • $7 , Billed Yearly
          • $40 , Billed Yearly

          Pricing Plans

          • Free Tools

            • Free Marketing tools

            • Free Sales tools

            • Free Service tools

            Show more +

          • Starter

            • Marketing Hub Starter

            • Includes 1,000 marketing contacts

            • Sales Hub Starter Includes 2 paid users

            Show more +

          • Professional

            • Includes features of Starter plan, plus

            • Marketing Hub Professional

            • Includes 2,000 marketing contacts

            Show more +

          • Browse all pricing plans
          • Free

            • Single Pipeline

            • 500 Records

            • Instant Workflows (3)

            Show more +

          • Express

            • Includes features of Free plan, plus

            • Team Pipelines (3)

            • 50,000 Records

            Show more +

          • Premier

            • Includes features of Express Edition plan. plus

            • Team Pipelines (5)

            • 100,000 Records

            Show more +

          • Growth

            $40

            /user/month

            • Provide automation to SMB clients

            • No-code user interface designer

            • No-code workflow designers

            Show more +

          • Enterprise

            $75

            /user/month

            • Enable full-scale automation for corporate and enterprise needs

            • No-code user interface designer

            • No-code workflow designers

            Show more +

          • Unlimited

            Custom

            /user/month

            • Access the full platform, all CRM products, and AI with no per-user limits

          Pricing Page

          HubSpot CRM pricing
          Agile CRM pricing
          Bigin by Zoho CRM pricingCreatio CRM pricing

          HubSpot CRM, Agile CRM, Bigin by Zoho CRM vs Creatio CRM: Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Available
          • Available
          Get help choosing
          Get help choosing

          HubSpot CRM, Agile CRM, Bigin by Zoho CRM vs Creatio CRM Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes
          ✓ Yes

          HIPAA

          ✓ Yes
          ✗ No

          GDPR

          ✓ Yes
          —

          ISO 27001

          ✓ Yes
          —

          Single Sign-On (SSO)

          ✓ Yes
          —

          Multi-Factor Auth (MFA)

          ✓ Yes
          —

          Data Encryption

          ✓ Yes
          —

          Audit Logs

          ✓ Yes
          —

          Data Residency

          🇺🇸 US
          🇺🇸 US

          HubSpot CRM vs Agile CRM vs Bigin by Zoho CRM User Reviews & Rating Comparison

          User Ratings

          No reviews available for the product

          Rating Distribution

          2130

          684

          84

          40

          234

          994

          115

          27

          13

          51

          204

          66

          7

          1

          1

          No reviews available for this product

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Buyer sentiment is positive across 3172 reviews, with strong overall satisfaction.

          What buyers like

          • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.
          • Integrates with Google Suite and offers open APIs for tracking and productivity.
          • Contact and task management interface is accessible to non-technical users.

          Common complaints

          • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.
          • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.
          • Poor accessibility for individuals with disabilities, leading to exclusion of certain user groups.

          Buyer sentiment

          Buyer sentiment is very strong across 1200 reviews, with consistently positive feedback.

          What buyers like

          • Exceptional and responsive customer support, praised for being quick, knowledgeable, and friendly.
          • Live chat feature is highly effective, providing real-time and efficient problem resolution.
          • Support agents go above and beyond, often offering detailed explanations and personalized assistance.

          Common complaints

          • Some specific functionality limitations, particularly regarding event reporting and sales team management.
          • Adjustment to the user interface can take time, especially for those accustomed to other platforms.
          • Some users reported uncertainty in the resolution's effectiveness immediately after receiving advice.

          Buyer sentiment

          Buyer sentiment is very strong across 279 reviews, with consistently positive feedback.

          What buyers like

          • Simple design with a short learning curve — accessible for non-technical users.
          • Pricing targets startups and small businesses with core CRM features at low cost.
          • Pipeline management and workflow automation reduce manual steps in sales processes.

          Common complaints

          • Limited integrations with social media apps and LinkedIn or Facebook ad platforms.
          • Lacks advanced features needed by larger enterprises or complex workflows.
          • Customer support availability is inconsistent, affecting issue resolution during critical moments.

          What buyers like

          • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.
          • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.
          • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

          Common complaints

          • Initial implementation often needs careful planning to fully align processes with business requirements.
          • Advanced workflow design and configuration may require time and training for new users.

          Pros and Cons

          • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.

          • Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking.

          • Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge.

          • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.

          • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.

          • Comprehensive automation features streamline operations.

          • User-friendly design enhances accessibility for teams.

          • Improves overall team efficiency significantly.

          • Integration options may be limited.

          • Complexity can deter new users.

          • Real-time updates keep teams informed.

          • Integration with email and calendar enhances productivity.

          • User-friendly interface simplifies navigation.

          • Customization options may not meet all needs.

          • New users may find the interface complex.

          • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.

          • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.

          • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

          • Initial implementation often needs careful planning to fully align processes with business requirements.

          • Advanced workflow design and configuration may require time and training for new users.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Negative Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used HubSpot CRM, Agile CRM, Bigin by Zoho CRM, or Creatio CRM? Tell buyers what actually differs.

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          No Integration information available.

          HubSpot CRM, Agile CRM, Bigin by Zoho CRM and Creatio CRM Customers

          Customers

          Classpass

          Classpass

          Avison Young

          Avison Young

          Crunch Fitness

          Crunch Fitness

          No Customers information available.

          Antech Microsystem Pvt.Ltd

          Antech Microsystem Pvt.Ltd

          Investacc

          Investacc

          Hire

          Hire

          Nasdaq

          Nasdaq

          Colgate-Palmolive

          Colgate-Palmolive

          ENT Credit Union

          ENT Credit Union

          Media and Screenshots

          Screenshots

          HubSpot CRM

          13 Screenshots

          Dashboard

          3 Screenshots

          Videos

          video-0

          2 Videos

          video-0

          3 Videos

          Alternatives to HubSpot CRM, Agile CRM, Bigin by Zoho CRM, Creatio CRM

          Expand your comparison

          Add another option to compare side by side

          Search by product name to compare pricing, fit, and buyer feedback in one view.

          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, HubSpot CRM or Agile CRM?
          Agile CRM edges out the other on user ratings (4.7 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do HubSpot CRM and Agile CRM offer a free trial?
          HubSpot CRM offers a free trial. Agile CRM does not.
          What is the starting price of HubSpot CRM vs Agile CRM?
          HubSpot CRM starts at $45 /Month. Agile CRM starts at $9.99 /User/Month.
          What are the top alternatives to HubSpot CRM?
          Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Creatio CRM, Method CRM, Pipeline CRM, Atendare.
          What are the top alternatives to Agile CRM?
          Top alternatives to Agile CRM include Bigin by Zoho CRM, Creatio CRM, Solid Performers CRM, LeadSquared CRM, CompanyHub CRM.