Clay vs Close vs Bigin by Zoho CRM vs Creatio CRM Comparison
Clay
Starting at Free free
- Free Trial
- Small Business
- Mid-Market
Clay is a GTM data enrichment and automation platform that combines 100+ data providers into a single spreadsheet-like interface. Teams use Clay to build highly targeted prospect lists, enrich CRM records with real-time…
Close
Starting at $9 /user/month
- Free Trial
- Individuals
- Freelancers / Consultants
Close is a sales engagement CRM built for SMBs that lets teams email, call, and text leads directly from the platform without additional add-ons. It includes Sequences, task reminders, and a Power Dialer, with all activi…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…
Creatio CRM
Starting at $40 /user/month
- Large Enterprises
- Medium Business
Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, c…
Close leads on user satisfaction with a 4.9-star rating across 573 reviews.
Clay vs Close vs Bigin by Zoho CRM vs Creatio CRM — at a glance
| Feature | Clay | Close | Bigin by Zoho CRM | Creatio CRM |
|---|---|---|---|---|
| Rating | 4.7 / 5 | 4.9 / 5 | 4.6 / 5 | — |
| Reviews | 213 | 573 | 243 | — |
| Starting price | Free free | $9 /user/month | $7 /User/Month | $40 /user/month |
| Free trial | Yes | Yes | Yes | No |
| Free version | No | No | No | No |
| Best for | Small Business, Mid-Market, Enterprise | Individuals, Freelancers / Consultants, Medium Business | Small Business | Large Enterprises, Medium Business |
| Category | Lead Generation Software | CRM Software | CRM Software | CRM Software |
| Integrations | — | 1+ apps | — | 5+ apps |
| Platforms | Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows |
| API | Available | Available | Available | Available |
| Support modes | Email Support, Live Chat, Help Center, Knowledge Base, Community Forum | Business Hours, Online | Business Hours, Online | Online |
| Certifications | — | SOC 2, GDPR | — | SOC 2, HIPAA, GDPR, ISO 27001 |
| Data residency | — | US | Global | United States, United Kingdom, Australia, European Union |
Key differences between Clay and Close
- Pricing: Clay starts at Free free, while Close starts at $9 /user/month.
- Target audience: Clay is built for Small Business and Mid-Market, while Close targets Individuals and Freelancers / Consultants.
- User satisfaction: Close scores higher with a 4.9-star average.
- Deployment: Clay supports Cloud; Close supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare Clay vs Close vs Bigin by Zoho CRM vs Creatio CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Lead Generation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Small Business, Mid-Market, Enterprise
Individuals, Freelancers / Consultants, Medium Business
Small Business
Large Enterprises, Medium Business
Clay typically suits Small Business and Mid-Market. Close tends to fit Individuals and Freelancers / Consultants better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Clay is a GTM data enrichment and automation platform that combines 100+ data providers into a single spreadsheet-like interface. Teams use Clay to build highly targeted prospect lists, ... Read More about Clay | Close is a sales engagement CRM built for SMBs that lets teams email, call, and text leads directly from the platform without additional add-ons. It includes Sequences, task reminders, and ... Read More about Close | Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM | Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It ... Read More about Creatio CRM |
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SpotScoreWhat's this? ↗ | 9.4/10 | 8.6/10 | 9.0/10 | Not Available |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | — | 5–100 employees | — | 50–10,000+ employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Best-in-Class Data Coverage: By routing enrichment requests through 100+ providers in priority order, Clay delivers higher email/phone match rates than any single-vendor enrichment tool.
- Eliminates Manual Research: Claygent automates the browsing, extraction, and summarization tasks that previously required hours of manual SDR research per prospect.
- Personalization at Scale: Clay generates unique, context-aware messaging for each prospect based on their LinkedIn activity, company news, and job postings — at list scale.
- All-in-One Communication: Hub Close integrates calling, emailing, and texting directly into the CRM, eliminating the need for third-party tools. This unified approach increases efficiency and reduces costs for growing sales teams.
- Built for Productivity: With features like Sequences, Power Dialer, and task reminders, Close helps sales reps stay organized, automate outreach, and follow up with leads at the right time — all of which drive higher conversion rates.
- Transparent Collaboration with Coaching Tools: The single timeline view gives complete team visibility on lead activities, and the built-in call coaching lets sales leaders mentor and improve team performance directly within the platform.
No key benefits available yet.
- Advanced Workflow Automation: Creatio supports end-to-end workflow automation through triggers, rules, approvals, and task orchestration. Repetitive actions such as follow-ups, lead routing, and status updates can run automatically. This reduces manual effort, minimizes errors, and keeps processes following defined standards, improving efficiency across departments.
- AI-Driven Insights and Analytics: Creatio uses AI-driven analytics to surface trends, predict outcomes, and recommend next actions. Teams can monitor performance, forecast revenue, and identify bottlenecks using real-time dashboards. These insights help decision-makers prioritize tasks, improve planning accuracy, and adjust strategies based on actual operational data rather than assumptions.
- Scalable for Growing Organizations: Creatio is designed to support growing teams, complex workflows, and increasing data volumes. Organizations can expand usage across departments, regions, and business units without changing platforms. Its modular structure allows teams to add features, integrations, and automation gradually as operational needs become more advanced.
Best fit
- RevOps teams enriching CRM records for 5,000+ accounts
- SDR teams building ICP prospect lists with custom signals
- Agencies building automated outbound pipelines for clients
- 5–100 employees
- SaaS, Marketing Agencies, E-commerce, EdTech, Consulting Services, B2B Tech, Remote-first Startups
- Account Executives, Sales Development Representatives, Sales Managers, Founders, Revenue Operations Managers, Customer Success Managers
No best-fit guidance available yet.
- 50–10,000+ employees
- Banking & Financial Services, Insurance, Telecommunications, Healthcare, Manufacturing, Real Estate, Professional Services, IT Services, Public Sector, Education
- Sales Manager, CRM Manager, Revenue Operations Manager, Marketing Operations Manager, Customer Service Manager, Business Process Manager, Digital Transformation Lead, CIO
Reasons buyers look elsewhere
No alternatives guidance available yet.
- Close is specifically built for SMBs, so larger enterprises with complex sales processes or deeper customization needs may seek platforms with more robust enterprise features.
- While strong on sales engagement, Close doesn’t offer native marketing automation or lead nurturing workflows that other CRMs like HubSpot or ActiveCampaign may provide.
- Users looking for highly customizable or advanced analytics and forecasting capabilities may find Close’s reporting features less extensive compared to solutions like Salesforce or Zoho CRM.
No alternatives guidance available yet.
- While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.
- Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.
- Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.
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How do Clay, Close, Bigin by Zoho CRM and Creatio CRM Compare on Features?
Total Features | 8 Features | 15 Features | 10 Features | 78 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Clay, Close, Bigin by Zoho CRM and Creatio CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | ✓ Yes |
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HIPAA | — | ✗ No |
GDPR | — | ✓ Yes |
ISO 27001 | — | ✗ No |
Single Sign-On (SSO) | — | ✓ Yes |
Multi-Factor Auth (MFA) | — | ✓ Yes |
Data Encryption | — | ✓ Yes |
Audit Logs | — | ✓ Yes |
Data Residency | — | 🇺🇸 US |
Clay vs Close vs Bigin by Zoho CRM User Reviews & Rating Comparison
User Ratings | 4.7 (based on 213 reviews) | No reviews available for the product | ||
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Rating Distribution | No reviews available for this product | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is very strong across 213 reviews, with consistently positive feedback. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 639 reviews, with consistently positive feedback. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like
Common complaints
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Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. |
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List of Customers
Customers | No Customers information available. |  Toggl  Bench  Freightview |  Antech Microsystem Pvt.Ltd  Investacc  Hire |  Nasdaq  Colgate-Palmolive  ENT Credit Union |
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Media and Screenshots
Screenshots | No screenshots available. |  12 Screenshots |
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Videos | No videos available. |  1 Videos |
Alternatives
Alternatives | No Alternative products available. |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Clay or Close?
- Close edges out the other on user ratings (4.9 vs 4.7). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Clay and Close offer a free trial?
- Yes, both Clay and Close offer a free trial.
- What is the starting price of Clay vs Close?
- Clay starts at Free free. Close starts at $9 /user/month.
- What are the top alternatives to Close?
- Top alternatives to Close include Bigin by Zoho CRM, Creatio CRM, ClickUp, Zoho CRM, Freshsales.