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Bigin by Zoho CRM vs Zendesk Sunshine vs Creatio CRM Comparison

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Bigin by Zoho CRM

4.6(243 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

Zendesk Sunshine

4.2(42 reviews)

Starting at $19 /User/Month

  • Free Trial
  • Individuals
  • Large Enterprises

Zendesk Sunshine features a sleek, modern design and is built for Zendesk's secure multi-tenant architecture. It offers new homepage layouts and an easy-to-use Customization tool for your sales teams. And, with the abili…

Creatio CRM

Starting at $40 /user/month

  • Large Enterprises
  • Medium Business

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, c…

Bigin by Zoho CRM leads on user satisfaction with a 4.6-star rating across 243 reviews.

Bigin by Zoho CRM vs Zendesk Sunshine vs Creatio CRM — at a glance

FeatureBigin by Zoho CRMZendesk SunshineCreatio CRM
Rating4.6 / 54.2 / 5—
Reviews24342—
Starting price$7 /User/Month$19 /User/Month$40 /user/month
Free trial Yes Yes No
Free version No No No
Best forSmall BusinessIndividuals, Large Enterprises, Medium BusinessLarge Enterprises, Medium Business
CategoryCRM SoftwareCRM SoftwareCRM Software
Integrations——5+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows
APIAvailableAvailableAvailable
Support modesBusiness Hours, Online24/7 (Live rep), OnlineOnline
Certifications—SOC 2SOC 2, HIPAA, GDPR, ISO 27001
Data residencyGlobalGlobalUnited States, United Kingdom, Australia, European Union

Key differences between Bigin by Zoho CRM and Zendesk Sunshine

  • Pricing: Bigin by Zoho CRM starts at $7 /User/Month, while Zendesk Sunshine starts at $19 /User/Month.
  • Target audience: Bigin by Zoho CRM is built for Small Business, while Zendesk Sunshine targets Individuals and Large Enterprises.
  • User satisfaction: Bigin by Zoho CRM scores higher with a 4.6-star average.
  • Deployment: Bigin by Zoho CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Zendesk Sunshine supports SaaS/Web/Cloud.

Compare Bigin by Zoho CRM vs Zendesk Sunshine vs Creatio CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

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Bigin by Zoho CRM, Zendesk Sunshine vs Creatio CRM: Biggest differences

Start here before you go deeper into features.

Bigin by Zoho CRM

Best for

Small Business

Zendesk Sunshine

Best for

Individuals, Large Enterprises, Medium Business

Creatio CRM

Best for

Large Enterprises, Medium Business

Bigin by Zoho CRM typically suits Small Business. Zendesk Sunshine tends to fit Individuals and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM

Zendesk Sunshine features a sleek, modern design and is built for Zendesk's secure multi-tenant architecture. It offers new homepage layouts and an easy-to-use Customization tool for your ... Read More about Zendesk Sunshine

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It ... Read More about Creatio CRM

Entry Level Pricing

  • Starts from $7 , Billed Yearly
  • Starts from $19
  • Starts from $40 , Billed Yearly

Free Trial Availability

  • Free Trial available
  • No free trial

SpotScore

What's this? ↗

9.0/10

7.9/10

Not Available

User Ratings

Based on verified Spotsaas reviews

4.18

(42)

Best Company Size

—
—
50–10,000+ employees
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Creatio CRM

  • Advanced Workflow Automation: Creatio supports end-to-end workflow automation through triggers, rules, approvals, and task orchestration. Repetitive actions such as follow-ups, lead routing, and status updates can run automatically. This reduces manual effort, minimizes errors, and keeps processes following defined standards, improving efficiency across departments.
  • AI-Driven Insights and Analytics: Creatio uses AI-driven analytics to surface trends, predict outcomes, and recommend next actions. Teams can monitor performance, forecast revenue, and identify bottlenecks using real-time dashboards. These insights help decision-makers prioritize tasks, improve planning accuracy, and adjust strategies based on actual operational data rather than assumptions.
  • Scalable for Growing Organizations: Creatio is designed to support growing teams, complex workflows, and increasing data volumes. Organizations can expand usage across departments, regions, and business units without changing platforms. Its modular structure allows teams to add features, integrations, and automation gradually as operational needs become more advanced.
Best fit

Best fit

Creatio CRM

  • 50–10,000+ employees
  • Banking & Financial Services, Insurance, Telecommunications, Healthcare, Manufacturing, Real Estate, Professional Services, IT Services, Public Sector, Education
  • Sales Manager, CRM Manager, Revenue Operations Manager, Marketing Operations Manager, Customer Service Manager, Business Process Manager, Digital Transformation Lead, CIO
Watchouts

Reasons buyers look elsewhere

Creatio CRM

  • While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.
  • Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.
  • Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.

Software Demo

Demo

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How do Bigin by Zoho CRM, Zendesk Sunshine and Creatio CRM Compare on Features?

Total Features

10 Features

4 Features

78 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote

Compare Bigin by Zoho CRM, Zendesk Sunshine and Creatio CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $7 , Billed Yearly
        • $19
        • $40 , Billed Yearly

        Pricing Plans

        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        • Not Available
        • Growth

          $40

          /user/month

          • Provide automation to SMB clients

          • No-code user interface designer

          • No-code workflow designers

          Show more +

        • Enterprise

          $75

          /user/month

          • Enable full-scale automation for corporate and enterprise needs

          • No-code user interface designer

          • No-code workflow designers

          Show more +

        • Unlimited

          Custom

          /user/month

          • Access the full platform, all CRM products, and AI with no per-user limits

        Pricing Page

        Bigin by Zoho CRM pricing
        Zendesk Sunshine pricing
        Creatio CRM pricing

        Bigin by Zoho CRM, Zendesk Sunshine vs Creatio CRM: Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing

        Bigin by Zoho CRM, Zendesk Sunshine vs Creatio CRM Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        —
        ✓ Yes

        HIPAA

        ✗ No
        ✗ No

        GDPR

        —
        —

        ISO 27001

        —
        —

        Data Residency

        🌐 Global
        🌐 Global

        Bigin by Zoho CRM vs Zendesk Sunshine User Reviews & Rating Comparison

        User Ratings

        No reviews available for the product

        Rating Distribution

        204

        66

        7

        1

        1

        30

        13

        9

        0

        1

        No reviews available for this product

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Buyer sentiment is very strong across 279 reviews, with consistently positive feedback.

        What buyers like

        • Simple design with a short learning curve — accessible for non-technical users.
        • Pricing targets startups and small businesses with core CRM features at low cost.
        • Pipeline management and workflow automation reduce manual steps in sales processes.

        Common complaints

        • Limited integrations with social media apps and LinkedIn or Facebook ad platforms.
        • Lacks advanced features needed by larger enterprises or complex workflows.
        • Customer support availability is inconsistent, affecting issue resolution during critical moments.

        Buyer sentiment

        Buyer sentiment is positive across 53 reviews, with strong overall satisfaction.

        What buyers like

        • Interface requires little to no training for basic usage.
        • Consolidates customer tickets, chats, and emails in one system.
        • Open APIs allow integrations and customizations for tailored customer experiences.

        Common complaints

        • Advanced features and configuration can be daunting for new users without training.
        • Transaction-related data handling is limited and needs improvement.
        • Integration setups can be expensive, raising overall adoption costs for some workflows.

        What buyers like

        • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.
        • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.
        • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

        Common complaints

        • Initial implementation often needs careful planning to fully align processes with business requirements.
        • Advanced workflow design and configuration may require time and training for new users.

        Pros and Cons

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        • User-friendly customization tools streamline setup.

        • Robust self-service options enhance customer satisfaction.

        • Secure architecture ensures data protection.

        • May require training for effective use.

        • Pricing can escalate with added features.

        • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.

        • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.

        • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

        • Initial implementation often needs careful planning to fully align processes with business requirements.

        • Advanced workflow design and configuration may require time and training for new users.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Used Bigin by Zoho CRM, Zendesk Sunshine, or Creatio CRM? Tell buyers what actually differs.

        Integrations

        Integration with other apps

        No Integration information available.

        No Integration information available.

        Bigin by Zoho CRM, Zendesk Sunshine and Creatio CRM Customers

        Customers

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        MCM

        MCM

        ASG Technologies

        ASG Technologies

        MakeSpace

        MakeSpace

        Nasdaq

        Nasdaq

        Colgate-Palmolive

        Colgate-Palmolive

        ENT Credit Union

        ENT Credit Union

        Media and Screenshots

        Screenshots

        Bigin by Zoho CRM screenshot

        1 Screenshots

        Custom Objects

        2 Screenshots

        Videos

        video-0

        2 Videos

        video-0

        3 Videos

        Alternatives to Bigin by Zoho CRM, Zendesk Sunshine, Creatio CRM

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Bigin by Zoho CRM or Zendesk Sunshine?
        Bigin by Zoho CRM edges out the other on user ratings (4.6 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Bigin by Zoho CRM and Zendesk Sunshine offer a free trial?
        Yes, both Bigin by Zoho CRM and Zendesk Sunshine offer a free trial.
        What is the starting price of Bigin by Zoho CRM vs Zendesk Sunshine?
        Bigin by Zoho CRM starts at $7 /User/Month. Zendesk Sunshine starts at $19 /User/Month.
        What are the top alternatives to Bigin by Zoho CRM?
        Top alternatives to Bigin by Zoho CRM include Creatio CRM, OnePageCRM, Pipedrive, Nimble, eSalesTrack.
        What are the top alternatives to Zendesk Sunshine?
        Top alternatives to Zendesk Sunshine include Bigin by Zoho CRM, Creatio CRM, Aurea CRM, Vendasta, EQUP.