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Apollo.io vs Creatio Comparison

Last updated:

Apollo.io

5.0(1,958 reviews)

Starting at $0 /user/month

  • Free Trial
  • Large Enterprises
  • Medium Business

Apollo is sales engagement software designed for the sales team. When managers view their team through the lens of goal setting and progress tracking, motivation increases across the board. Apollo helps make targets easi…

Creatio

4.7(61 reviews)

Starting at $25 /user/month

  • Free Trial
  • Large Enterprises
  • Medium Business

Creatio is a no-code platform for mid-market and enterprise teams that need to automate CRM workflows and broader enterprise processes without depending on developer resources. It covers marketing, sales, and service aut…

Apollo.io leads on user satisfaction with a 5.0-star rating across 1,958 reviews.

Apollo.io vs Creatio — at a glance

FeatureApollo.ioCreatio
Rating5.0 / 54.7 / 5
Reviews1,95861
Starting price$0 /user/month$25 /user/month
Free trial Yes Yes
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategorySales Engagement SoftwareLow Code Development Platforms (LCDP) Software
Integrations9+ apps
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac
APIAvailableAvailable
Support modesBusiness Hours, Online24/7 (Live rep), Business Hours, Online
CertificationsSOC 2, GDPRGDPR
Data residencyUSGlobal

Key differences between Apollo.io and Creatio

  • Pricing: Apollo.io starts at $0 /user/month, while Creatio starts at $25 /user/month.
  • User satisfaction: Apollo.io scores higher with a 5.0-star average.
  • Deployment: Apollo.io supports SaaS/Web/Cloud; Creatio supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac.

Apollo.io vs Creatio — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Sales Engagement Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Apollo.io - Sales Engagement Software
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Creatio - Low Code Development Platforms (LCDP) Software
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Biggest differences

Start here before you go deeper into features.

Apollo.io

Best for sales teams needing accurate contact data and integrated sales intelligence.

Choose if
  • You require highly accurate and reliable contact information for outreach.
  • Your sales team benefits from strong CRM integrations for pipeline visibility.
  • You want comprehensive sales intelligence combining data, analytics, and automation.
Consider alternatives if
  • Your company needs extensive third-party app integrations beyond Apollo’s limited marketplace.
  • You are a new user without dedicated onboarding support who may struggle with complexity.

Creatio

Best for automating and customizing CRM workflows without coding.

Choose if
  • You need a no-code platform with high customization freedom for CRM and workflows.
  • Your business fits medium to large size with 50-500 employees requiring industry-specific workflows.
  • You want a comprehensive CRM suite covering marketing, sales, and service in one platform.
Consider alternatives if
  • Your team has very limited technical expertise and struggles with integrations.
  • You are a small business sensitive to pricing and steep learning curves.

Apollo.io: Best for sales teams needing accurate contact data and integrated sales intelligence. Creatio: Best for automating and customizing CRM workflows without coding.

Description

Apollo is sales engagement software designed for the sales team. When managers view their team through the lens of goal setting and progress tracking, motivation increases across the board. ... Read More about Apollo.io

Creatio is a no-code platform for mid-market and enterprise teams that need to automate CRM workflows and broader enterprise processes without depending on developer resources. It covers ... Read More about Creatio

Entry Level Pricing

  • Starts from $0 , monthly
  • Starts from $25 , monthly

Free Trial Availability

SpotScore

What's this? ↗

9.6/10

9.6/10

User Ratings

Based on verified Spotsaas reviews

4.97

(1958)

4.66

(61)

Best Company Size

10-50 employees51-5,000+ employees
50 to 500 employeesMedium to large enterprises
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Apollo.io

  • Seamless CRM Alignment: Apollo.io integrates with CRMs like Salesforce and HubSpot to sync contacts, activities, and engagement data. This keeps prospecting aligned with pipeline tracking and revenue reporting. Teams benefit from cleaner data, better visibility across departments, and smoother collaboration between sales development and account executives.
  • Data-Driven Sales Decisions: Apollo.io provides visibility into email engagement, calls, meetings, and conversion activity. Sales managers can review performance trends, identify effective messaging, and adjust outreach strategies using real usage data. These insights help improve prioritization, refine campaigns, and align sales efforts with measurable outcomes.
  • Scalable Outbound Automation: Apollo.io supports scalable outbound efforts through sequences, automated follow-ups, and task scheduling. Teams can maintain steady outreach volume while keeping messages structured and timely. This setup supports growing sales teams by reducing repetitive work and helping reps handle larger lead volumes without losing consistency.

Creatio

  • Streamlined Processes: Creatio lets teams automate routine workflows, so tasks are completed efficiently and managers can focus on strategic initiatives instead of repetitive work.
  • Customizable Solutions: With its low-code platform, you can easily tailor applications to fit your unique business needs. This flexibility means that you can adapt quickly to market changes without heavy reliance on IT resources.
  • Better Collaboration: Creatio improves communication across departments and builds a collaborative environment. Executives make better decisions and achieve stronger organizational alignment.
Best fit

Best fit

Apollo.io

  • 10–5,000+ employees
  • SaaS, Technology, IT Services, Marketing & Advertising, Fintech, E-commerce, Consulting, B2B Services, Software Development, Startups
  • Sales Development Representative, Business Development Manager, Account Executive, Sales Manager, Growth Manager, Revenue Operations Manager, Marketing Manager, Founder, Head of Sales

Creatio

  • 50 to 500 employees
  • Martech, Revtech, Fintech, Sales Automation, SaaS, and Consulting
  • Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
Watchouts

Reasons buyers look elsewhere

Apollo.io

  • Lacks workflow customization — teams with complex sales processes or unique CRM setups typically switch to Pipedrive or HubSpot
  • No built-in email deliverability monitoring — high-volume outbound teams often add Lemlist or Instantly for reputation management and warm-up controls
  • Limited database coverage in specific regions and industries — teams targeting localized markets or niche verticals often use Hunter.io or RocketReach instead

Creatio

  • Users may seek alternatives to Creatio due to budget constraints, as some businesses find the pricing structure higher than their financial capabilities or may require more cost-effective solutions for their CRM needs.
  • Organizations with specific industry requirements might look for alternatives that offer tailored features or integrations not available in Creatio, ensuring a better fit for their unique operational workflows.
  • Companies experiencing rapid growth may require more scalable CRM solutions that can easily adapt to evolving business needs and accommodate larger teams without compromising performance.

Software Demo

Demo

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Step 1 of 4

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How do Apollo.io and Creatio Compare on Features?

Total Features

13 Features

10 Features

Unique Features

No unique features

No unique features

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Get Quote

Compare Apollo.io and Creatio on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $0 , monthly
      • $25 , monthly

      Pricing Plans

      • Free

        $0

        /user/month

        • AI Assistant

        • AI Research

        • 2 Sequences

        Show more +

      • Basic

        $59

        /month

        • AI Assistant

        • AI Research & AI Lead Scoring

        • Unlimited Sequences

        Show more +

      • Professional

        $99

        /user/month

        • AI Assistant

        • AI Research & AI Lead Scoring

        • Unlimited Sequences & A/Z Testing

        Show more +

      • Browse all pricing plans
      • Growth

        $25

        /user/month

        • Number of users : 5

        • Number of applications : Unlimited

        • Number of workflows : Unlimited

        Show more +

      • Enterprise

        $55

        /user/month

        • Number of users : 5

        • Number of applications : Unlimited

        • Number of workflows : Unlimited

        Show more +

      • Unlimited

        $85

        /user/month

        • Number of users : 50

        • Number of applications : Unlimited

        • Number of workflows : Unlimited

        Show more +

      Pricing Page

      Apollo.io pricing
      Creatio pricing

      Other Details

      Organization Types supported

      • Freelancers
      • Medium Business
      • Small Business
      • Large Enterprises
      • Individuals
      • Freelancers
      • Medium Business
      • Small Business
      • Large Enterprises
      • Individuals

      Platforms Supported

      • Mobile - Android
      • Browser Based (Cloud)
      • Mobile - iOS
      • Installed - Mac
      • Installed - Windows
      • Browser Based (Cloud)
      • Mobile - Android
      • Browser Based (Cloud)
      • Mobile - iOS
      • Installed - Mac
      • Installed - Windows
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes

      HIPAA

      ✗ No

      GDPR

      ✓ Yes
      ✓ Yes

      Single Sign-On (SSO)

      ✓ Yes
      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes
      ✓ Yes

      Data Encryption

      ✓ Yes
      ✓ Yes

      Audit Logs

      ✓ Yes

      Data Residency

      🇺🇸 US
      🌐 Global

      Apollo.io User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      2193

      0

      0

      0

      17

      48

      13

      0

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyers appreciate Apollo.io’s accurate data and ease of use but express concerns about onboarding complexity and limited integration options.

      What buyers like

      • Ease of use
      • Data accuracy
      • CRM integration

      Common complaints

      • Complexity for new users
      • Limited marketplace integrations

      Buyer sentiment

      Overall positive sentiment highlights Creatio's powerful no-code automation and customization, tempered by concerns over learning curve and integration complexity.

      What buyers like

      • Ease of use for non-technical users
      • Customization flexibility
      • Comprehensive CRM functionality

      Common complaints

      • Steep learning curve
      • Integration difficulties

      Pros and Cons

      • Accurate and reliable contact data including emails and phone numbers

      • User-friendly interface with efficient search filters for lead discovery

      • Strong CRM integrations enabling seamless data alignment and pipeline visibility

      • Steep learning curve for newcomers due to feature richness without sufficient support

      • Limited marketplace for additional apps and connectors restricting advanced customization

      • No-code workflow automation accessible to non-technical users

      • High customization freedom to tailor CRM and workflows

      • Comprehensive CRM suite covering marketing, sales, and service

      • Learning curve for users unfamiliar with CRM systems

      • Integration challenges requiring technical expertise

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Used Apollo.io or Creatio? Tell buyers what actually differs.

      Integrations

      Integration with other apps

      No Integration information available.

      List of Customers

      Customers

      EY

      EY

      Colliers International

      Colliers International

      GoDaddy

      GoDaddy

      Skeyes

      Skeyes

      DFS Aviation Services

      DFS Aviation Services

      Onco360

      Onco360

      Media and Screenshots

      Screenshots

      Apollo.io screenshot

      3 Screenshots

      Creatio

      10 Screenshots

      Videos

      No videos available.

      video-0

      3 Videos

      Top Alternatives to Apollo.io and Creatio in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Apollo.io or Creatio?
      Apollo.io edges out the other on user ratings (5.0 vs 4.7). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Apollo.io and Creatio offer a free trial?
      Yes, both Apollo.io and Creatio offer a free trial.
      What is the starting price of Apollo.io vs Creatio?
      Apollo.io starts at $0 /user/month. Creatio starts at $25 /user/month.
      What are the top alternatives to Apollo.io?
      Top alternatives to Apollo.io include AroundDeal, ZoomInfo Engage, Outreach, Adapt Engage, LinkedIn Sales Navigator.
      What are the top alternatives to Creatio?
      Top alternatives to Creatio include Zoho CRM, Zoho CRM Plus, Zoho Creator, Appian, Mendix.