What is Funnel Analysis?
What does 'Funnel Analysis' mean?
Funnel analysis is a way of determining the steps required to accomplish a specific conclusion on a website, as well as the number of users who complete each stage. Because the standard shape visualizing users' flow is similar to a funnel in your kitchen or garage, the sequence of stages is referred to as a "funnel." For example, consider a hypothetical e-commerce company whose ultimate goal is to get visitors to make a purchase. Visiting the site, adding a product to the shopping basket, clicking to check out, and completing the purchase are required steps to purchase on our site. Objectives or micro conversions are other names for these processes.
List of software with Funnel Analysis functionality
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].