Web Analytics Software Features

Website visitor tracking is the practise of collecting, storing, and sharing information on visitors' activity on the internet by website administrators and third parties. Analysis of a us...read more

A heat map (or heatmap) is a color-coded graphical representation of data. Heatmaps make it simple to see and understand complex data at a glance. They are a terrific method to see where v...read more

The practice of capturing data on a lead's behaviors when they land on your website, as well as a customer's interaction with your product, is known as event tracking. Event monitoring sof...read more

Campaign management includes planning, execution, tracking, and analysis of direct marketing initiatives. These responsibilities include the entire lifetime of a marketing campaign, from c...read more

The ability to link site engagements to metrics on who has interacted with your campaigns is conversion tracking. You can track conversions to see how often your advertising leads to real-...read more

The gathering of data regarding customer interactions at all levels of a company is known as user interaction tracking. A user interaction tracking system keeps track of both current and p...read more

Time on site tracking is an essential indicator for determining user response that can be used to assess users' time on-site in web pages and applications. It's a web analytics function th...read more

Report generation allows you to extract all of the information you require from the database and show it online or export it in various formats. Report generation is the process of extract...read more

Alert Notifications are an essential feature of software that provide users with real-time updates and important information. These notifications serve as a way to keep users informed and ...read more

A/B testing, also known as split testing, is a marketing experiment in which you divide your audience to test various campaign versions and see which one performs best. In other words, you...read more

Funnel analysis is a way of determining the steps required to accomplish a specific conclusion on a website, as well as the number of users who complete each stage. Because the standard sh...read more

Cohort analysis is an analytical approach that categorizes and splits data into groups with similar characteristics. This method is commonly used to help firms isolate, analyze, and uncove...read more

Retention measures how often your product is used over a set period of time. You can, for example, check at retention for a specific event throughout the last week and see how retention ch...read more

Revenue tracking is used to identify which marketing channels, landing pages, and keywords bring in the most money for your company. Because revenue does not reflect an explicit, defined a...read more

Push notification marketing is an advertising approach in which marketers use browser alerts on various devices to notify their target audience about services and products. Your clients ar...read more