Overview of Optimizely

Multivariate testing is a process for testing a hypothesis by changing numerous factors. Multivariate testing aims to determine which combination of variants performs the best out of all the options. Websites and smartphone applications are made up of a variety of interchangeable components. A multivariate test entails changing multiple items simultaneously, such as an image and a headline. Three photo variations and two headline variations are merged to create six material variations, all of which are checked at the same time to determine the winning variant. Numerous aspects on the same page are altered in tandem to increase a single conversion objective, such as signups, clicks, form completions, or shares.

A heat map (or heatmap) is a color-coded graphical representation of data. Heatmaps make it simple to see and understand complex data at a glance. They are a terrific method to see where visitors click on your website pages, how far they scroll, and what they look at or miss. Heatmaps assists in uncovering trends and optimizing for future engagement by aggregating user behavior and providing an instant knowledge of how people interact with an individual web page they click on, skim through, or ignore. The average fold, which is the section of the page that visitors see on their screen before scrolling as soon as they land on it, is commonly displayed on heat maps.

Funnel analysis is a way of determining the steps required to accomplish a specific conclusion on a website, as well as the number of users who complete each stage. Because the standard shape visualizing users' flow is similar to a funnel in your kitchen or garage, the sequence of stages is referred to as a "funnel." For example, consider a hypothetical e-commerce company whose ultimate goal is to get visitors to make a purchase. Visiting the site, adding a product to the shopping basket, clicking to check out, and completing the purchase are required steps to purchase on our site. Objectives or micro conversions are other names for these processes.