9.8
Spot Score

Smartlook Review: Is It The Right Heat Map Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Trial & Free Plan Available
Starts from $39 / Month, also offers free forever plan

O2
Miele
Conrad
Kiwi.comTrusted by many companies including O2
Overview
Pricing
Features
Buyer feedback
Alternatives
Customers
Media
Security & Compliance
Support
FAQ
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SpotSaaS Analysis for Smartlook
Smartlook is a heat map software solution ideal for Product Managers and UX Designers in medium-sized businesses, particularly those in Martech and Fintech sectors. With a 4.5/5 rating from 1,988 reviews, it is broadly validated, indicating strong user satisfaction and reliability.
Users praise Smartlook for its easy installation and configuration, which allows teams to quickly gain insights into user behavior through detailed visitor recordings. This user-friendly interface ensures that even those without technical expertise can navigate and utilize the software effectively. However, a limitation is that not all users use its advanced features, potentially leading to underutilization.
Quick facts about Smartlook
What is Smartlook?
The Smart Look Heat Map software is a cloud based system that allows contractors to create customer heat maps and get real-time feedback. Smart Look enables contractors to get immediate draw insights that will help them stay in the field longer, sell more and find new opportunities faster.
Pricing
Starts from $39 / Month
Free Trial available
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
Data residency:Global
Platform
Web + mobile app (iOS & Android)
Smartlook Software Demo
Smartlook was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Smartlook
- Use cases
- Martech teams, Fintech companies, SaaS product management
- Team types
- Product Managers, UX Designers
- Company size
- 50 to 500 employees, Medium Business
- Workflow style
- Simple and streamlined
- Setup complexity
- Low
Why teams choose Smartlook
Easy installation and quick setup
Detailed visitor session recordings for user behavior insights
Real-time monitoring for immediate issue detection
Is Smartlook right for you?
Best for medium businesses needing easy heatmaps with real-time user insights.
Choose Smartlook if
- You want quick setup with minimal installation effort.
- Your team needs detailed session recordings to understand user behavior.
- You require real-time monitoring to detect issues immediately.
Consider alternatives if
- Your organization depends on extensive third-party app integrations.
- You need advanced features fully utilized across all users.
What buyers should know before shortlisting Smartlook
Smartlook has garnered glowing reviews over the past 12 months, showcasing its robust offerings in app tracking, real-time monitoring, and user-friendly analytics. Users appreciate the ease of implementation, recording filters, and valuable insights into customer behavior it provides.
The platform's real-time analytics, customizable dashboard, and event tracking capabilities have proven invaluable for businesses seeking to improve user experience and devise effective marketing strategies. Furthermore, Smartlook's affordability and advanced features have made it a standout choice for many users, with features like screen sharing and segmented recordings praised for their functionality.
While some users have mentioned minor issues like complexity in configuration and occasional bugs, the overall consensus is highly positive, emphasizing Smartlook's ability to provide comprehensive data analysis and actionable insights to improve website performance and user engagement. If you're looking for a versatile tool to enhance your website analytics and user experience monitoring, Smartlook is definitely worth considering.
Smartlook pros and cons
- Smartlook pros
Easy installation and quick setup
Detailed visitor session recordings for user behavior insights
Real-time monitoring for immediate issue detection
- Smartlook cons
Limited marketplace options for additional apps and connectors
Advanced features may be underutilized by some users
Ready to try it?
Get started with Smartlook
Start your free trial — no credit card required.
Still comparing?
See how it stacks up
Compare Smartlook side-by-side with top Heat Map Software alternatives.
What is the pricing of Smartlook?
Smartlook Pricing Plans
Free (Website)
Sessions/month - 1,500
Data history - 1 month
Events - 2
Funnels - 1
Heatmaps - 3
Show more +
Starter (Website)
$39
/Month
Sessions/month - 5,000 (Upgradable to 25,000)
Data history - 1 month
Events - 4
Funnels - 1
Heatmaps - 10 (Upgradable to 100)
Show more +
Business (Website)
$95
/Month
Sessions/month -15,000 (Upgradable to 200,000)
Data history - 1 month (Upgradable to 12 months)
Events 12 (Upgradable to 60)
Funnels - 4 (Upgradable to 20)
Heatmaps - 30 (Upgradable to 100)
Show more +
Ultimate (Website)
Sessions/month - Custom
Data history - - Custom
Events - Custom
Funnels - Custom
Heatmaps - Custom
Show more +
Smartlook reviews and ratings
Buyer sentiment
Overall positive sentiment highlights ease of use, valuable user behavior insights, and effective real-time monitoring, with some concerns about limited marketplace options and feature utilization.
What buyers like
- Ease of use
- User behavior insights
- Real-time monitoring
Common complaints
- Limited marketplace integrations
- Underutilization of advanced features
What users are saying
MV
Mathew V
09/25/23
"The Best Real App tracker"
What do you like best about Smartlook? app tracking for analytics with real time monitioring with ease of use and impementation with great feature in ...
Read more
MV
Mathew V
09/25/23
"The Best Real App tracker"
What do you like best about Smartlook? app tracking for analytics with real time monitioring with ease of use and impementation with great feature in ...
Read more
JW
John W
06/07/23
"Best Software for purpose"
What do you like best about Smartlook? The recording filters most importantly by error! What do you dislike about Smartlook?
JW
John W
06/07/23
"Best Software for purpose"
What do you like best about Smartlook? The recording filters most importantly by error! What do you dislike about Smartlook?
MH
Maria Hrefna Ringdal
03/27/23
Smartlook is a lifesaver
Smartlook is a lifesaver. I am so grateful for smartlook who allows me to learn a lot about customer behavior and how well my website is doing. I am ...
Read more
MH
Maria Hrefna Ringdal
03/27/23
Smartlook is a lifesaver
Smartlook is a lifesaver. I am so grateful for smartlook who allows me to learn a lot about customer behavior and how well my website is doing. I am ...
Read more
What are the features of Smartlook?
The A/B Testing feature allows businesses to compare two versions of a webpage or app element to determine which one performs better among u…
The Custom Targeting feature allows businesses to segment their audience based on specific behaviors or attributes for tailored analysis. Th…
With Customer Feedback, Smartlook enables organizations to gather direct insights from users regarding their experiences. This feature facil…
The practice of capturing data on a lead's behaviors when they land on your website, as well as a customer's interaction with your product,…
The Filtered Results feature allows users to refine their data analysis by applying specific filters based on various metrics such as date r…
For mobile is a software feature that allows users to access and use software applications on their mobile devices. With the increasing use…
With Form Testing, Smartlook allows users to analyze how visitors interact with forms on their website or app. This feature helps identify f…
Funnel analysis is a way of determining the steps required to accomplish a specific conclusion on a website, as well as the number of users…
The Funneling feature allows users to visualize the steps taken by visitors as they navigate through a defined path on a website or app. By…
The GDPR Compliance feature ensures that Smartlook adheres to the stringent regulations set forth by the General Data Protection Regulation.…
A heat map (or heatmap) is a color-coded graphical representation of data. Heatmaps make it simple to see and understand complex data at a g…
Smartlook's JavaScript Error Detection feature automatically identifies and alerts users to any JavaScript errors that occur during user ses…
Smartlook’s Optimization Tool provides actionable insights into user behavior, enabling teams to make data-driven decisions aimed at enhanci…
Screen activity recording is a key feature found in various software that allows users to capture and save their on-screen activities. This…
Smartlook’s Session Recording feature captures real-time interactions of users as they navigate through a website or app. These recordings p…
Smartlook’s Team Sharing feature enables seamless collaboration among team members by allowing users to share insights, recordings, and data…
The term "usability testing" refers to the process of evaluating a product or service by putting it to the test with real people. Participan…
User Journeys visualizes the complete path taken by customers as they interact with a product or service over time. This feature helps busin…
Smartlook security and data handling
Key compliance certifications and security features for IT and security teams evaluating Smartlook.
Certifications
Security features
Developer & data
Alternatives to Smartlook
Why buyers keep looking beyond Smartlook
Users may seek alternatives to Smartlook if they require more extensive customization options to tailor analytics and tracking features specific to their unique business needs and user behaviors.
Some businesses might explore other solutions due to pricing concerns, particularly if they find that the cost of Smartlook exceeds their budget or does not align with their expected return on investment.
Organizations looking for more robust customer support or onboarding assistance might consider alternatives, especially if they feel that Smartlook's resources and responsiveness do not meet their expectations.
Users may also look for alternatives if they need integrations with specific third-party tools or platforms that Smartlook does not support, impacting their overall workflow efficiency.
Companies focused on data privacy and compliance may prefer alternatives that offer enhanced security features or more transparent data handling practices than what is provided by Smartlook.
Smartlook Customers
Smartlook Support Options
Frequently Asked Questions About Smartlook
Common questions buyers ask before choosing Smartlook.
Smartlook is a Heat Map Software. Smartlook offers Team Sharing, GDPR Compliance, Form Testing, JavaScript Error Detection, Custom Targeting and many more functionalities.
Smartlook is a strong fit if: You want quick setup with minimal installation effort.; Your team needs detailed session recordings to understand user behavior.. Consider alternatives if: Your organization depends on extensive third-party app integrations.; You need advanced features fully utilized across all users..
Buyers commonly note the following limitations of Smartlook: Limited marketplace options for additional apps and connectors; Advanced features may be underutilized by some users; Pricing details are not publicly available.
Some top alternatives to Smartlook includes VWO Insights, VWO FullStack, Hotjar, FullStory and WebForce Analytics.
Smartlook offers Free Trial, Freemium, Subscription, Quotation Based pricing models
The starting price of Smartlook is $39/Month
Ready to try it?
Get started with Smartlook
Start your free trial — no credit card required.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].













