8.9
SpotScore
ProfileVerifiedThis vendor has claimed and verified the listing.Information shown is kept up to date.
SplitMetrics Review: Is It The Right AB Testing Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
GDPR
SOC 2
ISO 27001Add to compare
SplitMetrics offers custom pricing plan
G5
Zimad
Lovoo
verv
wallapopTrusted by teams including G5
Overview
Pricing
Features
Buyer feedback
Alternatives
Customers
Media
Security & Compliance
Support
FAQ
Blogs
What is SplitMetrics?
SplitMetrics Optimize is an advanced mobile optimization platform for data-driven decision making, validation of ideas, concepts and features via fully transparent A/B tests for iOS and Android on the product, search and category pages. SplitMetrics Optimize is developed by SplitMetrics, a mobile marketing performance company helping Fortune 100 companies achieve 25%+ revenue growth on Apple Ads and beyond.
Pricing
SplitMetrics offers custom pricing plan
Best For
Suited for small teams, SMBs, and enterprise
Security & Compliance
SOC 2GDPRISO 27001Platform
Web-based — no mobile app
Browser Based (Cloud)
SplitMetrics Software Demo
SplitMetrics was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider SplitMetrics
- Use cases
- Mobile game publishers, Application developers, App store optimization teams
- Team types
- Product managers, Marketing managers
- Company size
- Small Business, Medium Business
- Workflow style
- Simple and streamlined
- Setup complexity
- Low
Why teams choose SplitMetrics
Intuitive and easy to use platform with minimal learning curve
Efficient A/B testing for app store listings and campaigns
Pre-launch testing with real users for actionable insights
Is SplitMetrics right for you?
Best for simple, effective A/B testing of mobile app store listings.
Choose SplitMetrics if
- You are a mobile game publisher or app developer focused on app store optimization.
- You need a user-friendly platform with minimal setup and learning curve.
- You want to run multiple simultaneous tests targeting different audience segments easily.
Consider alternatives if
- Your team requires extensive third-party integrations or marketplace apps.
- You need highly customizable or complex A/B testing workflows.
What buyers should know before choosing SplitMetrics
SplitMetrics is an A/B testing platform built for mobile game publishers and app developers who need to optimize app store listings. The interface is straightforward, and the support team responds quickly.
Before shortlisting, verify that SplitMetrics integrates with your app analytics stack—it connects to Firebase, Adjust, and AppsFlyer, but custom integrations require API work. The platform charges per test variant, not per user, so running 5+ simultaneous tests across different audience segments can add up quickly; confirm pricing against your testing volume in a demo.
The pre-launch testing feature lets you run experiments with real users before release, which is useful for catching conversion blockers early. However, SplitMetrics does not offer multivariate testing (only A/B)—if you need to test 3+ variables at once, you'll need a different tool.
Ask during your demo whether the platform supports your specific app store (iOS App Store, Google Play, Samsung Galaxy Store) and whether it can pull historical data from your existing ASO tool if you're switching from another platform. Pricing is opaque until you contact sales, so request a quote based on your expected monthly test count and number of concurrent experiments.
Check whether your team needs the advanced reporting features or if the standard dashboard meets your needs—this affects which tier you'll need. Confirm data retention policies, especially if you run long-running tests or need to archive results for compliance.
SplitMetrics pros and cons
- SplitMetrics pros
Intuitive and easy to use platform with minimal learning curve
Efficient A/B testing for app store listings and campaigns
Pre-launch testing with real users for actionable insights
- SplitMetrics cons
Limited marketplace for additional apps and connectors
Feature richness and customization options may overwhelm newcomers
Ready to try it?
Get started with SplitMetrics
Connect with the team for a personalised demo.
Still comparing?
See how it stacks up
Compare SplitMetrics side-by-side with top AB Testing Software alternatives.
What is the pricing of SplitMetrics?
SplitMetrics uses custom pricing — plans are tailored to your team size and needs. Contact them for a quote.
SplitMetrics Pricing Plans
Weighing your options?
Not sure if SplitMetrics fits your budget?
SplitMetrics reviews and ratings
Buyer sentiment
Users generally praise the platform for its ease of use, effective A/B testing capabilities, and responsive customer support, while noting limitations in integrations and feature complexity for new users.
What buyers like
- Ease of use
- Effective A/B testing
- Customer support
Common complaints
- Limited integrations
- Feature complexity for newcomers
Are you using SplitMetrics?
- See if SplitMetrics fits your business
- Real pricing — no sales pressure
- A demo or quick answers, your call
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
What are the features of SplitMetrics?
A/B testing, also known as split testing, is a marketing experiment in which you divide your audience to test various campaign versions and…
Analytics is a math-based field that aims to uncover patterns in marketing data to gain actionable knowledge that can be used in your market…
Audience targeting is a powerful software feature that allows businesses to effectively reach and engage with their target audience. It enab…
Cleaning, converting, and modeling data to discover relevant information for business decision-making is what data analysis is all about. Da…
Funnel analysis is a way of determining the steps required to accomplish a specific conclusion on a website, as well as the number of users…
A heat map (or heatmap) is a color-coded graphical representation of data. Heatmaps make it simple to see and understand complex data at a g…
Landing pages are single-page websites designed to promote or advertise a marketing or ad campaign. Visitors " land " on a landing page afte…
Multivariate testing is a process for testing a hypothesis by changing numerous factors. Multivariate testing aims to determine which combin…
Optimization tool is used to address optimization problems. These are issues where the goal is to maximize or minimize a value while keeping…
Split testing, also known as A/B testing, is a software feature that allows users to compare two versions of a webpage, app, or email to see…
Statistical relevance analysis is a process used by software programs to determine the statistical significance of data. This feature is com…
Surveys are a vital tool for gathering information and feedback from a specific group of people. It allows organizations and businesses to u…
Test scheduling is a key feature of software development that allows for efficient planning and execution of test cases. It involves creatin…
A Visual Editor is a software tool designed to simplify the process of creating and editing visual content, such as graphics or web pages. I…
SplitMetrics security and data handling
Key compliance certifications and security features for IT and security teams evaluating SplitMetrics.
Certifications
Security features
Alternatives to SplitMetrics
Recommended
Unlock your website's full ...
8.8
Very Good
SplitMetrics Customers
G5
Zimad
Lovoo
verv
wallapop
Yandex
Labcave
Mytona
My.com
FruitNinja
Prequel
SplitMetrics Support Options
Frequently Asked Questions About SplitMetrics
Common questions buyers ask before choosing SplitMetrics.
SplitMetrics is a AB Testing Software. SplitMetrics offers Visual Editor, Test Scheduling, Surveys, Statistical Relevance Analysis, Split Testing and many more functionalities.
SplitMetrics is a strong fit if: You are a mobile game publisher or app developer focused on app store optimization.; You need a user-friendly platform with minimal setup and learning curve.. Consider alternatives if: Your team requires extensive third-party integrations or marketplace apps.; You need highly customizable or complex A/B testing workflows..
Buyers commonly note the following limitations of SplitMetrics: Limited marketplace for additional apps and connectors; Feature richness and customization options may overwhelm newcomers; Potential lack of advanced functionalities due to limited integrations.
Some top alternatives to SplitMetrics includes VWO Testing, Kameleoon, AB Tasty, Webtrends Optimize and Bound.
SplitMetrics offers Quotation Based pricing model
The starting price is not disclosed by SplitMetrics. You can visit SplitMetrics pricing page to get the latest pricing.
Ready to try it?
Get started with SplitMetrics
Get connected with the team for a personalised demo.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].