SplitMetrics Review: Is It The Right AB Testing Software For Your Team?

SplitMetrics is an A/B testing platform built for mobile game publishers and app developers who need to optimize app store listings. The interface is straightforward, and the support team responds quickly.

Before shortlisting, verify that SplitMetrics integrates with your app analytics stack—it connects to Firebase, Adjust, and AppsFlyer, but custom integrations require API work. The platform charges per test variant, not per user, so running 5+ simultaneous tests across different audience segments can add up quickly; confirm pricing against your testing volume in a demo.

The pre-launch testing feature lets you run experiments with real users before release, which is useful for catching conversion blockers early. However, SplitMetrics does not offer multivariate testing (only A/B)—if you need to test 3+ variables at once, you'll need a different tool.

Ask during your demo whether the platform supports your specific app store (iOS App Store, Google Play, Samsung Galaxy Store) and whether it can pull historical data from your existing ASO tool if you're switching from another platform. Pricing is opaque until you contact sales, so request a quote based on your expected monthly test count and number of concurrent experiments.

Check whether your team needs the advanced reporting features or if the standard dashboard meets your needs—this affects which tier you'll need. Confirm data retention policies, especially if you run long-running tests or need to archive results for compliance.