Cohort Analysis
Cohort analysis is an analytical approach that categorizes and splits data into groups with similar characteristics. This method is commonly used to help firms isolate, analyze, and uncover patterns in a user's lifetime, improve user retention, and better understand user behavior in a specific cohort. Customer cohort analysis is highly beneficial in marketing and business use cases. For example, analysts can determine whether or not the average customer's quality is improving across the customer lifetime by looking at patterns in cohort expenditure over time. The term for this procedure is "lifetime value cohort analysis."
This software is researched and edited by
Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
