What is Retention Tracking?
What does 'Retention Tracking' mean?
Retention measures how often your product is used over a set period of time. You can, for example, check at retention for a specific event throughout the last week and see how retention changed on each day of that week. The amount of customers retained by a company over a certain length of time is measured by the customer retention rate. The percentage of existing customers that continue to conduct business with you over time is measured by your customer retention rate. It's one of the most significant indicators for determining customer loyalty, and it should be a key performance indicator (KPI) for determining whether your loyalty marketing initiatives are effective.
List of software with Retention Tracking functionality
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].