8.9
Spot Score
Indicative Review: Is It The Right Web Analytics Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Trial & Free Plan Available
GDPR
SOC 2Starts from $950 / Month, also offers free forever plan
Haven Life
Steinberg
Tailwind
M-XCloud
ExperienceTrusted by many companies including Haven Life
Overview
Pricing
Features
Buyer feedback
Alternatives
Customers
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SpotSaaS Analysis for Indicative
Indicative is a web analytics tool favored by Product Managers and Data Analysts in medium-sized businesses, particularly within Martech and SaaS teams. With a 4.3/5 rating from 84 reviews, it is broadly validated, indicating a strong user satisfaction among its target audience.
The software's intuitive drag-and-drop SQL tool allows users to analyze user segments and funnels without needing coding skills, making it accessible for non-developers. Additionally, its ability to present complex data in a less intimidating manner is highly appreciated. However, it does fall short in comparison to competitors like Amplitude, especially in terms of features and customization options.
Quick facts about Indicative
What is Indicative?
Indicative is a Software as a Service (SaaS) solution for web analytics that measures and analyzes the user behavior on websites and mobile apps. The company's core product features: website visitor traffic, heatmaps, keyword ranking, backlink analysis, search engine indexing, SEO analytics, mobile app analytics. Because Indicative is built on open standards, data can be easily integrated into other tools, enabling user to leverage the full power of data across the organization. This includes Google Analytics 360 and Data Studio.
Pricing
Starts from $950 / Month
Free Trial available
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
SOC 2GDPRSSO & MFA supported
Data residency:🇺🇸
Indicative Software Demo
Indicative was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Indicative
- Use cases
- Martech companies, SaaS teams, Fintech firms
- Team types
- Product Managers, Data Analysts
- Company size
- 50-500 employees, Medium Business
- Workflow style
- Flexible and configurable
- Setup complexity
- Medium
Why teams choose Indicative
Intuitive drag-and-drop SQL tool enabling analysis without coding
User-friendly interface that simplifies complex data presentation
Customizable dashboards that empower focused metric tracking
Is Indicative right for you?
Best for medium businesses needing flexible, no-code web and app analytics.
Choose Indicative if
- You want an intuitive drag-and-drop SQL tool for analysis without coding.
- You need customizable dashboards to focus on key metrics easily.
- You value an open standards-based platform for seamless integration with other tools.
Consider alternatives if
- You require highly advanced analytics features and deep customization beyond basics.
- You need real-time or very fast data processing at enterprise scale.
What buyers should know before shortlisting Indicative
Indicative has resonated positively with users due to its user-friendly drag-and-drop SQL interface, making data analysis a breeze without the need for coding. The presentation of complex data is simplified, easing the analysis process.
With features like event segment flow and customizable dashboards, users appreciate the platform's flexibility and intuitive nature. While some users find it slightly slow, its ease of use compensates for this drawback.
The ability to create insightful reports, track user behavior effectively, and utilize various visualizations stands out as key strengths. Additionally, Indicative's affordable pricing and impressive customer support have garnered praise.
Overall, Indicative emerges as a potent tool for product analytics, particularly suited for non-developer profiles aiming to derive actionable insights efficiently.
Indicative pros and cons
- Indicative pros
Intuitive drag-and-drop SQL tool enabling analysis without coding
User-friendly interface that simplifies complex data presentation
Customizable dashboards that empower focused metric tracking
- Indicative cons
Limited features and customization compared to competitors like Amplitude
Performance can be slower than some alternatives
Ready to try it?
Get started with Indicative
Start your free trial — no credit card required.
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See how it stacks up
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What is the pricing of Indicative?
Indicative Pricing Plans
Standard
50M events/month
Segmentation with calculations and KPIs
Custom Calculations
Multipath Funnel : Limited
Funnel Conversion Over Time : Limited
Show more +
Pro
$950
/Month
250M events/month
Includes features of Free plan, plus
Multipath Funnel
Funnel Conversion Over Time
Behavioral User Segments
Show more +
Enterprise
Custom event volume
Includes features of Professional plan, plus
Common Paths (coming soon)
Data Volume (monthly) : Custom
Data History : Custom
Show more +
Indicative reviews and ratings
Buyer sentiment
Overall positive sentiment highlights ease of use and flexibility, with some concerns about feature limitations and speed.
What buyers like
- Ease of use
- Flexibility
- Customizable dashboards
Common complaints
- Limited features
- Performance/slowness
What users are saying
AU
Anonymous User
09/06/22
"Indicative is a useful tool that I use mostly to compare user behavior across different treatments"
What do you like best about Indicative? I like how the tool is like drag and drop sql, which makes it very easy to analyze user segment and funnels ...
Read more
AU
Anonymous User
09/06/22
"Indicative is a useful tool that I use mostly to compare user behavior across different treatments"
What do you like best about Indicative? I like how the tool is like drag and drop sql, which makes it very easy to analyze user segment and funnels ...
Read more
AU
Anonymous User
09/02/22
"Little slow but easy to use"
What do you like best about Indicative? Event segment flow and user's step by step event journey. What do you dislike about Indicative?
AU
Anonymous User
09/02/22
"Simple interface, great insights"
What do you like best about Indicative? I think the presentation of data is the best feature, as it makes complex data less daunting to wade ...
Read more
AU
Anonymous User
09/01/22
"Indicative is great"
What do you like best about Indicative? The flexibility of the platform and ease of use What do you dislike about Indicative?
AU
Anonymous User
08/30/22
"Very powerful tool, but you have to know how to use it"
What do you like best about Indicative? How configurable everything is. It's relatively easy to know how to create a funnel, understand user journeys ...
Read more
What are the features of Indicative?
A/B testing, also known as split testing, is a marketing experiment in which you divide your audience to test various campaign versions and…
Alert Notifications are an essential feature of software that provide users with real-time updates and important information. These notifica…
Campaign management includes planning, execution, tracking, and analysis of direct marketing initiatives. These responsibilities include the…
Cohort analysis is an analytical approach that categorizes and splits data into groups with similar characteristics. This method is commonly…
The ability to link site engagements to metrics on who has interacted with your campaigns is conversion tracking. You can track conversions…
The practice of capturing data on a lead's behaviors when they land on your website, as well as a customer's interaction with your product,…
Funnel analysis is a way of determining the steps required to accomplish a specific conclusion on a website, as well as the number of users…
It's critical to track a goal's progress after corporate objectives have been adequately defined. When a company keeps track of its objectiv…
A heat map (or heatmap) is a color-coded graphical representation of data. Heatmaps make it simple to see and understand complex data at a g…
Multiple Site Management is a powerful software feature, designed to facilitate the control and management of multiple sites or web applicat…
Push notification marketing is an advertising approach in which marketers use browser alerts on various devices to notify their target audie…
Retention measures how often your product is used over a set period of time. You can, for example, check at retention for a specific event t…
Time on site tracking is an essential indicator for determining user response that can be used to assess users' time on-site in web pages an…
The gathering of data regarding customer interactions at all levels of a company is known as user interaction tracking. A user interaction t…
Indicative security and data handling
Key compliance certifications and security features for IT and security teams evaluating Indicative.
Certifications
Security features
Developer & data
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Why buyers keep looking beyond Indicative
Users may seek alternatives to Indicative if they require more advanced data visualization capabilities, as some competitors offer enhanced charting options and customizable dashboards that can better meet specific analytical needs.
Organizations with tighter budgets might consider other solutions if they find Indicative's pricing structure to be less competitive, especially when looking for similar functionalities at a lower cost.
Companies that prioritize seamless integration with existing tools may look for alternatives, as some platforms offer better compatibility with popular software like CRMs or marketing automation systems.
Users needing robust customer support and onboarding services might explore other options if they feel Indicative’s support lacks responsiveness or depth, ensuring they receive the assistance necessary for optimal use.
Teams that require more specialized features tailored to niche industries may seek alternatives, as some competitors provide bespoke functionalities that align more closely with their unique business requirements.
Indicative Customers
Haven Life
Steinberg
Tailwind
M-XCloud
Experience
Indicative Support Options
Frequently Asked Questions About Indicative
Common questions buyers ask before choosing Indicative.
Indicative is a Web Analytics Software. Indicative offers Alert Notifications, Multiple Site Management, Time on site Tracking, User Interaction Tracking, Goal Tracking and many more functionalities.
Indicative is a strong fit if: You want an intuitive drag-and-drop SQL tool for analysis without coding.; You need customizable dashboards to focus on key metrics easily.. Consider alternatives if: You require highly advanced analytics features and deep customization beyond basics.; You need real-time or very fast data processing at enterprise scale..
Buyers commonly note the following limitations of Indicative: Limited features and customization compared to competitors like Amplitude; Performance can be slower than some alternatives; Some users find it less comprehensive for advanced analytics needs.
Some top alternatives to Indicative includes SimilarWeb Pro, Google Analytics, Mixpanel, Adjust and WebForce Analytics.
Indicative offers Free Trial, Freemium, Subscription, Quotation Based pricing models
The starting price of Indicative is $950/Month
Ready to try it?
Get started with Indicative
Start your free trial — no credit card required.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
