Revenue Tracking
Revenue tracking is used to identify which marketing channels, landing pages, and keywords bring in the most money for your company. Because revenue does not reflect an explicit, defined action made by your visitors like clicks or page views, it is usually not your key metric. On the other hand, tracking revenue is a terrific method to link your optimization efforts to the metrics that matter most to your firm. A sort of custom event objective is revenue tracking goals. A revenue target keeps track of the monetary value of an event on your website and assigns it to a particular version. For example, you might use this to see how different variations affect total revenue and compare it to the number of buy events.
This software is researched and edited by
Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
