Marketing Analytics Software Features

Customer support is a term used to describe services that assist customers in making the most cost-effective and proper usage of a product. From product planning to installation, training,...read more

Material management is the end-to-end acquiring, designing, processing, and distributing of content. It is a set of methods and technologies that make it easier to collect, handle, and tra...read more

The process of analyzing, organizing, and monitoring a company's or organization's costs and expenditures is known as Budget management. Managing a budget necessitates adherence to stringe...read more

People can collaborate more easily with the help of collaboration tools. The goal of a collaboration tool is to help a group of two or more individuals achieve a common goal or objective. ...read more

Drag and drop allows users to choose an object or a portion of text and move it to the desired location by dragging or "dropping" it. It can be used to elicit a wide range of behaviors or ...read more

Lead scoring is a sales and marketing tool for determining the sales readiness of leads. You score leads based on their level of interest in your company, where they are in the buying cycl...read more

Multivariate testing is a process for testing a hypothesis by changing numerous factors. Multivariate testing aims to determine which combination of variants performs the best out of all t...read more

Analytics (ROI Tracking) is a method of calculating the return on investment from a company's marketing expenditures. Return on marketing investment is another term for it (ROMI). It can b...read more

Marketers frequently use demographic information such as age, gender, residency, or region and a variety of other predetermined attributes to construct categories. Marketers can use campai...read more

Landing pages are single-page websites designed to promote or advertise a marketing or ad campaign. Visitors " land " on a landing page after clicking on a link in an email or advertising ...read more

Website visitor tracking is the practise of collecting, storing, and sharing information on visitors' activity on the internet by website administrators and third parties. Analysis of a us...read more

A search filter is a feature that allows a visitor to narrow down the search results on a product listing page, such as by size, color, price, or brand. Multiple filters can be used to lim...read more

An organization creates and controls marketing and sales processes, people, policies, and platforms to offer goods and services indirectly through partner firms through channel management,...read more

Campaign management includes planning, execution, tracking, and analysis of direct marketing initiatives. These responsibilities include the entire lifetime of a marketing campaign, from c...read more

The ability to link site engagements to metrics on who has interacted with your campaigns is conversion tracking. You can track conversions to see how often your advertising leads to real-...read more