Wrike vs Insightly vs Bigin by Zoho CRM Comparison
Wrike
Starting at $0 /user/month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Wrike is a web-based project management software designed to enhance team collaboration, streamline workflows, and boost productivity. It provides real-time visibility into project progress, ensuring teams stay aligned w…
Insightly
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Insightly is CRM software for growing B2B sales and marketing teams that need pipeline tracking, contact management, and task automation without enterprise-level complexity. It integrates with Gmail and Outlook so reps c…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…
Wrike leads on user satisfaction with a 4.6-star rating across 2,062 reviews.
Wrike vs Insightly vs Bigin by Zoho CRM — at a glance
| Feature | Wrike | Insightly | Bigin by Zoho CRM |
|---|---|---|---|
| Rating | 4.6 / 5 | 4.2 / 5 | 4.6 / 5 |
| Reviews | 2,062 | 879 | 294 |
| Starting price | $0 /user/month | $29 /User/Month | $7 /User/Month |
| Free trial | Yes | Yes | Yes |
| Free version | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Freelancers / Consultants, Large Enterprises, Medium Business | Small Business |
| Category | Project Management Software | CRM Software | CRM Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available |
| Support modes | 24/7 (Live rep), Online | Business Hours, Online | Business Hours, Online |
| Certifications | SOC 2, HIPAA, GDPR, ISO 27001 | SOC 2, HIPAA, GDPR | — |
| Data residency | Global | US | Global |
Key differences between Wrike and Insightly
- Pricing: Wrike starts at $0 /user/month, while Insightly starts at $29 /User/Month.
- User satisfaction: Wrike scores higher with a 4.6-star average.
- Deployment: Wrike supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Insightly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare Wrike vs Insightly vs Bigin by Zoho CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Project Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Free PDF comparison
Download this Wrike vs Insightly vs Bigin by Zoho CRM comparison
Get the full side-by-side as a PDF — these picks plus the top Project Management Software tools, with verified ratings, pricing and features.
- Side-by-side on pricing, features & ratings
- Plus the category top 10, scored & ranked
- Emailed to you — no on-screen download
No file downloads on screen — we email it to you. One-click unsubscribe anytime.
Biggest differences
Start here before you go deeper into features.
Best for mid-sized teams needing flexible, collaborative project management.
- You manage projects in marketing, IT, or product teams within 50-5000 employees.
- You require customizable workflows with drag-and-drop task management and real-time updates.
- You want integrated time-tracking and comprehensive reporting for accountability and progress visibility.
- You are a freelancer or very small team needing a simple, minimal learning curve tool.
- You need advanced Gantt charting or multi-layered dashboards for complex project visualization.
Best for mid-sized teams needing flexible CRM with strong email integration.
- You want a unified platform managing contacts, leads, deals, and opportunities.
- Your team values built-in real-time messaging for seamless collaboration.
- You require syncing capabilities with Outlook and Gmail for streamlined workflows.
- You need advanced reporting and analytics beyond basic CRM capabilities.
- You rely heavily on mobile app features with full desktop parity.
Small Business
Wrike: Best for mid-sized teams needing flexible, collaborative project management. Insightly: Best for mid-sized teams needing flexible CRM with strong email integration.
Description | Wrike is a web-based project management software designed to enhance team collaboration, streamline workflows, and boost productivity. It provides real-time visibility into project ... Read More about Wrike | Insightly is CRM software for growing B2B sales and marketing teams that need pipeline tracking, contact management, and task automation without enterprise-level complexity. It integrates ... Read More about Insightly | Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM |
|---|---|---|---|
Entry Level Pricing |
|
|
|
Free Trial Availability |
| ||
SpotScoreWhat's this? ↗ | 9.2/10 | 9.3/10 | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 50 to 500 employees501 to 5,000 employees | 1-50 employees51-500 employees | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Collaboration: Wrike lets teams communicate easily, keeping everyone informed. Real-time updates and comments reduce back-and-forth emails.
- Customizable Workflows: With Wrike’s flexible templates, you can tailor workflows to fit your team's unique processes. This means that whether you're managing a creative project or a technical rollout, you can adapt the software to work for you.
- Complete Reporting: As managers, you'll appreciate the in-depth reporting tools Wrike offers. From tracking project progress to analyzing team performance, these insights help you make informed decisions that drive results.
- Project Management: With Insightly, teams can easily manage projects from initiation to completion. Tasks, deadlines, and milestones are organized in one intuitive platform, keeping everyone aligned and focused.
- Reliable CRM Capabilities: Insightly offers a powerful customer relationship management system that helps you maintain meaningful connections with clients. You'll find it easy to track interactions, manage leads, and build stronger relationships that drive sales.
- Customizable Workflows: Design workflows that fit your unique business needs. Administrators can automate repetitive tasks and maintain consistent processes across teams.
No key benefits available yet.
Best fit
- 50 to 5,000 employees.
- Marketing Technology, Project Management, IT Services, Consulting, SaaS, Creative Agencies.
- Project Managers, Marketing Managers, Product Managers, Operations Managers, Team Leaders.
- 1 to 500 employees
- SaaS, Consulting, Marketing Technology (Martech), and Sales Automation
- roles such as Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Users may find Wrike's pricing structure to be higher than expected, prompting them to explore more budget-friendly project management tools that offer similar features without the additional costs.
- Some teams may require a more intuitive user interface, leading them to consider alternatives that prioritize ease of use and quick onboarding for new users.
- Organizations with specific integration needs might look for solutions that seamlessly connect with their existing software stack, as Wrike may lack compatibility with certain applications.
- Users may seek alternatives if they require more advanced customization options for workflows and dashboards, as Insightly's flexibility might not meet specific business needs or unique processes.
- Businesses looking for enhanced reporting capabilities may explore other CRM solutions that offer more robust analytics tools, which can provide deeper insights into customer interactions and sales performance.
- Companies with larger teams might consider alternatives that support more extensive user management features, as Insightly's user limits and pricing tiers could be restrictive for growing organizations.
No alternatives guidance available yet.
Software Demo
Demo |
|---|
Need a second opinion?
Get shortlist help from a software advisor
Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.
- Independent advice — matched to your business
- Understand the tradeoffs before you talk to vendors
- Free 15-min call with a software advisor.
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
How do Wrike, Insightly and Bigin by Zoho CRM Compare on Features?
Total Features | 48 Features | 30 Features | 10 Features |
|---|---|---|---|
Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Wrike, Insightly and Bigin by Zoho CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
Pricing Option | |||
|---|---|---|---|
Starting From |
|
|
|
Pricing Plans |
|
|
|
Pricing Page |  |  |  |
Other Details
Organization Types supported |
|
|
|
|---|---|---|---|
Platforms Supported |
|
|
|
Modes of support |
|
|
|
API Support |
|
|
|
Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
|---|---|---|
HIPAA | ✓ Yes | ✓ Yes |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✓ Yes | — |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes |
Data Residency | 🌐 Global | 🇺🇸 US |
Wrike vs Insightly User Reviews & Rating Comparison
User Ratings | |||
|---|---|---|---|
Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights Wrike's ease of use and flexibility, though some users find the learning curve steep and desire more advanced dashboard and charting features. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights ease of use, collaboration features, and integration capabilities, with some concerns about mobile functionality and pricing. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like
Common complaints
|
Pros and Cons |
|
|
|
Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Walmart  Siemens  Airbnb |  4over LLC  Savanta  Atlanta Eats |  Antech Microsystem Pvt.Ltd  Investacc  Hire |
|---|
Media and Screenshots
Screenshots |  3 Screenshots |  9 Screenshots |
|---|---|---|
Videos |  5 Videos |  5 Videos |
Alternatives
Alternatives |
|---|
Add another option to compare side by side
Search by product name to compare pricing, fit, and buyer feedback in one view.Compare similar software options
Related Blogs and Articles for Crm Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Wrike or Insightly?
- Wrike edges out the other on user ratings (4.6 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Wrike and Insightly offer a free trial?
- Yes, both Wrike and Insightly offer a free trial.
- What is the starting price of Wrike vs Insightly?
- Wrike starts at $0 /user/month. Insightly starts at $29 /User/Month.
- What are the top alternatives to Wrike?
- Top alternatives to Wrike include Quickbase , Smartsheet, ClickUp, Jira, Basecamp.
- What are the top alternatives to Insightly?
- Top alternatives to Insightly include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Salesforce.