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Truly vs Cratio CRM vs Bigin by Zoho CRM vs Creatio CRM Comparison

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Truly

4.5(140 reviews)

Starting at $55 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Truly is real-time customer engagement software. Its architecture gives you the speed and capacity to serve thousands of customers, while delivering a consistent, consumer-grade experience. Truly's patented Real-time app…

Cratio CRM

4.8(4 reviews)

Starting at $499 /User/Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Cratio CRM is a leading cloud-based Customer Relationship Management (CRM) software for managing customers, marketing channels, sales teams and business processes. With Cratio, you can manage your customers' data through…

Bigin by Zoho CRM

4.6(243 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

Creatio CRM

Starting at $40 /user/month

  • Large Enterprises
  • Medium Business

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, c…

Cratio CRM leads on user satisfaction with a 4.8-star rating across 4 reviews.

Truly vs Cratio CRM vs Bigin by Zoho CRM vs Creatio CRM — at a glance

FeatureTrulyCratio CRMBigin by Zoho CRMCreatio CRM
Rating4.5 / 54.8 / 54.6 / 5
Reviews1404243
Starting price$55 /User/Month$499 /User/Month$7 /User/Month$40 /user/month
Free trial Yes Yes Yes No
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium BusinessSmall BusinessLarge Enterprises, Medium Business
CategoryCall Center SoftwareCRM SoftwareCRM SoftwareCRM Software
Integrations5+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows
APIAvailableAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, Online24/7 (Live rep), OnlineBusiness Hours, OnlineOnline
CertificationsSOC 2SOC 2, HIPAA, GDPR, ISO 27001
Data residencyGlobalGlobalGlobalUnited States, United Kingdom, Australia, European Union

Key differences between Truly and Cratio CRM

  • Pricing: Truly starts at $55 /User/Month, while Cratio CRM starts at $499 /User/Month.
  • Target audience: Truly is built for Large Enterprises and Medium Business, while Cratio CRM targets Freelancers / Consultants and Large Enterprises.
  • User satisfaction: Cratio CRM scores higher with a 4.8-star average.
  • Deployment: Truly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Cratio CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Truly vs Cratio CRM vs Bigin by Zoho CRM vs Creatio CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Call Center Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Truly - Call Center Software
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Cratio CRM - CRM Software
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Truly, Cratio CRM, Bigin by Zoho CRM vs Creatio CRM: Biggest differences

Start here before you go deeper into features.

Truly

Best for medium-sized sales teams needing real-time, multi-channel customer engagement.

Choose if
  • You require seamless Salesforce integration to streamline sales workflows and CRM updates.
  • Your team values zero-latency responses across voice, chat, and social channels for engagement.
  • You need flexible access via both desktop and mobile apps for on-the-go call management.
Consider alternatives if
  • Your organization demands extensive customization and a broad marketplace of advanced features.
  • You have new users who need extensive onboarding due to the platform’s feature complexity.

Cratio CRM

Best for

Freelancers / Consultants, Large Enterprises, Medium Business

Bigin by Zoho CRM

Best for

Small Business

Creatio CRM

Best for

Large Enterprises, Medium Business

Truly typically suits Large Enterprises and Medium Business. Cratio CRM tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Truly is real-time customer engagement software. Its architecture gives you the speed and capacity to serve thousands of customers, while delivering a consistent, consumer-grade experience. ... Read More about Truly

Cratio CRM is a leading cloud-based Customer Relationship Management (CRM) software for managing customers, marketing channels, sales teams and business processes. With Cratio, you can ... Read More about Cratio CRM

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It ... Read More about Creatio CRM

Entry Level Pricing

  • Starts from $55 , Billed Yearly
  • Starts from $499
  • Starts from $7 , Billed Yearly
  • Starts from $40 , Billed Yearly

Free Trial Availability

  • No free trial

SpotScore

What's this? ↗

8.9/10

8.2/10

9.0/10

Not Available

User Ratings

Based on verified Spotsaas reviews

4.47

(140)

4.75

(4)

Best Company Size

50-500 employeesMedium Business
50–10,000+ employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Truly

  • Smooth Collaboration: It builds a collaborative environment that lets teams communicate effectively. As a manager, you'll appreciate how it simplifies workflows, keeping everyone informed and reducing email overload.
  • Improved Productivity: Truly's intuitive interface helps your team focus on what matters most. Administrators complete tasks faster because the software reduces distractions and automates routine processes.
  • Data-Driven Insights: Truly equips executives with real-time analytics and reporting features. You can make informed decisions based on actionable insights, helping your organization stay ahead of the competition.

Creatio CRM

  • Advanced Workflow Automation: Creatio supports end-to-end workflow automation through triggers, rules, approvals, and task orchestration. Repetitive actions such as follow-ups, lead routing, and status updates can run automatically. This reduces manual effort, minimizes errors, and keeps processes following defined standards, improving efficiency across departments.
  • AI-Driven Insights and Analytics: Creatio uses AI-driven analytics to surface trends, predict outcomes, and recommend next actions. Teams can monitor performance, forecast revenue, and identify bottlenecks using real-time dashboards. These insights help decision-makers prioritize tasks, improve planning accuracy, and adjust strategies based on actual operational data rather than assumptions.
  • Scalable for Growing Organizations: Creatio is designed to support growing teams, complex workflows, and increasing data volumes. Organizations can expand usage across departments, regions, and business units without changing platforms. Its modular structure allows teams to add features, integrations, and automation gradually as operational needs become more advanced.
Best fit

Best fit

Truly

  • 50-500 employees
  • Martech, Revtech, Fintech, Sales Automation, SaaS, Consulting
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators

Creatio CRM

  • 50–10,000+ employees
  • Banking & Financial Services, Insurance, Telecommunications, Healthcare, Manufacturing, Real Estate, Professional Services, IT Services, Public Sector, Education
  • Sales Manager, CRM Manager, Revenue Operations Manager, Marketing Operations Manager, Customer Service Manager, Business Process Manager, Digital Transformation Lead, CIO
Watchouts

Reasons buyers look elsewhere

Truly

  • Lacks flavor variety — consumers seeking niche options like botanical blends or regional craft seltzers often switch brands
  • Price-sensitive buyers choose competitors offering comparable quality at 15-20% lower cost per unit
  • Demands lower sugar content or specific certifications (organic, non-GMO) that Truly doesn't provide

Creatio CRM

  • While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.
  • Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.
  • Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.

Software Demo

Demo

No software demo available

Truly has not given any software demo yet

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How do Truly, Cratio CRM, Bigin by Zoho CRM and Creatio CRM Compare on Features?

Total Features

10 Features

7 Features

10 Features

78 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Truly, Cratio CRM, Bigin by Zoho CRM and Creatio CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $55 , Billed Yearly
          • $499
          • $7 , Billed Yearly
          • $40 , Billed Yearly

          Pricing Plans

          • Growth

            • Up to 10 Users

            • CRM Integrations

            • Desktop & Mobile Apps (Mac, Windows, Chrome, iOS, Android)

            Show more +

          • Enterprise

            • International Numbers & Calling

            • Call Transcription

            • Premium Deskphone & Conference Room Integration

            Show more +

          • Not Available
          • Free

            • Single Pipeline

            • 500 Records

            • Instant Workflows (3)

            Show more +

          • Express

            • Includes features of Free plan, plus

            • Team Pipelines (3)

            • 50,000 Records

            Show more +

          • Premier

            • Includes features of Express Edition plan. plus

            • Team Pipelines (5)

            • 100,000 Records

            Show more +

          • Growth

            $40

            /user/month

            • Provide automation to SMB clients

            • No-code user interface designer

            • No-code workflow designers

            Show more +

          • Enterprise

            $75

            /user/month

            • Enable full-scale automation for corporate and enterprise needs

            • No-code user interface designer

            • No-code workflow designers

            Show more +

          • Unlimited

            Custom

            /user/month

            • Access the full platform, all CRM products, and AI with no per-user limits

          Pricing Page

          Truly pricing
          Cratio CRM pricing
          Bigin by Zoho CRM pricingCreatio CRM pricing

          Truly, Cratio CRM, Bigin by Zoho CRM vs Creatio CRM: Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Available
          • Available
          Get help choosing
          Get help choosing

          Truly, Cratio CRM, Bigin by Zoho CRM vs Creatio CRM Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes

          HIPAA

          ✗ No

          GDPR

          ISO 27001

          Data Residency

          🌐 Global
          🌐 Global

          Truly vs Cratio CRM vs Bigin by Zoho CRM User Reviews & Rating Comparison

          User Ratings

          No reviews available for the product

          Rating Distribution

          114

          26

          6

          4

          0

          4

          0

          0

          0

          0

          204

          66

          7

          1

          1

          No reviews available for this product

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Users generally praise Truly for its ease of use, strong CRM integration, and reliable call quality, though some note challenges with feature complexity and occasional technical issues.

          What buyers like

          • Ease of use
          • CRM integration
          • Call quality

          Common complaints

          • Feature complexity for new users
          • Limited customization options

          Buyer sentiment

          Buyer sentiment is very strong across 4 reviews, with consistently positive feedback.

          What buyers like

          • Cloud-based accessibility
          • Comprehensive feature set
          • Strong marketing automation

          Common complaints

          • Can be complex to set up
          • Higher cost for full features
          • Learning curve for new users

          Buyer sentiment

          Buyer sentiment is very strong across 279 reviews, with consistently positive feedback.

          What buyers like

          • Simple design with a short learning curve — accessible for non-technical users.
          • Pricing targets startups and small businesses with core CRM features at low cost.
          • Pipeline management and workflow automation reduce manual steps in sales processes.

          Common complaints

          • Limited integrations with social media apps and LinkedIn or Facebook ad platforms.
          • Lacks advanced features needed by larger enterprises or complex workflows.
          • Customer support availability is inconsistent, affecting issue resolution during critical moments.

          What buyers like

          • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.
          • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.
          • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

          Common complaints

          • Initial implementation often needs careful planning to fully align processes with business requirements.
          • Advanced workflow design and configuration may require time and training for new users.

          Pros and Cons

          • Reliable metadata flow to CRM enhancing efficiency

          • Strong integration with Salesforce for efficient workflow and tracking

          • Availability of both desktop and mobile apps for flexible usage

          • Intimidating richness of features for new users without adequate support

          • Limited customization options and marketplace for advanced functionalities

          • Robust marketing automation features

          • Comprehensive data management capabilities

          • Strong sales forecasting tools.

          • Setup may require dedicated resources

          • Pricing can be high for small businesses

          • Real-time updates keep teams informed.

          • Integration with email and calendar enhances productivity.

          • User-friendly interface simplifies navigation.

          • Customization options may not meet all needs.

          • New users may find the interface complex.

          • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.

          • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.

          • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

          • Initial implementation often needs careful planning to fully align processes with business requirements.

          • Advanced workflow design and configuration may require time and training for new users.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used Truly, Cratio CRM, Bigin by Zoho CRM, or Creatio CRM? Tell buyers what actually differs.

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          No Integration information available.

          Truly, Cratio CRM, Bigin by Zoho CRM and Creatio CRM Customers

          Customers

          Uber

          Uber

          wework

          wework

          Wix

          Wix

          Redington

          Redington

          DHFL Pramerica Life Insurance

          DHFL Pramerica Life Insurance

          Shubham

          Shubham

          Antech Microsystem Pvt.Ltd

          Antech Microsystem Pvt.Ltd

          Investacc

          Investacc

          Hire

          Hire

          Nasdaq

          Nasdaq

          Colgate-Palmolive

          Colgate-Palmolive

          ENT Credit Union

          ENT Credit Union

          Media and Screenshots

          Screenshots

          No screenshots available.

          No screenshots available.

          Videos

          No videos available.

          video-0

          2 Videos

          Alternatives to Truly, Cratio CRM, Bigin by Zoho CRM, Creatio CRM

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Truly or Cratio CRM?
          Cratio CRM edges out the other on user ratings (4.8 vs 4.5). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Truly and Cratio CRM offer a free trial?
          Yes, both Truly and Cratio CRM offer a free trial.
          What is the starting price of Truly vs Cratio CRM?
          Truly starts at $55 /User/Month. Cratio CRM starts at $499 /User/Month.
          What are the top alternatives to Truly?
          Top alternatives to Truly include Nextiva, FIVE CRM, Calabrio One, CallTools, Call Center Studio.
          What are the top alternatives to Cratio CRM?
          Top alternatives to Cratio CRM include Bigin by Zoho CRM, Creatio CRM, ClickUp, Zoho CRM, Agentforce Sales (formerly Salesforce Sales Cloud).