Marketo vs Vendasta vs Bigin by Zoho CRM vs Creatio CRM Comparison
Marketo
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Adobe Marketo Engage is a marketing automation platform used by B2B enterprise marketing and demand generation teams at mid-market and large companies. It automates email campaigns, lead nurturing, and lead scoring acros…
Vendasta
Starting at $42 /Month
- Free Trial
- Individuals
- Large Enterprises
Vendasta is an all-in-one cloud based Marketing Automation (MA) and Revenue Platform that combines powerful segmentation, workflow automation, lead scoring, predictive analytics, multi-channel campaign orchestration and…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…
Creatio CRM
Starting at $40 /user/month
- Large Enterprises
- Medium Business
Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, c…
Vendasta leads on user satisfaction with a 4.7-star rating across 232 reviews.
Marketo vs Vendasta vs Bigin by Zoho CRM vs Creatio CRM — at a glance
| Feature | Marketo | Vendasta | Bigin by Zoho CRM | Creatio CRM |
|---|---|---|---|---|
| Rating | 4.2 / 5 | 4.7 / 5 | 4.6 / 5 | — |
| Reviews | 2,121 | 232 | 243 | — |
| Starting price | Contact for pricing | $42 /Month | $7 /User/Month | $40 /user/month |
| Free trial | Yes | Yes | Yes | No |
| Free version | No | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Individuals, Large Enterprises, Medium Business | Small Business | Large Enterprises, Medium Business |
| Category | Marketing Automation Software | CRM Software | CRM Software | CRM Software |
| Integrations | — | — | — | 5+ apps |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows |
| API | Available | Available | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | 24/7 (Live rep), Business Hours, Online | Business Hours, Online | Online |
| Certifications | — | — | — | SOC 2, HIPAA, GDPR, ISO 27001 |
| Data residency | — | Global | Global | United States, United Kingdom, Australia, European Union |
Key differences between Marketo and Vendasta
- Pricing: Vendasta starts at $42 /Month. Marketo pricing is not publicly listed.
- Target audience: Marketo is built for Large Enterprises and Medium Business, while Vendasta targets Individuals and Large Enterprises.
- User satisfaction: Vendasta scores higher with a 4.7-star average.
- Deployment: Marketo supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Vendasta supports SaaS/Web/Cloud.
Compare Marketo vs Vendasta vs Bigin by Zoho CRM vs Creatio CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Large Enterprises, Medium Business, Small Business
Individuals, Large Enterprises, Medium Business
Small Business
Large Enterprises, Medium Business
Marketo typically suits Large Enterprises and Medium Business. Vendasta tends to fit Individuals and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Adobe Marketo Engage is a marketing automation platform used by B2B enterprise marketing and demand generation teams at mid-market and large companies. It automates email campaigns, lead ... Read More about Marketo | Vendasta is an all-in-one cloud based Marketing Automation (MA) and Revenue Platform that combines powerful segmentation, workflow automation, lead scoring, predictive analytics, ... Read More about Vendasta | Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM | Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It ... Read More about Creatio CRM |
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SpotScoreWhat's this? ↗ | 9.5/10 | 8.4/10 | 9.0/10 | Not Available |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | — | 1 to 500 employees | — | 50–10,000+ employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
No key benefits available yet.
- Streamlined Operations: With Vendasta, we can simplify our business processes, allowing managers and administrators to focus more on strategic initiatives rather than getting bogged down in day-to-day operations.
- Reliable White-Label Solutions: Vendasta offers a suite of white-label products, letting us present customized branding options to clients. This flexibility improves our brand identity and strengthens client loyalty.
- Data-Driven Insights: By using Vendasta's powerful analytics tools, we gain access to actionable insights that help us make informed decisions. This means we can better design our services for the specific needs of our clients.
No key benefits available yet.
- Advanced Workflow Automation: Creatio supports end-to-end workflow automation through triggers, rules, approvals, and task orchestration. Repetitive actions such as follow-ups, lead routing, and status updates can run automatically. This reduces manual effort, minimizes errors, and keeps processes following defined standards, improving efficiency across departments.
- AI-Driven Insights and Analytics: Creatio uses AI-driven analytics to surface trends, predict outcomes, and recommend next actions. Teams can monitor performance, forecast revenue, and identify bottlenecks using real-time dashboards. These insights help decision-makers prioritize tasks, improve planning accuracy, and adjust strategies based on actual operational data rather than assumptions.
- Scalable for Growing Organizations: Creatio is designed to support growing teams, complex workflows, and increasing data volumes. Organizations can expand usage across departments, regions, and business units without changing platforms. Its modular structure allows teams to add features, integrations, and automation gradually as operational needs become more advanced.
Best fit
No best-fit guidance available yet.
- 1 to 500 employees
- Martech, SaaS, Digital Marketing, E-commerce, and Consulting
- Typical users hold job titles such as Marketing Managers, Sales Executives, Business Development Representatives, Digital Agency Owners, and Customer Success Managers
No best-fit guidance available yet.
- 50–10,000+ employees
- Banking & Financial Services, Insurance, Telecommunications, Healthcare, Manufacturing, Real Estate, Professional Services, IT Services, Public Sector, Education
- Sales Manager, CRM Manager, Revenue Operations Manager, Marketing Operations Manager, Customer Service Manager, Business Process Manager, Digital Transformation Lead, CIO
Reasons buyers look elsewhere
No alternatives guidance available yet.
- Users may seek alternatives to Vendasta due to concerns over pricing structures, as some businesses find the cost of services to be higher than budgeted or not aligned with their perceived value.
- Businesses looking for more specialized marketing solutions might explore alternatives that cater specifically to their industry, offering tailored tools and features that better suit their unique needs.
- The desire for enhanced customer support can drive users to consider other platforms, particularly if they feel Vendasta's service is lacking in responsiveness or personalized assistance.
No alternatives guidance available yet.
- While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.
- Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.
- Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.
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How do Marketo, Vendasta, Bigin by Zoho CRM and Creatio CRM Compare on Features?
Total Features | 10 Features | 6 Features | 10 Features | 78 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Marketo, Vendasta, Bigin by Zoho CRM and Creatio CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | — |
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HIPAA | — | ✗ No |
GDPR | — | — |
ISO 27001 | — | — |
Data Residency | — | 🌐 Global |
Marketo vs Vendasta vs Bigin by Zoho CRM User Reviews & Rating Comparison
User Ratings | No reviews available for the product | |||
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Rating Distribution | No reviews available for this product | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is positive across 2430 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 265 reviews, with consistently positive feedback. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like
Common complaints
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Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. | No Integration information available. |
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List of Customers
Customers |  Roche  Fujitsu  Cloudera |  Apartments  Salem  Ordereze |  Antech Microsystem Pvt.Ltd  Investacc  Hire |  Nasdaq  Colgate-Palmolive  ENT Credit Union |
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Media and Screenshots
Screenshots |  7 Screenshots | No screenshots available. |
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Videos |  2 Videos |  3 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Marketo or Vendasta?
- Vendasta edges out the other on user ratings (4.7 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Marketo and Vendasta offer a free trial?
- Yes, both Marketo and Vendasta offer a free trial.
- What is the starting price of Marketo vs Vendasta?
- Marketo starts at Contact for pricing. Vendasta starts at $42 /Month.
- What are the top alternatives to Marketo?
- Top alternatives to Marketo include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.
- What are the top alternatives to Vendasta?
- Top alternatives to Vendasta include Bigin by Zoho CRM, Creatio CRM, WPCRM, SalesCRM, SalesLab CRM.