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LeadSquared CRM vs Pipeliner CRM vs Bigin by Zoho CRM vs Creatio CRM Comparison

Last updated:

LeadSquared CRM

4.8(126 reviews)

Starting at $25 /User/Month

  • Free Trial
  • Individuals
  • Large Enterprises

LeadSquared is a CRM built for sales teams at mid-market companies and enterprises in education, healthcare, and financial services that manage high lead volumes. It centralizes lead capture, pipeline tracking, and follo…

Pipeliner CRM

4.8(460 reviews)

Starting at $65 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Pipeliner CRM Software is an online customer relationship management system that uses advanced technology to keep your business organized and your client database updated and up to date. The Pipeliner CRM software can be…

Bigin by Zoho CRM

4.6(243 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

Creatio CRM

Starting at $40 /user/month

  • Large Enterprises
  • Medium Business

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, c…

LeadSquared CRM vs Pipeliner CRM vs Bigin by Zoho CRM vs Creatio CRM — at a glance

FeatureLeadSquared CRMPipeliner CRMBigin by Zoho CRMCreatio CRM
Rating4.8 / 54.8 / 54.6 / 5—
Reviews126460243—
Starting price$25 /User/Month$65 /User/Month$7 /User/Month$40 /user/month
Free trial Yes Yes Yes No
Free version No No No No
Best forIndividuals, Large Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small BusinessSmall BusinessLarge Enterprises, Medium Business
CategoryCRM SoftwareCRM SoftwareCRM SoftwareCRM Software
Integrations———5+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows
APIAvailableAvailableAvailableAvailable
Support modesBusiness Hours, OnlineBusiness Hours, OnlineBusiness Hours, OnlineOnline
CertificationsSOC 2GDPR—SOC 2, HIPAA, GDPR, ISO 27001
Data residencyUSGlobalGlobalUnited States, United Kingdom, Australia, European Union

Key differences between LeadSquared CRM and Pipeliner CRM

  • Pricing: LeadSquared CRM starts at $25 /User/Month, while Pipeliner CRM starts at $65 /User/Month.
  • Target audience: LeadSquared CRM is built for Individuals and Large Enterprises, while Pipeliner CRM targets Large Enterprises and Medium Business.
  • Deployment: LeadSquared CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Pipeliner CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac.

Compare LeadSquared CRM vs Pipeliner CRM vs Bigin by Zoho CRM vs Creatio CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

LeadSquared CRM - CRM Software
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Pipeliner CRM - CRM Software
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LeadSquared CRM, Pipeliner CRM, Bigin by Zoho CRM vs Creatio CRM: Biggest differences

Start here before you go deeper into features.

LeadSquared CRM

Best for

Individuals, Large Enterprises, Medium Business

Pipeliner CRM

Best for sales teams needing a visual, customizable CRM with offline access.

Choose if
  • You want an intuitive visual pipeline to easily track sales processes.
  • Your team requires highly customizable dashboards and robust analytics.
  • You need offline and mobile CRM access for work without internet.
Consider alternatives if
  • You require fast, seamless email and contact synchronization.
  • You depend on frequent automated customized report delivery via email.

Bigin by Zoho CRM

Best for

Small Business

Creatio CRM

Best for

Large Enterprises, Medium Business

LeadSquared CRM typically suits Individuals and Large Enterprises. Pipeliner CRM tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

LeadSquared is a CRM built for sales teams at mid-market companies and enterprises in education, healthcare, and financial services that manage high lead volumes. It centralizes lead ... Read More about LeadSquared CRM

Pipeliner CRM Software is an online customer relationship management system that uses advanced technology to keep your business organized and your client database updated and up to date. ... Read More about Pipeliner CRM

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It ... Read More about Creatio CRM

Entry Level Pricing

  • Starts from $25
  • Starts from $65
  • Starts from $7 , Billed Yearly
  • Starts from $40 , Billed Yearly

Free Trial Availability

  • Free Trial available
  • No free trial

SpotScore

What's this? ↗

8.4/10

9.1/10

9.0/10

Not Available

User Ratings

Based on verified Spotsaas reviews

4.77

(126)

4.77

(460)

Best Company Size

—
50-500 employeesMedium to Large Enterprises
—
50–10,000+ employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Pipeliner CRM

  • Intuitive Visual Pipeline: Pipeliner CRM's visual pipeline interface lets managers track sales processes at a glance. This helps you identify bottlenecks and optimize workflows, leading to better decision-making.
  • Reporting & Analytics: The analytics tools provide real-time insights into your sales performance. Customizable dashboards let administrators design reports that match your specific business goals, supporting more strategic planning.
  • Improved Collaboration: Pipeliner helps team members share information easily. Better communication across departments creates a more unified approach to reaching sales targets.

Creatio CRM

  • Advanced Workflow Automation: Creatio supports end-to-end workflow automation through triggers, rules, approvals, and task orchestration. Repetitive actions such as follow-ups, lead routing, and status updates can run automatically. This reduces manual effort, minimizes errors, and keeps processes following defined standards, improving efficiency across departments.
  • AI-Driven Insights and Analytics: Creatio uses AI-driven analytics to surface trends, predict outcomes, and recommend next actions. Teams can monitor performance, forecast revenue, and identify bottlenecks using real-time dashboards. These insights help decision-makers prioritize tasks, improve planning accuracy, and adjust strategies based on actual operational data rather than assumptions.
  • Scalable for Growing Organizations: Creatio is designed to support growing teams, complex workflows, and increasing data volumes. Organizations can expand usage across departments, regions, and business units without changing platforms. Its modular structure allows teams to add features, integrations, and automation gradually as operational needs become more advanced.
Best fit

Best fit

Pipeliner CRM

  • 50 to 500 employees.
  • Martech, Revtech, Fintech, Sales Automation, SaaS, Consulting.
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators.

Creatio CRM

  • 50–10,000+ employees
  • Banking & Financial Services, Insurance, Telecommunications, Healthcare, Manufacturing, Real Estate, Professional Services, IT Services, Public Sector, Education
  • Sales Manager, CRM Manager, Revenue Operations Manager, Marketing Operations Manager, Customer Service Manager, Business Process Manager, Digital Transformation Lead, CIO
Watchouts

Reasons buyers look elsewhere

Pipeliner CRM

  • Pricing runs 15–20% higher than Salesforce or HubSpot for comparable feature sets, making it less attractive for budget-conscious teams
  • Customization options are limited compared to Salesforce or Microsoft Dynamics, forcing growing organizations to switch platforms
  • UI navigation requires more clicks than Pipedrive or Monday.com to complete common tasks like logging calls or updating deal stages

Creatio CRM

  • While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.
  • Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.
  • Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.

Software Demo

Demo

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Step 1 of 4

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How do LeadSquared CRM, Pipeliner CRM, Bigin by Zoho CRM and Creatio CRM Compare on Features?

Total Features

9 Features

9 Features

10 Features

78 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare LeadSquared CRM, Pipeliner CRM, Bigin by Zoho CRM and Creatio CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $25
          • $65
          • $7 , Billed Yearly
          • $40 , Billed Yearly

          Pricing Plans

          • Not Available
          • Not Available
          • Free

            • Single Pipeline

            • 500 Records

            • Instant Workflows (3)

            Show more +

          • Express

            • Includes features of Free plan, plus

            • Team Pipelines (3)

            • 50,000 Records

            Show more +

          • Premier

            • Includes features of Express Edition plan. plus

            • Team Pipelines (5)

            • 100,000 Records

            Show more +

          • Growth

            $40

            /user/month

            • Provide automation to SMB clients

            • No-code user interface designer

            • No-code workflow designers

            Show more +

          • Enterprise

            $75

            /user/month

            • Enable full-scale automation for corporate and enterprise needs

            • No-code user interface designer

            • No-code workflow designers

            Show more +

          • Unlimited

            Custom

            /user/month

            • Access the full platform, all CRM products, and AI with no per-user limits

          Pricing Page

          LeadSquared CRM pricing
          Pipeliner CRM pricing
          Bigin by Zoho CRM pricingCreatio CRM pricing

          LeadSquared CRM, Pipeliner CRM, Bigin by Zoho CRM vs Creatio CRM: Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Available
          • Available
          Get help choosing
          Get help choosing

          LeadSquared CRM, Pipeliner CRM, Bigin by Zoho CRM vs Creatio CRM Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes
          —

          HIPAA

          ✗ No
          —

          GDPR

          —
          ✓ Yes

          ISO 27001

          —
          —

          Single Sign-On (SSO)

          —
          ✓ Yes

          Data Encryption

          —
          ✓ Yes

          Data Residency

          🇺🇸 US
          🌐 Global

          LeadSquared CRM vs Pipeliner CRM vs Bigin by Zoho CRM User Reviews & Rating Comparison

          User Ratings

          No reviews available for the product

          Rating Distribution

          120

          17

          1

          0

          0

          415

          55

          10

          0

          0

          204

          66

          7

          1

          1

          No reviews available for this product

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Buyer sentiment is very strong across 138 reviews, with consistently positive feedback.

          What buyers like

          • Mobile app provides access to leads and customer data from anywhere.
          • Interface and layout reduce training time and make navigation accessible at all technical levels.
          • Custom filters, tabs, and a dynamic dashboard improve lead tracking and organization.

          Common complaints

          • Broad feature set can overwhelm new users without adequate onboarding or support.
          • Limited customization options may make it difficult to tailor the system to specific organizational needs.
          • Some reported feature redundancy creates inefficiencies in workflows.

          Buyer sentiment

          Overall, buyers praise Pipeliner CRM for its intuitive visual interface, robust reporting, and offline capabilities, though some find initial navigation challenging and desire better reporting features.

          What buyers like

          • Ease of use
          • Customizable reporting
          • Offline and mobile access

          Common complaints

          • Complex initial navigation
          • Limitations in data editing and reporting features

          Buyer sentiment

          Buyer sentiment is very strong across 279 reviews, with consistently positive feedback.

          What buyers like

          • Simple design with a short learning curve — accessible for non-technical users.
          • Pricing targets startups and small businesses with core CRM features at low cost.
          • Pipeline management and workflow automation reduce manual steps in sales processes.

          Common complaints

          • Limited integrations with social media apps and LinkedIn or Facebook ad platforms.
          • Lacks advanced features needed by larger enterprises or complex workflows.
          • Customer support availability is inconsistent, affecting issue resolution during critical moments.

          What buyers like

          • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.
          • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.
          • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

          Common complaints

          • Initial implementation often needs careful planning to fully align processes with business requirements.
          • Advanced workflow design and configuration may require time and training for new users.

          Pros and Cons

          • LeadSquared's intuitive dashboard makes it easy to navigate and manage leads effectively.

          • The visual reporting tools provide valuable insights into sales performance.

          • Its follow-up automation helps ensure no leads are neglected.

          • Integration options may be limited compared to competitors.

          • Pricing can be a concern for smaller businesses.

          • Intuitive visual pipeline interface for easy sales process tracking

          • Highly customizable dashboards and robust reporting & analytics

          • Offline and mobile capabilities ensuring access without network

          • Limitations in editing or revising saved information

          • Initial navigation can be overwhelming without thorough onboarding

          • Real-time updates keep teams informed.

          • Integration with email and calendar enhances productivity.

          • User-friendly interface simplifies navigation.

          • Customization options may not meet all needs.

          • New users may find the interface complex.

          • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.

          • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.

          • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

          • Initial implementation often needs careful planning to fully align processes with business requirements.

          • Advanced workflow design and configuration may require time and training for new users.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used LeadSquared CRM, Pipeliner CRM, Bigin by Zoho CRM, or Creatio CRM? Tell buyers what actually differs.

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          No Integration information available.

          LeadSquared CRM, Pipeliner CRM, Bigin by Zoho CRM and Creatio CRM Customers

          Customers

          NIIT

          NIIT

          Byjus

          Byjus

          Acko

          Acko

          Choice Hotels Asia-Pac

          Choice Hotels Asia-Pac

          Mactech

          Mactech

          Drummond

          Drummond

          Antech Microsystem Pvt.Ltd

          Antech Microsystem Pvt.Ltd

          Investacc

          Investacc

          Hire

          Hire

          Nasdaq

          Nasdaq

          Colgate-Palmolive

          Colgate-Palmolive

          ENT Credit Union

          ENT Credit Union

          Media and Screenshots

          Screenshots

          Location History

          4 Screenshots

          Benefits of Pipeliner CRM

          5 Screenshots

          Videos

          video-0

          4 Videos

          video-0

          4 Videos

          Alternatives to LeadSquared CRM, Pipeliner CRM, Bigin by Zoho CRM, Creatio CRM

          Expand your comparison

          Add another option to compare side by side

          Search by product name to compare pricing, fit, and buyer feedback in one view.

          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, LeadSquared CRM or Pipeliner CRM?
          LeadSquared CRM and Pipeliner CRM are closely matched with equal user ratings of 4.8. The right choice depends on your team size, budget, and specific CRM Software needs.
          Do LeadSquared CRM and Pipeliner CRM offer a free trial?
          Yes, both LeadSquared CRM and Pipeliner CRM offer a free trial.
          What is the starting price of LeadSquared CRM vs Pipeliner CRM?
          LeadSquared CRM starts at $25 /User/Month. Pipeliner CRM starts at $65 /User/Month.
          What are the top alternatives to LeadSquared CRM?
          Top alternatives to LeadSquared CRM include Bigin by Zoho CRM, Creatio CRM, CompanyHub CRM, OnePageCRM, Nimble.
          What are the top alternatives to Pipeliner CRM?
          Top alternatives to Pipeliner CRM include Bigin by Zoho CRM, Creatio CRM, CloudCC CRM, Freshsales, SimpleCRM.