Klaviyo vs Insightly vs Bigin by Zoho CRM vs Creatio CRM Comparison
Klaviyo
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Klaviyo is a powerful marketing automation platform that allows you to attract new customers, drive sales, and build your list. The simple, intuitive interface makes it easy to create targeted campaigns visitors will lov…
Insightly
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Insightly is CRM software for growing B2B sales and marketing teams that need pipeline tracking, contact management, and task automation without enterprise-level complexity. It integrates with Gmail and Outlook so reps c…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…
Creatio CRM
Starting at $40 /user/month
- Large Enterprises
- Medium Business
Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, c…
Klaviyo leads on user satisfaction with a 4.8-star rating across 625 reviews.
Klaviyo vs Insightly vs Bigin by Zoho CRM vs Creatio CRM — at a glance
| Feature | Klaviyo | Insightly | Bigin by Zoho CRM | Creatio CRM |
|---|---|---|---|---|
| Rating | 4.8 / 5 | 4.3 / 5 | 4.6 / 5 | — |
| Reviews | 625 | 717 | 243 | — |
| Starting price | Contact for pricing | $29 /User/Month | $7 /User/Month | $40 /user/month |
| Free trial | No | Yes | Yes | No |
| Free version | No | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business | Small Business | Large Enterprises, Medium Business |
| Category | Marketing Automation Software | CRM Software | CRM Software | CRM Software |
| Integrations | 10+ apps | — | — | 5+ apps |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows |
| API | Available | Available | Available | Available |
| Support modes | Business Hours, Online | Business Hours, Online | Business Hours, Online | Online |
| Certifications | SOC 2, GDPR | SOC 2, HIPAA, GDPR | — | SOC 2, HIPAA, GDPR, ISO 27001 |
| Data residency | Global | US | Global | United States, United Kingdom, Australia, European Union |
Key differences between Klaviyo and Insightly
- Pricing: Insightly starts at $29 /User/Month. Klaviyo pricing is not publicly listed.
- Free trial: Insightly offers a free trial; Klaviyo does not.
- Target audience: Klaviyo is built for Large Enterprises and Medium Business, while Insightly targets Freelancers / Consultants and Large Enterprises.
- User satisfaction: Klaviyo scores higher with a 4.8-star average.
- Deployment: Klaviyo supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Insightly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare Klaviyo vs Insightly vs Bigin by Zoho CRM vs Creatio CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for scalable, advanced email and SMS marketing in ecommerce.
- You manage marketing for medium to large ecommerce or DTC brands.
- You need powerful automation with deep personalization and revenue analytics.
- You want seamless integration with Shopify, BigCommerce, and subscription businesses.
- You are a small business needing a simple, minimal-feature email tool.
- Your team lacks capacity to handle a steep learning curve or complex features.
Best for mid-sized teams needing flexible CRM with strong email integration.
- You want a unified platform managing contacts, leads, deals, and opportunities.
- Your team values built-in real-time messaging for seamless collaboration.
- You require syncing capabilities with Outlook and Gmail for streamlined workflows.
- You need advanced reporting and analytics beyond basic CRM capabilities.
- You rely heavily on mobile app features with full desktop parity.
Small Business
Large Enterprises, Medium Business
Klaviyo: Best for scalable, advanced email and SMS marketing in ecommerce. Insightly: Best for mid-sized teams needing flexible CRM with strong email integration.
Description | Klaviyo is a powerful marketing automation platform that allows you to attract new customers, drive sales, and build your list. The simple, intuitive interface makes it easy to create ... Read More about Klaviyo | Insightly is CRM software for growing B2B sales and marketing teams that need pipeline tracking, contact management, and task automation without enterprise-level complexity. It integrates ... Read More about Insightly | Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM | Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It ... Read More about Creatio CRM |
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SpotScoreWhat's this? ↗ | 9.5/10 | 9.3/10 | 9.0/10 | Not Available |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 201-500 employeesMedium to large businesses | 1-50 employees51-500 employees | — | 50–10,000+ employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Scales with fast-growing D2C brands: Klaviyo is built to handle large contact lists, high send volumes, and complex automation as brands grow. Its infrastructure supports scaling without switching platforms, making it a long-term choice for ecommerce brands moving from early growth to mature operations.
- Strong analytics and revenue attribution: Klaviyo provides detailed reporting on campaign performance, flow revenue, conversion rates, and customer lifetime value. This makes it easier for teams to understand which messages are driving revenue and where to optimize. Clear attribution helps justify marketing spend and refine lifecycle strategies over time.
- Personalization at scale: With dynamic content blocks, conditional logic, and product recommendations, Klaviyo allows brands to personalize messages for thousands or millions of customers at once. Emails and texts can adapt based on customer preferences, purchase history, and engagement, improving relevance without increasing campaign complexity.
- Project Management: With Insightly, teams can easily manage projects from initiation to completion. Tasks, deadlines, and milestones are organized in one intuitive platform, keeping everyone aligned and focused.
- Reliable CRM Capabilities: Insightly offers a powerful customer relationship management system that helps you maintain meaningful connections with clients. You'll find it easy to track interactions, manage leads, and build stronger relationships that drive sales.
- Customizable Workflows: Design workflows that fit your unique business needs. Administrators can automate repetitive tasks and maintain consistent processes across teams.
No key benefits available yet.
- Advanced Workflow Automation: Creatio supports end-to-end workflow automation through triggers, rules, approvals, and task orchestration. Repetitive actions such as follow-ups, lead routing, and status updates can run automatically. This reduces manual effort, minimizes errors, and keeps processes following defined standards, improving efficiency across departments.
- AI-Driven Insights and Analytics: Creatio uses AI-driven analytics to surface trends, predict outcomes, and recommend next actions. Teams can monitor performance, forecast revenue, and identify bottlenecks using real-time dashboards. These insights help decision-makers prioritize tasks, improve planning accuracy, and adjust strategies based on actual operational data rather than assumptions.
- Scalable for Growing Organizations: Creatio is designed to support growing teams, complex workflows, and increasing data volumes. Organizations can expand usage across departments, regions, and business units without changing platforms. Its modular structure allows teams to add features, integrations, and automation gradually as operational needs become more advanced.
Best fit
- 201–500
- Ecommerce, DTC Brands, Retail, Fashion & Apparel, Beauty & Cosmetics, Health & Wellness, Consumer Goods, Subscription Businesses
- Marketing Manager, Ecommerce Manager, Growth Marketer, CRM Manager, Lifecycle Marketing Manager, Head of Marketing, Founder, DTC Brand Owner
- 1 to 500 employees
- SaaS, Consulting, Marketing Technology (Martech), and Sales Automation
- roles such as Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
No best-fit guidance available yet.
- 50–10,000+ employees
- Banking & Financial Services, Insurance, Telecommunications, Healthcare, Manufacturing, Real Estate, Professional Services, IT Services, Public Sector, Education
- Sales Manager, CRM Manager, Revenue Operations Manager, Marketing Operations Manager, Customer Service Manager, Business Process Manager, Digital Transformation Lead, CIO
Reasons buyers look elsewhere
- Some alternatives offer built-in AI copywriting, automated creative optimization, and predictive content suggestions directly inside the editor, which can appeal to teams that want more AI-driven campaign assistance without manual setup.
- Brands with heavy international customer bases might need specialized messaging providers with localized SMS routes, compliance support, and pricing optimized for global reach — areas where some competitors excel.
- While Klaviyo supports key ecommerce platforms, organizations using niche or custom systems may require platforms with larger marketplace ecosystems or plug-and-play connectors for non-commerce tools.
- Users may seek alternatives if they require more advanced customization options for workflows and dashboards, as Insightly's flexibility might not meet specific business needs or unique processes.
- Businesses looking for enhanced reporting capabilities may explore other CRM solutions that offer more robust analytics tools, which can provide deeper insights into customer interactions and sales performance.
- Companies with larger teams might consider alternatives that support more extensive user management features, as Insightly's user limits and pricing tiers could be restrictive for growing organizations.
No alternatives guidance available yet.
- While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.
- Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.
- Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.
Software Demo
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How do Klaviyo, Insightly, Bigin by Zoho CRM and Creatio CRM Compare on Features?
Total Features | 10 Features | 30 Features | 10 Features | 78 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Klaviyo, Insightly, Bigin by Zoho CRM and Creatio CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✗ No | ✓ Yes |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✗ No | — |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes |
Data Residency | 🌐 Global | 🇺🇸 US |
Klaviyo vs Insightly vs Bigin by Zoho CRM User Reviews & Rating Comparison
User Ratings | No reviews available for the product | |||
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Rating Distribution | No reviews available for this product | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyers appreciate Klaviyo’s powerful automation and excellent support but note a learning curve and sales pressure as drawbacks. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights ease of use, collaboration features, and integration capabilities, with some concerns about mobile functionality and pricing. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like
Common complaints
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Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. |
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List of Customers
Customers |  YETI  Steve Madden  Bonobos |  4over LLC  Savanta  Atlanta Eats |  Antech Microsystem Pvt.Ltd  Investacc  Hire |  Nasdaq  Colgate-Palmolive  ENT Credit Union |
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Media and Screenshots
Screenshots |  3 Screenshots |  9 Screenshots |
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Videos |  1 Videos |  5 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Klaviyo or Insightly?
- Klaviyo edges out the other on user ratings (4.8 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Klaviyo and Insightly offer a free trial?
- Insightly offers a free trial. Klaviyo does not.
- What is the starting price of Klaviyo vs Insightly?
- Klaviyo starts at Contact for pricing. Insightly starts at $29 /User/Month.
- What are the top alternatives to Klaviyo?
- Top alternatives to Klaviyo include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.
- What are the top alternatives to Insightly?
- Top alternatives to Insightly include Bigin by Zoho CRM, Creatio CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM.