Which is better, Keap or Zoho CRM?

Zoho CRM edges out Keap based on user ratings across 2,488 reviews. That said, the best pick depends on your workflow — Keap may be a stronger fit for specific team sizes or use cases. Review the full comparison to decide.

What are the main differences between Keap and Zoho CRM?

Key differences between Keap and Zoho CRM include pricing (Keap starts at $129 vs Zoho CRM at $9); target audience (Keap targets Large Enterprises while Zoho CRM serves Freelancers / Consultants). Use the Spotsaas comparison table to evaluate each dimension before deciding.

Do both Keap and Zoho CRM offer a Free trial?

Yes, both Keap and Zoho CRM offer a Free Trial.

Who are the typical users of Keap?

Keap is designed for Large Enterprises, Medium Business, Small Business.

Who are the typical users of Zoho CRM?

Zoho CRM is designed for Freelancers / Consultants, Large Enterprises, Medium Business, Small Business.

What is the starting price of Keap and Zoho CRM?

Pricing for Keap starts at $129/Month, whereas Zoho CRM starts at $9/user/month.

What are the best alternatives to Keap?

Some top alternatives to Keap include Bigin by Zoho CRM, ClickUp, Zoho CRM, Salesforce, HubSpot CRM.

What are the best alternatives to Zoho CRM?

Some top alternatives to Zoho CRM include Bigin by Zoho CRM, Zoho One, Hubspot Marketing Hub, Freshsales, Salesforce.

Keap vs Zoho CRM vs Bigin by Zoho CRM Comparison

Last updated: May 19, 2026

Keap

3.9(2,012 reviews)

Starting at $129 /Month

Free Trial
Large Enterprises
Medium Business

Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect fit for any business, from ret…

View Pricing Read Reviews

Zoho CRM

4.1(2,488 reviews)

Starting at $9 /user/month

Free Trial
Freelancers / Consultants
Large Enterprises

Zoho CRM is an intuitive and powerful customer relationship management solution designed to enhance business workflows and improve collaboration. With its user-friendly interface and drag-and-drop functionality, it simpl…

View Pricing Read Reviews

Bigin by Zoho CRM

4.6(294 reviews)

Starting at $7 /User/Month

Free Trial
Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

View Pricing Read Reviews

Zoho CRM leads on user satisfaction with a 4.1-star rating across 2,488 reviews.

Keap vs Zoho CRM vs Bigin by Zoho CRM — at a glance

Feature	Keap	Zoho CRM	Bigin by Zoho CRM
Rating	3.9 / 5	4.1 / 5	4.6 / 5
Reviews	2,012	2,488	294
Starting price	$129 /Month	$9 /user/month	$7 /User/Month
Free trial	Yes	Yes	Yes
Free version	No	No	No
Best for	Large Enterprises, Medium Business, Small Business	Freelancers / Consultants, Large Enterprises, Medium Business	Small Business
Category	CRM Software	CRM Software	CRM Software
Platforms	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS
API	Available	Available	Available
Support modes	Business Hours, Online	24/7 (Live rep), Business Hours, Online	Business Hours, Online
Certifications	SOC 2, GDPR	SOC 2, HIPAA, GDPR, ISO 27001	—
Data residency	US	Global	Global

Key differences between Keap and Zoho CRM

Pricing: Keap starts at $129 /Month, while Zoho CRM starts at $9 /user/month.
Target audience: Keap is built for Large Enterprises and Medium Business, while Zoho CRM targets Freelancers / Consultants and Large Enterprises.
User satisfaction: Zoho CRM scores higher with a 4.1-star average.
Deployment: Keap supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Zoho CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Keap vs Zoho CRM vs Bigin by Zoho CRM — and walk away knowing which one fits.

Which tool fits your team best

Which is actually cheaper for your team size

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Biggest differences

Features

Pricing

Buying details

Security

Buyer feedback

Integrations

Product tour

Other options

	Keap (208) Talk to an expert Talk to an expert	Zoho CRM (2471) Talk to an expert Talk to an expert

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Biggest differences

Affiliate Disclosure

Start here before you go deeper into features.

Keap

Best all-in-one CRM and marketing automation for small businesses.

Choose if

You are a small business or solopreneur needing combined CRM and marketing tools.
You want a simple, guided onboarding experience with strong customer support.
You seek to automate sales pipelines and customer management in one platform.

Consider alternatives if

You require advanced, highly customizable CRM features for enterprise-level needs.
You need extensive built-in landing page builders or calendar task integrations.

Zoho CRM

Best for small to medium businesses needing customizable, cost-effective CRM.

Choose if

You want an intuitive, easy-to-use CRM with minimal technical expertise required
Your business needs highly customizable workflows, fields, and dashboards
You seek strong sales automation and seamless integration with tools like G Suite and Power BI

Consider alternatives if

You are a large enterprise requiring deep scalability and advanced CRM features
You need extensive advanced third-party app integrations beyond the available marketplace

Bigin by Zoho CRM

Best for

Small Business

Keap: Best all-in-one CRM and marketing automation for small businesses. Zoho CRM: Best for small to medium businesses needing customizable, cost-effective CRM.

Description	Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect ... Read More about Keap	Zoho CRM is an intuitive and powerful customer relationship management solution designed to enhance business workflows and improve collaboration. With its user-friendly interface and ... Read More about Zoho CRM	Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM
Entry Level Pricing	Starts from $129 , Billed Yearly	Starts from $9 , yearly	Starts from $7 , Billed Yearly
Free Trial Availability	Free Trial available	Get Free Trial	Get Free Trial
SpotScore What's this? ↗	9.6/10	9.8/10	9.0/10
User Ratings Based on verified Spotsaas reviews	3.9 (2012)	4.07 (2488)	4.57 (294)
Best Company Size	1-100 employeesMedium business	1-50 employees51-500 employees	—
	Get pricing help	Get pricing help	Visit website

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Keap

Simplified Automation: With Keap, you can easily automate routine tasks, freeing up time for your team. Focus on growth strategies instead of manual follow-ups.
Centralized Client Management: Keap provides a complete CRM solution that lets you manage client interactions in one place. This improves communication and relationship building, leading to increased customer satisfaction.
Reporting Tools: You'll appreciate the detailed analytics and reporting features that help track performance metrics. This lets you make data-driven decisions that improve your business outcomes.

Zoho CRM

Streamlined Sales Processes: With Zoho CRM, your sales team can automate repetitive tasks, allowing them to focus on what truly matters—building relationships and closing deals. Managers will appreciate the time saved and the increase in productivity.
Customer Insights: The platform offers reliable analytics and reporting features that let administrators understand customer behavior. This data-driven approach helps you design strategies that work for your target audience.
Smooth Integration: Zoho CRM integrates with a wide range of third-party applications, making it easy for executives to unify their tech stack. This compatibility keeps all teams aligned and working efficiently toward common goals.

Bigin by Zoho CRM

No key benefits available yet.

Best fit

Keap

1-100 employees.
Industries: Small Business, Marketing Technology (Martech), Sales Automation, Professional Services, E-commerce, Consulting.
Job Titles: Small Business Owners, Marketing Managers, Sales Representatives, Customer Relationship Managers, Account Executives.

Zoho CRM

1-500 employees.
Martech, SaaS, Consulting, Sales Automation, Fintech.
Sales Managers, Account Executives, Business Development Representatives, CRM Administrators.

Bigin by Zoho CRM

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

Keap

Pricing exceeds budgets for startups — teams under 20 employees often switch to Mailchimp or HubSpot's free tier
Interface requires 2–3 weeks of training; competitors like ActiveCampaign and Infusionsoft have flatter learning curves
Missing native integrations with Shopify, Slack, or Zapier — requires manual workarounds or third-party connectors

Zoho CRM

Steep learning curve on setup and configuration — teams under 20 typically need 2–4 weeks of dedicated training before reaching productivity
Limited customization for industry-specific workflows — manufacturing and construction firms often add custom development or switch to Salesforce
Pricing scales quickly above 10 users — many teams find Pipedrive or HubSpot CRM cheaper at similar user counts

Bigin by Zoho CRM

No alternatives guidance available yet.

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How do Keap, Zoho CRM and Bigin by Zoho CRM Compare on Features?

Total Features	10 Features	47 Features	10 Features
Unique Features	No unique features	No unique features	No unique features
	Get Quote	Get Quote	Visit website

Compare Keap, Zoho CRM and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option
Starting From	$129 , Billed Yearly	$9 , yearly	$7 , Billed Yearly
Pricing Plans	Pro Get Started Email marketing Sales & marketing automation Dedicated phone line (US & Canada) Show more + Max Get Started Email marketing Sales & marketing automation Dedicated phone line (US & Canada) Show more + Max Classic Get Started	Standard $15 /user/month Get Started All the essentials: Mass email Custom modules Show more + Professional $25 /user/month Get Started Everything in Standard + Blueprint CPQ Show more + Enterprise $35 /user/month Get Started Everything in Professional + Zia — AI assistant Territory management Show more + Browse all pricing plans	Free Get Started Single Pipeline 500 Records Instant Workflows (3) Show more + Express Get Started Includes features of Free plan, plus Team Pipelines (3) 50,000 Records Show more + Premier Get Started Includes features of Express Edition plan. plus Team Pipelines (5) 100,000 Records Show more +
Pricing Page
	View detailed pricing	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals
Platforms Supported	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	Available
	Get help choosing	Get help choosing	Visit Website

Security & Compliance

Certifications, data handling, and security controls for IT and compliance evaluators.

SOC 2	✓ Yes	✓ Yes
HIPAA	✗ No	✓ Yes
GDPR	✓ Yes	✓ Yes
ISO 27001	—	✓ Yes
Single Sign-On (SSO)	✓ Yes	✓ Yes
Multi-Factor Auth (MFA)	✓ Yes	✓ Yes
Data Encryption	✓ Yes	✓ Yes
Audit Logs	—	✓ Yes
Data Residency	🇺🇸 US	🌐 Global

Keap vs Zoho CRM User Reviews & Rating Comparison

User Ratings	3.9 (based on 2012 reviews)	4.07 (based on 2488 reviews)	4.57 (based on 294 reviews)
Rating Distribution	155 14 4 4 31	1257 833 238 69 74	204 66 7 1 1
Spotsaas Editor’s POV generated by AI	Buyer sentiment Users appreciate Keap's all-in-one automation and CRM capabilities but note limitations in specific features and higher costs. What buyers like Ease of use Customer support Automation capabilities Common complaints Limited feature functionality Pricing and additional costs	Buyer sentiment Overall positive sentiment highlights ease of use, customization, and cost-effectiveness, tempered by concerns about scalability and occasional performance issues. What buyers like Ease of use Customizability Cost-effectiveness Common complaints Limited scalability Performance inconsistencies	Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like Simple design with a short learning curve — accessible for non-technical users. Pricing targets startups and small businesses with core CRM features at low cost. Pipeline management and workflow automation reduce manual steps in sales processes. Common complaints Limited integrations with social media apps and LinkedIn or Facebook ad platforms. Lacks advanced features needed by larger enterprises or complex workflows. Customer support availability is inconsistent, affecting issue resolution during critical moments.
Pros and Cons	Combines CRM, marketing, and automation tools in one platform simplifying operations Outstanding and responsive customer support Easy to use with guided onboarding and training resources Limited functionality in landing page builder and calendar task linking Higher cost with additional charges for users and integrations	Intuitive and easy-to-use interface requiring minimal technical expertise Highly customizable workflows, fields, and dashboards Cost-effective with strong ROI for small to medium businesses Limited scalability and depth for larger businesses Fewer advanced apps and connectors in the marketplace compared to competitors	Real-time updates keep teams informed. Integration with email and calendar enhances productivity. User-friendly interface simplifies navigation. Customization options may not meet all needs. New users may find the interface complex.
Positive Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews	Read reviews

List of Customers

Customers	No Customers information available.	Amazon EuroKids HotStar	Antech Microsystem Pvt.Ltd Investacc Hire

Media and Screenshots

Screenshots	5 Screenshots	4 Screenshots
Videos	4 Videos	1 Videos

Alternatives

Alternatives	Bigin by Zoho CRM 4.57 ClickUp 4.4 Zoho CRM 4.07	Bigin by Zoho CRM 4.57 Zoho One 4 Hubspot Marketing Hub 4.86	ClickUp 4.4 Zoho CRM 4.07 Freshsales 4.67

Frequently asked questions

Which is better, Keap or Zoho CRM?: Zoho CRM edges out the other on user ratings (4.1 vs 3.9). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
Do Keap and Zoho CRM offer a free trial?: Yes, both Keap and Zoho CRM offer a free trial.
What is the starting price of Keap vs Zoho CRM?: Keap starts at $129 /Month. Zoho CRM starts at $9 /user/month.
What are the top alternatives to Keap?: Top alternatives to Keap include Bigin by Zoho CRM, ClickUp, Zoho CRM, Salesforce, HubSpot CRM.
What are the top alternatives to Zoho CRM?: Top alternatives to Zoho CRM include Bigin by Zoho CRM, Zoho One, Hubspot Marketing Hub, Freshsales, Salesforce.

Keap vs Zoho CRM vs Bigin by Zoho CRM Comparison

Keap

Zoho CRM

Bigin by Zoho CRM

Keap vs Zoho CRM vs Bigin by Zoho CRM — at a glance

Key differences between Keap and Zoho CRM

Compare Keap vs Zoho CRM vs Bigin by Zoho CRM — and walk away knowing which one fits.

Keap

Zoho CRM

Download this Keap vs Zoho CRM vs Bigin by Zoho CRM comparison

Biggest differences

Description

Entry Level Pricing

Free Trial Availability

SpotScore

User Ratings

Best Company Size

Where each option fits best

Key strengths

Best fit

Reasons buyers look elsewhere

Software Demo

Demo

Get shortlist help from a software advisor

How big is your team?

How do Keap, Zoho CRM and Bigin by Zoho CRM Compare on Features?

Compare Keap, Zoho CRM and Bigin by Zoho CRM on pricing

Other Details

Organization Types supported

Platforms Supported

Modes of support

API Support

Security & Compliance

Keap vs Zoho CRM User Reviews & Rating Comparison

List of Customers

Customers

Media and Screenshots

Screenshots

Videos

Alternatives

Related Blogs and Articles for Crm Software

Frequently asked questions