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Keap vs Vtiger vs Bigin by Zoho CRM Comparison

Last updated:

Keap

3.9(2,012 reviews)

Starting at $129 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect fit for any business, from ret…

Vtiger

4.3(705 reviews)

Starting at $12 /user/month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Vtiger CRM has been evaluated as one of the world's best new CRM products in CRM Magazine JUNO Awards 2006. Vtiger lets you centrally store your customer information, share it with your team, and collaborate efficiently…

Bigin by Zoho CRM

4.6(294 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

Vtiger leads on user satisfaction with a 4.3-star rating across 705 reviews.

Keap vs Vtiger vs Bigin by Zoho CRM — at a glance

FeatureKeapVtigerBigin by Zoho CRM
Rating3.9 / 54.3 / 54.6 / 5
Reviews2,012705294
Starting price$129 /Month$12 /user/month$7 /User/Month
Free trial Yes Yes Yes
Free version No No No
Best forLarge Enterprises, Medium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium BusinessSmall Business
CategoryCRM SoftwareCRM SoftwareCRM Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modesBusiness Hours, Online24/7 (Live rep), Business Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, GDPRGDPR
Data residencyUSGlobalGlobal

Key differences between Keap and Vtiger

  • Pricing: Keap starts at $129 /Month, while Vtiger starts at $12 /user/month.
  • Target audience: Keap is built for Large Enterprises and Medium Business, while Vtiger targets Freelancers / Consultants and Large Enterprises.
  • User satisfaction: Vtiger scores higher with a 4.3-star average.
  • Deployment: Keap supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Vtiger supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Keap vs Vtiger vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Keap - CRM Software
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Vtiger - CRM Software
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Biggest differences

Start here before you go deeper into features.

Keap

Best all-in-one CRM and marketing automation for small businesses.

Choose if
  • You are a small business or solopreneur needing combined CRM and marketing tools.
  • You want a simple, guided onboarding experience with strong customer support.
  • You seek to automate sales pipelines and customer management in one platform.
Consider alternatives if
  • You require advanced, highly customizable CRM features for enterprise-level needs.
  • You need extensive built-in landing page builders or calendar task integrations.

Vtiger

Best for medium businesses needing highly customizable, all-in-one CRM functionality.

Choose if
  • You require extensive no-code customization of modules, workflows, and reports.
  • Your team needs a centralized customer database with real-time updates.
  • You want a single platform covering sales, marketing, support, and project management.
Consider alternatives if
  • You prioritize a modern, visually appealing user interface and design.
  • Your enterprise demands advanced API integrations and high-volume data operations.

Bigin by Zoho CRM

Best for

Small Business

Keap: Best all-in-one CRM and marketing automation for small businesses. Vtiger: Best for medium businesses needing highly customizable, all-in-one CRM functionality.

Description

Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect ... Read More about Keap

Vtiger CRM has been evaluated as one of the world's best new CRM products in CRM Magazine JUNO Awards 2006. Vtiger lets you centrally store your customer information, share it with your ... Read More about Vtiger

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $129 , Billed Yearly
  • Starts from $12 , yearly
  • Starts from $7 , Billed Yearly

Free Trial Availability

  • Free Trial available

SpotScore

What's this? ↗

9.6/10

9.3/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

4.57

(294)

Best Company Size

1-100 employeesMedium business
50-500 employeesMedium Business
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Keap

  • Simplified Automation: With Keap, you can easily automate routine tasks, freeing up time for your team. Focus on growth strategies instead of manual follow-ups.
  • Centralized Client Management: Keap provides a complete CRM solution that lets you manage client interactions in one place. This improves communication and relationship building, leading to increased customer satisfaction.
  • Reporting Tools: You'll appreciate the detailed analytics and reporting features that help track performance metrics. This lets you make data-driven decisions that improve your business outcomes.

Vtiger

  • Streamlined Customer Relationship Management: Vtiger simplifies the way you manage customer interactions, making it easier for your team to track communications, sales, and support inquiries all in one place. As a manager, you’ll appreciate the clarity it brings to your team's workflow.
  • Customizable Solutions: Whether you're an administrator looking to tailor features to fit your unique business needs or an executive wanting to align CRM processes with corporate strategy, Vtiger offers a customizable platform that adapts smoothly to your requirements.
  • With Vtiger, your team can collaborate across departments. Shared calendars and task management keep everyone informed and engaged, improving productivity and creating a more cohesive work environment.
Best fit

Best fit

Keap

  • 1-100 employees.
  • Industries: Small Business, Marketing Technology (Martech), Sales Automation, Professional Services, E-commerce, Consulting.
  • Job Titles: Small Business Owners, Marketing Managers, Sales Representatives, Customer Relationship Managers, Account Executives.

Vtiger

  • 50-500 employees.
  • Industries include Martech, Revtech, SaaS, Consulting, and Sales Automation.
  • Typical users are Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators.
Watchouts

Reasons buyers look elsewhere

Keap

  • Pricing exceeds budgets for startups — teams under 20 employees often switch to Mailchimp or HubSpot's free tier
  • Interface requires 2–3 weeks of training; competitors like ActiveCampaign and Infusionsoft have flatter learning curves
  • Missing native integrations with Shopify, Slack, or Zapier — requires manual workarounds or third-party connectors

Vtiger

  • Steep learning curve for new CRM users — onboarding takes longer than competitors like Salesforce or HubSpot
  • Pricing higher than Zoho CRM or Pipedrive for comparable feature sets
  • Limited native integrations — teams needing Slack, Zapier, or custom API connections often switch to platforms with broader app ecosystems

Software Demo

Demo

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Step 1 of 4

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How do Keap, Vtiger and Bigin by Zoho CRM Compare on Features?

Total Features

10 Features

9 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

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Compare Keap, Vtiger and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $129 , Billed Yearly
        • $12 , yearly
        • $7 , Billed Yearly

        Pricing Plans

        • Pro

          • Email marketing

          • Sales & marketing automation

          • Dedicated phone line (US & Canada)

          Show more +

        • Max

          • Email marketing

          • Sales & marketing automation

          • Dedicated phone line (US & Canada)

          Show more +

        • Max Classic

        • ONE PILOT

          Free

          • Max users - 10

          • Max records - 3000

          • Contact Management - One View, Idle Alerts

          Show more +

        • ONE GROWTH (Standard)

          $15

          /user/month

          • Max users - 15

          • Max records - 100,000

          • Everything in One Pilot plus

          Show more +

        • ONE PROFESSIONAL (Standard)

          $42

          /user/month

          • Everything in One Growth plus

          • Salesforce Automation - Multiple Pipelines, Profile & Engagement Scoring, Lead Scoring

          • Help Desk - Social Ticketing, Round Robin Ticket Assignment, Least Loaded Ticket Assignment, Agent Level Business Hours

          Show more +

        • Browse all pricing plans
        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        Keap pricing
        Vtiger pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes

        HIPAA

        ✗ No

        GDPR

        ✓ Yes
        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes
        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes
        ✓ Yes

        Data Encryption

        ✓ Yes
        ✓ Yes

        Audit Logs

        ✓ Yes

        Data Residency

        🇺🇸 US
        🌐 Global

        Keap vs Vtiger User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        155

        14

        4

        4

        31

        279

        93

        16

        5

        6

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Users appreciate Keap's all-in-one automation and CRM capabilities but note limitations in specific features and higher costs.

        What buyers like

        • Ease of use
        • Customer support
        • Automation capabilities

        Common complaints

        • Limited feature functionality
        • Pricing and additional costs

        Buyer sentiment

        Users appreciate Vtiger's customization and comprehensive features but note usability and performance issues.

        What buyers like

        • Customizability
        • Comprehensive functionality
        • Centralized customer data

        Common complaints

        • Outdated interface design
        • Performance and loading issues

        Buyer sentiment

        Buyer sentiment is very strong across 279 reviews, with consistently positive feedback.

        What buyers like

        • Simple design with a short learning curve — accessible for non-technical users.
        • Pricing targets startups and small businesses with core CRM features at low cost.
        • Pipeline management and workflow automation reduce manual steps in sales processes.

        Common complaints

        • Limited integrations with social media apps and LinkedIn or Facebook ad platforms.
        • Lacks advanced features needed by larger enterprises or complex workflows.
        • Customer support availability is inconsistent, affecting issue resolution during critical moments.

        Pros and Cons

        • Combines CRM, marketing, and automation tools in one platform simplifying operations

        • Outstanding and responsive customer support

        • Easy to use with guided onboarding and training resources

        • Limited functionality in landing page builder and calendar task linking

        • Higher cost with additional charges for users and integrations

        • Highly customizable with custom modules, fields, workflows, and reports

        • Comprehensive functionality covering sales, marketing, support, and project management

        • Centralized customer database with real-time updates and streamlined team access

        • Interface design lacks modern aesthetics and can feel outdated

        • Steeper learning curve for advanced features and setup with limited documentation

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Used Keap, Vtiger, or Bigin by Zoho CRM? Tell buyers what actually differs.

        List of Customers

        Customers

        No Customers information available.

        Lenovo

        Lenovo

        Breezway

        Breezway

        Lenskart

        Lenskart

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        Campaign Builder

        5 Screenshots

        Contacts screenshot

        7 Screenshots

        Videos

        video-0

        4 Videos

        video-0

        2 Videos

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Keap or Vtiger?
        Vtiger edges out the other on user ratings (4.3 vs 3.9). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Keap and Vtiger offer a free trial?
        Yes, both Keap and Vtiger offer a free trial.
        What is the starting price of Keap vs Vtiger?
        Keap starts at $129 /Month. Vtiger starts at $12 /user/month.
        What are the top alternatives to Keap?
        Top alternatives to Keap include Bigin by Zoho CRM, ClickUp, Zoho CRM, Salesforce, HubSpot CRM.
        What are the top alternatives to Vtiger?
        Top alternatives to Vtiger include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.