Hubspot Marketing Hub vs Zendesk Sell vs Bigin by Zoho CRM vs Creatio CRM Comparison
Hubspot Marketing Hub
Starting at $18 /Month
- Free Trial
- Large Enterprises
- Medium Business
The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing a…
Zendesk Sell
Starting at $19 /User/Month
- Free Trial
- Large Enterprises
- Medium Business
Zendesk Sell is the complete solution for selling online or in-person with any channel, product and pricing model. You can create offers, customize and personalize them, automate pricing based on specific triggers, set u…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…
Creatio CRM
Starting at $40 /user/month
- Large Enterprises
- Medium Business
Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, c…
Hubspot Marketing Hub leads on user satisfaction with a 4.9-star rating across 1,643 reviews.
Hubspot Marketing Hub vs Zendesk Sell vs Bigin by Zoho CRM vs Creatio CRM — at a glance
| Feature | Hubspot Marketing Hub | Zendesk Sell | Bigin by Zoho CRM | Creatio CRM |
|---|---|---|---|---|
| Rating | 4.9 / 5 | 4.6 / 5 | 4.6 / 5 | — |
| Reviews | 1,643 | 146 | 243 | — |
| Starting price | $18 /Month | $19 /User/Month | $7 /User/Month | $40 /user/month |
| Free trial | Yes | Yes | Yes | No |
| Free version | No | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Small Business | Large Enterprises, Medium Business |
| Category | Marketing Automation Software | CRM Software | CRM Software | CRM Software |
| Integrations | — | — | — | 5+ apps |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows |
| API | Available | Available | Available | Available |
| Support modes | Business Hours, Online | 24/7 (Live rep), Business Hours, Online | Business Hours, Online | Online |
| Certifications | SOC 2, HIPAA, GDPR, ISO 27001 | SOC 2, HIPAA, GDPR, ISO 27001 | — | SOC 2, HIPAA, GDPR, ISO 27001 |
| Data residency | Global | Global | Global | United States, United Kingdom, Australia, European Union |
Key differences between Hubspot Marketing Hub and Zendesk Sell
- Pricing: Hubspot Marketing Hub starts at $18 /Month, while Zendesk Sell starts at $19 /User/Month.
- User satisfaction: Hubspot Marketing Hub scores higher with a 4.9-star average.
- Deployment: Hubspot Marketing Hub supports SaaS/Web/Cloud; Zendesk Sell supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare Hubspot Marketing Hub vs Zendesk Sell vs Bigin by Zoho CRM vs Creatio CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
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Biggest differences
Start here before you go deeper into features.
Best for mid-to-large B2B teams needing integrated marketing and CRM automation.
- You require a unified platform combining marketing, sales, and CRM tools seamlessly.
- Your team values an intuitive interface that supports both beginners and advanced users.
- You need robust automation workflows with dynamic personalization for inbound and content marketing.
- You are a small business with a very limited marketing budget.
- You need highly customizable design templates without relying on developer support.
Best for SMB sales teams needing easy, integrated CRM with automation.
- You want a simple, user-friendly CRM with minimal learning curve.
- You need seamless integration with Zendesk Support and popular tools like G-Suite and Mailchimp.
- You require robust automation to reduce manual sales tasks and streamline workflows.
- Your enterprise demands highly customizable workflows and advanced reporting.
- You rely heavily on advanced bulk email or phone system integrations without third-party tools.
Small Business
Large Enterprises, Medium Business
Hubspot Marketing Hub: Best for mid-to-large B2B teams needing integrated marketing and CRM automation. Zendesk Sell: Best for SMB sales teams needing easy, integrated CRM with automation.
Description | The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality ... Read More about Hubspot Marketing Hub | Zendesk Sell is the complete solution for selling online or in-person with any channel, product and pricing model. You can create offers, customize and personalize them, automate pricing ... Read More about Zendesk Sell | Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM | Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It ... Read More about Creatio CRM |
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SpotScoreWhat's this? ↗ | 8.9/10 | 9.1/10 | 9.0/10 | Not Available |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 51-500 employees500+ employees | 1-50 employees51-500 employees | — | 50–10,000+ employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
No key benefits available yet.
No key benefits available yet.
No key benefits available yet.
- Advanced Workflow Automation: Creatio supports end-to-end workflow automation through triggers, rules, approvals, and task orchestration. Repetitive actions such as follow-ups, lead routing, and status updates can run automatically. This reduces manual effort, minimizes errors, and keeps processes following defined standards, improving efficiency across departments.
- AI-Driven Insights and Analytics: Creatio uses AI-driven analytics to surface trends, predict outcomes, and recommend next actions. Teams can monitor performance, forecast revenue, and identify bottlenecks using real-time dashboards. These insights help decision-makers prioritize tasks, improve planning accuracy, and adjust strategies based on actual operational data rather than assumptions.
- Scalable for Growing Organizations: Creatio is designed to support growing teams, complex workflows, and increasing data volumes. Organizations can expand usage across departments, regions, and business units without changing platforms. Its modular structure allows teams to add features, integrations, and automation gradually as operational needs become more advanced.
Best fit
No best-fit guidance available yet.
No best-fit guidance available yet.
No best-fit guidance available yet.
- 50–10,000+ employees
- Banking & Financial Services, Insurance, Telecommunications, Healthcare, Manufacturing, Real Estate, Professional Services, IT Services, Public Sector, Education
- Sales Manager, CRM Manager, Revenue Operations Manager, Marketing Operations Manager, Customer Service Manager, Business Process Manager, Digital Transformation Lead, CIO
Reasons buyers look elsewhere
No alternatives guidance available yet.
No alternatives guidance available yet.
No alternatives guidance available yet.
- While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.
- Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.
- Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.
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How do Hubspot Marketing Hub, Zendesk Sell, Bigin by Zoho CRM and Creatio CRM Compare on Features?
Total Features | 9 Features | 29 Features | 10 Features | 78 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Hubspot Marketing Hub, Zendesk Sell, Bigin by Zoho CRM and Creatio CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✓ Yes | ✓ Yes |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✓ Yes | ✓ Yes |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes |
Data Residency | 🌐 Global | 🌐 Global |
Hubspot Marketing Hub vs Zendesk Sell vs Bigin by Zoho CRM User Reviews & Rating Comparison
User Ratings | No reviews available for the product | |||
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Rating Distribution | No reviews available for this product | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall, users praise HubSpot Marketing Hub for its comprehensive features and ease of use, though some find it complex and costly for smaller teams. What buyers like
Common complaints
| Buyer sentiment Users generally praise Zendesk Sell for its ease of use and integration capabilities but note limitations in customization and occasional performance issues. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. | No Integration information available. |
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List of Customers
Customers |  Trello   SoundCloud |  Intermind  Stapples  Freshly |  Antech Microsystem Pvt.Ltd  Investacc  Hire |  Nasdaq  Colgate-Palmolive  ENT Credit Union |
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Media and Screenshots
Screenshots |  6 Screenshots | No screenshots available. |
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Videos |  2 Videos |  2 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Hubspot Marketing Hub or Zendesk Sell?
- Hubspot Marketing Hub edges out the other on user ratings (4.9 vs 4.6). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Hubspot Marketing Hub and Zendesk Sell offer a free trial?
- Yes, both Hubspot Marketing Hub and Zendesk Sell offer a free trial.
- What is the starting price of Hubspot Marketing Hub vs Zendesk Sell?
- Hubspot Marketing Hub starts at $18 /Month. Zendesk Sell starts at $19 /User/Month.
- What are the top alternatives to Hubspot Marketing Hub?
- Top alternatives to Hubspot Marketing Hub include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.
- What are the top alternatives to Zendesk Sell?
- Top alternatives to Zendesk Sell include Bigin by Zoho CRM, Creatio CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM.