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Hubspot Marketing Hub vs Vtiger vs Bigin by Zoho CRM Comparison

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Hubspot Marketing Hub

4.5(21,142 reviews)

Starting at $18 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing a…

Vtiger

4.3(705 reviews)

Starting at $12 /user/month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Vtiger CRM has been evaluated as one of the world's best new CRM products in CRM Magazine JUNO Awards 2006. Vtiger lets you centrally store your customer information, share it with your team, and collaborate efficiently…

Bigin by Zoho CRM

4.3(119 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

Hubspot Marketing Hub leads on user satisfaction with a 4.5-star rating across 21,142 reviews.

Hubspot Marketing Hub vs Vtiger vs Bigin by Zoho CRM — at a glance

FeatureHubspot Marketing HubVtigerBigin by Zoho CRM
Rating4.5 / 54.3 / 54.3 / 5
Reviews21,142705119
Starting price$18 /Month$12 /user/month$7 /User/Month
Free trial Yes Yes Yes
Free version No No No
Best forLarge Enterprises, Medium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium BusinessSmall Business
CategoryMarketing Automation SoftwareCRM SoftwareCRM Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modesBusiness Hours, Online24/7 (Live rep), Business Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, HIPAA, GDPR, ISO 27001GDPR
Data residencyGlobalGlobalGlobal

Key differences between Hubspot Marketing Hub and Vtiger

  • Pricing: Hubspot Marketing Hub starts at $18 /Month, while Vtiger starts at $12 /user/month.
  • Target audience: Hubspot Marketing Hub is built for Large Enterprises and Medium Business, while Vtiger targets Freelancers / Consultants and Large Enterprises.
  • User satisfaction: Hubspot Marketing Hub scores higher with a 4.5-star average.
  • Deployment: Hubspot Marketing Hub supports SaaS/Web/Cloud; Vtiger supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Hubspot Marketing Hub vs Vtiger vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

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Vtiger - CRM Software
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Free PDF comparison

Download this Hubspot Marketing Hub vs Vtiger vs Bigin by Zoho CRM comparison

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Biggest differences

Start here before you go deeper into features.

Hubspot Marketing Hub

Best for mid-to-large B2B teams needing integrated marketing and CRM automation.

Choose if
  • You require a unified platform combining marketing, sales, and CRM tools seamlessly.
  • Your team values an intuitive interface that supports both beginners and advanced users.
  • You need robust automation workflows with dynamic personalization for inbound and content marketing.
Consider alternatives if
  • You are a small business with a very limited marketing budget.
  • You need highly customizable design templates without relying on developer support.

Vtiger

Best for medium businesses needing highly customizable, all-in-one CRM functionality.

Choose if
  • You require extensive no-code customization of modules, workflows, and reports.
  • Your team needs a centralized customer database with real-time updates.
  • You want a single platform covering sales, marketing, support, and project management.
Consider alternatives if
  • You prioritize a modern, visually appealing user interface and design.
  • Your enterprise demands advanced API integrations and high-volume data operations.

Bigin by Zoho CRM

Best for

Small Business

Hubspot Marketing Hub: Best for mid-to-large B2B teams needing integrated marketing and CRM automation. Vtiger: Best for medium businesses needing highly customizable, all-in-one CRM functionality.

Description

The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality ... Read More about Hubspot Marketing Hub

Vtiger CRM has been evaluated as one of the world's best new CRM products in CRM Magazine JUNO Awards 2006. Vtiger lets you centrally store your customer information, share it with your ... Read More about Vtiger

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $18 , Billed Yearly
  • Starts from $12 , yearly
  • Starts from $7 , Billed Yearly

Free Trial Availability

Spotsaas Score

What's this? ↗

8.9/10

9.3/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

51-500 employees500+ employees
50-500 employeesMedium Business
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Vtiger

  • Streamlined Customer Relationship Management: Vtiger simplifies the way you manage customer interactions, making it easier for your team to track communications, sales, and support inquiries all in one place. As a manager, you’ll appreciate the clarity it brings to your team's workflow.
  • Customizable Solutions: Whether you’re an administrator looking to tailor features to fit your unique business needs or an executive wanting to align CRM processes with corporate strategy, Vtiger offers a highly customizable platform that adapts seamlessly to your requirements.
  • Enhanced Collaboration: With Vtiger, your team can collaborate effectively across departments. Features like shared calendars and task management ensure that everyone stays informed and engaged, leading to improved productivity and a more cohesive work environment.
Best fit

Best fit

Vtiger

  • 50-500 employees.
  • Industries include Martech, Revtech, SaaS, Consulting, and Sales Automation.
  • Typical users are Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators.
Watchouts

Reasons buyers look elsewhere

Vtiger

  • Users may seek alternatives to Vtiger due to its steep learning curve, especially for teams new to CRM systems, making it challenging to onboard new users efficiently.
  • Some businesses might find Vtiger’s pricing structure less competitive compared to other CRM solutions, prompting them to explore more cost-effective options that provide similar or enhanced features.
  • The need for advanced customization and integration capabilities can drive users away from Vtiger, as they may require solutions that better align with their unique workflows and third-party applications.

Software Demo

Demo

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How do Hubspot Marketing Hub, Vtiger and Bigin by Zoho CRM Compare on Features?

Total Features

9 Features

9 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

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Compare Hubspot Marketing Hub, Vtiger and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $18 , Billed Yearly
        • $12 , yearly
        • $7 , Billed Yearly

        Pricing Plans

        • Free

          • Free Marketing tools

          • Free Sales tools

          • Free Service tools

          Show more +

        • Starter

          • Starts at 1,000 contacts

          • Includes features of Free plan, plus

          • Remove Hubspot Branding from Live chat Forms Email marketing Landing pages

          Show more +

        • Professional

          • 2,000 Marketing Contacts

          • Includes features of Starter plan, plus

          • Custom reporting

          Show more +

        • Browse all pricing plans
        • ONE PILOT

          Free

          • Max users - 10

          • Max records - 3000

          • Contact Management - One View, Idle Alerts

          Show more +

        • ONE GROWTH (Standard)

          $15

          /user/month

          • Max users - 15

          • Max records - 100,000

          • Everything in One Pilot plus

          Show more +

        • ONE PROFESSIONAL (Standard)

          $42

          /user/month

          • Everything in One Growth plus

          • Salesforce Automation - Multiple Pipelines, Profile & Engagement Scoring, Lead Scoring

          • Help Desk - Social Ticketing, Round Robin Ticket Assignment, Least Loaded Ticket Assignment, Agent Level Business Hours

          Show more +

        • Browse all pricing plans
        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        Hubspot Marketing Hub pricing
        Vtiger pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes

        HIPAA

        ✓ Yes

        GDPR

        ✓ Yes
        ✓ Yes

        ISO 27001

        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes
        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes
        ✓ Yes

        Data Encryption

        ✓ Yes
        ✓ Yes

        Audit Logs

        ✓ Yes
        ✓ Yes

        Data Residency

        🌐 Global
        🌐 Global

        Hubspot Marketing Hub vs Vtiger User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        1604

        118

        11

        0

        3

        279

        93

        16

        5

        6

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Overall, users praise HubSpot Marketing Hub for its comprehensive features and ease of use, though some find it complex and costly for smaller teams.

        What buyers like

        • Ease of use
        • All-in-one platform
        • Marketing automation capabilities

        Common complaints

        • Complexity for new users
        • Cost of advanced features

        Buyer sentiment

        Users appreciate Vtiger's customization and comprehensive features but note usability and performance issues.

        What buyers like

        • Customizability
        • Comprehensive functionality
        • Centralized customer data

        Common complaints

        • Outdated interface design
        • Performance and loading issues

        Buyer sentiment

        Buyer sentiment is positive across 279 reviews, with strong overall satisfaction.

        What buyers like

        • Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users.
        • Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities.
        • Effective pipeline management and workflow automation, enabling businesses to streamline sales processes.

        Common complaints

        • Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging.
        • Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows.
        • Inconsistent customer support with restricted availability, affecting issue resolution during critical times.

        Pros and Cons

        • Comprehensive all-in-one platform integrating marketing, sales, and CRM tools

        • Intuitive and user-friendly interface suitable for beginners and advanced users

        • Robust marketing automation features including workflows and dynamic personalization

        • Advanced features may require technical expertise or developer support

        • Platform can feel overwhelming due to the breadth of tools and functionalities

        • Highly customizable with custom modules, fields, workflows, and reports

        • Comprehensive functionality covering sales, marketing, support, and project management

        • Centralized customer database with real-time updates and streamlined team access

        • Interface design lacks modern aesthetics and can feel outdated

        • Steeper learning curve for advanced features and setup with limited documentation

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        List of Customers

        Customers

        Trello

        Trello

        Reddit

        Reddit

        SoundCloud

        SoundCloud

        Lenovo

        Lenovo

        Breezway

        Breezway

        Lenskart

        Lenskart

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        Marketing Hub Starter

        6 Screenshots

        Contacts screenshot

        7 Screenshots

        Videos

        video-0

        2 Videos

        video-0

        2 Videos

        Expand your shortlist

        Add another option to compare side by side

        Search by product name to compare pricing, fit, and buyer feedback in one view.

        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Hubspot Marketing Hub or Vtiger?
        Hubspot Marketing Hub edges out the other on user ratings (4.5 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Hubspot Marketing Hub and Vtiger offer a free trial?
        Yes, both Hubspot Marketing Hub and Vtiger offer a free trial.
        What is the starting price of Hubspot Marketing Hub vs Vtiger?
        Hubspot Marketing Hub starts at $18 /Month. Vtiger starts at $12 /user/month.
        What are the top alternatives to Hubspot Marketing Hub?
        Top alternatives to Hubspot Marketing Hub include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.
        What are the top alternatives to Vtiger?
        Top alternatives to Vtiger include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.

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